In the news: Empowering black moms to say: ‘I want to breastfeed’ via KPCC Southern California Public Radio

Coverage by Priska Neely

This piece on KPCC Southern California Public Radio featured our CinnaMoms program and the important role that breastfeeding plays in the lives of black mothers and babies.
Reposted from website:

Black moms are much less likely to breastfeed, compared to women of other races and ethnicities. That’s why maternal and child health advocates devote the last week of August to bringing awareness of the benefits with Black Breastfeeding Week

More and more local organizations, such as PHFE WIC’s very own CinnaMoms, are starting support groups with an aim to bring up breastfeeding rates for black women.

Listen to the audio piece here >

WIC wraps up another successful Farmers’ Market season!

By Karen Dela Cruz

The WIC Farmers Market Nutrition Program (FMNP) wrapped up this week! FMNP is a valuable program that benefits WIC families, local farmers, and the community. Between June 14 and August 20, PHFE WIC gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at sixteen farmers’ markets in Los Angeles and Orange counties.

WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.


Summer 2018 participating farmers’ markets:

Special thanks to all of the farmers’ market managers and staff for their support of WIC and accommodation to make this a successful FMNP season.

Adams & Vermont Farmers’ Market
Alhambra Farmers’ Market
Crenshaw Farmers’ Market
Cerritos Farmers’ Market
Downtown Anaheim Farmers’ Market
Downtown Santa Ana Farmers’ Market
East Hollywood Farmers’ Market
East Los Angeles Farmers’ Market
Echo Park Farmers’ Market
Gardena Farmers’ Market
Kaiser Harbor City Farmers’ Market
La Cienega Farmers’ Market
Placentia Farmers’ Market
Pomona Valley Farmers’ Market
Rosemead Farmers’ Market
West Covina Farmers’ Market

Community collaborators

PHFE WIC teamed up this year with Los Angeles Department of Social Services (DPSS) and Orange County Department of Social Services to offer CalFresh and Medi-Cal enrollments to eligible families onsite at select farmers’ markets. Champions for Change also joined WIC at several farmers’ markets to spread healthy messages to families.

Many families who went to the farmers’ market for WIC FMNP also had the opportunity to double their cash, CalFresh EBT, or WIC fruit and vegetable voucher up to $20 through the Market Match program, which continues year round at select locations. To find a farmers’ market with Market Match, visit

What is it like to go to a farmer’s market?

A farmers’ market is an outdoor market with many vendors that have canopies set up where they sell various products such as organic fruits and vegetables, bread, cheese, jams, hummus, flowers, as well as cooked food such as tacos, tamales, dumplings, popcorn, and more. Some locations even have live music and pet adoptions. Local farmers sell their organic fruits and vegetables at the market, and talk to customers about their farms and produce. Many will offer samples, give cooking tips, and teach customers to pick produce that is ripe and ready to eat. Going to the farmers’ market can be a fun learning experience for all ages.


FMNP benefits the local economy

In addition to providing healthful foods to WIC participants, FMNP is beneficial to farmers and the local economy. This summer, WIC FMNP drew an extra 100 – 450 families to each farmers’ market on their days of operation, increasing each local farmer’s sales.

WIC will be back

The next WIC FMNP season starts summer 2019. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.

Don’t forget!

WIC encourages families who received the $20 vouchers for fruit and vegetables to use them before they expire on November 30, 2018.

WIC Celebrates World Breastfeeding Week!

Breastfeeding: The Foundation of Life

The PHFE WIC program is committed to promoting breastfeeding and support our participants’ breastfeeding goals. This August 2018, PHFE WIC joins the World Breastfeeding Week campaign to inform people about how breastfeeding affects nutrition, food security and poverty reduction. Breastfeeding is the foundation of lifelong good health for babies and mothers.

Here are some of the activities you can look forward to at PHFE WIC offices all August long. Activities may vary by location.

Diaper bag raffle! All exclusively breastfeeding participants are welcome to enter a raffle for a diaper bag filled with onesies, bibs, books, and more!

Certificates for breastfeeding moms with your baby’s foot or hand print.

Certificates for dads of breastfeeding babies and for families with breastfeeding toddlers.

Fun photo opportunities for breastfeeding families. Post your photo to social media using the hashtag #WBW2018!

Coloring sheets for children.

“Spin the wheel” game. All children are welcome to spin the wheel and win a small prize!

August Breastfeeding Support Groups

Date and Time
WIC Center and Address
August 14 at 10:00am
La Mirada WIC
August 14 at 11:00am
Pico Place WIC
August 15 at 11:00am
San Pedro WIC
English and Spanish
August 15 at 11:30am
El Monte Valley WIC
English and Spanish
August 15 at 12:00pm
Baldwin Park WIC
English, Spanish,
Chinese, and Vietnamese
August 15 at 12:30pm
North Pomona WIC
English and Spanish
August 16 at 10:00am
8th Street WIC
English and Spanish
August 16 at 10:00am
Bellflower WIC
August 16 at 10:00am
La Mirada WIC
August 16 at 10:00am
Santa Ana West WIC
August 16 at 11:00am
Culver City WIC
English and Spanish
August 16 at 2:00pm
Santa Ana West WIC
August 16 at 2:30pm
Bellflower WIC
August 21 at 10:30am
Normandie WIC
August 23 at 10:00am
La Habra WIC
August 23 at 2:30pm
La Habra WIC
August 24 at 10:30am
Placentia WIC
English and Spanish