Asian American, Native Hawaiian, & Pacific Islander Breastfeeding Week

August 15-21 we celebrate the inaugural Asian American, Native Hawaiian, & Pacific Islander breastfeeding week.

This year’s theme is “Reclaiming Our Traditions“. PHFE WIC is committed to supporting the community in reclaiming the tradition of breastfeeding by providing professional individualized breastfeeding support in our WIC participants’ native languages.

PHFE WIC Staff are reclaiming their cultures’ traditions and proudly say, “I breastfeed!”

Congratulations to CHEER Champion Wendy Fung

In celebration of the inaugural Asian American Native Hawaiian and Pacific Islander (AANHPI) Breastfeeding Week, the Center for Health Equity, Education, & Research (CHEER) nominated PHFE WIC’s Wen Ting (Wendy) Fung, MS, RD, and soon-to-be IBCLC as a CHEER Champion.

Wendy is the Breastfeeding Services Supervisor at PHFE WIC in Los Angeles County and Co-founder of Asian & Pacific Islander (API) Breastfeeding Task Force. In these roles, she helps moms to overcome breastfeeding challenges and strives to establish connections with other organizations to improve breastfeeding support, encourage moms to persevere with their breastfeeding goals, and promote exclusive breastfeeding.

“Often in the AAPI community, we have high initiation rates because breastfeeding is a tradition in our community. However, because of other influences, the duration of breastfeeding is quite short. It is important for moms to have breastfeeding support from their own community, people who look like them and speak their language.”
– Wendy Fung, MS, RDN, soon-to-be IBCLC