New research by PHFE WIC, UCLA, County of Los Angeles: $1 invested in WIC saves $2.48

WIC pays off! A team of researchers including UCLA’s Dr. Roch Nianogo and PHFE WIC’s Director of Research and Evaluation, Dr. Shannon Whaley analyzed the cost saving effects of the WIC program and found that every $1 invested in WIC saves about $2.48 in medical, educational, and productivity costs. Their study will be published in Preventative Medicine in July, 2019. Article Highlights:
  •  WIC is cost-saving.
  • Further savings could be achieved if all eligible women were enrolled in WIC.
  • WIC is cost-effective in preventing preterm births
  • Reductions in prenatal participation in the WIC program could lead to significant increases in costs.
Read the abstract and access the full study: “Economic evaluation of California prenatal participation in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) to prevent preterm birth.”

CinnaMoms Celebrating Black Breasfeeding Week!

By Tonce Jackson, MPH, RDN, CLE

Thank you all for joining us at our 4th Annual CinnaMoms event! In partnership with the YMCA and Black Infant Health, this was our best event to date! The moms were transformed, the men and dads were engaged and shared generational nuggets, and the community partners were mighty and unique. BabyWearingLA issued 50 baby carriers!

The CinnaTeam was well coordinated in purple, engaged, and active in their sections – Kids corner with Zina, Photos with Belen, Veronica and Ericka, Painting with Willie and Kim, Red Table Talk with Bethany, Sarah, Daynisha, Rhonda (aka Hostess), and Rodasha, Outreach and Welcome area with Jackie and Karen, Nursing bra, diapers and Recipe Table (25 total) with Rebecca and Danille, Food Service and Bakery with Morgan, Cheryl, Valerie and Meal Delivery with Angela, Allison, Susan, Ilanna, Judy, Sagrario, Carolyn and many more…

Special shout-out to Daynisha for her transparency and encouragement in the spoken word segment. Also, special thanks to Bethany for sharing her contact Eliza, who shared her poem “Liquid Gold.” Thank you to Cheryl and Rhonda, who donated “Paint Night” tickets to our mentor Kim Durdin!

Sharen, Allison, and Angela had a successful survey section and received great feedback from our families.

Our event could not be successful without the support of our Warehouse Department! The Warehouse team set-up and cleaned up with ease and a smile! Special thanks to our parking coordinators, Jesse C. and Jesse M. , who also participated in the Men and Dads area with Ruben and Mark.

Teamwork truly makes the dream and vision work!

Thank you to Kiran, Judy, Jennifer, Seniors, Area Managers, and Supervisors for supporting CinnaMoms and staff in this value-added service.

The event was such a success! It brought together 63 CinnaMoms, 10 CinnaDads, 20 community partners, lots of CinnaBabies, Karla (co-creator of CinnaMoms), and other guests from the community!

#Success

In the news: Empowering black moms to say: ‘I want to breastfeed’ via KPCC Southern California Public Radio


Coverage by Priska Neely

This piece on KPCC Southern California Public Radio featured our CinnaMoms program and the important role that breastfeeding plays in the lives of black mothers and babies.
Reposted from KPCC.org website:

Black moms are much less likely to breastfeed, compared to women of other races and ethnicities. That’s why maternal and child health advocates devote the last week of August to bringing awareness of the benefits with Black Breastfeeding Week

More and more local organizations, such as PHFE WIC’s very own CinnaMoms, are starting support groups with an aim to bring up breastfeeding rates for black women.

Listen to the audio piece here >