Our Racial & Health Equity Progress Report

As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve. Systemic racism affects many communities, especially Black mothers and infants, whose chances of surviving pregnancy and birth are disproportionately lower than their white counterparts. This has invigorated our commitment to dismantling systemic racism and fostering an anti-racist and socially just environment.

Actions We Are Taking

For our participants:

WIC Cinnamoms
  • CinnaMoms was created in 2015 as a special space to promote and support breastfeeding while celebrating the traditions and culture of the Black families at PHFE WIC. CinnaMoms hosts monthly virtual support circles to facilitate culturally relevant and meaningful connections and discussions about maternal and postpartum health, support systems, and beliefs.
  • Black Breastfeeding Week (BBW) was August 25-31st. The 2020 celebration took place virtually with the theme of “Revive, Restore, and Reclaim.”

For our staff:

  • Juneteeth education for all staff
    • In June, 2020, Staff independently viewed a PowerPoint presentation that included facts about Juneteeth, Black historical and current information, and links to the National African American Museum (NAAM) website.
  • Dr. Melissa Franklin of First 5 LA and Ms. Wenonah Valentine held a support group/healing space for Black staff as an opportunity to process, reflect, mobilize, and recommend next steps for the agency.
  • In July 2020, the Council on Racial and Equity Affairs (CORE Affairs) team was assembled at PHFE WIC to evaluate and inform next steps for racial justice within our organization.
    • This team informed a list of short, medium, and long-term goals for educational trainings, professional development, and exploring inclusivity in all avenues of the agency.
    • CORE Affairs collaborated with other WIC agencies across Southern California during Black Breastfeeding Week to address breastfeeding barriers that Black families face.
  • In July, 2020 PHFE WIC held an all-staff meeting with the topic of cultural sensitivity, racism, and recognizing and preventing micro-aggressions lead by PHFE WIC Senior Health Equity Manager Dr. Toncé Jackson
    • All staff watched four video conversations on race and completed a thought-provoking worksheet to help process information and enhance learning.
    • The group explored micro-aggressions and micro-affirmations through dialogue, videos, and examples.
  • In August, 2020 staff attended the virtual California WIC Association conference where Sarah Fanta, Supervising Nutritionist and member of the C.O.R.E Advisory Committee, interviewed Austin Channing Brown.
    • Austin Channing Brown is a speaker, writer, and media producer, who provided inspirational leadership on racial justice in America and is the author of I’m Still Here: Black Dignity in a World Made of Whiteness.
Sarah Fanta interviewing Austin Channing Brown, author of I’m Still Here: Black Dignity in a World Made of Whiteness at virtual CWA conference in August 2020
  • In November, 2020, all PHFE WIC staff attended a virtual implicit bias workshop with Dr. Bryant Marks. As part of the workshop, staff took an implicit association test to become aware of their own biases. The workshop gave actionable ways to work toward racial equity.
  • PHFE WIC has ensured interview panelists were racially diverse while hiring.
  • Our parent company, Heluna Health has formed a cross-agency Diversity, Equity, and Inclusion Workgroup to address systemic racism.

We acknowledge that our efforts cannot and will not end here as this is ongoing endeavor. Please check back periodically to learn about our most recent efforts to fight for equity and justice.

Use your WIC Farmers Market vouchers by Nov 30!

The WIC Farmers Market Nutrition Program (FMNP) has wrapped up for the Summer of 2020! This year’s successful farmers’ market provided a total of $636,160 worth of fresh local produce to our WIC participants. If you received the $28 farmers’ market vouchers, don’t forget to SPEND THEM at the farmers’ market before November 30, 2020.

All of PHFE WIC’s farmers market vouchers have been claimed for 2020. If you did not get a chance to participate in the WIC FMNP this year, please know that you can shop at many farmers markets using your WIC card! Search your zip code here to find other farmers’ markets near you. Markets with a red apple accept the WIC card as payment.

See the list below for farmers’ markets that accept the WIC farmers’ market vouchers.

Order a WIC Farm Box for Curbside Pickup!

WIC Farm boxes offer a fast and safe way to spend your $28 Farmers Market vouchers. Each box includes prepackaged produce, and is available for curbside pickup at select Farmers Markets in Los Angeles. Please order up to one week before the farmers market. *Deadline to order from a market will be 8PM the day before the pickup date*

Click here to order your box.

Farmers' Market
Address
Day and Time
Adams and Vermont
1432 W Adams Blvd, Los Angeles, CA 90007Monday 5pm - 9pm
East Hollywood 5448 Hollywood Blvd, Los Angeles, 90027Monday/Thursday 3:30pm - 7:30pm
Wilmington470 Hawaiian Ave, Wilmington, 90744Tuesday 10am - 2pm
Culver CityEast of Main St & Culver City, 90232Tuesday 2pm - 7pm
Santa Ana3rd St & Bush, Santa Ana, 92701Tuesday 3pm - 7pm
Tustin
245 El Camino Real, Tustin, 92780Wednesday 9am - 1pm
Adams & Vermont
St. Agnes Church, 1432 W Adams Blvd, LA, 90007 Wednesday 2pm - 6pm
Downtown Anaheim205 W Center St Promenade @ Lemon St, Anaheim, 92805Thursday 11am - 2pm
La Cienega1835 S La Cienega Blvd @ Plaza La Cienega, LA, 90035Thursday 2pm - 7pm
Monterey Park1950 Wilcox Ave @ George Elder Park, Monterey Park, 91755Thursday 5pm - 9pm
Echo Park
(FINAL DAY Nov 20)
1146 Logan St @ Sunset Blvd, LA, 90026Friday 3pm - 7:30pm
Covina444 N Citrus Ave, Covina, 91723Friday 5pm - 9pm
Cerritos17870 Park Plaza Dr @ Towne Center Dr, Cerritos, 90703Saturday 8am - 1pm
East Los Angeles4801 E 3rd St across from Belvedere Park, LA, 90022Saturday 9am - 2pm
Pomona ValleyPearl St & Garey Ave, Pomona, 91767Saturday 9am - 1pm
West Covina195 S Glendora Ave, West Covina, 91790Saturday 9am - 1pm
Crenshaw4020 Marlton Ave @ King St, Los Angeles, 90008Saturday 10am - 3pm

= Locations that host Market Match! Market Match doubles your cash or EBT to use at select farmers’ markets every week.
= Locations that offer farm boxes for curbside pickup.

Visit fmfinder.org or m.wic.ca.gov to find other farmers’ markets to shop with your WIC farmers’ market vouchers.

Here are some tips to remember while shopping at your local Farmers’ Market using FM vouchers.

NEW! WICHealth.org Online Education

We are excited to announce that PHFE WIC participants can now complete their nutrition education online at wichealth.org, a patented, online behavior change system designed to meet the nutrition education needs of our WIC families.

We encourage you to use additional tools available on wichealth.org including Health eKitchen; fun, interactive lessons; and articles about nutrition and health topics that are relevant to families with growing children.

Health eKitchen

A collection of kid-approved, parent-tested healthy recipes for your family using WIC foods as ingredients.

Nutrition and Health Lessons

Learn more about introducing solids to your infant, teaching your baby to use a cup, dental health, and so much more. Develop new skills that will keep your family happy and healthy.

Create Your Account

There are several pieces of information you will need to make your WIChealth account:

  1. Agency – “PHFE”
  2. Clinic – select the WIC office you used to go to/ closest to your home
  3. Family ID number – log in to wiconlineeducation.org with your WIC card number. Once you are logged in, you will receive your 9 digit Family ID number and you will be redirected to WIChealth.org.

Trouble logging in? Need assistance? Text “Need Fam ID + your first/last name and date of birth” to 91997