
WIC food benefits are added each month onto a reusable California WIC card. All family benefits are combined on one card which works like a debit card. To make shopping even easier, download the California WIC App to get all the information you need.
Families who qualify for WIC will receive a WIC card by mail or can pick one up at their local WIC office.
Families can shop at WIC-authorized grocery stores using the magnetic stripe on the back. The QR code in front allows families to shop for their fruit and vegetable benefits at WIC-approved farmers’ markets. You can shop for all of your foods at once or just a few at a time.
Watch the Video
The WIC Card Video will show you how to use your new WIC card, check your food balance, and shop with ease.
Think of a PIN
Before shopping, choose a 4-digit PIN that’s easy for you to remember but hard for others to guess. If you enter the wrong PIN three times, your card will lock until midnight.
Need Help with Your WIC Card?
WIC Card Support: (844) 469-3264
WIC Program: (888) 942-2229
If you forget your PIN, call WIC Card Support for 24-hour help.

PHFE WIC families can fill out the WIC Card Request Form to request the new card with a QR code or have misplaced, damaged, or stolen California WIC cards replaced.
You can expect to receive your new card within 5 business days upon request.

Download the helpful guidance sheets to install the WIC App on Android phones and iPhones.
Forgot My Password
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For WIC app or shopping support, please call (800) 852-5770. To check your food balance or reset your PIN, call (844) 469-3264.
Your WIC Food Balance shows the foods and the amounts available to your family between specific dates. As you shop and use your WIC foods, your Food Balance will change. Be sure to shop for all of the foods in your WIC Food Balance within the allowed dates.
There are many ways to find your WIC Food Balance
You will need your physical WIC card at every transaction. The CA WIC app is a helpful tool for tracking your benefit balance and verifying WIC-eligible foods, but it does not currently support mobile payments or online shopping.
Look for the WIC logo on the front window of grocery stores to know where to shop. Most stores will also have the WIC logo on store shelves to help you easily find WIC foods or use the food scan feature in the CA WIC App.
Many families who qualify for WIC also qualify for CalFresh (also known as Supplemental Nutrition Assistance Program or SNAP). Get the most out of both programs by paying with your WIC card first at the grocery store. Then, pay for the rest of your groceries using your CalFresh card. Using your cards in this order will make sure you do not use your CalFresh benefits to buy WIC foods.
Start your checkout
After the cashier scans all your items
When You Have Questions About WIC Authorized Foods or Your WIC Card
A new California WIC card with a quick-response (QR) code allows families to use their cash value benefit for fruits and vegetables at participating farmers’ markets year-round.