WIC families can get $25 bonus coupons per visit at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables at the market where they were received. Families can receive this offer once per week at each participating market and visit multiple markets per week. The bonus dollars are while supplies last, and the amount is subject to change. Families will need the WIC card with a QR code on front to shop at a farmers’ market and get the $25 bonus coupons.
Here’s how it works:
- Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
- Get a Pink Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
- Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables at the market where they were received.
Shop at a Participating Farmers Market
La Cienega & 18th St Farmers’ Market
Saturdays
9:00 AM – 2:00 PM
Need the WIC Card with a QR code?
Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.
Important: Requesting a replacement WIC card will immediately deactivate your old card.
WIC Farmers Market Nutrition Program Coming Soon!
WIC’s Farmers Market Nutrition Program is coming in July 2026! Families will need the new WIC card with a QR code in front to receive farmers’ market benefits.
Check back for details on when the program will officially start this year, and visit myfamily.wic.ca.gov for more updates.
