August is National Breastfeeding Month!

All parents with young children should have access to skilled breastfeeding and chestfeeding counseling and support from their health facilities, workplaces, and communities.

WIC is committed to being part of parents’ support systems by providing free phone, online, virtual, and in-person services.

Every year, August 1-7, we celebrate World Breastfeeding Week. This year, the theme “Enabling breastfeeding: making a difference for working parents” reaffirms WIC’s important role in parents’ support and breastfeeding education.

PHFE WIC Hosts its 2nd Annual Breastfeeding Celebration

Celebrating Families

Whittier Narrows Recreation Area
750 S Santa Anita Ave,
South El Monte, CA 91733

August 22, 2023
10:00 AM – 2:00 PM

Facebook Live “Breastfeeding Q&A with an LC!”

Get answers to all your breastfeeding and chestfeeding questions! Join WIC’s Facebook live event. Everyone is welcome.

¡Obtenga respuestas a todas sus preguntas sobre lactancia!

miércoles, 16 de agosto del 2023, de 11:00 a. m. a 12:00 p. m. PDT

Haga clic en el botón 'Unirse ahora' a continuación el día y la hora del evento para conectarse. ¡Te veo allí!

获取所有母乳喂养问题的答案!

2023 年 8 月 16 日星期三下午 1 点至 2 点(太平洋夏令时)

单击活动日期和时间下方的“立即加入”按钮进行连接。到时候那里见!

Get answers to all your breastfeeding questions!

Thursday, August 17, 2023 from 11:00am-12 pm PDT

Click the 'Join now' button below on the day and time of the event to connect. See you there!

Nhận câu trả lời cho tất cả các câu hỏi cho con bú của bạn!

Thứ Năm, ngày 17 tháng 8 năm 2023 từ 1 giờ chiều đến 2 giờ chiều PDT

Nhấp vào nút 'Tham gia ngay' bên dưới vào ngày và giờ của sự kiện để kết nối. Hẹn gặp bạn ở đó!

Virtual Breastfeeding Support Groups

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

 

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

 

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

 

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组,与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见!

 

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

 

WIC-ն այստեղ է օժանդակելու ձեզ՝ երեխայի կերակրման ձեր նպատակներին։ Հղի և կրծքով կերակրող ընտանիքները հրավիրվում են Zoom-ի միջով միանալու կրծքով կերակրման աջակցության խմբակին՝ հաղորդակցվելու և սովորելու այլ ծնողների հետ։

Սեղմեք Zoom-ի 'Միացիր հիմա' կոճակը՝ աջակցության խմբակին միանալու օրը և ժամին։ Կտեսնեմ ձեզ այնտեղ!

 

Important Dates in the Month of August

This year, the theme “Enabling breastfeeding: Making a difference for working parents” reminds us of WIC’s important role in parents’ support and breastfeeding education.

This year's theme is "From the Stars to a Sustainable Future". We honor and celebrate indigenous breastfeeding and chestfeeding experiences and reclaiming ancestral birthing and parenting practices.

 

This year's theme is "Telling our stories. Elevating our voices". We are committed to supporting Asian American, Native Hawaiian, and Pacific Islander communities in their breastfeeding and chestfeeding journeys.

This year's theme is "We Outside! Celebrating Connection & Our Communities". Black Breastfeeding Week is the perfect time to learn more about organizations committed to supporting Black people who breastfeed and chestfeed, such as WIC’s sister program, CinnaMoms.

We are committed to supporting Latin/Hispanic communities in their breastfeeding and chestfeeding journeys.

CinnaMoms

In celebration of Black Breastfeeding Week, CinnaMoms will be hosting a Facebook Live Breastfeeding FAQ Session with a Lactation Consultant.

Thursday, August 17, 2023 from 3:00 to 4:00 PM

Click the ‘Join now’ button below on the day and time of the event to connect. See you there!

WIC Protects Breastfeeding and Chestfeeding

Infant feeding is a journey. WIC is here for parents every step of the way to educate, empower, and encourage parents to reach their goals for feeding their babies. WIC educates parents about breastfeeding and chestfeeding basics, overcoming challenges, returning to work, nursing in public, expressing and storing milk, and more.

Breastfeeding and chestfeeding services available to WIC participants:

Click here for more information about WIC breastfeeding and chestfeeding services.

This institution is an equal opportunity provider

WIC Families Received $690,000 of Produce this Farmers Market Season!

The 2023 WIC Farmers Market Nutrition Program wrapped up on July 26, 2023 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community. 

PHFE WIC distributed farmers market checks to more than 23,000 families, totaling more than $690,000 worth of fruits and vegetables, this summer!

WIC Families: Shop with your checks before November 30th!

WIC farmers market checks will expire on November 30! Checks can be used to purchase fresh fruit, fresh vegetables, and cut edible herbs. They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.

Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.

  • Adams & Vermont Farmers Market
  • Cerritos Farmers Market
  • Crenshaw Farmers Market
  • East Los Angeles Farmers Market
  • Echo Park Farmers Market
  • Fullerton Farmers Market
  • La Cienega Farmers Market
  • Monterey Park Farmers Market
  • Norwalk Farmers Market
  • Pomona Valley Farmers Market
  • Rosemead Farmers Market
  • Torrance Farmers Market
  • Tustin Farmers Market
  • West Covina Farmers Market

Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.

The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2024! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on FacebookInstagram, and Twitter.

Introducing: CinnaMoms Crenshaw

CinnaMoms, a motherhood, breastfeeding, and parenthood brand within the PHFE WIC program, welcomes you to CinnaMoms Crenshaw!

In June 2023, CinnaMoms launched a nontraditional WIC Center using the CinnaMoms model. The CinnaMoms mission is to create a cultural space that promotes empowerment and self-transformation for Black/African American women. We come together to share and advocate for breastfeeding/chestfeeding, parenting, and health for the entire life course.

CinnaMoms Crenshaw serves as the first of its kind; a physical location focused on re-introducing the WIC program to the community by providing a safe space designed by and for Black/African American WIC participants and the community around the Obama Blvd WIC center (Crenshaw Blvd and Obama Blvd).

We renovated 1400 square feet of the WIC center with funding from Heluna Health. The purpose of the space is to provide prenatal and postpartum mothers, birthing people, and their families an environment to rest and nest, access community resources and further connect with WIC and one another.

The values and mission for CinnaMoms Crenshaw are guided by three (3) pillars: Rest, Nest, Connect

  1. Rest: We are guided by Tricia Hersey and her Rest is Resistance Manifesto. CinnaMoms Crenshaw is a space for prenatal wellness support, postpartum self-care, and rest!
  2. Nest: We understand that nesting during pregnancy is an instinct that finds moms-to-be preparing their homes (aka their “nests”) for their baby’s impending arrival. At CinnaMoms Crenshaw we will offer prenatal support in preparation for delivery and the postpartum journey: prenatal yoga, OB appointment support, access to doulas, healthy foods, first foods, and lactation support.
  3. Connect: The foundation of CinnaMoms is connection. At CinnaMoms Crenshaw we will have in person:
    1. Prenatal and postpartum support groups and classes
    2. Wellness classes (yoga, cooking demos)
    3. Culturally relevant lactation support
    4. Access to WIC Registered Dietitians, Lactation Consultants, Peer Counselors, CinnaMoms Team, and outside community resources

CinnaMoms Crenshaw Soft Opening on June 15, 2023 showcased the space via guided tours and guests shared in the excitement of its opportunities.

Those in attendance included representatives from LA City Mayor Karen Bass’ Office, Los Angeles County Department of Public Health, Community based organizations, Kaiser, LA Care, Heluna Health and PHFE WIC leadership, and from Sacramento the California WIC Association and California Department of Public Health WIC Division. We heard stories from CinnaMoms WIC participants, honored those involved in spearheading and renovating the new space, and shared in a beautiful tribute to the late colleague and WIC pioneer Ms. Sharen Anthony.

Stay tuned for 2023 events coming during Black Breastfeeding Week August 25-31!

CinnaMoms Team w/ PHFE WIC Executive Director Kiran Saluja.

#cinnamoms #cinnamomscrenshaw #phfewic

Register for WIC’s Webinar on July 26!

Join L.A. Care and WIC to learn more about their Parenting Session partnership and how to enroll families. Review all of the amazing resources available on the WIC nutrition education platform and the clinical nutrition services offered by Registered Dietitian Nutritionists beyond WIC to your clinic patients.

Join WIC and L.A. Care Health Plan for a live webinar,

“You Know WIC…but do you know WIC PLUS?”

Wednesday, July 26, 2023
12:00 p.m. – 1:00 p.m.

Questions? Email quality@lacare.org

  • Clinicians (i.e.: MDs, PCPs, OBGYNs, NPs, RNs, MAs)
  • Case Managers, Social Workers, Community Health Works
  • Front and back-office staff
 
Kiran Saluja, MPH, RDN
Executive Director
PHFE WIC, A Program of Heluna Health
 
Blanca Vargas, MPA, RDN
Senior Manager of Operations
PHFE WIC, A Program of Heluna Health
 
Sagrario Nielsen, MS, RDN
Deputy Director of Nutrition Services and Projects
PHFE WIC, A Program of Heluna Health
 
Jazmin Garcia, RDN
Training and Project Specialist
PHFE WIC, A Program of Heluna Health
 
Yolanda Sesma
Program Support Associate
PHFE WIC, A Program of Heluna Health