WIC Families Get $36 to Spend at the Farmers’ Market

WIC families in California can get an extra $36 to buy fruits and vegetables at WIC-certified farmers’ markets (limit one per family per year). If you are a PHFE WIC Participant, click the button below to reserve your extra $36. You must complete a reservation before going to the farmers’ market.

WIC Farmers Market Nutrition Program is an annual program funded by the USDA to support local farmers while helping families enjoy fresh seasonal fruits and veggies.

PHFE WIC has a limited number of $36 farmers market benefits to give out this year, while supplies last!

Here’s how it works this summer:

1. Sign up for your $36 online
2. Visit one of the participating markets below and bring your WIC card and ID with you
3. Look for the WIC table with a light blue banner at the market
4. Get your $36 farmers market benefit added to your WIC card at the WIC table
5. Shop for fruits and veggies using the QR code on your WIC card. Farmers who accept the WIC card will have a “WIC and Senior Benefits Welcome” sign posted 

Who is Eligible for Farmers Market Benefits?

Families who are currently enrolled in WIC are eligible to receive an extra $36 to shop for fruits and vegetables at WIC-certified farmers’ markets. Not enrolled for WIC? Apply now! Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

Participating Farmers’ Markets

See which markets we’ll be at this summer. Make sure to reserve your extra $36 before going to one of the participating farmers’ markets below.

Find more farmers’ markets to shop with your WIC FM benefits using this market finder.

FAQs

Where to Shop with the $36 Farmers Market Benefits

Shop with your $36 farmers market benefits at a WIC-authorized farmers market. Find a market on the California WIC app. Click ‘Farmers Markets’ under the menu to locate WIC-authorized markets near you.

Farmers who accept the WIC card will have the “WIC and Senior Benefits Welcome” sign posted.  

To see your remaining farmers market benefits, click the orange ‘View Farmers Market Benefits’ button in the benefits section. 

Last Day to Shop with your $36 is November 30, 2027

The $36 WIC farmers market benefits will expire on November 30, 2027! We highly encourage you to spend your benefits as soon as possible. Enjoy all of the produce the summer season has to offer.

Connect and learn with other parents from the comfort of your home or on the go at WIC online group classes. Group classes are interactive, so come ready to learn and connect with other parents of little ones! Classes are offered in English and Spanish.

Joining the class is easy! Use any smart device and follow these 3 simple steps.

1. Download the Zoom app on your phone or tablet if you don’t already have it. You don’t need a Zoom account to join.

2. Find the class day and time that works best for you.

3. At the time of the class, join live! Click the purple “Join Now” button (available up to 10 minutes before the class starts).

July Class Schedule

Classes begin right away at their start time. All you need is the phone number on your WIC account and your birthday.

Click the “Join now” button below to enter your information, then click the yellow buttons. See you in the Zoom room!

Tuesdays
11:00 AM – 11:30 AM

Power Up with Whole Grains: Simple Recipes for Every Day

Click here to join the class after 10:50 AM

Find out why whole grains are important for your child’s health and tasty ways to add them to your family’s meals.

You’ll learn:

• How whole grains support your child’s growth and overall health
• The many different types of whole-grain foods
• Which whole-grain foods can be purchased with WIC benefits

Wednesdays
11:00 AM – 11:30 AM

Color Your Plate! Eat a Rainbow of Healthy Fruits and Veggies

Click here to join the class after 10:50 AM

Discover the importance of eating a variety of colorful fruits and vegetables and share delicious ways to add them to your family’s meals.

You’ll learn:

• How fruits and vegetables can improve your family’s health
• The many different types of fruits and vegetables you can introduce
• Which fruits and vegetables can be purchased with WIC benefits

Thursdays
4:00 PM – 4:30PM

Discover What’s New with Your WIC Foods!

Click here to join the class after 3:50 PM

New and exciting changes are coming to your WIC food package! Discover fun and healthy ways to use your new foods, and explore easy food swaps that can help meet your child’s tastes and preferences.

You’ll learn:

• New foods you can buy with your WIC benefits and Cash Value Benefits (CVB)
• New food options and flexible swaps to fit your family’s preferences
• Simple ways these changes can make healthy eating easier, more enjoyable, and more affordable

If you’re having trouble joining a Zoom class, text ZOOM to 91997 for help.

WIC families who borrowed an electric breast pump and no longer need it can return it at their nearest WIC office. Text “RETURN PUMP” to 91997 and we will contact you with instructions. If you are still using the breast pump, please hold on to it.

Need a breast pump? Families currently enrolled in WIC may be eligible for a free manual or electric breast pump to help reach their feeding goals. Learn how you can get a breast pump from WIC here.

Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

WIC Office Drop-Off Hours

Electric breast pumps can be dropped off at your local WIC office during the days and times listed below.

Mon – Thurs: 9:30 AM – 11:30 AM

Mon – Fri: 2:30 PM – 4:30 PM

Find your nearest WIC office

In observance of Juneteenth Day, WIC will be closed on Friday, June 19, 2026. We will resume WIC services on Monday, June 22 from 9:00 AM to 5:00 PM.

For questions, please call (888) 942-2229 or text us at 91997.

Thank you,
PHFE WIC

WIC families can get $30 bonus coupons per visit when they spend a minimum of $5 of their WIC benefits at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables. Families can receive this offer once per week at each participating market and visit multiple markets per week. The bonus dollars are while supplies last, and the amount is subject to change. Families will need the WIC card with a QR code on front to shop at a farmers’ market and get the $30 bonus coupons.

Here’s how it works:

1. Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
   
   Look for the ‘WIC and Senior Benefits Welcome‘ sign to find farmers who accept the WIC card.


2. Get a Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
   


3. Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables.

Shop at a Participating Farmers Market

Coupons can be picked up from a participating farmers’ market. Coupons can be redeemed for fresh fruits and vegetables.

Need the WIC Card with a QR code?

Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.

Important: Requesting a replacement WIC card will immediately deactivate your old card.

Find Your Local
WIC Office

Request a WIC Card with a QR Code

WIC Farmers Market Nutrition Program Coming Soon!

WIC’s Farmers Market Nutrition Program is coming in July 2026! Families will need the new WIC card with a QR code in front to receive farmers’ market benefits.

Check back for details on when the program will officially start this year, and visit myfamily.wic.ca.gov for more updates.

Nara Organics of New York, NY has voluntarily recalled all of its Nara Organics Powdered Infant Formula products due to the risk of Clostridium botulinum contamination. Infant botulism is a rare but serious illness that causes symptoms such as constipation, muscle weakness, poor feeding, and loss of head and neck control.

Nara Organics Powdered Infant Formula is not a WIC-approved infant formula and is not provided through the California WIC program. No WIC-approved formulas are affected by this recall.

The formula was distributed nationally across Target retail stores, and online at Target and Nara between July 2025 and June 2026.

• Nara Organics Whole Milk Infant Formula, 700g, with UPC 860013251901
• Nara Organics Whole Milk Infant Formula, 400g, with UPC: 860013251918

Families using Nara Organics Powdered Infant Formula are urged to stop use immediately. Talk to your healthcare provider right away if your baby has trouble feeding,

Additional Information:

• Nara Organics Recalls All Lots of Nara Infant Formula Because of Possible Health Risk | FDA

Summer is the perfect time for families to explore, learn, and make memories together. However, keeping children entertained during school break can be expensive. Families that participate in WIC or CalFresh may be eligible for free or discounted admission on activites throughout the summer.

WIC will receive Aquarium of the Pacific coupons in Fall 2026.

Museums for All

Museums for All is a nationwide program that makes museums affordable for families with EBT benefits. Over 1,600 participating museums, zoos, aquariums, and more. Find a participating museum and present your EBT card and a valid ID.

Find a Participating Museum Near You

Discover & Go – Library Pass Program

Discover & Go is a program provided by local libraries that offer free and low cost passes for library cardholders to museums, science centers, zoos, theaters, and other cultural destinations. Select your county below to find out which passes are available to you.

Select your county Los Angeles County Orange County San Bernardino County

Tips for Visiting

• Call ahead or check online first for ticket and visitation information.
  
• Take advantage of library pass programs that offer free passes to museums, state parks, and other local destinations.
  
• Visit farmers’ markets and community events for that offer free admission, family activites, and more.

Free or Low Cost Summer Activites for the Family this Summer

House Passes Bill that Cuts WIC Funding

On Thursday, June 4, 2026, the House passed its proposed fiscal year 2027 agriculture funding bill which cuts $200 million from our current WIC budget. With food prices still on the rise, these cuts could limit access to WIC and increases the risk of turning families away from the program for the first time in 30 years. Additionally, the bill does not extend current flexible service options which are currently available by a short-term waiver set to expire in September 2026. The senate is expected to begin work on its own agriculture funding bill soon.

The proposed budget would:

• Provide $8 billion for WIC, which is $200 million less than current funding

• Cut the WIC fruit and vegetable benefit by 10%

• Not extend current flexible service options that help families access WIC

In November 2025, Congress passed a bill that fully funded the WIC program through September 30, 2026, as part of a bill passed that month, ensuring that eligible families can continue to rely on the program for support. As the next fiscal year approaches, maintaining consistent funding will be essential to ensure WIC continues to serve every eligible family in need.

Contact your members members of congress to urge them to fully fund WIC

You can help encourage Congress to fully fund the WIC Program and protect the current flexible service options WIC provides by:

• Spending the full amount of benefits each month

• Sending a letter to Congress using the using the button below.

Send a letter to Congress

California WIC now offers more food choices that support healthy diets during pregnancy and early childhood. These options offer more variety and flexibility to meet the needs of different cultures and family preferences.

What’s New?

• More whole-grain foods, like corn masa flour, pita bread, whole wheat bagels, and whole wheat English muffins

• Plant-based milk options

• Cash value option for fruits and vegetables (fresh, frozen, or canned) instead of jarred baby foods

• More fruits and vegetables instead of juice

• Canned fish (tuna, salmon, sardines) for all families

• More yogurt flavors to choose from, like peach, strawberry-banana, and mango

• Fresh herbs can be bought using the cash value benefit for fruits and vegetables

• More package size options when shopping for WIC-eligible foods

New! Shopping Guide

For more details, visit myfamily.wic.ca.gov.

Swap your milk, eggs, or infant fruits and vegetables for certain foods

California WIC families can swap some WIC foods for other approved options that better fit their needs. Want to make one of the swaps below? Tell your WIC counselor at your next appointment or text 91997.

Swap some milk for:

• tofu,
• plant-based milk,
• or extra yogurt

Swap eggs for:

• tofu,
• peanut butter,
• or dry or canned beans

Swap half or all of your infant fruits and vegetables for:

• fresh, frozen, or canned fruits and vegetables

See Available Food Swaps

Update the CA WIC App to see the WIC food changes

The CA WIC app will need to be updated in order to see the new WIC food changes.

Check your WIC app to see when you can start shopping for your new foods. Use the food scanner to find WIC-approved items.

Food Package Change Resources

Frequently Asked Questions (FAQs)

Where did my juice benefits go?

With the new WIC food options, families get an extra $3 per person to spend on fruits and vegetables. These foods are full of vitamins, minerals, and fiber that help keep your heart healthy, lower blood sugar, and help with digestion.

Families have the option to swap the extra $3 for 64oz of juice per individual in the family receiving WIC foods. PHFE WIC participants can request to swap the $3 for juice on their WIC benefits by texting 91997.

Shop for Your WIC Foods

Use these tools to find WIC-authorized grocery stores and farmers’ markets near you.

Find a WIC Grocer

Find a Farmers’ Market

WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Thai, and Tagalog.

See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!

Vietnamese - Thứ Hai, ngày 15/6 lúc 14h

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.

Tham gia ngay

 

Nếu bạn KHÔNG phải là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.

Tham gia ngay

Thai - วันพฤหัสบดี 18 มิถุนายน เวลา 14.00 น

หากคุณกำลังตั้งครรภ์ หรือ เพิ่งคลอดลูก และ กำลังมองหาความช่วยเหลือ การสนับสนุนในการเลี้ยงลูกด้วยนมแม่ คุณสามารถเข้าร่วมกลุ่มในการประชุมไลฟ์ทางช่องทาง ซูม

คลิกที่ปุ่ม 'เข้าร่วมทันที' ด้านล่างในวันและเวลาของกลุ่มสนับสนุนเพื่อเชื่อมต่อกับ Zoom แล้วพบกันค่ะ!

หากคุณเป็นสมาชิกของโปรแกรมวิค กรุณากดปุ่มด้านล่างนี้เพื่อเข้าร่วมพูดคุยในกลุ่ม

เข้าร่วมตอนนี้

 

หากคุณไม่ใช่สมาชิกของโปรแกรมวิค กรุณากดปุ่มด้านล่างนี้เพื่อเข้าร่วมพูดคุยในกลุ่ม

เข้าร่วมตอนนี้

English - Monday, June 22 @ 2 PM

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

If you are a WIC participant, click the button below to join.

Join Now

 

If you are NOT a WIC participant, click the button below to join.

Join Now

Tagalog - Martes, Hunyo 23 ng 2:00 ng hapon

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.

Sumali ka na!

 

Kung HINDI ka kalahok ng WIC, i-click ang button sa ibaba para sumali.

Sumali ka na!

Chinese - 星期三, 6月24日, 下午2点

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组，与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见！

如果您是 WIC 参与者，请单击下面的按钮加入。

现在就加入

 

如果您不是 WIC 参与者，请单击下面的按钮加入。

现在就加入

Spanish - martes 30 de junio a las 2 PM

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

Si es participante de WIC, haga clic en el botón a continuación para unirse.

¡Únase ahora!

 

Si NO es participante de WIC, haga clic en el botón a continuación para unirse.

¡Únase ahora!

In observance of Memorial Day, WIC will be closed on Monday, May 25, 2026.  We will resume WIC services on Tuesday, May 26 from 9:00 AM to 5:00 PM.

For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.

Thank you,
PHFE WIC

Welcome to WIC! Our WIC counselors are here to support and empower you to make healthy choices for you and your family. If you are new to the program, please watch this video.

Please prepare these required documents

Please provide the following items listed below so a WIC counselor can determine if you are eligible for WIC. If your appointment is by phone, we will text you a link to upload photos of your documents.

What are the WIC income guidelines?

WIC uses gross income to determine a household’s income. Gross income is defined as the total cash received by the household before taxes. To qualify for WIC, a family’s income must be less than or equal to the limit in the table below for their family size.

Families receiving Medi-Cal, CalFresh, or CalWORKS may be income-eligible for WIC.

Each foster child is counted as a family of one.

• Income based on 185% Federal Poverty Level, effective May 1, 2026 – June 30, 2027
• Unborn fetuses may be counted toward household size

What if I don’t have a required document?

After we complete your enrollment, you will have 30 days to provide the documents requested. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.

What’s next?

If you qualify for WIC, you will receive a WIC card that you can use to buy food each month. The counselor will make sure you understand your benefits, ask about your family’s health and nutrition, provide nutrition information, and connect you to other programs you qualify for. This might be done at the same time as your eligibility assessment or at a future appointment. Welcome to WIC!

WIC announced new income guidelines starting May 1, 2026, which will qualify more families for the program. This increase means more families are eligible to receive healthy foods, nutrition education, breastfeeding support, and more from WIC. As families face job uncertainties, inflation, and rising food costs, the number of those served grows each month. Phone and video appointments offer convenient options for working parents and busy families, while in-person appointments are available at our 27 offices.

To qualify for WIC, a family must have an income that is less than the limits listed below and be in a category WIC serves. A family or individual may be eligible if they:

• Have a child under the age of five
• Are pregnant
• Are breastfeeding a baby under the age of one
• Had a baby within the last six months
• Experienced a pregnancy loss/termination within the last six months

Not enrolled in WIC? Apply now! Families who previously did not qualify for WIC are encouraged to reapply again if they are within the new income limits.

Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

Families get more plant-based milk options!

WIC food package changes allow families to shop for additional plant-based milk options such as soy, oat, and pea milk.

On Monday, April 6, families who previously saw soy-based beverages listed in their WIC food benefits will now see plant-based milk alternatives instead. The new WIC benefit item allows families to shop for any of the plant-based milk options now offered.

See the Food Package Changes

Issues shopping for soy milk with your WIC benefits?

Some families have reported issues when shopping for soy milk with their WIC benefits. California Department of Public Health/WIC is working with vendors to fix this issue. Families are encouraged to try shopping at a different store or shop for their WIC foods without the soy milk.

California WIC Family Services

Contact California WIC Family Services for additional support or to report concerns.

• Call: (800) 852-5770
  Monday to Friday from 8:00 AM to 5:00 PM

• Email: WIC@cdph.ca.gov

Visit the California WIC website at myfamily.wic.ca.gov for more information.

For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.

Shopping for WIC foods is usually quick and easy, but sometimes you may run into an issue at the store. Not everything at the grocery store is eligible for purchase with your WIC Card.

The California Department of Public Health/WIC is working on fixing these issue. Families are encouraged to contact California WIC Family Services at (800) 852-5770 for additional support or to report concerns.

If you have problems at the grocery store:

• Ask to speak with the store manager
• Contact your local WIC office or California WIC Family Services at (800) 852-5770 or wic@cdph.ca.gov
• Save your store receipt

Report the following information:

• Date
• Time
• Store name and address
• Names of store staff involved
• Details of the situation

California WIC Family Services

Contact California WIC Family Services for additional support or to report concerns.

• Call: (800) 852-5770
  Monday to Friday from 8:00 AM to 5:00 PM
  
• Email: WIC@cdph.ca.gov

Visit the California WIC website at myfamily.wic.ca.gov for more information.

For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.

The U.S. Food and Drug Administration announced a recall of Tippy Toes brand Apple Pear Banana Baby Food from IF Copack, LLC (Initiative Foods) due to elevated levels of patulin. Patulin is a natural toxin made by molds that can grow on fruits. Eating foods containing the toxin can cause health problems such as weakened immune system, nerve damage, headache, fever, and nausea.

The recalled apple pear banana baby food was distributed nationwide in retail stores under the following lot numbers:

• Tippy Toes Apple Pear Banana
• 2-pack plastic tubs, with product information sleeve
• UPC 036800265783
• Lot # 07174 Best By Date “BB 07/17/2026”
  

People who have purchased Tippy Toes Apple Pear Banana baby food are urged to dispose of it immediately or return it to the place of purchase for a full refund. Contact your healthcare provider for any health concerns if the product has been consumed

For questions, contact the company at (855) 215-5730

Additional information:

• IF Copack LLC dba Initiative Foods Recalls “Tippy Toes” Brand Apple Pear Banana Because of Possible Health Risk | FDA

In observance of Presidents’ Day, PHFE WIC will be CLOSED on Monday, February 16.

We will resume WIC services on Tuesday, February 17, from 9:00 a.m. to 5:00 p.m.

For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.

On February 3, 2026, Congress passed a bill to end the partial government shutdown. In November 2025, Congress passed a bill that fully funded the WIC program through September 30, 2026, as part of a bill passed that month, ensuring that eligible families can continue to rely on the program for support.

What you can do

• Continue to use your WIC benefits
• Attend your WIC appointments
• Stay in contact with your local WIC office

Stay informed

• Visit the California WIC website for full information and regular updates on WIC funding
• Download and check the California WIC App for alerts and reminders

WIC and CalFresh are Better Together!

Families who receive CalFresh/SNAP should expect to get their full amount of benefits this month. Those who participate in CalFresh and qualify for WIC can and should be enrolled in both programs.

WIC continues to enroll eligible families, including those who were impacted by the government shutdown and qualify. Apply online or text ‘APPLY’ to 91997 to get started.

You may be eligible for WIC if you:

• Are pregnant
• Are breastfeeding a baby under the age of one
• Had a baby within the last six months
• Have a child under the age of five
• Experienced a pregnancy loss/termination

Apply for WIC

In observance of Martin Luther King Jr. Day, PHFE WIC will be CLOSED on Monday, January 19, 2026.

We will resume WIC services on Tuesday, January 20, 2026, from 9:00 a.m. to 5:00 p.m.

For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.

In observance of New Year’s Day, WIC will be closed on Thursday, January 1. We will resume WIC services on Friday, January 2, from 10:00 AM to 5:00 PM.

For questions, please call (888) 942-2229 or text us at 91997, and we will respond as soon as possible.

Happy New Year!
– PHFE WIC

PHFE WIC sends our warmest wishes to you and your family for a joyful holiday season and a Happy New Year!

Our offices will be closed on the following days, allowing our staff to enjoy the holiday season.

• Wednesday, December 24

• Thursday, December 25

• Friday, December 26

We will resume our services on Monday, December 29, from 9:00 a.m. to 5:00 p.m.

Attention WIC and CalFresh participants!

Your safety is our priority. WIC staff will not go to your home and ask for your information. Please protect yourself from WIC Card and CalFresh EBT scams.

Guard your information! WIC staff will only ask for confidential information during WIC appointments. We will never ask for your PIN, or photos of your WIC card or EBT card number. 

Beware of scammers asking for a picture of your benefits card in exchange for a free phone. WIC is not associated with any free phone services. Learn how you can safely apply for a free or discounted phone with California LifeLine.

All WIC services are by phone, online, or provided at our offices. WIC staff will not visit your home or ask for your information at any time other than your WIC appointments.

Keep your PIN safe! Do not share your EBT card PIN with anyone, including store vendors.

Regularly check your WIC food balance. Text 91997 or call 1-844-4MY-FAMILY to report any missing benefits.

Text 91997 to report any suspicious WIC-related calls or interactions.

Everyone is welcome to apply and access WIC, health care, food and housing support, and more public benefits.

View California’s updated Public Charge Guide, available in the following languages: Select a language Arabic Armenian Chinese English Farsi Hindi Hmong Japanese Khmer Korean Lao Mien Pashto Portuguese Punjabi Russian Spanish Tagalog Thai Ukrainian Vietnamese

View National WIC Association Public Charge Fact Sheet: Select a language EnglishSpanishArabic

Immigration Resources

• Immigration Legal Aid Resources
• Know Your Rights: What to Do if You Are Arrested or Detained by Immigration: Select a language English Spanish Arabic Chinese – Simplified Chinese – Traditional Haitian Creole Korean Tagalog Vietnamese
• Know Your Rights: A Guide for Immigrants – United We Dream
• Know Your Rights: Red Cards
• Printable Red Cards: Select a language English Arabic Chinese Farsi French Haitian Creole Hmong Pashto Punjabi Russian Spanish Tagalog Tigrinya Ukrainian Vietnamese
• Keep Your Benefits: Select a language English Spanish Chinese
• Know Your Rights: Trans Legal Survival Guide
• CalHHS Public Charge Guide October 2021 (these same rules are still in effect)
• Analysis of Trump Day 1 Executive Orders

Immigration Legal Resources

Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.

“To the communities affected by this final rule, let me be clear: WIC’s clinic doors remain open. The final rule does not impose barriers on families for accessing WIC, or women from accessing Medicaid when they are pregnant or for 60 days after delivery. The final rule does not penalize families if their U.S.-citizen child is accessing benefits. We stand at your side, forever committed to our mission of delivering quality nutrition services and breastfeeding support for all families.”

Rev. Douglas Greenaway, former President and CEO of the National WIC Association (NWA), in response to the public charge ruling on August 12, 2019.

It’s the perfect time to plan some healthy, budget-friendly meals for your family. Many WIC foods can be turned into delicious holiday dishes everyone will love! WIC-approved foods include staple items that can be used in many dishes, and we’ve put together some fun and easy recipe ideas using your WIC foods. For more recipe ideas, check out the eKitchen at wichealth.org.

Holiday Sweet Potatoes

Ingredients

• 3lbs sweet potatoes (about 3 large), peeled and sliced into ¼ inch thick rounds
• 1 tbsp lemon juice
• 1 1/2 tbsp unsalted butter
• 3 tbsp brown sugar (or less)
• 1/4 tsp salt (or less)
• 1 tsp vanilla extract
• 1/4 cup water
• 3/4 tsp ground nutmeg
• 1 tsp ground cinnamon

View Recipe

Cranberry Walnut Coleslaw

Ingredients

• 1 head (1lb) cabbage
• 3 medium carrots
• 1 cup walnuts
• 1 cup dried cranberries
• 1/3 cup vinegar
• 1/4 cup oil
• 1 tbsp sugar
• 1/4 tsp salt
• 1 tsp celery seed (optional)

View Recipe

Garlic Potato and White Bean Mash

Ingredients

• 10 ounces canned cannellini beans
• 1 head of garlic
• 1 tablespoon oil
• 5 large potatoes (Yukon work well)
• 1/2 teaspoon salt
• 1 teaspoon onion powder

View Recipe

Sweet Potato and Squash Soup

Ingredients

• 1 sweet potato
• 1 acorn squash
• 1/2 onion
• 2 tablespoons oil
• 1 clove garlic
• 1 jalapeño or chili pepper of your choice (optional)
• 3 cups low-sodium broth
• 1/2 cup light coconut milk
• 1 teaspoon tsp fresh ground black pepper
• 4 slices whole wheat bread

View Recipe

Citrus Corn Muffins

Ingredients

• 1 cup all-purpose flour
• 1 cup whole wheat flour
• 1/2 cup yellow cornmeal
• 1 tablespoon baking powder
• 1 teaspoon salt (or less)
• 1 tablespoon orange zest (peel)
• 1/2 cup mashed bananas
• 1 cup buttermilk
• 2 large eggs
• 1/4 cup brown sugar (or less)

View Recipe

Harvest Salad

Ingredients

• 1 medium butternut squash
• 5 tablespoons oil
• 2 persimmons
• 2 apples
• 4 cups arugula
• 1/2 cup dried cranberries
• 1 shallot
• 3 tablespoons balsamic vinegar

View Recipe

Turkey Burger Macaroni

Ingredients

• 1 small bell pepper
• 1 small onion
• 3 cloves garlic
• 2 cups whole wheat macaroni
• 3 ounces cheddar cheese
• 1 pound lean ground chicken or turkey
• 1 can (14-ounces) diced tomatoes, no salt added
• 1 tablespoon dried thyme
• 1/2 teaspoon salt
• 1/4 teaspoon black pepper

View Recipe

For more recipe ideas, visit wichealth.org.

Congratulations to Kiran Saluja, MPH, RDN, Executive Director at PHFE WIC, on receiving the California Department of Public Health/Women, Infants, and Children Division’s (CDPH WIC) inaugural Lifetime Achievement Award!

This recognition from peers at both the state and local levels highlights her decades of significant contributions, exceptional talent, and unwavering dedication to the California WIC program.

As the Executive Director of PHFE WIC, the largest local WIC agency in the nation, Kiran oversees WIC services that reach 23% of California’s WIC families. Her commitment to improving the health and nutrition of parents, infants, and children has left a lasting impact at local, state, and national levels.

She has served on numerous committees, including the Board of the National WIC Association (NWA) and served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee, which resulted in the passing of the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.

Beyond her achievements, Kiran is a true mentor, advocate, and champion for her staff, WIC families, and future public health leaders. Her generosity, guidance, and passion have shaped the careers of many and inspired even more.

Please join us in celebrating this incredible milestone, and thank you, Kiran, for setting an inspiring standard of excellence that will be cherished for generations to come.

“WIC honestly has given me back so much more than what I have been able to give WIC. And I think you can count on me to be a lifelong advocate for WIC. It’ll live in my heart.”

Kiran Saluja

Executive Director, PHFE WIC

Breast pumps and resources are available at no cost to eligible breastfeeding parents enrolled in WIC who may be returning to work or school, have a baby needing special care, or need extra support during their breastfeeding journey.

To get a WIC breast pump:

1. Make sure you’re enrolled in WIC. Not enrolled? Apply today!
2. Talk with your WIC counselor. They’ll ask you questions on how breastfeeding is going to better understand the support you need and go over the next steps with you.
   
   Text 91997 or contact your local WIC office to speak to a WIC counselor.

What types of breast pumps does WIC offer?

WIC offers a variety of different brands and pump types. A WIC counselor can assess your needs to find the best pump for your situation and teach you how to use your pump. Text 91997 to schedule an appointment.

Medela Harmony (Manual Pump)

The Medela Harmony pump is a lightweight, compact, and portable manual breast pump.

How to use the Medela Harmony pump

Medela Symphony

The Medela Symphony pump is a hospital-grade, double-breast pump designed for frequent, long-term use.

How to use the Medela Symphony pump

Medela Lactina

The Medela Lactina pump is a hospital-grade, electric pump designed for frequent, long-term use.

How to use the Medela Lactina pump

Medela Pump in Style

The Medela Pump in Style is an electric double breast pump that WIC parents can keep.

How to use the Medela Pump in Style

Ardo Alyssa

The Ardo Alyssa pump is a hospital-grade, portable pump that WIC parents can keep.

How to use the Ardo Alyssa pump

Related Articles

How to Clean Your Breast Pump Kit
How to Return Your WIC Breast Pump
WIC Breastfeeding Support Groups
WIC Breastfeeding Resources

The 2025 theme for National Breastfeeding Month is “Forward Together,” emphasizing unity and highlighting the importance of organizations advocating for breastfeeding support, healthcare access, and workplace accommodations.

All parents with young children should have access to skilled breastfeeding counseling and support from their health facilities, workplaces, and communities.

WIC is committed to being part of parents’ support systems by providing free phone, online, virtual, and in-person services.

Every year, August 1-7, we celebrate World Breastfeeding Week. This year, the theme “Prioritise Breastfeeding: Create sustainable support systems” reaffirms our commitment at WIC to improve breastfeeding support in our community.

Facebook Live “Breastfeeding Q&A with an LC!”

Get answers to all your breastfeeding and chestfeeding questions! Join WIC’s Facebook live event. Everyone is welcome.

Virtual Breastfeeding Support Groups

Vietnamese - Thứ Hai, ngày 15/6 lúc 14h

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.

Tham gia ngay

 

Nếu bạn KHÔNG phải là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.

Tham gia ngay

Thai - วันพฤหัสบดี 18 มิถุนายน เวลา 14.00 น

หากคุณกำลังตั้งครรภ์ หรือ เพิ่งคลอดลูก และ กำลังมองหาความช่วยเหลือ การสนับสนุนในการเลี้ยงลูกด้วยนมแม่ คุณสามารถเข้าร่วมกลุ่มในการประชุมไลฟ์ทางช่องทาง ซูม

คลิกที่ปุ่ม 'เข้าร่วมทันที' ด้านล่างในวันและเวลาของกลุ่มสนับสนุนเพื่อเชื่อมต่อกับ Zoom แล้วพบกันค่ะ!

หากคุณเป็นสมาชิกของโปรแกรมวิค กรุณากดปุ่มด้านล่างนี้เพื่อเข้าร่วมพูดคุยในกลุ่ม

เข้าร่วมตอนนี้

 

หากคุณไม่ใช่สมาชิกของโปรแกรมวิค กรุณากดปุ่มด้านล่างนี้เพื่อเข้าร่วมพูดคุยในกลุ่ม

เข้าร่วมตอนนี้

English - Monday, June 22 @ 2 PM

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

If you are a WIC participant, click the button below to join.

Join Now

 

If you are NOT a WIC participant, click the button below to join.

Join Now

Tagalog - Martes, Hunyo 23 ng 2:00 ng hapon

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.

Sumali ka na!

 

Kung HINDI ka kalahok ng WIC, i-click ang button sa ibaba para sumali.

Sumali ka na!

Chinese - 星期三, 6月24日, 下午2点

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组，与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见！

如果您是 WIC 参与者，请单击下面的按钮加入。

现在就加入

 

如果您不是 WIC 参与者，请单击下面的按钮加入。

现在就加入

Spanish - martes 30 de junio a las 2 PM

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

Si es participante de WIC, haga clic en el botón a continuación para unirse.

¡Únase ahora!

 

Si NO es participante de WIC, haga clic en el botón a continuación para unirse.

¡Únase ahora!

Important Dates in the Month of August

CinnaMoms

Facebook Live "Ask the LC with Wanda and Janelle" - Wednesday, August 20 from 1:30 PM - 2:30 PM

In celebration of Black Breastfeeding Week, CinnaMoms will be hosting a Facebook Live Breastfeeding FAQ Session with Lactation Consultants Wanda and Janelle.

Wednesday, August 20, 2025 from 1:30 PM to 2:30 PM

Click the ‘Join now’ button below on the day and time of the event to connect. See you there!

Join now!

Virtual Support Circle (Black Breastfeeding Week) - Wednesday, August 27 from 2:30 PM - 4:00 PM

Join CinnaMoms as they celebrate Black Breastfeeding Week! We'll talk about all things breastfeeding and how we can best support you and your family. 

RSVP

Resources for Black Breastfeeding People

A new California WIC card with a quick-response (QR) code allows families to shop for fresh produce using their cash value benefit for fruits and vegetables at participating farmers’ markets year-round.

Here’s what you need to know:

• The QR code on the front is only for farmers’ market transactions and can be used to purchase fruit and vegetable benefits year-round

• The magnetic stripe on the back is only for grocery store transactions

• Visit myfamily.wic.ca.gov to find a farmers’ market that accepts the California WIC card
  

• For more information, visit myfamily.wic.ca.gov

How to Get the New WIC Card

PHFE WIC families can request the new WIC Card by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.

Important: Requesting a replacement WIC card will immediately deactivate your old card.

Find a Farmers’ Market that Accepts the New WIC Card

Families can shop for fresh, locally grown fruits and vegetables using their new California WIC Card at a WIC-authorized farmers’ market. Find a market using the farmers’ market finder below.

Farmers’ Markets that Provide Special Offers to WIC Families

Find a market using the farmers’ market finder or shop at one of the markets listed below. Some markets may also offer bonus dollars to shop for more fruits and vegetables. Visit the information booth at the market for details.

Monthly Fruit and Vegetable Benefits

Families receive a cash value benefit to shop for fruits and vegetables every month. With the new WIC card, this benefit can be used at WIC-authorized farmers’ markets or WIC-approved grocery stores. Regularly check your WIC food balance for all benefits on the WIC App or call 1-844-4MY-FAMILY.

$26 each month for children ages 1-4
$47 each month for pregnant and postpartum WIC participants
$52 each month for breastfeeding and chestfeeding postpartum WIC participants

We are proud to share that PHFE WIC has been recognized by the California Breastfeeding Coalition for our long-standing and deeply impactful Employee Perinatal Support Program. This recognition is a meaningful milestone that affirms our commitment to fostering a workplace where breastfeeding is normalized, supported, and celebrated.

A Legacy of Support: Established in 1996

Launched in March 1996, our Perinatal Employee Support Program was built with one clear goal: to support the health and well-being of our employees and their families. Designed by and for employees, the program centers compassionate, evidence-based support for breastfeeding and perinatal care in the workplace.

Since its inception, the program has helped transform our organizational culture, making lactation support a core part of how we do business and how we care for our team.

Powerful Outcomes, Decades in the Making

While breastfeeding data was not tracked prior to the program’s launch, its early impact was undeniable: in 1996, 98% of participating employees initiated breastfeeding, and 80% were still nursing at six months. Many continued through the toddler years—a trend that remains strong today.

Our most recent data highlights just how effective this support continues to be:

• 100% of employees participating in the program initiated breastfeeding
• In 2023, 73% of the 22 babies born to employees were exclusively breastfed for a full year
• In 2024, 100% of the 17 babies born were exclusively breastfed for one year
• Breastfeeding continued to age two for 82% of children in 2023 and 64% in 2024

These outcomes reflect the sustained impact of a supportive, informed, and flexible workplace culture.

A Comprehensive and Compassionate Program

Our Employee Perinatal Support Program offers a robust suite of benefits designed to meet employees where they are in their parenting journey:

• Access to 27 International Board Certified Lactation Consultants (IBCLCs) to provide personalized breastfeeding support starting immediately after birth
• Paid time to pump, with private lactation rooms equipped with hospital-grade pumps and secure milk storage
• One paid pumping session per day from 12 to 24 months, in alignment with updated AAP guidelines for continued breastfeeding
• Flexible remote work options post-leave to ease the transition back to work
• Monthly prenatal and breastfeeding support groups, open to employees and their partners, to foster a sense of community and normalize lactation in the workplace

On average, employees pump two to three times per day during their child’s first year. This daily support—both practical and emotional—has helped employees consistently reach their breastfeeding goals, even in the face of broader societal and workplace challenges.

Leading with Equity, Empowering Families

At PHFE WIC, we believe that workplace wellness is inseparable from equity. Providing strong perinatal and lactation support is not just a benefit—it’s a responsibility. We are proud to lead by example and create an environment where employees can thrive as both professionals and parents.

We thank the California Breastfeeding Coalition for recognizing the impact of this work. Most of all, we thank our dedicated employees who continue to shape and strengthen this program with every child welcomed into the PHFE WIC family.

To learn more about our Perinatal Employee Support Program or to explore how your organization can create a breastfeeding-friendly workplace, contact us at comments@phfewic.org

WIC participants who are unable to shop for their monthly food benefits can send a trusted family member or friend to shop for them instead. The trusted individual will need to know which WIC foods to purchase, as well as your WIC card and PIN. After they complete the shopping, the PIN number can be changed at any time by calling 844-469-3264.

Shopping Tips for Your Trusted Family Member or Friend

• Where to Shop: Find a WIC authorized grocer using the WIC app or visit myfamily.wic.ca.gov.

• Which Foods to Shop For: WIC participants can help shoppers know what foods to shop for by providing a grocery list. It’s especially helpful to be specific about the item, brand, and size when making a purchase. Use the California WIC Authorized Food List to know what foods can be purchased with WIC.

• WIC Food Balance: Participants can text them a screenshot of their WIC Food Balance screen. At the store, shoppers can ask a cashier or customer service representative to swipe the WIC card to print out the remaining food balance.

• Finding WIC-Approved Foods: Shoppers can look for WIC tags on shelves to see which foods are WIC-approved. If they have the WIC app downloaded, they can scan the barcode using the WIC Food Scan feature. Use the California WIC Authorized Food List to find WIC-approved items, brands, and sizes.

• Checking Out at the Grocery Store: The Shopper will need the participant’s WIC card and PIN so they can shop for your foods. The PIN can be changed at any time by calling 844-469-3264.

Need a New WIC Card?

Families get one WIC card to shop for all of their family’s food benefits. If your WIC card was lost, stolen, or misplaced, let us know right away. PHFE WIC participants can click the button below to request a new WIC card or text LOST CARD to 91997. We’ll mail a new card to you and let you know when it’s on the way.

WIC stands firm with families during this difficult time, and your health and safety are our priority.

Our community has faced increased uncertainty due to the current situation happening throughout California. We want to reassure families that PHFE WIC remains committed to your health and safety. All WIC services are available by phone and video to ensure safe access to WIC benefits without needing to visit an office. Our staff are standing by to assist you during our business hours.

To speak to a WIC counselor, text 91997 or call (888) 942-2229.

Immigration Resources

Stay safe during this time by knowing your rights, guaranteed to all of us by the United States Constitution, regardless of immigration status. If you or someone you know is approached by Immigration and Customs Enforcement (ICE), remember:

• Right to Remain Silent – You do not have to answer questions about your status or birthplace.
• Do Not Open Any Door – You do not have to open any door unless they present a warrant that specifically has your name on it and is signed by a judge.
• Do Not Sign Anything – Never sign documents without talking to a lawyer first. It may affect your rights.
• Do Not Provide False Information – Never falsify documents or misrepresent your citizenship status.

Find helpful information about your immigration rights from the resources listed below.

• Know Your Rights: What to Do if You Are Arrested or Detained by Immigration: Select a language
  English
  Spanish Arabic
  Chinese – Simplified
  Chinese – Traditional
  Haitian
  Creole
  Korean
  Tagalog
  Vietnamese
• Immigration Legal Aid Resources
• Know Your Rights: A Guide for Immigrants – United We Dream
• Know Your Rights: Red Cards
• Printable Red Cards: Select a language
  English
  Arabic
  Chinese
  Farsi
  French
  Haitian Creole
  Hmong
  Pashto
  Punjabi
  Russian
  Spanish
  Tagalog
  Tigrinya
  Ukrainian
  Vietnamese
• Talking to Kids About ICE and Immigration

WIC does not ask about your immigration status, is not a part of public charge, and your participation will not affect your immigration case or eligibility for any services.

Free or Low-Cost Immigration Legal Resources

Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.

Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need. Find the assistance you need from one of the agencies below.

Los Angeles County

Orange County

San Bernardino County

PHFE WIC held its fourth annual Family Resource fair on May 20, 2025, at the Whitter Narrows Recreation Area in El Monte Valley, California. Over a thousand families connected with our community partners today and received resources for child care, children’s books, diapers, nutrition education, and so much more.

The event highlights WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community-based organizations. As a result, WIC connects families to resources they may not know about.

Latch On: Celebration of Public Breastfeeding

In honor of breastfeeding, PHFE WIC hosted its second annual “Latch On” event, inviting breastfeeding parents for a big group photo. Over 100 amazing moms came together to create a fun and memorable experience, normalizing breastfeeding in our community.

Special thanks to our speakers: Peter Dale, Chief Program Officer of Heluna Health; Megan Esparza, California WIC Association Executive Director; Cindy Clapp, PHFE WIC Deputy Director; and Kiran Saluja, Executive Director of PHFE WIC.

To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.

This institution is an equal opportunity provider.

The California Department of Public Health/WIC has received questions about the Consumer Reports article dated March 18, 2025, about lead and arsenic in infant formulas.

USDA and FDA Infant Formula Safety and Regulations

The U.S. Food and Drug Administration (FDA) regulates infant formula to make sure it’s safe and of good quality. If a formula is unsafe, the FDA takes immediate action to remove it from the market. As a result of the article mentioned above, the FDA has not determined that any infant formulas currently available in the U.S. are unsafe or require market removal.

The United States Department of Agriculture/Food and Nutrition Services (USDA/FNS) oversees WIC and follows FDA rules for infant formula and food safety. These rules shape policies, guidance, and nutrition education for nutrition education programs. The FDA recommends a balanced diet to stay healthy and avoid risks from eating too much of any one food.

WIC is in close communication with the USDA/FNS and will share updated guidance as more information becomes available.

WIC recommends that families concerned about their infant formula talk about this with their pediatricians.

Resources:

• Infant formula preparation and storage
• Metals in Baby Food
• Environmental Contaminants in Food

Tips for reducing exposure to heavy metals:

• Breastfeed, if possible, to reduce exposure. A Breastfeeding Peer Counselor or Lactation Consultant can help increase breastfeeding. Call (888) 278-6455 to get breastfeeding support and schedule an appointment at a WIC breastfeeding clinic.
• Do not make your own baby formula or offer alternative beverages in place of breastmilk or formula.
• Offer a variety of foods, including varying infant cereals like oatmeal or multigrain.
• Offer a variety of fruits and vegetables, including waiting until 12 months to introduce fruit juice and offering different types of juice.
• Make healthy fish choices such as light tuna (solid or chunk), salmon, cod, whitefish, and pollock.
• Check your tap or well water for heavy metals. Reach out to your local health department for more information.
• Keep the test results from the article in perspective. Environmental pollutants are found in many foods and are not limited to just baby food and formula.

On February 27, PHFE WIC staff met with congressional representatives to discuss the National WIC Association’s policy agenda, which focuses on modernizing and fully funding WIC. Telehealth appointments have improved access, efficiency, and the overall program experience, and with nearly 30 years of bipartisan support for full WIC funding, we urge Congress to continue this commitment to ensure that no eligible family is turned away.

The success of the WIC program is evident:

• Every dollar invested in WIC saves about $2.48 in healthcare costs.

• 92% of mothers with children 3.5 years old valued nutrition education as much as WIC food benefits.

• For every dollar spent on prenatal WIC services, Medicaid saves $1.24 to $6.83

• Children who grew up with WIC generally have better diets that meet nutritional needs.

• WIC’s Cash Value Benefit (CVB) increases fruit and vegetable consumption.

• WIC participation is linked to better child health and development outcomes.

Support the MODERN WIC Act

The MODERN WIC Act, a bipartisan bill that aims to establish permanent virtual service options in the WIC program, was reintroduced. This would allow WIC participants to complete their appointments by phone or video, offering flexibility and helping reduce barriers like transportation and work schedules. Currently, virtual certification is allowed temporarily through waivers set to expire in September 2026. The MODERN WIC Act would implement necessary reforms that would provide modern program accessibility consistent with other healthcare settings.

Dr. Shannon Whaley joins Congressman Ted Lieu in Washington DC

On Tuesday, March 4, Congressman Ted Lieu invited PHFE WIC’s Dr. Shannon Whaley, Director of Research and Evaluation, to be his special guest for the President’s joint address to Congress. During a roundtable discussion, she addressed the consequences of pausing federal financial assistance programs. Following this discussion, Congressman Lieu invited Dr. Whaley to attend the Presidential Address to Congress as his guest. Dr. Whaley continues to be a strong advocate for the WIC program, ensuring that it remains a vital resource for families and communities.

Hear what Dr. Whaley has to say

Beech-Nut Nutrition Corporation has announced that it is discontinuing its entire line of infant cereals, effective March 1, 2025. However, WIC families can still purchase any remaining Beech-Nut cereals from participating WIC stores through May 5, 2025, while supplies last.

The following Beech-Nut products have been discontinued:

• Beech-Nut Multigrain Cereal 8 oz Canister
• Beech-Nut Organic Multigrain Cereal 8 oz Canister
• Beech-Nut Oatmeal Baby Cereal 8 oz Canister
• Beech-Nut Organic Oatmeal Baby Cereal 8 oz Canister

Families can find WIC-approved infant cereal brands by checking their CA WIC App or using the California WIC Authorized Food Shopping Guide.

For more information on WIC food package updates, visit myfamily.wic.ca.gov

We are proud to celebrate four PHFE WIC staff members who graduated from the PHFE WIC Dietetic Internship Program on February 28, 2025. Over the past 12 months, each intern completed over 1000 supervised practice hours, gaining hands-on experience that ranged from collaborating with local schools and hospitals to contributing to community initiatives. They are also the first cohort to all have a master’s degree since it became a requirement for the RDN exam in January 2024.

On top of their rotations, the Class of 2025 PHFE WIC Dietetic Interns:

• volunteered at Los Angeles Regional Food Bank,
• helped during PHFE WIC’s farmers’ market season,
• participated in health fairs,
• and more.

Congratulations to Angel, Diana, Jasmine, and Taylor on completing the program. Your hard work, compassion, and commitment have paid off, and we wish you all the best. We can’t wait to see what incredible things you will accomplish as future Registered Dietitians!

Read what the interns had to share about their experience

Angel Alonso

The internship was long, tedious, and tiring. I am very happy to have finished it. The year felt long up until the final months where it felt like time sped up. I applied a lot of my education to my internship rotations and learned a lot about the nutrition care process across multiple fields within dietetics. My favorite part was my experience at CHLA and seeing how dietitians work with parents for the health of their children. I want to be an RD so I can educate those in need on how to best feed themselves.

Diana Gonzalez

While every rotation taught me valuable skills in different areas, my favorite part of the internship was working in school foodservice. Not only did I get to apply my knowledge in a school setting, but it also brought back fond childhood memories. I found it especially enjoyable when I saw the kids punch in their student ID number—it reminded me of when I was in school and how the lunch routine felt so familiar. It also gave me a unique perspective on the behind-the-scenes work of the Registered Dietitian and cafeteria staff. I was able to see firsthand the effort that goes into menu planning, ensuring nutrition standards, and making sure everything runs smoothly for the students. It was a wonderful experience to understand the vital role of school foodservice from both a personal and professional viewpoint.

Jasmine Huynh

My dietetic internship was an incredible experience filled with valuable learning. I’m have been grateful with amazing guidance from my preceptors who challenged and supported me in expanding my clinical, community and food service management skills. Their mentorship helped me enhance my understanding of the different aspects of the nutrition field.

Attending GLADICs was a highlight of the internship which provided a great opportunity to gain insight from experienced professionals and stay up to date with current topics in dietetics. The study sessions with fellow interns and the DI director, Beth, was equally as rewarding, as we created an environment where we can share our knowledge and encourage one another as we prepare for the RD exam.

Taylor Lowe

The most rewarding aspect of this experience was discovering the depth of my own potential as I pushed myself to acquire new skills, manage projects effectively, and collaborate with a diverse group of healthcare professionals. Each day presented an opportunity to challenge myself, whether it was mastering new concepts, working under tight deadlines, or stepping outside my comfort zone to communicate and educate others. This internship was not just about applying what I had learned in the classroom—it was about refining those skills in dynamic, real-world settings where I could make a tangible impact. What truly made this experience stand out was the chance to connect with professionals across various disciplines. Equally important were the strong relationships I developed with my mentors, preceptors, and peers. Their guidance and encouragement provided me with a solid foundation of support.

Congrats PHFE WIC Dietetic Internship Class of 2025!

The California Abundant Birth Project (CA ABP) gives monthly cash gifts to eligible individuals to help those at risk for health issues during pregnancy or childbirth.

To be eligible, you must:

• live in Alameda, Contra Costa, Los Angeles, or Riverside counties
  
  
• be 8-27 weeks pregnant at the time of the drawing
  
  
• earn less than the following household income for your county:
  • Alameda: $128,017
  • Contra Costa: $132,360
  • Los Angeles: $106,911
  • Riverside: $81,581
    
    
• identify with one or more of the following:
  • are Black or African American
  • had a previous preterm birth (live birth before 37 weeks)
  • have preexisting hypertension (before this pregnancy)
  • have sickle cell anemia (SCA)
    
    
• not be currently participating in another guaranteed income program

Applications are being accepted through March 2025.

If you have questions about CA ABP, please email support@abundantbirthproject.aidkit.org or call (415) 980-2873.

Families affected by recent fires and windstorms in Los Angeles County may qualify for the Disaster Supplemental Nutrition Assistance Program (D-SNAP), which provides immediate food assistance to natural disaster victims. The application period is open February 10-14, 2025 and February 18-19, 2025.

Application Period is Open! February 10-14 and 18-19, 2025

You may receive:

• $250 to $1,500 based on household size and income
• One month of food benefits via EBT card, usable at grocery stores and farmers markets

You may qualify if you:

• Lived or worked in an eligible zip code at the time of the disaster
• Lost income, lost food, or had unexpected disaster-related expensive

Please note:

• SNAP recipients may be eligible for additional assistance
• You do not need to be a current SNAP recipient to apply
• Benefits must be used within the required timeframe
• Applying does not affect your immigration status

Apply by phone or in person between February 10-14 and 18-19, 2025

Apply by phone or in person during the application period, February 10-14 and 18-19, 2025. The phone line and offices are open Monday through Friday, 8:00 AM – 5:00 PM. They’ll be closed on Monday, February 17, for Presidents Day.

Application requirements:

• Proof of identity (ID, driver’s license, or other identification)
• Information on income, expenses, and losses due to the disaster
• Proof of residency in an eligible ZIP code (if available)

Apply by phone: Call the D-SNAP hotline at (866) 488-8482 between 8:00 AM – 5:00 PM during the application period.

Apply in person at one of the many Los Angeles and Pasadena locations listed below through Monday through Friday between 8:00 AM and 5:00 PM.

Eligible zip codes

• Eaton: 91104, 91206, 91103, 91016, 91010, 91001, 91214, 91101, 91107, 91006, 91208, 91020, 91105, 91011, 91024, 91008, 91007, 91042, 91106
• Hughes: 91334, 91350, 91355, 91384, 91390, 93532, 93536
• Hurst: 91342, 91344, 91321, 91326, 91381, 91311
• Palisades: 90049, 91302, 91301, 90290, 90272, 90265, 90402, 90073, 90077, 90095, 90401, 90403, 90404, 91316, 91356, 91367, 91403, 91436, 91340
• Other (qualifying power outages): 91750, 93510

For more information, visit getcalfresh.org/d-snap

With a book in one hand and leafy greens in the other, children and their families enjoyed a storytime and hands-on cooking demo event that blended the magic of stories with healthy eating.

On February 4, 2025, Heluna Health, in collaboration with PHFE WIC, hosted a special storytime featuring Poquita’s Garden, read by author Lalo Alcaraz! This inspiring story of a young girl creating a community garden, ensuring access to fresh fruits and vegetables for all—beautifully reflects WIC’s mission to promote nutrition and health.

Growing Hope Gardens led a fun food prep activity where children made and enjoyed fresh salads, while the Little by Little School Readiness Program provided many books and developmental handouts to support early literacy. Each child also took home a copy of Poquita’s Garden! We were honored to welcome Kamille Hemsworth, representing Assemblymember Michelle Rodriguez, who recognized Kiran Saluja for WIC’s impact and shared valuable community resources.

The event wrapped up with families receiving nutrition and early literacy materials, ensuring children grow healthy and ready for school. A heartfelt thank you to everyone who made this event possible!

Tax season is here, and there are several resources to help families file their taxes for free. Taxpayers can use one of the programs listed below to file their taxes this year at no cost.

File your taxes securely using one of these free resources:

• Claim Your Cash LA
• Direct File
• Free Tax Prep LA
• Volunteer Income Tax Assistance

Avoid tax scams by using secure, trusted resources

When filing your taxes, use trusted and secure resources like the links above to avoid tax fraud and scams. Never share your personal information with anyone who calls you unexpectedly. Scammers might pretend to be from the IRS, but they will never call asking for your personal information.

Claim your cash-back tax credits

Families may qualify for cash-back tax credits worth hundreds or thousands of dollars from the Earned Income Tax Credit (EITC), Child Tax Credit (CTC), California Earned Income Tax Credit (CalEITC), and Young Child Tax Credit (YCTC) when they file their taxes. Even if you don’t normally file taxes or have low to no income, you may still qualify. Tax credits do not affect your WIC benefits.

See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.

2024 Tax Credits

WIC is here to support families affected by the Los Angeles Wildfires. PHFE WIC offices are open, and WIC services continue to be available by phone and in-person during our business hours.

Monday 9:00 AM – 5:00 PM
Tuesday 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 5:00 PM
Thursday: 9:00 AM – 5:00 PM
Friday: 10:00 AM – 5:00 PM

To speak to a WIC representative, please call (888) 942-2229 or text 91997.

Local Resources to Stay Safe and Informed:

Los Angeles Fire Updates and Alerts

• Emergency Updates: Visit Cal Fire for the latest wildfire information
• Air Quality Information: Check air quality levels and safety tips at AirNow.gov
• County Alerts: Sign up for alerts in your county
• Eaton Fire Resource Guide: Get detailed information on available resources and services
• Road Closures/Travel Advisories: See updated road closures and travel advisories at quickmap.dot.ca.gov

Disaster Assistance

• Support Hotline: Call 211 or visit 211la.org for community services and disaster-related assistance
  • Orange County: 211oc.org
  • San Bernardino County: inlandsocaluw.org/211
• Diaper Resources: Find diaper resources in Los Angeles and Orange County
• Disaster Assistance: Apply for Federal Emergency Management Agency (FEMA) disaster assistance
• Disaster Assistance Guide: Get detailed information on disaster assistance services available in California
• Disaster Mental Health Resources: Get help if you are experiencing mental health distress from the California wildfires
• PHFE WIC Family Resources: Access a full list of resources, services, and more
• WiFi Hotspot: Find a WiFi hotspot near you

Emergency Housing and Shelters

• Free Airbnb Emergency Housing: Apply for an emergency stay through Airbnb
• Evacuation Centers: Locate nearby centers through LA County
• Shelter List: Find a nearby shelter through LA County

Food Resources and Safety

• Food Banks: Find a local food bank and fire update information
• Food Safety: Learn how to keep food safe in the event of a disaster
• World Central Kitchen: Find a meal distribution location near you

Free diapers are provided to families across Los Angeles and Orange County while supplies last. Brands and sizes available vary by location. Due to the recent wildfires, hours and availability may change. Call the agency before picking up diapers to confirm availability.

Los Angeles County

Orange County

WIC offers appointments by phone, video, in-person, and online. Choose the appointment method that works best for you to connect with your WIC counselor.

Sign up for WIC today

If you are pregnant or have a child under age 5, please apply for WIC online. We will contact you to confirm your eligibility and complete your enrollment. In-person enrollments can be scheduled at a WIC office near you, and you will receive your food benefits the same day if you qualify. Enrollments can also be completed entirely by phone or video. You will receive your WIC benefits by mail within a few days if you qualify.

Connect with other parents through our group classes on Zoom

Two 30-minute group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!

Attend appointments at home or at a WIC office near you

Many WIC appointments can be completed by phone, in-person, or online. Throughout your pregnancy and your baby’s first year, you will have appointments with a WIC counselor every 1-3 months. After your baby turns 1, we will reassess their eligibility every year. If your family continues to qualify for WIC, you will have a minimum of four WIC appointments per year. Some appointments will be with a WIC counselor, and some will be classes.

Appointments with WIC counselors are by video, phone, or in-person. Class appointments are online or on Zoom. Let your WIC counselor know at your next contact if you have a preferred appointment method!

If you missed your appointment or need to reschedule, text 91997.

Read more about WIC appointment types

Check your WIC Benefits on the WIC App

Your WIC benefits may have already been added to your card this month. Check your WIC food balance on the WIC app. Remember to shop for ALL of your foods before your benefit end date!

If you do not see benefits on your WIC food balance, or if you need to make a change, text 91997.

Other Resources

• The California WIC Card
• Shopping for WIC Foods
• Breastfeeding Support

Once per year, you will have a recertification appointment to renew your child’s WIC eligibility. If your appointment is in person at a WIC office, please bring your child(ren) with you and their most recent vaccination history. If you cannot bring your child, please bring their recent medical records with height, weight, and anemia test results.

During your appointment, we will:

• Confirm your family income or child’s Medi-Cal status
• Talk about your child’s growth and nutrition
• Connect you with other community resources
• Load more food benefits onto your WIC card

WIC counselors are here to educate and empower you to build a healthy future for your family. We encourage you to ask questions and bring up any challenges you face. We will do our best to help or connect you with someone who can.

If you need to replace your WIC card, let your WIC counselor know. We are happy to replace it.

Please prepare these documents for your appointment

To reassess your eligibility, please provide the following items listed below. If your appointment is by phone, we will text you a link to upload photos of your documents.

What if I don’t have a document?

After we complete your enrollment, you will have 30 days to provide any missing proof of income or address. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.

At PHFE WIC, we are committed to improving the health and well-being of parents and children in our community. This year, we celebrated the milestone anniversaries of 47 incredible staff members who have dedicated 20, 25, 30, 40, and 45 years of service to the WIC Program. We honor our staff, who are passionate and dedicated to the work we do each day. Among those staff is our executive director, Kiran Saluja, who celebrates 40 years of service and leadership at PHFE WIC.

Kiran Saluja, MPH celebrates 40 years of WIC service!

This year, Kiran Saluja celebrates 40 years of exceptional service, dedication, and leadership of the PHFE WIC Program, the largest local WIC agency in the nation.

Kiran is a Registered Dietitian and received a Master of Public Health (MPH) from the UCLA School of Public Health and a Master’s degree from the University of Delhi, India. Her academic credentials led her to begin a career in public health at WIC. In 1984, Kiran supervised clinics throughout Los Angeles, helped open our first office in Pico Rivera, and was promoted to Area Manager by the end of 1985. She became Deputy Director of our Nutrition Services and Projects department, then Associate Director in 2013. By 2014, Kiran became the 2nd Executive Director at PHFE WIC.

Throughout her career, Kiran has fiercely advocated WIC and breastfeeding, recognizing its importance in early infant development. She has been influential on numerous breastfeeding coalitions, task forces, and local, state, and federal committees. Kiran served on the National WIC Association Board for seven years and as Board Chair in 2012.

Kiran’s legacy is one of passion, advocacy, and an unwavering commitment to improving the lives of women, infants, and children. As we celebrate her 40 years of service, we recognize her impressive professional achievements and her deep, personal dedication to the families she serves. Thank you, Kiran, for your tireless work and the lasting impact you’ve made in the lives of so many.

Annie Rojas

Annie celebrates 45 years of working for PHFE WIC. In 1979, she started as a clerk, greeting and helping families as they entered our office. Within that same year, Annie and another staff moved into our phone department. Now known as our Information and Referral Department, Annie helped grow and currently supervises the department of 16 staff.

Reaching 45 years is a milestone that speaks volumes about the dedication she has to our families and the work we do. Thank you, Annie, for the passion and commitment you have when connecting with WIC families.

Thank you to each of our staff members for their commitment and impact on the communities we serve. Here at PHFE WIC, we are proud to have such dedicated individuals as part of our team.

While our staff enjoys some festivities in the spirit of the upcoming holidays, all PHFE WIC centers will be closed on

Friday, December 13 beginning at 1:00 pm.

We will reopen and resume regularly scheduled WIC services on Monday, December 16 from 9:00 am – 5:00 pm.

For questions, please text us at 91997, and we will respond as soon as possible.

September is National Literacy Month.

At PHFE WIC, our Books for Kids and Little by Little School Readiness Program spread the joy of books by offering children’s book bundles at our in-office WIC appointments.

Since 2002, we’ve given over 2 million beautiful, high-quality children’s books to WIC families through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).

Little by Little is a school readiness program that was first launched at PHFE WIC in 2002 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.

The program provides parents:

• Informational materials for each developmental milestone
• Books to engage with their child
• Continued support to be their child’s first teacher

Join us in celebrating literacy and nurturing our little ones for their educational journey! Learn more about Little by Little and the information families receive for each milestone.

Little by Little

Developmental Milestones

If you are looking to cool off, cooling centers are available in Los Angeles County, Orange County and San Bernardino County where you can escape the heat.

• Los Angeles County
• Orange County
• San Bernardino County

For information and resources on staying safe during extreme heat, check out the Listos California website.

On August 8, 2024, PHFE WIC’s Warehouse Operations Manager, Maria Valenzuela-Avena, was honored with the 2024 Outstanding Achievement Award by Heluna Health’s Board of Directors. Since 2021, the Heluna Health Board of Directors has recognized individuals and teams for their extraordinary and impactful work and contributions. 

Maria is recognized for her exceptional leadership in our move to a new office last summer. The project involved coordinating with several vendors, collaborating with property management and staff, and overseeing the movement of several parts into the new building. Her organizational skills and resourcefulness resulted in a seamless move to the new office. While managing the project, Maria ensured that all responsibilities of her department were still completed. Maria manages a team of 17 warehouse staff who provide daily support to all WIC centers.

We are deeply appreciative of Maria’s leadership and outstanding contributions here at PHFE WIC. Congratulations, Maria!

PHFE WIC held its third annual Breastfeeding Month Celebration and resource fair on August 15, 2024, at the Whittier Narrows Recreation Area in El Monte Valley, California. Over one thousand families with young children enjoyed a family day at the park while connecting with local community resources like breastfeeding support, dental health, early education, child care, behavioral health, books, diapers, and more. In addition to Breastfeeding Month, the event celebrated two more milestones: the WIC Program’s 50th anniversary and the 20th anniversary of the Breastfeeding Peer Counselor Program.

Special guests Congresswoman Linda Sanchez; Dr. Blayne Cutler, President and CEO of Heluna Health; and Kiran Saluja, Executive Director of PHFE WIC spoke in honor of breastfeeding families and the work WIC does to make breastfeeding support accessible.

“No matter what stage of your breastfeeding journey that you’re on, WIC is here to support you every single step of the way.”

Congresswoman Linda Sanchez

“When it comes to breastfeeding and helping all of you, there is no one better than these folks. They are committed, they are passionate, they are dedicated, and they will call you anytime. You call them, they will respond to you. And you are living testament of so many moms who have been able to breastfeed.”

Kiran Saluja

Executive Director, PHFE WIC

This event demonstrates WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community based organizations. Because of this, WIC is able to connect families to needed resources they may not know about.

PHFE WIC’s Community Resource Fair connected 1,400 individuals to

• 25 community partners
• 7,600 books
• 27,950 diapers
• 177 bags of breastfeeding supplies
• 76 portable electric breast pumps
• 94 hemoglobin screenings

Latch On: Celebrating Public Breastfeeding

In honor of National Breastfeeding Month, August 2024, PHFE WIC hosted its inaugural “Latch On” event to create a fun and memorable experience to celebrate and normalize breastfeeding in our community. Over 100 proud parents came together to latch publicly, socialize, and support each other.

To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.

The 2024 WIC Farmers Market Nutrition Program wrapped up on July 3, 2024 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community. 

PHFE WIC distributed farmers market checks to 19,000 families, totaling $570,000 worth of fruits and vegetables, this summer!

WIC Families: Shop with your WIC checks before November 30!

WIC farmers market checks will expire on November 30! Checks can be used to purchase fresh fruit, fresh vegetables, and cut edible herbs. They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.

Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.

• Adams & Vermont Farmers Market
• East Los Angeles Farmers Market
• Echo Park Farmers Market
• Fullerton Farmers Market
• Hollywood Park Farmers Market
• La Cienega Farmers Market
• Monterey Park Farmers Market
• Pomona Valley Farmers Market
• Rosemead Farmers Market
• Torrance Farmers Market
• Tustin Farmers Market
• West Covina Farmers Market

Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.

The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2025! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.

WIC recognizes the vital role fathers, grandfathers, stepfathers, and other guardians play in caring for kids. Our program provides healthy foods, nutrition education, access to excellent online tools and family resources, and more. Get support tailored to your family’s needs at no cost. WIC counselors (including male counselors!) can answer your questions and guide you on how to meet your growing child’s nutrition needs.

WIC has never been easier! Appointments are offered by phone, video, in-person, and online. Choose the appointment method that works best for you to easily connect with your WIC counselor and get the support you need.

Fathers and other caregivers of children under five are encouraged to apply, bring their children to appointments, and attend nutrition and health education classes.

Apply for WIC

Want to connect with other dads?

The Hundley Fatherhood Program at Eisner Health is a free, confidential 12-week program for dads, stepdads, relatives, and foster parents. Join other dads to learn how to talk to your kids, do fun activities, and find community resources.

If you are interested in meeting with other dads via Zoom, sign up by clicking the button below. The next session will start on Thursday, September 5, 2024, from 6:30 – 8:00 pm.

Other Resources

• Resources for Dads
• Family Resources

Every year, from April 11th to the 17th, we celebrate Black Maternal Health Week (BMHW). During this week, we come together to address the challenging issues that Black women face during pregnancy, childbirth, and postpartum.

This year’s theme “Our Bodies STILL Belong to Us: Reproductive Justice NOW!” aims to raise awareness of the increasing restrictions on abortion care access as well as the rise in criminalization due to pregnancy loss.

There are still significant racial disparities in maternal health outcomes, particularly affecting Black women. Regardless of income or education, Black mothers face significantly higher risks during childbirth. These challenges stem from deep-rooted issues, such as racism and bias within the healthcare system.

At PHFE WIC, we support Black Maternal Health by working alongside our sister program, CinnaMoms, which supports and creates a safe space and community for Black families to thrive. CinnaMoms hosts virtual and in-person support groups and special events every month.

Check out the events happening this month.

• Thursday, April 11th – Breastfeeding Support at CinnaMoms Crenshaw
• Saturday, April 13th – Black Short Film Screening
• Wednesday, April 16th – Mommy Meet Up at CinnaMoms Crenshaw

As we celebrate Black Maternal Health Week, remember that the fight for equity is far from over. It requires continuous commitment and action from policymakers, healthcare providers, advocates, and communities.

Check out the events happening this week and how you can get involved.

Your newborn will feed at least 8-12 times a day based on their tummy size. Follow your baby’s hunger cues to know when baby is hungry. Frequent feedings early on are exactly what your baby and your milk supply needs.

Day 1: Your baby’s stomach holds 5-7 ml (1 teaspoon) at a time. This is the size of a cherry. You will produce about 30 ml (1 oz) of early milk/colostrum in the first 24 hours.

Day 3: Your baby’s stomach holds about 22-27 ml at a time. This is about the size of a ping pong ball or a walnut.

One Week: Your baby’s stomach can hold 45-60 ml (1 ½-2 oz) at a feeding and is the size of an apricot.

One month: Your baby will now be taking between 80-150 ml (3-5 oz) per feeding. The baby’s stomach is now about the size of a large chicken egg.

At one month most parents will be producing nearly as much milk as their baby will ever need. Because the rate of growth slows as babies get older they continue to need about the same amount of breastmilk per day from one month to six months of age.

The Women, Infants, and Children (WIC) Program celebrates its 50th anniversary in 2024! WIC is a supplemental nutrition program that provides health and nutrition education, nutritious foods, and quality breastfeeding support. With resilience and compassion, WIC continues to play a crucial role in addressing the nutritional needs of the communities we serve.

WIC Throughout the Years

In 1974, the first WIC clinic opened in Pineville, Kentucky, following a two-year pilot program by Dr. David Paige. The program’s success grew, and within one year, 45 states established a WIC program. Today, the program serves 6.7 million participants across 89 U.S. States, Tribes, and Territories.

Our agency, PHFE WIC, is the largest in the nation and currently serves over 180,000 parents and children annually. Families can connect to their WIC counselors and their appointments by phone, video, in person, and online. We are committed to offering our community the best customer service, empathy, and support. Families in Los Angeles, Orange, and San Bernardino counties can apply for WIC online or text ‘APPLY’ to 91997 to get started.

Thank You for Connecting Families to WIC

The future of the WIC program continues to grow with increased funding and accessibility. With our staff and community partners who share our commitment to improving the health and well-being of parents and children in our communities, WIC is as successful as it is today.

Celebrate the 50th anniversary of WIC by sharing the resources below.

WIC’s 50th Anniversary Toolkit

Reckitt/Mead Johnson Nutrition, a producer of nutrition products, has voluntarily recalled six batches of Nutramigen Powder Formula due to possible contamination of bacteria. The select batches of Nutramigen Powder 12.6 and 19.8oz cans were manufactured in June 2023 and were distributed through retail stores nationwide.

WIC families, who have purchased Nutramigen Powder 12.6oz or 19.8oz containers should check the bottom of the can to identify whether the batch number is affected. The products have a UPC of 300871239418 or 300871239456 and “Use By Date” of “1 Jan 2025”. The following batch codes are:

• ZL3FHG (12.6 oz cans);
• ZL3FMH (12.6 oz cans);
• ZL3FPE (12.6 oz cans);
• ZL3FQD (12.6 oz cans);
• ZL3FRW (19.8 oz cans); and
• ZL3FXJ (12.6 oz cans).

Product Images

Families are asked to dispose formula affected by the recall. If you have any questions, please contact your pediatrician. For a refund, contact Reckitt/Mead Johnson Nutrition at 866-534-9986 or email consumer.relations@rb.com

Full details regarding the FDA recall can be found here.

Please note that no illnesses have been reported, and no other Nutramigen Powder Formula batches or other Reckitt/MJN products are affected.

For further questions or concerns, please text us at 91997 to speak with a WIC counselor.

• Starting January 1, 2024, The California Beverage Container Recycling and Litter Reduction Act will require that a ten-cent ($0.10) fee be added to the purchase of bottled drinks.

• Your WIC juice benefit does not cover this fee and it will need to be paid with a different form of payment.

• You can receive a full refund when you recycle your used juice bottles at a nearby recycling center.

Frequently Asked Questions (FAQ)

If you are on strike, have been furloughed, or your income has been affected by a strike or a furlough, WIC is here to help you make ends meet. WIC assists families by providing healthy foods each month for each person who qualifies for the program. You may qualify for WIC benefits if you:

• Are pregnant
• Are breastfeeding a baby under the age of one
• Care for a child under the age of five
• Had a baby within the last six months
• Recently experienced a pregnancy
  loss/termination
• And, you have low income.

WIC applications can be completed in person or by phone. Complete the sign up form and a WIC Counselor will contact you within 72 hours to help you start your application. When you are enrolled, you can immediately buy WIC-approved foods included in your food package using your WIC Card, which be sent by mail or picked up at your local WIC office.

Learn more about WIC eligibility and income guidelines and apply for WIC here if you live in Los Angeles, Orange, or San Bernardino Counties. If you live elsewhere, please visit myfamily.ca.wic.gov to find your local WIC office.

Providing breast milk is one of the best things you can do for your baby’s health and development. Pumping your milk is one way to provide breast milk to your baby. However, germs can grow quickly in breast milk or breast milk residue that remains on pump parts. Following these steps can keep your breast pump clean and help protect your baby from these germs. If your baby was born prematurely or has other health concerns, your baby’s healthcare providers may have more recommendations for pumping breast milk safely.

Content Source: Centers for Disease Control and Prevention

In observance of Independence Day, WIC will be closed on Tuesday, July 4. We will resume WIC services on Wednesday, July 5 from 9:00 a.m. to 5:00 p.m.

For questions, please call (888) 942-2229 or text us at 91997 and we will respond to you as soon as possible.

We hope that you enjoy the fireworks, festivities, and nutritious foods!

Thank you!
PHFE WIC

Congratulations to Wendy Fung, Breastfeeding Services Manager and Regional Breastfeeding Liaison (RBL) at PHFE WIC, who recently received the Perinatal Advisory Council: Leadership, Advocacy and Consultation’s (PAC/LAC) Mitchell Goldstein Dedication to Community Award! Each year, this award is given to a perinatal health community leader who demonstrates exceptional dedication and commitment to improving pregnancy outcomes.

Wendy has worked tirelessly to provide quality care by managing breastfeeding services at PHFE WIC and advocating for Baby Friendly hospitals. Her commitment to providing educational needs for parents and professionals helps improve the breastfeeding support families receive. With maternal and child health services and leadership team partnerships, she continually works on improving breastfeeding rates throughout the community.

Wendy is one of the founding members of the Asian Pacific Islander Breastfeeding Task Force of Los Angeles County formed in 2017. Her passion is to promote positivity with breastfeeding in Asian and Pacific Island communities within Los Angeles County by educating and supporting parents to help minimize breastfeeding obstacles while overcoming stigma and bias.

Congratulations to Wendy for her advocacy towards breastfeeding and thank you for all the support provided to our breastfeeding parents, hospitals, and professionals in our communities!

The U.S. Department of Agriculture (USDA) is proposing a rule to improve how families shop for their WIC foods. Currently, WIC families must shop for their food benefits at a WIC-authorized store, and payments must be made in person. The proposed rule aims to improve the WIC shopping experience by removing barriers to online shopping and modernizing food delivery.

What changes to shopping for WIC foods would we see?

When can families start shopping for their WIC foods online?

Being able to shop for WIC foods online would not happen immediately. The commenting period for USDA’s proposed WIC online shopping rule is open until May 24, 2023. The USDA will review all comments before making a final ruling.

A message to WIC participants & community partners

Comment on USDA’s proposed WIC online ordering and transactions rule to show your support for these changes.

The commenting period is now open through May 24, 2023.

Comment Now!

In observance of Cesar Chávez Day, PHFE WIC will be closed on Friday, March 31, 2023. We will resume WIC services on Monday, April 3, 2023, from 9:00 a.m. to 5:00 p.m.

For questions, please call (888) 942-2229 or text us at 91997.

Thank you!
-PHFE WIC

If you or your family have been receiving Medi-Cal during the COVID-19 public health emergency, you have stayed enrolled in the program. Starting April 1, 2023, California will start renewing Medi-Cal accounts for eligibility.

Take action today to keep Medi-Cal.

STEP 1: Log into your Medi-Cal account to confirm or update your address, phone number, and email address. If your information is not up-to-date your Medi-Cal coverage may end.

Los Angeles / San Bernardino

Orange County

STEP 2: Sign up for Medi-Cal emails and text messages.

Get Medi-Cal Alerts

STEP 3: Check your mailbox for a yellow envelope about your Medi-Cal eligibility. You will receive a letter in the mail about your renewal status. If you get a renewal form in the mail, submit your information right away by mail, phone, in-person, or online.

Depression or anxiety after pregnancy and in the first year postpartum is very common. Changes to your body, less sleep, and worries about caring for your newborn can make you feel a mix of emotions which is normal. One in five women will experience symptoms after pregnancy, and it can happen to anyone.

Help is Here

Call the PSI Helpline: (800) 944-4773
Text “Help” to (800) 944-4773

*The PSI HelpLine does not handle emergencies. People in crisis should call their local emergency number or the National Suicide Prevention Hotline at (800) 273-TALK (8255).

Six things everyone should know about perinatal depression