Join a Breastfeeding Support Group Online!

WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Tagalog, and Armenian.

See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

 

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

 

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

 

WIC-ն այստեղ է օժանդակելու ձեզ՝ երեխայի կերակրման ձեր նպատակներին։ Հղի և կրծքով կերակրող ընտանիքները հրավիրվում են Zoom-ի միջով միանալու կրծքով կերակրման աջակցության խմբակին՝ հաղորդակցվելու և սովորելու այլ ծնողների հետ։

Սեղմեք Zoom-ի 'Միացիր հիմա' կոճակը՝ աջակցության խմբակին միանալու օրը և ժամին։ Կտեսնեմ ձեզ այնտեղ!

 

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

 

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组,与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见!

 

Farmers Market Program Starts June 1

WIC Families Get $30 to Spend at the Farmers Market

If you are a PHFE WIC participant, click the button below to sign up for your checks. You must sign up for your checks before going to the farmers market.

About WIC Farmers Market Nutrition Program 2024

WIC families in California can get checks worth $30 (three checks worth $10 each) while supplies last to buy fruits and vegetables at WIC-certified farmers markets (limit one booklet per family per year). PHFE WIC has checks for 19,000 families this year! WIC Farmers Market Program is an annual program funded by USDA to support local farmers while helping families enjoy more fresh seasonal fruits and veggies.


Here’s how it works this summer:

  1. Sign up for your checks online
  2. Pick them up at the farmers market
  3. Spend them at the market

The WIC Farmers Market Nutrition Program will run for a limited time until the checks are gone! Don’t miss out on your free produce this summer.

Who is Eligible for Farmers Market Checks?

Families who are currently enrolled in WIC are eligible to receive Farmers Market Checks. Not signed up for WIC? Join now! Need to renew your WIC account? Send a text to 91997 and let us know your preferred day for an appointment. Appointments are available by phone or in person.

FAQs

No, farmers market checks will only be given out at the farmers markets to PHFE WIC participants. See a list of markets WIC will be at this summer below.

WIC farmers market checks can be used to purchase fresh fruit, fresh vegetables and cut edible herbs. They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants or non-food items.

No, if you spend less than $10 with one farmer, you will not get cash back. Each check can only be spent at one farmer’s stand. You cannot split one $10 check between different farmers.

If the fruits and vegetables you buy with your farmers’ market checks cost more than the value of the check, you may use other forms of payment to cover the difference. Other forms of payment include your CalFresh EBT card or cash. 

Shop with your WIC farmers market checks at an approved market. Use this market finder to find more markets near you.

Checks expire on November 30, 2024! We highly encourage spending your checks the same day you pick them up. Enjoy all of the produce the summer season has to offer!


Participating Farmers Markets

Make sure to sign up for your checks before picking them up from one of the markets below! You can shop with your farmers market checks at any approved market. 

Farmers Market
Address
Day
Rosemead FM4343 Encinita Ave, Rosemead, CA 91770Mondays
4:30 PM - 6:30 PM
Starting 6/3
Adams & Vermont FM1432 W Adams Blvd, Los Angeles, CA 90007Wednesdays
2:00 PM - 5:00 PM
Starting 6/5
Fullerton FM340 W Commonwealth Ave, Fullerton, CA 92832Wednesdays
9:30 AM - 12 PM
Starting 6/5
Tustin FM245 El Camino Real, Tustin, CA 92780Wednesdays
9:00 AM - 11:30 AM
Starting 6/5
La Cienega FM1835 S La Cienega Blvd, Los Angeles, CA 90035Thursdays
2:00 PM - 4:30 PM
Starting 6/6
Monterey Park FM350 S McPherrin Ave, Monterey Park, CA 91754Thursdays
3:30 PM - 6:00 PM
Starting 6/6
Echo Park FM1146 Logan St, Los Angeles, CA 90026Fridays
3:00 PM - 5:00 PM
Starting 6/7
Cerritos FMPark Plaza Dr (Cerritos Towne Center), Cerritos, CA 90703Saturdays
8:00 AM - 11:00 AM
Starting 6/1
East Los Angeles FM 4801 E 3rd St, Los Angeles, CA 90022Saturdays
8:00 AM - 11:00 AM
Starting 6/1
Hollywood Park FM1213 District Dr, Inglewood, CA 90301Saturdays
9:00 AM - 12:00 PM
Starting 6/1
Pomona Valley FM145 W Pearl St, Pomona, CA 91768Saturdays
9:00 AM - 12:00 PM
Starting 6/1
Torrance FM2200 Crenshaw Blvd, Torrance, CA 90501Saturdays
8:00 AM - 11:00 AM
Starting 6/1
West Covina FM 195 S Glendora Ave, West Covina, CA 91790Saturdays
9:00 AM - 12:00 PM
Starting 6/1

Find more farmers markets to shop with your WIC FM checks using this market finder.

Signing Up – What Documents Does WIC Need?

Welcome to WIC! Our WIC counselors are here to support and empower you to make healthy choices for you and your family. If you are new to the program, please watch this video.

Please prepare these required documents

Please provide the following items listed below so a WIC counselor can determine if you are eligible for WIC. If your appointment is by phone, we will text you a link to upload photos of your documents.

Examples:

  • Active Medi-Cal numbers
  • Paystub or statement from the last 30 days
  • Disability pay
  • Unemployment benefits
  • Social Security benefits
  • Other

If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.

Examples:

  • Active Medi-Cal numbers
  • Any mail
  • Any bill
  • Driver's license or ID
  • Bank statement
  • Car registration/insurance
  • Other

If you do not have proof of residency or Medi-Cal, tell your WIC counselor at your appointment.

Examples:

  • Active Medi-Cal numbers
  • Health insurance card
  • Birth certificate
  • Newborn crib card
  • Driver's license or ID
  • Car registration
  • Medical records
  • Immunization card
  • Foster child letter/placement
  • Other

This is required only if you are pregnant. It must include your first and last name.

Examples:

  • Positive pregnancy note from doctor
  • Ultrasound picture
  • Prenatal vitamin prescription
  • Other

What are the WIC income guidelines?

WIC uses gross income to determine a household’s income. Gross income is defined as total cash received by the household before taxes. To qualify for WIC, a family’s income must be less than or equal to the limit in the table below for their family size.

Families receiving Medi-Cal, CalFresh, or CalWORKS may be income-eligible for WIC.

Each foster child is counted as a family of one.

Number of Persons in FamilyMonthly Income LimitYearly Income Limit
1 Person$2,322$27,861
2 Persons$3,152$37,814
3 Persons$3,981$47,767
4 Persons$4,810$57,720
5 Persons$5,640$67,673
More than 5Add per additional member
+ $830+ $9,953
  • Income based on 185% Federal Poverty Level, effective April 1, 2024 to June 30, 2025
  •  Unborn fetuses may be counted toward household size

What if I don’t have a document?

After we complete your enrollment, you will have 30 days to provide these documents. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.

What’s next?

If you qualify for WIC, you will receive a WIC card that you can use to buy food each month. The counselor will make sure you understand your benefits, ask you about your family’s health and nutrition, provide nutrition information, and connect you to other programs that you qualify for. This might be done at the same time as your eligibility assessment or at a future appointment. Welcome to WIC!

More Families Now Qualify for WIC

Starting April 1, 2024, the income guidelines for California WIC are changing. As a result, more families will qualify for WIC and can receive healthy foods, nutrition education, breastfeeding support, and more.

To qualify for WIC, families must earn no more than the income limits listed below and be in a category we serve. Families and individuals may be eligible if you:

  • Have a child under the age of five
  • Are pregnant
  • Are breastfeeding a baby under the age of one
  • Had a baby within the last six months
  • Experienced a pregnancy loss/termination within the last six months

Not enrolled in WIC? Apply now! Families who previously did not qualify for WIC are encouraged to reapply again if they are within the new income limits.

Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

The new income limits are effective starting April 1, 2024. Families must make no more than the amount listed below per household size. WIC uses gross income (before taxes) to determine a household's income. Families who already receive Medi-Cal, CalFresh, or CalWORKS may already meet the income guidelines for WIC. Participating in other benefit programs does not affect the amount of WIC benefits you receive, and you may participate in multiple benefit programs at once.

Household Size**
Annual
Monthly
Twice-Monthly
Bi-Weekly
Weekly
1$27,861$2,322$1,161$1,072$536
2$37,814$3.152$1,576$1,455$728
3$47,767$3,981$1,991$1,838$919
4$57,720$4,810$2,405$2,220$1,110
5$67,673$5,640$2,820$2,603$1,302
6$77,626$6,469$3,235$2,986$1,493
7$87,579$7,299$3,650$3,369$1,685
8$97,532$8,128$4,064$3,752$1,876
More than 8Add per additional member
+$9,953+$830+$415+$383+$192
*Income based on 185% Federal Poverty Level, effective April 1, 2024 to June 30, 2025
** Unborn fetuses may be counted toward household size.

Proof of income must include your full name or the full name of the person supporting the family. Below are examples that may be used for proof of income, but are not limited to these examples. 

Examples:

  • Active Medi-Cal, CalFresh, or CalWORKs
  • Pay stub or statement from the last 30 days
  • Disability pay
  • Unemployment benefits
  • Social Security benefits
  • Income tax form/W2 
  • Alimony
  • Bank account statement (use of savings)
  • Child support
  • Foster care stipend letter
  • Student financial grants/scholarships

If you do not have a document available, you will have 30 days to provide one after we complete your enrollment. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.

Your household includes related or nonrelated individuals that you live with and share an income, consumption of goods, and or/services. Your household size would include, but not be limited to:

  • Your children
  • A spouse or partner
  • Relatives you claim on your taxes

Unborn fetuses may be counted toward household size.

For foster children, the household size is one.

Weekend WIC Appointments by Phone

Many working families qualify for WIC. We offer weekend appointments by phone a few times per month to accommodate WIC families’ busy schedules.

Need to schedule a weekend WIC appointment? Text the keyword for the day you would like to schedule an appointment to 91997. A WIC counselor will call you for your phone appointment between 8:30 am – 1:00 pm on your appointment day.

Weekend Appointments Available This Month

Date
Keyword
Saturday, April 13APPT13
Saturday, April 27APPT27

Example: If you would like to be called on April 13, text APPT13 to 91997.

Questions? Text 91997!

How Much Milk Does My Baby Need?

Your newborn will feed at least 8-12 times a day based on their tummy size. Follow your baby’s hunger cues to know when baby is hungry. Frequent feedings early on are exactly what your baby and your milk supply needs.

Day 1: Your baby’s stomach holds 5-7 ml (1 teaspoon) at a time. This is the size of a cherry. You will produce about 30 ml (1 oz) of early milk/colostrum in the first 24 hours.

Day 3: Your baby’s stomach holds about 22-27 ml at a time. This is about the size of a ping pong ball or a walnut.

One Week: Your baby’s stomach can hold 45-60 ml (1 ½-2 oz) at a feeding and is the size of an apricot.

One month: Your baby will now be taking between 80-150 ml (3-5 oz) per feeding. The baby’s stomach is now about the size of a large chicken egg.

At one month most parents will be producing nearly as much milk as their baby will ever need. Because the rate of growth slows as babies get older they continue to need about the same amount of breastmilk per day from one month to six months of age.

WIC Celebrates its 50th Anniversary

The Women, Infants, and Children (WIC) Program celebrates its 50th anniversary in 2024! WIC is a supplemental nutrition program that provides health and nutrition education, nutritious foods, and quality breastfeeding support. With resilience and compassion, WIC continues to play a crucial role in addressing the nutritional needs of the communities we serve.

WIC Throughout the Years

In 1974, the first WIC clinic opened in Pineville, Kentucky, following a two-year pilot program by Dr. David Paige. The program’s success grew, and within one year, 45 states established a WIC program. Today, the program serves 6.7 million participants across 89 U.S. States, Tribes, and Territories.

Our agency, PHFE WIC, is the largest in the nation and currently serves over 180,000 parents and children annually. Families can connect to their WIC counselors and their appointments by phone, video, in person, and online. We are committed to offering our community the best customer service, empathy, and support. Families in Los Angeles, Orange, and San Bernardino counties can apply for WIC online or text ‘APPLY’ to 91997 to get started.

WIC’s 50th Celebration Event

In January 2024, the National WIC Association (NWA) celebrated the 50th anniversary of the first WIC clinic opening in Pineville, Kentucky. The event was held at Bell Theater and attended by several local and state leaders to celebrate the program’s milestone.

The event honored Dr. David Paige, the founder of WIC, and Betty Hopkins, a nurse and first WIC employee. Both worked together to help shape the WIC program in Pineville and paved the way for additional states to follow.

Thank You for Connecting Families to WIC

The future of the WIC program continues to grow with increased funding and accessibility. With our staff and community partners who share our commitment to improving the health and well-being of parents and children in our communities, WIC is as successful as it is today.

Celebrate the 50th anniversary of WIC by sharing the resources below.

Get Aquarium Coupons at WIC – While Supplies Last

PHFE WIC participants can receive a coupon for discounted tickets to the Aquarium of the Pacific in Long Beach, CA while supplies last. Text 91997 to schedule a pick-up for your coupon.

What you need to know about the coupon:

  • Each coupon is good for up to 4 adult, child, and senior admissions for only $5 each OR one $40 Family Access membership. Family Access memberships are good for one year and include up to two adults and any children living in your household.

  • The original coupon must be presented at the Aquarium ticket window. Mobile versions will not be accepted.

  • Coupons cannot be applied to prior ticket or membership purchases.

  • No cash value. Not for resale and non-transferable. Not valid for school group admissions.

  • They must be redeemed on or before May 24, 2024.

  • Reserve your visit time at pacific.to/reservations.

How can I get an aquarium coupon?

Families who are currently enrolled in the PHFE WIC Program are eligible to receive an aquarium coupon. Text 91997 to schedule a pick-up at any of our PHFE WIC offices. Coupons are limited to one per family.

If you are enrolled in a different WIC agency, contact your local WIC office.

Not enrolled in WIC yet? Apply today!

Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

WIC is More Convenient Than Ever

WIC offers appointments by phone, video, in-person, and online. Choose the appointment method that works best for you to connect with your WIC counselor.

Sign up for WIC today

If you are pregnant or have a child under age 5, please apply for WIC onlineWe will contact you to confirm your eligibility and complete your enrollment. In-person enrollments can be scheduled at a WIC office near you, and you will receive your food benefits the same day if you qualify. Enrollments can also be completed entirely by phone or video. You will receive your WIC benefits by mail within a few days if you qualify.

Connect with other parents through our group classes on Zoom

Two 30-minute group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!

Attend appointments at home or at a WIC office near you

Many WIC appointments can be completed by phone, in-person, or online. Throughout your pregnancy and your baby’s first year, you will have appointments with a WIC counselor every 1-3 months. After your baby turns 1, we will reassess their eligibility every year. If your family continues to qualify for WIC, you will have a minimum of four WIC appointments per year. Some appointments will be with a WIC counselor, and some will be classes.

A WIC counselor is reviewing the infant formula preparation instructions on the back of the can with a mom holding her baby.

Appointments with WIC counselors are by video, phone, or in-person. Class appointments are online or on Zoom. Let your WIC counselor know at your next contact if you have a preferred appointment method!

If you missed your appointment or need to reschedule, text 91997.

Read more about WIC appointment types

If you have a phone appointment, you will receive a text or call the day before your appointment with the information you will need. Please expect a call in the morning before 12 PM or afternoon before 5 PM on your appointment day.

In-person services are by appointment time only. Please arrive a few minutes before your appointment. If the door is locked, call the phone number on the door to let your WIC counselor know that you have arrived.

We will text you the link to join the video call on the day of your appointment. Simply click the link at the time of your appointment.

For online class appointments, go to wichealth.org on or near your appointment date to take one or more lessons. If it is your first time visiting wichealth.org, please sign up. If you are a returning user, log in to complete a lesson. We will text you when your benefits have been added to your card and your next appointment is scheduled.

Two group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!

Check your WIC Benefits on the WIC App

A WIC participant is viewing the California WIC App on their phone.

Your WIC benefits may have already been added to your card this month. Check your WIC food balance on the WIC app. Remember to shop for ALL of your foods before your benefit end date!

If you do not see benefits on your WIC food balance, or if you need to make a change, text 91997.

Other Resources

Renewing Your WIC Account

Once per year, you will have a recertification appointment to renew your child’s WIC eligibility. If your appointment is in person at a WIC office, please bring your child(ren) with you and their most recent vaccination history. If you cannot bring your child, please bring their recent medical records with height, weight, and anemia test results.

During your appointment, we will:

  • Confirm your family income or child’s Medi-Cal status
  • Talk about your child’s growth and nutrition
  • Connect you with other community resources
  • Load more food benefits onto your WIC card

WIC counselors are here to educate and empower you to build a healthy future for your family. We encourage you to ask questions and bring up any challenges you are facing. We will do our best to help or connect you with someone who can.

If you need to replace your WIC card, let your WIC counselor know. We are happy to replace it.

Please prepare these documents for your appointment

To reassess your eligibility, please provide the following items listed below. If your appointment is by phone, we will text you a link to upload photos of your documents.

Examples include:

  • Active Medi-Cal numbers
  • Paystub or statement from the last 30 days
  • Disability pay
  • Unemployment benefits
  • Social security benefits
  • Other

If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.

If you have moved, please provide one of the following items that shows your current address and full name:

  • Active Medi-Cal numbers
  • Any mail
  • Any bill
  • Driver's license or ID
  • Bank statement
  • Car registration/insurance
  • Other

If you do not have proof of residency or Medi-Cal, tell your WIC counselor at your appointment.

Weight, height, and anemia test results

Please provide any height, weight, and anemia test results within the last 60 days. If you are unable to provide this information, request one from your healthcare provider at your next visit. The document can be an official form or aftercare summary visit and must include:

  • First and last name
  • Date of birth
  • Weight, height, and/or anemia test results
  • Date the results were taken
  • Healthcare provider's name and/or signature

If you do not have recent height, weight, or anemia test result documents from your child(ren)'s healthcare provider, tell your WIC counselor at your appointment.

Immunization Record

Please provide your child's immunization record (yellow card) or an electronic vaccine record. Your child's electronic vaccine record may be obtained here . The digital vaccine record will include your child's vaccination dates and future vaccine recommendations.


What if I don’t have a document?

After we complete your enrollment, you will have 30 days to provide any missing proof of income or address. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.

Recall: Nutramigen Powder Formula

Reckitt/Mead Johnson Nutrition, a producer of nutrition products, has voluntarily recalled six batches of Nutramigen Powder Formula due to possible contamination of bacteria. The select batches of Nutramigen Powder 12.6 and 19.8oz cans were manufactured in June 2023 and were distributed through retail stores nationwide.

WIC families, who have purchased Nutramigen Powder 12.6oz or 19.8oz containers should check the bottom of the can to identify whether the batch number is affected. The products have a UPC of 300871239418 or 300871239456 and “Use By Date” of “1 Jan 2025”. The following batch codes are:

  • ZL3FHG (12.6 oz cans);
  • ZL3FMH (12.6 oz cans);
  • ZL3FPE (12.6 oz cans);
  • ZL3FQD (12.6 oz cans);
  • ZL3FRW (19.8 oz cans); and
  • ZL3FXJ (12.6 oz cans).

Product Images

Families are asked to dispose formula affected by the recall. If you have any questions, please contact your pediatrician. For a refund, contact Reckitt/Mead Johnson Nutrition at 866-534-9986 or email consumer.relations@rb.com

Full details regarding the FDA recall can be found here.

Please note that no illnesses have been reported, and no other Nutramigen Powder Formula batches or other Reckitt/MJN products are affected.

For further questions or concerns, please text us at 91997 to speak with a WIC counselor.

How to Return Your WIC Breast Pump

WIC families who borrowed an electric breast pump and no longer need it can return it at their nearest WIC office or at a WIC store listed below. If you are still using the breast pump, please hold on to it.

Need a breast pump? Families currently enrolled in WIC may be eligible for a free manual or electric breast pump to help reach their feeding goals. Learn how you can get a breast pump from WIC here.

Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

WIC Office Drop-Off Hours

Electric breast pumps can be dropped off at your local WIC office during the days and times listed below.

Mon – Thurs: 9:30 AM – 11:30 AM

Mon – Fri: 2:30 PM – 4:30 PM

WIC Store Drop-Off Locations and Hours

Can’t make it to a WIC office? Drop off your electric pump at a nearby WIC store. See a list of participating WIC stores and their hours below.

City
Address
Hours
Baldwin ParkMother's Nutritional
4243 Maine Ave, Baldwin Park, CA 91706
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
BellflowerMother's Nutritional
17610 Bellflower Blvd Unit 101 & 102, Bellflower, CA 90706
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
ChinoMother's Nutritional
4774 Riverside Dr Ste A, Chino, CA 91710
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
CovinaMother's Nutritional
1008 N Citrus Ave, Covina, CA 91722
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
El MonteMother's Nutritional
10016 Garvey Ave Unit 4, El Monte, CA 91733
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Prime Time Nutrition
3560 Santa Anita Ave Ste J, El Monte, CA 91731
Mon - Fri: 8:00 AM - 8:00 PM
Sat & Sun: 9:00 AM - 4:00 PM
GardenaMother's Nutritional
15212 S Western Ave, Gardena, CA 90249
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
InglewoodMother's Nutritional
943 N La Brea Ave, Inglewood CA 90302
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
La MiradaMother's Nutritional
14549 Telegraph Rd, La Mirada, CA 90638
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
La PuentePrime Time Nutrition
413 S Azusa Ave, La Puente, CA 91744
Mon - Fri: 8:00 AM - 8:00 PM
Sat & Sun: 9:00 AM - 4:00 PM
Los AngelesMother's Nutritional
4311 N Figueroa St, Los Angeles, CA 90065
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Mother's Nutritional
1605 W Washington Blvd, Los Angeles, CA 90006
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Mother's Nutritional
3665 Crenshaw Blvd, Los Angeles, CA 90016
Mon - Fri: 9:00 AM - 6:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Mother's Nutritional
4222 Beverly Blvd, Los Angeles, CA 90004
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Prime Time Nutrition
5930 Santa Monica Blvd, Los Angeles, CA 90038
Mon - Fri: 8:00 AM - 8:00 PM
Sat: 9:00 AM - 4:00 PM
Sun: 9:00 AM - 1:00 PM
NorwalkMother's Nutritional
13927 San Antonio Dr, Norwalk, CA 90650
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
Pico RiveraMother's Nutritional
8870 Whittier Blvd, Pico Rivera, CA 90660
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
RosemeadPrime Time Nutrition
8868 Mission Dr #A, Rosemead, CA 91770
Mon - Fri: 8:00 AM - 8:00 PM
Sat & Sun: 9:00 AM - 4:00 PM
Santa AnaMother's Nutritional
5015 W Edinger Ave # R, Santa Ana, CA 92704
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed

The California WIC App – Scheduled Maintenance

The California WIC App will be unavailable during required maintenance on the days and times listed below. Grocery shopping will NOT be affected. To check your current WIC benefits during those times, please call 1-844-469-3264.

Maintenance Schedule:

  • Sunday, October 1, 2023, from 4:00 a.m. – 7:00 a.m.
  • Sunday, October 8, 2023, from 4:00 a.m. – 7:00 a.m.
  • Tuesday, October 10, starting at 9:00 p.m.
  • Saturday, October 14, 2023, at 11:30 p.m. through Sunday, October 15, 2023, at 7:00 a.m.

How to Get a WIC Breast Pump

Breast pumps and resources are available at no cost to eligible breastfeeding parents enrolled in WIC who are returning to work or school.

Not already receiving WIC services? Apply today!

What types of breast pumps does WIC offer?

WIC offers a variety of different brands and pump types. A WIC counselor can assess your needs to find the pump that is best for your situation and teach you how to use your pump. Text 91997 to schedule an appointment.

Medela Harmony (Manual Pump)

The Medela Harmony pump is a lightweight, compact, and portable manual breast pump. For a tutorial on how to use this pump, watch this video or text 91997 for assistance.

Medela Symphony

The Medela Symphony pump is a double-breast pump designed for long-term and frequent use, used to help initiate, build, and maintain an adequate milk supply. For a tutorial on how to use this pump, watch this video or text 91997 for assistance.

Medela Lactina

The Medela Lactina pump is an electric pump designed for long-term and frequent use, used to help initiate, build, and maintain an adequate milk supply. For a tutorial on how to use this pump, watch this video or text 91997 for assistance.

Medela Pump in Style

The Medela Pump in Style pump is an electric double breast pump that is compact, lightweight, and has the technology to stimulate milk production and volume at greater speeds. For a tutorial on how to use this pump, watch this video or text 91997 for assistance.

Related Articles

How to Clean Your Breast Pump Kit
WIC Breastfeeding Support Groups
WIC Breastfeeding Resources

How to Clean Your Breast Pump Kit

Providing breast milk is one of the best things you can do for your baby’s health and development. Pumping your milk is one way to provide breast milk to your baby. However, germs can grow quickly in breast milk or breast milk residue that remains on pump parts. Following these steps can keep your breast pump clean and help protect your baby from these germs. If your baby was born prematurely or has other health concerns, your baby’s healthcare providers may have more recommendations for pumping breast milk safely.

  1. Wash hands. Wash your hands well with soap and water for 20 seconds.

  2. Assemble. Assemble clean pump kit. Inspect whether the pump kit or tubing has become moldy or soiled during storage. If your tubing is moldy, discard and replace immediately.

  3. Clean if using a shared pump. Clean pump dials, power switch, and countertop with disinfectant wipe.
  1. Store milk safely. Cap milk collection bottle or seal milk collection bag, label with date and time, and immediately place in a refrigerator, freezer, or cooler bag with ice packs.
    • If milk collection container will be stored at a hospital or childcare facility, add name to the label

  2. Clean pumping area. Especially if using a shared pump, clean the dials, power switch, and countertop with disinfectant wipes.

  3. Take apart and inspect pump kit. Take apart breast pump tubing and separate all parts that come in contact with breast/breast milk (for example, flanges, valves, membranes, connectors, and milk collection bottles).

  4. Rinse pump kit. Rinse breast pump parts that come into contact with breast/breast milk under running water to remove remaining milk

  5. Clean pump kit. As soon as possible after pumping, clean pump parts that come into contact with breast/breast milk in one of the following ways.

    • Clean by hand
      1. Use a wash basin. Place pump parts in a clean wash basin used only for washing infant feeding equipment. Do not place pump parts directly in the sink, because germs in sinks or drains could contaminate the pump.

      2. Add soap and water. Fill wash basin with hot water and add soap.

      3. Scrub. Scrub items according to pump kit manufacturer’s guidance. If using a brush, use a clean one that is used only to clean infant feeding items.

      4. Rinse. Rinse by holding items under running water, or by submerging in fresh water in a separate basin that is used only for cleaning infant feeding items.

      5. Dry. Allow to air-dry thoroughly. Place pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.

    • Clean in a dishwasher (if recommended by pump kit manufacturer)
      1. Wash. Place disassembled pump parts in dishwasher. Be sure to place small items into a closed-top basket or mesh laundry bag so they don’t end up in the dishwasher filter. If possible, run the dishwasher using hot water and a heated drying cycle (or sanitizing setting); this can help kill more germs.

      2. Remove from dishwasher. Wash your hands with soap and water before removing and storing cleaned items. If items are not completely dry, place items on a clean, unused dish towel or paper towel to air-dry thoroughly before storing. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.

  6. Clean wash basin and bottle brush. If you use a wash basin or bottle brush when cleaning your pump parts, rinse them well and allow them to air-dry after each use. Consider washing them every few days, either in a dishwasher with hot water and a heated drying cycle, if they are dishwasher-safe, or by hand with soap and warm water.

For extra germ removal, sanitize pump parts at least once daily. Sanitizing is especially important if your baby is less than 2 months old, was born prematurely, or has a weakened immune system due to illness or medical treatment (such as chemotherapy for cancer). Daily sanitizing of pump parts may not be necessary for older, healthy babies, if the parts are cleaned carefully after each use. Sanitize all items (even the bottle brush and wash basin!) by using one of the following options.

Note: If you use a dishwasher with hot water and a heating drying cycle (or sanitizing setting) to clean infant feeding items, a separate sanitizing step is not necessary.

  1. Clean first. Pump parts, bottle brushes, and wash basins should be sanitized only after they have been cleaned.

  2. Sanitize. Sanitize the pump kit, bottle brushes, and wash basins using one of the following options. Check manufacturer’s instructions about whether items may be steamed or boiled.

    1. Steam:
      • Use a microwave or plug-in steam system according to the manufacturer’s directions.

    2. Boil:
      • Place disassembled items that are safe to boil into a pot and cover with water.
      • Put the pot over heat and bring to a boil.
      • Boil for 5 minutes.
      • Remove items with clean tongs.

  3. Allow to air-dry thoroughly. Place sanitized pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.

Allow the clean pump parts, bottle brushes, and wash basins to air-dry thoroughly before storing to help prevent germs and mold from growing. Once completely dry, the items should be stored in a clean, protected area to prevent contamination during storage.

  • Wash hands. Wash hands well with soap and water.

  • Reassemble. Put together the clean, dry pump parts.

  • Store safely. Place reassembled pump kit in a clean, protected area such as inside an unused, sealable food storage bag. Store wash basins and bottle brushes in a clean area.
  • When used correctly, breast pump tubing does not touch the pumped milk and does not need to be cleaned routinely.

  • Keep a spare set of tubing on hand in case the set you are using gets soiled or damaged.

  • If your tubing has water droplets in it at the end of a pumping session, disconnect the tubing from the flange/pump kit, but leave it attached to the pump. Run the pump for a few more minutes until the tubing is dry.

  • If your tubing has milk or mold in it, throw it away immediately because it is difficult to clean properly. Replace it with a new set of tubing, and check to see if the problem happened because
    • The valves or membranes need to be replaced.
    • The tubing was attached to the pump incorrectly.

  • If the outside of your tubing is soiled, wipe it with a damp cloth or disinfectant wipe.

Content Source: Centers for Disease Control and Prevention

WIC Families Received $690,000 of Produce this Farmers Market Season!

The 2023 WIC Farmers Market Nutrition Program wrapped up on July 26, 2023 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community. 

PHFE WIC distributed farmers market checks to more than 23,000 families, totaling more than $690,000 worth of fruits and vegetables, this summer!

Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.

  • Adams & Vermont Farmers Market
  • Cerritos Farmers Market
  • Crenshaw Farmers Market
  • East Los Angeles Farmers Market
  • Echo Park Farmers Market
  • Fullerton Farmers Market
  • La Cienega Farmers Market
  • Monterey Park Farmers Market
  • Norwalk Farmers Market
  • Pomona Valley Farmers Market
  • Rosemead Farmers Market
  • Torrance Farmers Market
  • Tustin Farmers Market
  • West Covina Farmers Market

Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.

The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2024! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on FacebookInstagram, and Twitter.

PHFE WIC’s Wendy Fung Awarded for Breastfeeding Advocacy

Congratulations to Wendy Fung, Breastfeeding Services Manager and Regional Breastfeeding Liaison (RBL) at PHFE WIC, who recently received the Perinatal Advisory Council: Leadership, Advocacy and Consultation’s (PAC/LAC) Mitchell Goldstein Dedication to Community Award! Each year, this award is given to a perinatal health community leader who demonstrates exceptional dedication and commitment to improving pregnancy outcomes.

Wendy has worked tirelessly to provide quality care by managing breastfeeding services at PHFE WIC and advocating for Baby Friendly hospitals. Her commitment to providing educational needs for parents and professionals helps improve the breastfeeding support families receive. With maternal and child health services and leadership team partnerships, she continually works on improving breastfeeding rates throughout the community.

Wendy is one of the founding members of the Asian Pacific Islander Breastfeeding Task Force of Los Angeles County formed in 2017. Her passion is to promote positivity with breastfeeding in Asian and Pacific Island communities within Los Angeles County by educating and supporting parents to help minimize breastfeeding obstacles while overcoming stigma and bias.

Congratulations to Wendy for her advocacy towards breastfeeding and thank you for all the support provided to our breastfeeding parents, hospitals, and professionals in our communities!

Show Your Support for WIC Online Shopping

The U.S. Department of Agriculture (USDA) is proposing a rule to improve how families shop for their WIC foods. Currently, WIC families must shop for their food benefits at a WIC-authorized store, and payments must be made in person. The proposed rule aims to improve the WIC shopping experience by removing barriers to online shopping and modernizing food delivery.

What changes to shopping for WIC foods would we see?

  • WIC participants would be able to shop for their food benefits online.
  • Shopping for WIC foods would no longer be limited to in-person, and families can shop for their food benefits online.
  • Vendors would be allowed to return benefits to a participant's balance and families would have more time to use any returned benefits
  • WIC shoppers would be able to use a different form of payment to pay for additional groceries or online shopping fees.
  • Adding WIC benefits to a card remotely would be a permanent allowance.
  • WIC shoppers would be allowed to make multiple transactions for one delivery.
  • State agencies would be able to ship supplemental foods to a location designated by the WIC participant.
  • Application and agreement periods for vendors would be extended, allowing them to accept WIC for longer periods.

When can families start shopping for their WIC foods online?

Being able to shop for WIC foods online would not happen immediately. The commenting period for USDA’s proposed WIC online shopping rule is open until May 24, 2023. The USDA will review all comments before making a final ruling.

A message to WIC participants & community partners

Comment on USDA’s proposed WIC online ordering and transactions rule to show your support for these changes.

The commenting period is now open through May 24, 2023.

Speak Up When You’re Down

Depression or anxiety after pregnancy and in the first year postpartum is very common. Changes to your body, less sleep, and worries about caring for your newborn can make you feel a mix of emotions which is normal. One in five women will experience symptoms after pregnancy, and it can happen to anyone.

Help is Here

Call the PSI Helpline: (800) 944-4773
Text “Help” to (800) 944-4773

*The PSI HelpLine does not handle emergencies. People in crisis should call their local emergency number or the National Suicide Prevention Hotline at (800) 273-TALK (8255).

Six things everyone should know about perinatal depression

It is, in fact, the number one complication of pregnancy. In the US, 15% to 20% of new moms, or about one million women each year experience perinatal mood and anxiety disorders, and some studies suggest that number may be even higher. YOU ARE NOT ALONE. Perinatal depression can affect any woman regardless of age, income, culture or education.

  • Feelings of sadness
  • Mood swings: highs and lows, feeling overwhelmed
  • Difficulty concentrating
  • Lack of interest in things you used to enjoy
  • Changes in sleeping and eating habits
  • Panic attacks, nervousness, and anxiety
  • Excessive worry about your baby
  • Thoughts of harming yourself or your baby
  • Fearing that you can't take care of your baby
  • Feelings of guilt and inadequacy
  • Difficulty accepting motherhood
  • Irrational thinking; seeing or hearing things that are not there

Some of the ways women describe their feelings include:

  • I want to cry all the time.
  • I feel like I’m on an emotional roller coaster.
  • I will never feel like myself again.
  • I don’t think my baby likes me.
  • Everything feels like an effort.

Baby blues, a normal adjustment period after birth, usually lasts from 2 to 3 weeks. If you have any of the listed symptoms, they have stayed the same or gotten worse, and you’re 5 to 6 weeks postpartum, then you are no longer experiencing baby blues, and may have a perinatal mood or anxiety disorder.

You are not a weak or bad person. You have a common, treatable illness. Research shows there are a variety of risk factors that may impact how you are feeling, including your medical history, how your body processes certain hormones, the level of stress you are experiencing, and how much help you have with your baby. What we do know is, this is not your fault.

Recent studies show that your baby’s well-being and development are directly tied to your physical and emotional health. You deserve to be healthy, and your baby needs a healthy mom in order to thrive.  Don’t wait to reach out for HELP. It is available.

There comes a time in every woman’s life when she needs help. NOW is the time to reach out to a caring professional, who is knowledgeable about perinatal depression, and who can help you through this time of crisis.  He or she can understand the pain you are experiencing and guide you on the road to recovery.  

Contact Postpartum Support International, (800) 944-4773 or www.postpartum.net, for referrals and support near you.


LOS ANGELES COUNTY PERINATAL MENTAL HEALTH TASK FORCE
www.maternalmentalhealthnow.org

For referrals and resources, call 211 or (800) 944-4773 | www.postpartum.net
or contact your healthcare provider


Adapted from Speak Up When You’re Down

Register for WIC’s Webinar on March 15!

By the end of March, millions of Californians will lose the enhanced CalFresh benefits – the CalFresh Cliff. The funds were added during the COVID pandemic to help families buy groceries, and this loss now comes as food prices are quickly rising due to inflation.

Learn how to take action to help families with children under five by immediately connecting them to WIC. The current value of the child WIC food package is approximately $75, and WIC foods are inflation-proof! Attend the webinar and get your questions answered.

Join WIC, Health Net, and L.A. Care Health Plan for a live webinar,
“Hunger will Spike in 2023: Buffer the CalFresh Benefits Cliff with WIC”

Wednesday, March 15, 2023
12:00 p.m. – 1:00 p.m.

Questions? Email quality@lacare.org

  • Clinicians (i.e.: MDs, PCPs, OBGYNs, NPs, RNs, MAs)
  • Case Managers, Social Workers, Community Health Works/Promotores de Salud
  • Front and back-office staff
Blanca Vargas, MPA, RDN

Senior Manager of Operations, PHFE WIC, A Program of Heluna Health

Jared Call

Senior Advocate, Nourish California

Kiran Saluja, MPH, RDN

Executive Director, PHFE WIC, A Program of Heluna Health

Tax Credits for Parents Do NOT Affect WIC Benefits

Families may qualify for cash-back tax credits worth hundreds or thousands of dollars from the Earned Income Tax Credit (EITC), Child Tax Credit (CTC), California Earned Income Tax Credit (CalEITC), and Young Child Tax Credit (YCTC) when they file their taxes. Even if you don’t normally file taxes or have low to no income, you may still qualify. Tax credits do not affect your WIC benefits.

What if I need help filing my taxes?

You may be able to get free tax help through the Volunteer Income Tax Assistance (VITA) program. VITA is available for low-income households, people with disabilities, and taxpayers who speak limited English.

Which tax credits am I eligible for?

See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.

  • You’re between the ages of 25 and 65
  • You have worked and earned income under $57,414
  • You must have a valid Social Security Number
  • You’re a U.S. citizen or resident alien all year
  • Child must be under the age of 17
  • Qualifying child can be a son, daughter, foster child, brother, sister, stepbrother, stepsister, or their descendent
  • You’re at least 18 years old or have a qualifying child
  • You make $30,000 or less
  • You have an Individual Taxpayer Identification Number (ITIN) or a Social Security Number
  • You’re at least 18 years old or have a qualifying child
  • You make $30,000 or less
  • You have an Individual Taxpayer Identification Number (ITIN) or a Social Security Number
  • You have a child under the age of six
  • FAQs

    The amount you get depends on your household status, income and family size. For federal taxes, no additional form is needed. When filing for state taxes, you must also fill out the California Earned Income Tax Credit Form 3514.

    Californians who file their taxes with an Individual Taxpayer Identification Number (ITIN), including undocumented Californians, can qualify for the CalEITC and YCTC. Individuals with ITINs are not eligible for federal tax credits. 

    Even if you are not required to file your taxes, you may still benefit from these tax credits, but you will need to file your taxes.

    No. Claiming tax credits will not affect the income you claim to receive public benefits. Tax credits are not considered public benefits under the U.S. Citizenship and Immigration Services public charge rule.

    WIC and CalFresh EBT are Better Together

    By March 2023, millions of California families will experience a sudden decrease in CalFresh (the Supplemental Nutrition Assistance Program or SNAP) benefits – the CalFresh Cliff. The emergency funds were previously added by the federal government in 2020 to help families buy groceries during the pandemic, and those additional funds are ending.

    On average, families could see a decrease of $82 in monthly benefits, and one-person households could see a loss as high as $258 each month. With the rising cost of food, families are not able to shop for as many groceries with the new amounts they will receive.

    CalFresh Families Can Apply for WIC

    CalFresh participants who are pregnant or have a child under five qualify for WIC and should participate in both programs. The WIC program does not affect immigration status, show up on credit reports or background checks, and will not hurt employment opportunities.

    Signing up for WIC is easy! Appointments are available by phone or in-person at a WIC office. Apply online, call (888) 942-2229 or text APPLY to 91997 to get started.

    Shopping for WIC foods is convenient. Families enrolled in WIC can shop for benefits the day they get the WIC card. Benefits are added onto an electronic card each month and viewable through the California WIC App.

    WIC food benefits are reliable. Rising grocery prices do not affect WIC benefits. Even if grocery prices go up, you still get the same amount of healthy foods from WIC each month.

    Find Food Assistance Programs

    Use the resources below to find additional food assistance programs near you. Families enrolled in WIC can apply for other food assistance programs and should not include their participation in WIC as part of their income. For families who do not qualify for WIC, you may be eligible for a different program below. If your income or family size changes, call or text us to reapply!

    211 Food Finder
    Find local groceries, food pantries, food benefit programs, farmers markets, child/youth nutrition, senior food needs, and meals.  

    CalFresh/SNAP
    CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.

    Comprehensive Housing Information & Referrals for People (CHIRP) Food Bank Guide
    A list of over 120 food banks throughout Los Angeles county.

    Department of Public Social Services (DPSS)
    Find various food benefit programs and other ways to access food benefits.

    Food Oasis Los Angeles
    Find food pantries and meal programs in Los Angeles. Search by address or zip code to find free food nearest you.

    Los Angeles Regional Food Bank Finder
    Los Angeles Regional Food Bank distributes food and other essentials to children, seniors, families, and individuals in need. Find your local food pantry.

    USDA Summer Meals for Kids
    Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months. 

    211 Orange County
    Find local food banks, meal delivery programs, and food assistance programs in Orange County.

    CalFresh/SNAP
    CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.

    Orange County Free Food Map
    A list of local soup kitchens, food pantries, free meals, and more. Search by City or Zip Code to find free food nearest you.

    Project Food Box
    Medi-Cal members in Orange County with a qualifying health condition may be eligible for a free grocery box delivery.

    USDA Summer Meals for Kids
    Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months. 

    WIC Foods Are Getting Better

    The U.S. Department of Agriculture (USDA) is proposing to change the WIC food package for the first time in over ten years. Some changes proposed include the following:

    • keep the increased fruit and vegetable benefit,
    • offer more options for whole grains,
    • add seafood to children, pregnant and postpartum packages,
    • and offer more substitutions for all food packages.

    The new changes would also allow families to shop for different sizes for all food categories (except infant formula).

    How could the food package change?

    • The increased fruits and vegetables benefit that families are receiving would be permanent.
    • Families could purchase fresh herbs such as cilantro or parsley with their fruit and vegetable benefit.
    • Participants could choose less juice and more fruits and vegetable benefits.
    • WIC stores would be required to have at least three different forms of vegetables.
    • Seafood would be added to children over two, pregnant, and postpartum food packages.
    • Canned legumes would be an added option.
    • Eggs could be exchanged for legumes, peanut butter, or tofu.
    • Cultural options, including quinoa, wild rice, teff, buckwheat, corn meal, triticale, millet, amaranth, kamut, sorghum, wheat berries, tortillas with folic acid-fortified corn masa flour, whole wheat pita, English muffins, bagels, and naan would be added.
    • The amount whole grains pregnant and postpartum parents receive would increase.
    • Stronger cereal standards that add more whole grains and limit added sugars.
    • Families have more flexibility when shopping for yogurt, tofu, cheese, or milk benefits.
    • Soy based yogurts and cheeses would be allowed.
    • Parents could exchange half or all of their jarred infant fruits and vegetables for more fresh fruits and vegetables benefit.
    • Infant cereal and jarred infant food amounts would be reduced to meet the current dietary guidelines.
    • Formula could be issued in customized amounts to help support breastfeeding parents meet their goals.

    When would changes to the WIC food package happen?

    WIC food package changes would not happen immediately. The commenting period for USDA’s proposed WIC food package changes closed on February 21, 2023. The USDA will review all comments before making a final ruling. We could see changes to the WIC food package as soon as 2024.

    Thank you to our WIC participants, staff, and community partners who submitted a comment in support of the WIC food package changes.

    Four Farmers Markets in LA Accept the WIC Card

    Families can now use their WIC Card at three local farmers markets in LA County! Shop for fresh produce at Culver City Farmers Market, La Cienega Farmers Market, and Echo Park Farmers Market.

    Culver City and La Cienega Farmers Market

    How to use your WIC Card:

    1. Go to the info booth to swipe your WIC card for the amount you want to spend
    2. Get paper scrips for the amount you asked to use
    3. Shop for fruits and vegetables from the vendors – all scrips must be used same day!

    $10 Bonus

    Spend at least $10 of your fruit and vegetable benefit to receive an additional $10 while supplies last.

    Echo Park and Central Avenue Farmers Market

    How to use your WIC Card:

    1. Visit the info booth to find out which vendors accept WIC cards
    2. Spend your benefits with those vendors

    $10 Bonus

    Bring your receipt back to the info booth to get an extra $10 to purchase fresh fruits and veggies while supplies last.

    The WIC card and scrips can be used to shop for fruits and vegetables. They cannot be used to buy other WIC foods such as eggs or bread. Go to the info booth to swipe your WIC card and receive paper scrips you can use to shop at the farmers market. 

    No! For Culver City Farmers Market and La Cienega Farmers Market, all scrips must be spent the same day they are given. Once you swipe your card for the amount you would like to use, it cannot be added back to your WIC card. 

    The WIC Card is currently accepted at Culver City, La Cienega, Echo Park, and Crenshaw Farmers Markets only. You will not be able to shop at a different market in Los Angeles County using your WIC Card. 

    It’s an Egg-cellent Time to Shop With WIC

    Egg prices are rising, but using your WIC benefits can make grocery shopping easier! There is an egg shortage due to the avian flu and higher costs to produce them. Even though prices are increasing, your WIC benefits stay the same each month. Every WIC participant over the age of one receives one dozen eggs, and fully breastfeeding parents receive two dozen eggs every month.

    Check your WIC food balance regularly, and remember to shop for your foods before the benefits end date!

    Where can I shop for eggs with my WIC benefits?

    Stores that accept WIC will have a WIC logo on the front window. Use the WIC Grocers section in the California WIC App to see which stores near you accept WIC. If eggs are hard to find at large grocery stores, try shopping at smaller WIC-only stores.

    What type of eggs can I buy with my WIC benefits?

    Can Buy

    • Any brand of chicken eggs
    • Dozen-size carton
    • Large, white, cage-free

    Cannot Buy

    • Any other size, type, or color of eggs
    • Powdered or liquid eggs
    • Specialty eggs such as organic, vitamin-enriched, pastured, low cholesterol, or DHA-enriched

    Not enrolled for WIC? Apply now!
    Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

    PHFE WIC’s Kiran Saluja Recognized for Breastfeeding Advocacy

    Congratulations to Kiran Saluja, MPH, RDN, the Executive Director at PHFE WIC who recently received the Center for Health Equity, Education, and Research (CHEER) 2022 Lifetime Achievement Award! CHEER recognizes and honors her lifelong dedication and achievements in breastfeeding advocacy.

    Throughout her career, Kiran has been committed to the health and nutrition of parents, infants, and children. Her passion and advocacy for breastfeeding stemmed from her own personal inability to breastfeed her first daughter when she was misinformed by hospital professionals. Through WIC, she now helps educate, support, and advocate for women who want to breastfeed and have faced similar situations.

    She has served on several committees, including the Board of the National WIC Association (NWA) and even served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee which resulted in the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.

    Her most memorable achievements are speaking before Congress, co-founding Breastfeed LA, breastfeeding her own children, and supporting her own daughters with exclusive breastfeeding. Kiran enjoys spending her time with her husband of 42 years, three daughters, and two sets of twin grandchildren. She also enjoys time with friends, walking, cooking, and listening to audiobooks.

    Congratulations to Kiran for all the advocacy towards breastfeeding and sharing her vision!

    “Breastfeeding should be the default for all moms and especially WIC moms. The education and support necessary to make this happen must be prioritized while at the same time the facts about the mediocrity of formula should be well understood. I am proud of the strides made by the WIC program and know that we have a LOT MORE work ahead of us.” – Kiran Saluja

    Join CHEER for a virtual celebration in March 2023! The official date will be announced soon.

    Keep Your Food Safe During Power Outages

    If you’re experiencing a power outage, some refrigerated or frozen foods may still be safe to eat. Keep your food safe to prevent foodborne illness. The health risk is higher for pregnant people and young children.

    How do I keep food safe during a power outage?

    • Keep appliance thermometers in your refrigerator and freezer and keep the doors closed.
    • Most refrigerated foods will stay cold for about four hours.
    • A full freezer will keep most food frozen for two days, and a half-full freezer will keep them frozen for one day.

    How should I store breastmilk or formula?

    • Pumped breastmilk can be refrigerated for up to four days or stored at room temperature for four hours.
    • Infant formula can be refrigerated for up to 24 hours and should be used within two hours of taking it out of the refrigerator.

    When is my food safe to eat?

    Use appliance thermometers in your refrigerator and freezer to know that your food is safe to eat. Your food is safe if:

    • Your refrigerator temperature is at or below forty degrees Fahrenheit
    • Your freezer temperature is at or below zero degrees Fahrenheit

    When should I throw out my food?

    Never taste food to decide if it is safe to eat. When in doubt, throw it out! Throw food out when:

    • The temperature inside your refrigerator is above forty degrees Fahrenheit for four hours or more.
    • Perishable food such as meat, poultry, seafood, eggs, or leftovers has been inside the refrigerator for four hours without power.
    • Food has an unusual odor, color, or texture.

    WIC Families Buy More With the WIC Bump

    WIC families receive a cash value (CVB) for fruits and vegetables as part of their WIC food package each month. Since June 2021, the U.S. Department of Agriculture (USDA) has approved an increase to the amount families receive for pregnant and postpartum parents and children over the age of one – the “WIC Bump.”

    Average number of different fruit and vegetable types redeemed by CVB amount

    A recent study by PHFE WIC’s Research Team showed that the CVB increase resulted in a larger variety and amount of fruits and vegetables redeemed. The current increased fruits and vegetables benefit is approved through September 2023.

    Families can shop for fresh, dried, canned, and frozen fruits and vegetables in any brand, type, or combination, including organic with their WIC benefits.

    Read the full data brief on the study completed by PHFE WIC’s Research Team here.

    Severe Weather and WIC

    California Department of Public Health sent a text message to WIC families saying, “CA WIC: due to the bad weather we are having, your WIC benefits may be affected in some areas. Call your WIC office or 1-800-852-5779 for questions.”

    Benefits may already be available on your WIC card. Check the food balance screen of the CA WIC app, for questions text 91997.

    Appointments are available by phone. Contact your local office or text us at 91997 to schedule an appointment.  

    WIC Supports Parents Who Chestfeed

    WIC is here for parents through every step of their infant feeding journey to educate, empower, and encourage parents to reach their feeding goals.

    What is Chestfeeding?

    Chestfeeding is when a child is fed human milk from a parent’s chest. It is a term used by many transgender and nonbinary parents who may not identify with the words breastfeeding or nursing. People who identify as female may also prefer the term chestfeeding.

    What is the difference between Chestfeeding and Breastfeeding?

    Physically, chestfeeding and breastfeeding are exactly the same. Lactating parents can choose the term they are most comfortable with.

    How does WIC support people who chestfeed?

    • Chestfeeding parents qualify for WIC for up to one year after giving birth.
    • WIC educates, empowers, and encourages parents to reach their feeding goals.
    • Parents are asked how they identify their gender during enrollment.
    • Support groups are available for parents to connect with each other and share their experiences.
    • Certified Lactation Educators and Lactation Consultants are available to answer feeding questions.
    • Electric and manual pumps are provided to those who qualify and need help to reach their feeding goals.

    WIC is committed to being part of parents’ support systems by providing free phone, video, and in-person services. Contact your local WIC office or text us at 91997.

    WIC Families Received Over $590,000 of Produce this Farmers Market Season!

    The 2022 WIC Farmers Market Nutrition Program wrapped up on August 13 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community. 

    PHFE WIC distributed farmers market checks to more than 19,000 families, totaling more than $590,000 worth of fruits and vegetables, this summer!

    Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
    • Adams & Vermont Farmers Market
    • Cerritos Farmers Market
    • Crenshaw Farmers Market
    • East Hollywood Farmers Market
    • East Los Angeles Farmers Market
    • Echo Park Farmers Market
    • Fullerton Farmers Market
    • La Cienega Farmers Market
    • Monterey Park Farmers Market
    • Pomona Valley Farmers Market
    • Rosemead Farmers Market
    • Tustin Farmers Market
    • West Covina Farmers Market
    • Wilmington Farmers Market

    The WIC Farmers Market Nutrition Program runs for a limited time each year, and next season starts summer 2023! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on FacebookInstagram, and Twitter.

    PHFE WIC Connects Thousands of Kids to Books

    September 8 is International Literacy Day.

    The United Nations Education, Scientific, and Cultural Organization (UNESCO) established this day back in 1966. This year’s theme is Transforming Literacy Learning Spaces.

    Since July 2021, PHFE WIC has provided over 42,000 total books to 21,600 kids through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).

    Little by Little is a school readiness program that was first launched at PHFE WIC in 2003 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.

    The programs provide parents:

    • Informational materials for each developmental milestone
    • Books to engage with their child
    • Continued support to be their child’s first teacher

    Learn more about Little by Little and the information families receive for each milestone.

    WIC Safety Alert

    Attention WIC and CalFresh participants!

    Your safety is our priority. WIC staff will not go to your home and ask for your information. Please protect yourself from WIC Card and CalFresh EBT scams.

    Guard your information! WIC staff will only ask for confidential information during WIC appointments. We will never ask for your PIN, or photos of your WIC card or EBT card number. 

    Beware of scammers asking for a picture of your benefits card in exchange for a free phone. WIC is not associated with any free phone services. Learn how you can safely apply for a free or discounted phone with California LifeLine.

    All WIC services are by phone, online, or provided at our offices. WIC staff will not visit your home or ask for your information at any time other than your WIC appointments.

    Keep your PIN safe! Do not share your EBT card PIN with anyone, including store vendors.

    Regularly check your WIC food balance. Text 91997 or call 1-844-4MY-FAMILY to report any missing benefits.

    Text 91997 to report any suspicious WIC-related calls or interactions.