Shop at Select Farmers Markets and Get Extra $$

WIC families can get up to $25 bonus coupons per visit at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables at the market where they were received. Families can receive this offer once per week at each participating market and visit multiple markets per week. The bonus dollars are while supplies last, and the amount is subject to change.

Here’s how it works:

  1. Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
  2. Get a Pink Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
  3. Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables at the market where they were received.

Shop at a Participating Farmers Market

Culver City Farmers’ Market

Tuesdays
2:00 PM – 7:00 PM

3800 Main St,
Culver City, CA 90232

Kaiser West LA Farmers’ Market

Thursdays
8:30 AM – 2:00 PM

6041 Cadillac Ave,
Los Angeles, CA 90034

La Cienega & 18th St Farmers’ Market

Saturdays
9:00 AM – 2:00 PM

1801 S La Cienega Blvd,
Los Angeles, CA 90035

Need the WIC Card with a QR code?

Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.

Important: Requesting a replacement WIC card will immediately deactivate your old card.

WIC Foods Are Now Even Better!

California WIC now offers more food choices that support healthy diets during pregnancy and early childhood. These options offer more variety and flexibility to meet the needs of different cultures and family preferences.

What’s New?

  • More whole-grain foods, like corn masa flour, pita bread, whole wheat bagels, and whole wheat English muffins
  • Cash value option for fruits and vegetables (fresh, frozen, or canned) instead of jarred baby foods
  • More fruits and vegetables instead of juice
  • Canned fish (tuna, salmon, sardines) for all families
  • More yogurt flavors to choose from, like peach, strawberry-banana, and mango
  • Fresh herbs can be bought using the cash value benefit for fruits and vegetables
  • More package size options when shopping for WIC-eligible foods

Here’s a more detailed look at some of the food package changes.

For more details, visit myfamily.wic.ca.gov.

Update the CA WIC App to see the WIC food changes

The CA WIC app will need to be updated in order to see the new WIC food changes.

Check your WIC app to see when you can start shopping for your new foods. Use the food scanner to find WIC-approved items.

April 2026 Food Package Change Resources

Frequently Asked Questions (FAQs)

WIC is updating foods to give families more choices, healthier options, and foods that fit different cultures and diets. The California WIC App and Shopping Guide will show the new food options when they are available.

Yes! All California WIC families will see the updated foodsl. You may see new foods, new sizes, and updated amounts for some food items. Check your WIC app to see when you can start shopping for the new foods.

The California WIC App will show your updated food balance. Use the food scan feature in the app to check if a food is WIC-approved and available on your food benefits. The California WIC Shopping Guide lists all the new foods and sizes available.

Families will still receive healthy foods each month. Some WIC-approved foods may change, such as whole-grains and rice infant cereal, but families will also receive new foods, more choices, and flexibility with other foods.

WIC no longer allows rice cereal due to concerns about heavy metal exposure. You will see other healthy infant cereal options instead, such as oatmeal, multigrain, barley, and whole wheat.

With the new WIC food options, families get an extra $3 per person to spend on fruits and vegetables. These foods are full of vitamins, minerals, and fiber that help keep your heart healthy, lower blood sugar, and help with digestion.

Families have the option to swap the extra $3 for 64oz of juice per individual in the family receiving WIC foods. PHFE WIC participants can request to swap the $3 for juice on their WIC benefits by texting 91997.

If the stores have not updated their systems with the new WIC foods, speak with the manager first. If the issue is not fixed, contact the California WIC program at (800) 852-5770 or wic@cdph.ca.gov.

Shopping for WIC foods and finding WIC stores

Shop for Your WIC Foods

Use these tools to find WIC-authorized grocery stores and farmers’ markets near you.

WIC Foods Update: Soy Milk is now Plant-Based Milk

Families get more plant-based milk options!

WIC food package changes allow families to shop for additional plant-based milk options such as soy, oat, and pea milk.

On Monday, April 6, families who previously saw soy-based beverages listed in their WIC food benefits will now see plant-based milk alternatives instead. The new WIC benefit item allows families to shop for any of the plant-based milk options now offered.

Issues shopping for soy milk with your WIC benefits?

Some families have reported issues when shopping for soy milk with their WIC benefits. California Department of Public Health/WIC is working with vendors to fix this issue. Families are encouraged to try shopping at a different store or shop for their WIC foods without the soy milk.

California WIC Family Services

Contact California WIC Family Services for additional support or to report concerns.

Visit the California WIC website at myfamily.wic.ca.gov for more information.

For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.

Issue Shopping with Your WIC Card?

Shopping for WIC foods is usually quick and easy, but sometimes you may run into an issue at the store. Not everything at the grocery store is eligible for purchase with your WIC Card.

The California Department of Public Health/WIC is working on fixing these issue. Families are encouraged to contact California WIC Family Services at (800) 852-5770 for additional support or to report concerns.

If you have problems at the grocery store:

Report the following information:

  • Date
  • Time
  • Store name and address
  • Names of store staff involved
  • Details of the situation

California WIC Family Services

Contact California WIC Family Services for additional support or to report concerns.

Visit the California WIC website at myfamily.wic.ca.gov for more information.

For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.

Join a Breastfeeding Support Group Online!

WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Thai, and Tagalog.

See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

 

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

 

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

 

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

 

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组,与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见!

 

หากคุณกำลังตั้งครรภ์ หรือ เพิ่งคลอดลูก และ กำลังมองหาความช่วยเหลือ การสนับสนุนในการเลี้ยงลูกด้วยนมแม่ คุณสามารถเข้าร่วมกลุ่มในการประชุมไลฟ์ทางช่องทาง ซูม

คลิกที่ปุ่ม 'เข้าร่วมทันที' ด้านล่างในวันและเวลาของกลุ่มสนับสนุนเพื่อเชื่อมต่อกับ Zoom แล้วพบกันค่ะ!