Farmers’ Market Toolkit

Thank you for promoting the WIC Farmers’ Market Nutrition Program (FMNP)!

This year PHFE WIC received $570,00.00 worth in FMNP vouchers to issue to 28,500 eligible WIC participants ($20 per family).

During the WIC Farmers’ Market season, help us spread the word by using these images and captions to post on your social media platforms and websites. You can confirm the days and times on: Farmers’ Market Nutrition Program is here. Visit a participating FM location! 

Don’t forget to use the hashtag #WICFM19 and #PHFEWIC

Optional Captions:

  • The WIC Farmer’s Market program is here! Bring your WIC folder to [NAME] Farmers’ Market on [Dayofweeks] between [WIC FM TIMEFRAME] to claim your FREE $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
  • $20 Free fruits and vegetables for WIC Families! Bring your WIC folder and look for the friendly people wearing bright orange at the [NAME] Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME]. This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
  • WIC Families get $20 FREE fruits and vegetables at the [NAME] Farmers’ Market! Look for the friendly faces wearing bright orange on [Dayofweeks] from [WIC FM TIMEFRAME], and show your WIC folder to claim your free $20. This once-per-summer offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC
  • Hey WIC families! Bring your WIC folder to [NAME] Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME] to claim your free $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC

New research by PHFE WIC, UCLA, County of Los Angeles: $1 invested in WIC saves $2.48

WIC pays off! A team of researchers including UCLA’s Dr. Roch Nianogo and PHFE WIC’s Director of Research and Evaluation, Dr. Shannon Whaley analyzed the cost saving effects of the WIC program and found that every $1 invested in WIC saves about $2.48 in medical, educational, and productivity costs. Their study will be published in Preventative Medicine in July, 2019. Article Highlights:
  •  WIC is cost-saving.
  • Further savings could be achieved if all eligible women were enrolled in WIC.
  • WIC is cost-effective in preventing preterm births
  • Reductions in prenatal participation in the WIC program could lead to significant increases in costs.
Read the abstract and access the full study: “Economic evaluation of California prenatal participation in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) to prevent preterm birth.”