WIC appointments are available by phone, video, online, and in-person. [Learn More](https://www.phfewic.org/wic-appointment-options/)
WIC appointments are available by phone, video, online, and in-person. [Learn More](https://www.phfewic.org/wic-appointment-options/)
Las citas de WIC están disponibles por teléfono, video, en línea y en persona. [Más información](https://www.phfewic.org/es/citas-flexibles-de-wic-para-familias-ocupadas/)
Las citas de WIC están disponibles por teléfono, video, en línea y en persona. [Más información](https://www.phfewic.org/es/citas-flexibles-de-wic-para-familias-ocupadas/)
Now through March 31, 2026, WIC families can get up to $25 bonus coupons per visit at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables at the market where they were received. Families can receive this offer once a week at each participating market. The bonus dollars are while supplies last, and the amount is subject to change.
Here’s how it works:
Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
Get a Pink Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables at the market where they were received.
Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.
Important: Requesting a replacement WIC card will immediately deactivate your old card.
Starting April 13, 2026, the WIC food list is getting an upgrade! Thank you to WIC parents, staff, and community partners who spoke up about the changes they would like to see. New options will offer more variety and flexibility.
Here’s a more detailed look at some of the upcoming changes. More details will be shared soon.
The current WIC food list is available now through April 12, 2026. Check back for more details about the upcoming food package change or visit myfamily.wic.ca.gov.
Frequently Asked Questions (FAQs)
Do these changes affect all WIC families?
Yes! All California WIC families will see the updated foods starting in mid-April. You may see new foods, new sizes, and updated amounts for some food items. Check your WIC app near April to see when you can start shopping for the new foods.
How will I know what WIC-approved foods I can shop for?
The California WIC App will show your updated food balance mid-April and the date when you can start shopping for all the new foods. You may see new foods, new sizes, and updated amounts for some food items. Use the WIC app to scan foods and check if it is WIC-approved and available in your food balance.
What should I do if I have trouble buying the new WIC foods at the store?
If the stores have nut updated their systems with the new WIC foods, speak with the manager first. If the issue is not fixed, contact the California WIC program at (800) 852-5770 or wic@cdph.ca.gov.
Between appointments with a WIC counselor, families will need to complete a quick, simple nutrition class. Parents can complete a class online at their own pace through wichealth.org.
How to sign up for wichealth.org
If it is your first time visiting wichealth.org, click the red Sign Up button to create an account. You will need the following information to register a new account:
Family ID – Check the CA WIC App for your 9 digit Family ID. In the CA WIC App, click the 3 lines in the top left corner to open the menu. Your Family ID will be at the top of the menu.
WIC online group classes through Zoom are canceled until further notice.
Our interactive group classes through Zoom are currently canceled until further notice. Classes can be completed online at wichealth.org. Check back in May to see when our group Zoom classes will resume.
The U.S. Food and Drug Administration announced a recall of Tippy Toes brand Apple Pear Banana Baby Food from IF Copack, LLC (Initiative Foods) due to elevated levels of patulin. Patulin is a natural toxin made by molds that can grow on fruits. Eating foods containing the toxin can cause health problems such as weakened immune system, nerve damage, headache, fever, and nausea.
The recalled apple pear banana baby food was distributed nationwide in retail stores under the following lot numbers:
Tippy Toes Apple Pear Banana
2-pack plastic tubs, with product information sleeve
UPC 036800265783
Lot # 07174 Best By Date “BB 07/17/2026”
People who have purchased Tippy Toes Apple Pear Banana baby food are urged to dispose of it immediately or return it to the place of purchase for a full refund. Contact your healthcare provider for any health concerns if the product has been consumed
In observance of Presidents’ Day, PHFE WIC will be CLOSED on Monday, February 16.
We will resume WIC services on Tuesday, February 17, from 9:00 a.m. to 5:00 p.m.
For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.
On February 3, 2026, Congress passed a bill to end the partial government shutdown. In November 2025, Congress passed a bill that fully funded the WIC program through September 30, 2026, as part of a bill passed that month, ensuring that eligible families can continue to rely on the program for support.
Families who receive CalFresh/SNAP should expect to get their full amount of benefits this month. Those who participate in CalFresh and qualify for WIC can and should be enrolled in both programs.
WIC continues to enroll eligible families, including those who were impacted by the government shutdown and qualify. Apply online or text ‘APPLY’ to 91997 to get started.
WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Thai, and Tagalog.
See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!
WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.
Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom
Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.
Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.
Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.
WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.
Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.
Si es participante de WIC, haga clic en el botón a continuación para unirse.
UPDATED 11:30 AM: Some families have reported issues shopping at the grocery store with their WIC card. Families are encouraged to contact California WIC Family Services (800) 852-5770 to report the issue.
For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.
California WIC Family Services
Call:(800) 852-5770 Monday to Friday from 8:00 AM to 5:00 PM
Check back for updates. Visit the California WIC page at myfamily.wic.ca.gov.
In observance of Martin Luther King Jr. Day, PHFE WIC will be CLOSED on Monday, January 19, 2026.
We will resume WIC services on Tuesday, January 20, 2026, from 9:00 a.m. to 5:00 p.m.
For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.
In observance of New Year’s Day, WIC will be closed on Thursday, January 1. We will resume WIC services on Friday, January 2, from 10:00 AM to 5:00 PM.
For questions, please call (888) 942-2229 or text us at 91997, and we will respond as soon as possible.
Happy New Year! – PHFE WIC
PHFE WIC sends our warmest wishes to you and your family for a joyful holiday season and a Happy New Year!
Our offices will be closed on the following days, allowing our staff to enjoy the holiday season.
Wednesday, December 24
Thursday, December 25
Friday, December 26
We will resume our services on Monday, December 29, from 9:00 a.m. to 5:00 p.m.
Attention WIC and CalFresh participants!
Your safety is our priority. WIC staff will not go to your home and ask for your information. Please protect yourself from WIC Card and CalFresh EBT scams.
Guard your information! WIC staff will only ask for confidential information during WIC appointments. We will never ask for your PIN, or photos of your WIC card or EBT card number.
Beware of scammers asking for a picture of your benefits card in exchange for a free phone. WIC is not associated with any free phone services. Learn how you can safely apply for a free or discounted phone with California LifeLine.
All WIC services are by phone, online, or provided at our offices. WIC staff will not visit your home or ask for your information at any time other than your WIC appointments.
Keep your PIN safe! Do not share your EBT card PIN with anyone, including store vendors.
Regularly check your WIC food balance. Text 91997 or call 1-844-4MY-FAMILY to report any missing benefits.
Text 91997 to report any suspicious WIC-related calls or interactions.
Everyone is welcome to apply and access WIC, health care, food and housing support, and more public benefits.
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.
“To the communities affected by this final rule, let me be clear: WIC’s clinic doors remain open. The final rule does not impose barriers on families for accessing WIC, or women from accessing Medicaid when they are pregnant or for 60 days after delivery. The final rule does not penalize families if their U.S.-citizen child is accessing benefits. We stand at your side, forever committed to our mission of delivering quality nutrition services and breastfeeding support for all families.”
Rev. Douglas Greenaway, former President and CEO of the National WIC Association (NWA), in response to the public charge ruling on August 12, 2019.
As of November 11, 2025, ByHeart Inc. has voluntarily recalled all of its Whole Nutrition Infant Formula products due to an ongoing investigation into several cases of infant botulism. Infant botulism is a rare but serious illness that causes symptoms such as constipation, muscle weakness, poor feeding, and loss of head and neck control.
ByHeart Whole Nutrition Infant Formula is not a WIC-approved infant formula and is not provided through the California WIC program. No WIC-approved formulas are affected by this recall.
The recall includes all unexpired lots of formula cans and single-serve Anywhere Pack sticks. The recall includes all batch codes and use-by dates for the following products:
ByHeart Whole Nutrition Infant Formula, 24 oz can, UPC: 5004496800
ByHeart Whole Nutrition Infant Formula, 0.60 oz Anywhere Pack™, 14 packets per package, UPC: 5004496802
Families using ByHeart Formula are urged to stop use immediately until more information is available and to clean all surfaces ByHeart Formula came into contact with. Talk to your healthcare provider right away if your baby has trouble feeding,
It’s the perfect time to plan some healthy, budget-friendly meals for your family. Many WIC foods can be turned into delicious holiday dishes everyone will love! WIC-approved foods include staple items that can be used in many dishes, and we’ve put together some fun and easy recipe ideas using your WIC foods. For more recipe ideas, check out the eKitchen at wichealth.org.
Holiday Sweet Potatoes
Ingredients
3lbs sweet potatoes (about 3 large), peeled and sliced into ¼ inch thick rounds
Congratulations to Kiran Saluja, MPH, RDN, Executive Director at PHFE WIC, on receiving the California Department of Public Health/Women, Infants, and Children Division’s (CDPH WIC) inaugural Lifetime Achievement Award!
This recognition from peers at both the state and local levels highlights her decades of significant contributions, exceptional talent, and unwavering dedication to the California WIC program.
As the Executive Director of PHFE WIC, the largest local WIC agency in the nation, Kiran oversees WIC services that reach 23% of California’s WIC families. Her commitment to improving the health and nutrition of parents, infants, and children has left a lasting impact at local, state, and national levels.
She has served on numerous committees, including the Board of the National WIC Association (NWA) and served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee, which resulted in the passing of the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.
Beyond her achievements, Kiran is a true mentor, advocate, and champion for her staff, WIC families, and future public health leaders. Her generosity, guidance, and passion have shaped the careers of many and inspired even more.
Please join us in celebrating this incredible milestone, and thank you, Kiran, for setting an inspiring standard of excellence that will be cherished for generations to come.
“WIC honestly has given me back so much more than what I have been able to give WIC. And I think you can count on me to be a lifelong advocate for WIC. It’ll live in my heart.”
Kiran Saluja
Executive Director, PHFE WIC
WIC Families Get $30 to Spend at the Farmers Market
WIC families in California can get $30 farmers market benefits to buy fruits and vegetables at WIC-certified farmers markets (limit one per family per year) while supplies last. We have reached the maximum number of farmers market reservations for the summer.
Missed out of farmers market benefits this year? Use your monthly cash value benefit for fruits and vegetables at a farmers market with the new WIC card.
Here’s how it works:
This year, farmers market benefits are electronic and only available on the new WIC card with a QR code in front.
Families who completed a farmers market reservation and have the new WIC card with a QR code in front will get their $30 added to their card by September 30, 2025.
Click ‘Farmers Markets’ under the menu in the CA WIC App to locate a WIC-authorized farmers market near you.
FAQs
Shop for Fruits and Vegetables with the New WIC Card
The $30 WIC farmers market benefits can be used to purchase:
fruits
vegetables
cut edible herbs
They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.
If the fruits and vegetables you buy with your farmers market benefits cost more than $30 or the remaining balance available, you can use your WIC CVB benefits or other forms of payment to cover the difference. Other forms of payment include your CalFresh EBT card or cash.
Where to Shop with the $30 Farmers Market Benefits
Shop with your $30 farmers market benefits at a WIC-authorized farmers market. Find a market on the California WIC app. Click ‘Farmers Markets’ under the menu to locate WIC-authorized markets near you.
Farmers who accept the WIC card will have the “WIC and Senior Benefits Welcome” sign posted.
To see your remaining farmers market benefits, click the orange ‘View Farmers Market Benefits’ button in the benefits section.
Last Day to Shop with your $30 is November 30, 2025
The $30 WIC farmers market benefits will expire on November 30, 2025! We highly encourage you to spend your benefits as soon as possible. Enjoy all of the produce the summer season has to offer!
Breast pumps and resources are available at no cost to eligible breastfeeding parents enrolled in WIC who may be returning to work or school, have a baby needing special care, or need extra support during their breastfeeding journey.
To get a WIC breast pump:
Make sure you’re enrolled in WIC. Not enrolled? Apply today!
Talk with your WIC counselor. They’ll ask you questions on how breastfeeding is going to better understand the support you need and go over the next steps with you.
WIC offers a variety of different brands and pump types. A WIC counselor can assess your needs to find the best pump for your situation and teach you how to use your pump. Text 91997 to schedule an appointment.
Medela Harmony (Manual Pump)
The Medela Harmony pump is a lightweight, compact, and portable manual breast pump.
The 2025 theme for National Breastfeeding Month is “Forward Together,” emphasizing unity and highlighting the importance of organizations advocating for breastfeeding support, healthcare access, and workplace accommodations.
All parents with young children should have access to skilled breastfeeding counseling and support from their health facilities, workplaces, and communities.
WIC is committed to being part of parents’ support systems by providing free phone, online, virtual, and in-person services.
Every year, August 1-7, we celebrate World Breastfeeding Week. This year, the theme “Prioritise Breastfeeding: Create sustainable support systems” reaffirms our commitment at WIC to improve breastfeeding support in our community.
Facebook Live “Breastfeeding Q&A with an LC!”
Get answers to all your breastfeeding and chestfeeding questions! Join WIC’s Facebook live event. Everyone is welcome.
WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.
Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom
Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.
Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.
Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.
WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.
Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.
Si es participante de WIC, haga clic en el botón a continuación para unirse.
This year, the theme “Prioritise Breastfeeding: Create Sustainable Support System” reaffirms our commitment at WIC to improve breastfeeding support in our community.
This year's theme is "Unapologetically Indigenous: Love, Landback, and Liberation," emphasizing the importance of love at the core of everything we do, the reclamation of traditions, and liberation.
This year's theme, "Diverse Voices, One Vision," emphasizes each community's unique characteristics while sharing the same vision for safe pregnancies, healthy babies, and thriving families.
This year's theme is "Boots on the Ground; Rooted in Breastfeeding Success, Grounded in Community Support". Black Breastfeeding Week is the perfect time to learn more about organizations committed to supporting Black people who breastfeed and chestfeed, such as WIC’s sister program, CinnaMoms.
This year's theme, "A World of Support: Creating Breastfeeding-Friendly Workplaces Everywhere," celebrates the contribution of nursing parents in the workplace.
This year's theme is "Territory of the Heart/Breastfeeding without Borders," which celebrates the diverse cultures and resilience of the Latino communities. Each year, they strive to bring awareness to the barriers faced by the population and advocate for language justice.
This year's theme is "Close the Gap, Bridge the Divide: Establish Breastfeeding Support Access," which advocates for accessible breastfeeding education, support, and community within the Deaf community.
In celebration of Black Breastfeeding Week, CinnaMoms will be hosting a Facebook Live Breastfeeding FAQ Session with Lactation Consultants Wanda and Janelle.
Wednesday, August 20, 2025 from 1:30 PM to 2:30 PM
Click the ‘Join now’ button below on the day and time of the event to connect. See you there!
Infant feeding is a journey. WIC is here for parents every step of the way to educate, empower, and encourage parents to reach their goals for feeding their babies. WIC educates parents about breastfeeding and chestfeeding basics, overcoming challenges, returning to work, nursing in public, expressing and storing milk, and more.
Breastfeeding services available to WIC participants:
Click here for more information about WIC breastfeeding services.
This institution is an equal opportunity provider
A new California WIC card with a quick-response (QR) code allows families to shop for fresh produce using their cash value benefit for fruits and vegetables at participating farmers’ markets year-round.
Here’s what you need to know:
The QR code on the front is only for farmers’ market transactions and can be used to purchase fruit and vegetable benefits year-round
The magnetic stripe on the back is only for grocery store transactions
Visit myfamily.wic.ca.gov to find a farmers’ market that accepts the California WIC card
Find a Farmers’ Market that Accepts the New WIC Card
Families can shop for fresh, locally grown fruits and vegetables using their new California WIC Card at a WIC-authorized farmers’ market. Find a market using the farmers’ market finder below.
Farmers’ Markets that Provide Special Offers to WIC Families
Find a market using the farmers’ market finder or shop at one of the markets listed below. Some markets may also offer bonus dollars to shop for more fruits and vegetables. Visit the information booth at the market for details.
$26 each month for children ages 1-4 $47 each month for pregnant and postpartum WIC participants $52 each month for breastfeeding and chestfeeding postpartum WIC participants
We are proud to share that PHFE WIC has been recognized by the California Breastfeeding Coalition for our long-standing and deeply impactful Employee Perinatal Support Program. This recognition is a meaningful milestone that affirms our commitment to fostering a workplace where breastfeeding is normalized, supported, and celebrated.
A Legacy of Support: Established in 1996
Launched in March 1996, our Perinatal Employee Support Program was built with one clear goal: to support the health and well-being of our employees and their families. Designed by and for employees, the program centers compassionate, evidence-based support for breastfeeding and perinatal care in the workplace.
Since its inception, the program has helped transform our organizational culture, making lactation support a core part of how we do business and how we care for our team.
Powerful Outcomes, Decades in the Making
While breastfeeding data was not tracked prior to the program’s launch, its early impact was undeniable: in 1996, 98% of participating employees initiated breastfeeding, and 80% were still nursing at six months. Many continued through the toddler years—a trend that remains strong today.
Our most recent data highlights just how effective this support continues to be:
100% of employees participating in the program initiated breastfeeding
In 2023, 73% of the 22 babies born to employees were exclusively breastfed for a full year
In 2024, 100% of the 17 babies born were exclusively breastfed for one year
Breastfeeding continued to age two for 82% of children in 2023 and 64% in 2024
These outcomes reflect the sustained impact of a supportive, informed, and flexible workplace culture.
A Comprehensive and Compassionate Program
Our Employee Perinatal Support Program offers a robust suite of benefits designed to meet employees where they are in their parenting journey:
Access to 27 International Board Certified Lactation Consultants (IBCLCs) to provide personalized breastfeeding support starting immediately after birth
Paid time to pump, with private lactation rooms equipped with hospital-grade pumps and secure milk storage
One paid pumping session per day from 12 to 24 months, in alignment with updated AAP guidelines for continued breastfeeding
Flexible remote work options post-leave to ease the transition back to work
Monthly prenatal and breastfeeding support groups, open to employees and their partners, to foster a sense of community and normalize lactation in the workplace
On average, employees pump two to three times per day during their child’s first year. This daily support—both practical and emotional—has helped employees consistently reach their breastfeeding goals, even in the face of broader societal and workplace challenges.
Leading with Equity, Empowering Families
At PHFE WIC, we believe that workplace wellness is inseparable from equity. Providing strong perinatal and lactation support is not just a benefit—it’s a responsibility. We are proud to lead by example and create an environment where employees can thrive as both professionals and parents.
We thank the California Breastfeeding Coalition for recognizing the impact of this work. Most of all, we thank our dedicated employees who continue to shape and strengthen this program with every child welcomed into the PHFE WIC family.
To learn more about our Perinatal Employee Support Program or to explore how your organization can create a breastfeeding-friendly workplace, contact us at comments@phfewic.org
WIC participants who are unable to shop for their monthly food benefits can send a trusted family member or friend to shop for them instead. The trusted individual will need to know which WIC foods to purchase, as well as your WIC card and PIN. After they complete the shopping, the PIN number can be changed at any time by calling 844-469-3264.
Shopping Tips for Your Trusted Family Member or Friend
Where to Shop: Find a WIC authorized grocer using the WIC app or visit myfamily.wic.ca.gov.
Which Foods to Shop For: WIC participants can help shoppers know what foods to shop for by providing a grocery list. It’s especially helpful to be specific about the item, brand, and size when making a purchase. Use the California WIC Authorized Food List to know what foods can be purchased with WIC.
WIC Food Balance: Participants can text them a screenshot of their WIC Food Balance screen. At the store, shoppers can ask a cashier or customer service representative to swipe the WIC card to print out the remaining food balance.
Finding WIC-Approved Foods: Shoppers can look for WIC tags on shelves to see which foods are WIC-approved. If they have the WIC app downloaded, they can scan the barcode using the WIC Food Scan feature. Use the California WIC Authorized Food List to find WIC-approved items, brands, and sizes.
Checking Out at the Grocery Store: The Shopper will need the participant’s WIC card and PIN so they can shop for your foods. The PIN can be changed at any time by calling 844-469-3264.
Need a New WIC Card?
Families get one WIC card to shop for all of their family’s food benefits. If your WIC card was lost, stolen, or misplaced, let us know right away. PHFE WIC participants can click the button below to request a new WIC card or text LOST CARD to 91997. We’ll mail a new card to you and let you know when it’s on the way.
WIC stands firm with families during this difficult time, and your health and safety are our priority.
Our community has faced increased uncertainty due to the current situation happening throughout California. We want to reassure families that PHFE WIC remains committed to your health and safety. All WIC services are available by phone and video to ensure safe access to WIC benefits without needing to visit an office. Our staff are standing by to assist you during our business hours.
Stay safe during this time by knowing your rights, guaranteed to all of us by the United States Constitution, regardless of immigration status. If you or someone you know is approached by Immigration and Customs Enforcement (ICE), remember:
Right to Remain Silent – You do not have to answer questions about your status or birthplace.
Do Not Open Any Door – You do not have to open any door unless they present a warrant that specifically has your name on it and is signed by a judge.
Do Not Sign Anything – Never sign documents without talking to a lawyer first. It may affect your rights.
Do Not Provide False Information – Never falsify documents or misrepresent your citizenship status.
Find helpful information about your immigration rights from the resources listed below.
Know Your Rights: What to Do if You Are Arrested or Detained by Immigration:
WIC does not ask about your immigration status, is not a part of public charge, and your participation will not affect your immigration case or eligibility for any services.
Free or Low-Cost Immigration Legal Resources
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need. Find the assistance you need from one of the agencies below.
In observance of Memorial Day, WIC will be closed on Monday, May 26, 2025. We will resume WIC services on Tuesday, May 27 from 9:00 AM to 5:00 PM.
For questions, please call (888) 942-2229 or text us at 91997, and we will respond to you as soon as possible.
Thank you, PHFE WIC
PHFE WIC held its fourth annual Family Resource fair on May 20, 2025, at the Whitter Narrows Recreation Area in El Monte Valley, California. Over a thousand families connected with our community partners today and received resources for child care, children’s books, diapers, nutrition education, and so much more.
The event highlights WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community-based organizations. As a result, WIC connects families to resources they may not know about.
Latch On: Celebration of Public Breastfeeding
In honor of breastfeeding, PHFE WIC hosted its second annual “Latch On” event, inviting breastfeeding parents for a big group photo. Over 100 amazing moms came together to create a fun and memorable experience, normalizing breastfeeding in our community.
Special thanks to our speakers: Peter Dale, Chief Program Officer of Heluna Health; Megan Esparza, California WIC Association Executive Director; Cindy Clapp, PHFE WIC Deputy Director; and Kiran Saluja, Executive Director of PHFE WIC.
To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.
This institution is an equal opportunity provider.
Welcome to WIC! Our WIC counselors are here to support and empower you to make healthy choices for you and your family. If you are new to the program, please watch this video.
Please prepare these required documents
Please provide the following items listed below so a WIC counselor can determine if you are eligible for WIC. If your appointment is by phone, we will text you a link to upload photos of your documents.
Individuals may be income-eligible for WIC if they receive:
Medi-Cal
CalFresh
CalWORKs
Applicants not participating in one of the programs above must provide proof of income for all individuals in the household who share living expenses. Examples include:
Paystub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Other
If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.
The document must include the first and last name of the person being enrolled or the parent, caretaker, or guardian applying on behalf of the individual.
Examples:
Active Medi-Cal numbers
Any mail
Any bill
Driver's license or ID
Bank statement
Car registration/insurance
Other
If you do not have proof of residency or Medi-Cal, tell your WIC counselor at your appointment.
This is required only if you are pregnant. It must include your first and last name.
Examples:
Positive pregnancy note from doctor
Ultrasound picture
Prenatal vitamin prescription
Other
What are the WIC income guidelines?
WIC uses gross income to determine a household’s income. Gross income is defined as the total cash received by the household before taxes. To qualify for WIC, a family’s income must be less than or equal to the limit in the table below for their family size.
Families receiving Medi-Cal, CalFresh, or CalWORKS may be income-eligible for WIC.
Each foster child is counted as a family of one.
Number of Persons in Family
Monthly Income Limit
Yearly Income Limit
1 Person
$2,413
$28,953
2 Persons
$3,261
$39,128
3 Persons
$4,109
$49,303
4 Persons
$4,957
$59,478
5 Persons
$5,805
$69,653
More than 5
Add per additional member
+ $848
+ $10,175
Income based on 185% Federal Poverty Level, effective April 1, 2025 to June 30, 2026
Unborn fetuses may be counted toward household size
What if I don’t have a required document?
After we complete your enrollment, you will have 30 days to provide the documents requested. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
What’s next?
If you qualify for WIC, you will receive a WIC card that you can use to buy food each month. The counselor will make sure you understand your benefits, ask about your family’s health and nutrition, provide nutrition information, and connect you to other programs you qualify for. This might be done at the same time as your eligibility assessment or at a future appointment. Welcome to WIC!
USDA and FDA Infant Formula Safety and Regulations
The U.S. Food and Drug Administration (FDA) regulates infant formula to make sure it’s safe and of good quality. If a formula is unsafe, the FDA takes immediate action to remove it from the market. As a result of the article mentioned above, the FDA has not determined that any infant formulas currently available in the U.S. are unsafe or require market removal.
The United States Department of Agriculture/Food and Nutrition Services (USDA/FNS) oversees WIC and follows FDA rules for infant formula and food safety. These rules shape policies, guidance, and nutrition education for nutrition education programs. The FDA recommends a balanced diet to stay healthy and avoid risks from eating too much of any one food.
WIC is in close communication with the USDA/FNS and will share updated guidance as more information becomes available.
WIC recommends that families concerned about their infant formula talk about this with their pediatricians.
Breastfeed, if possible, to reduce exposure. A Breastfeeding Peer Counselor or Lactation Consultant can help increase breastfeeding. Call (888) 278-6455 to get breastfeeding support and schedule an appointment at a WIC breastfeeding clinic.
Do not make your own baby formula or offer alternative beverages in place of breastmilk or formula.
Offer a variety of foods, including varying infant cereals like oatmeal or multigrain.
Offer a variety of fruits and vegetables, including waiting until 12 months to introduce fruit juice and offering different types of juice.
Make healthy fish choices such as light tuna (solid or chunk), salmon, cod, whitefish, and pollock.
Check your tap or well water for heavy metals. Reach out to your local health department for more information.
Keep the test results from the article in perspective. Environmental pollutants are found in many foods and are not limited to just baby food and formula.
WIC announced new income guidelines starting April 1, 2025, which will qualify more families for the program. This increase means more families are eligible to receive healthy foods, nutrition education, breastfeeding support, and more from WIC. As families face job uncertainties, inflation, and rising food costs, the number of those served grows each month. Phone and video appointments offer convenient options for working parents and busy families, while in-person appointments are available at our 29 offices.
To qualify for WIC, a family must have an income that is less than the limits listed below and be in a category WIC serves. A family or individual may be eligible if they:
Have a child under the age of five
Are pregnant
Are breastfeeding a baby under the age of one
Had a baby within the last six months
Experienced a pregnancy loss/termination within the last six months
Not enrolled in WIC?Apply now! Families who previously did not qualify for WIC are encouraged to reapply again if they are within the new income limits.
Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.
The new income limits are effective starting April 1, 2025. Families must make no more than the amount listed below per household size. WIC uses gross income (before taxes) to determine a household's income. Families who already receive Medi-Cal, CalFresh, or CalWORKS may already meet the income guidelines for WIC. Participating in other benefit programs does not affect the amount of WIC benefits you receive, and you may participate in multiple benefit programs at once.
Household Size**
Annual
Monthly
Twice-Monthly
Bi-Weekly
Weekly
1
$28,953
$2,413
$1,207
$1,114
$557
2
$39,128
$3,261
$1,631
$1,505
$753
3
$49,303
$4,109
$2,055
$1,897
$949
4
$59,478
$4,957
$2,479
$2,288
$1,144
5
$69,653
$5,805
$2,903
$2,679
$1,340
6
$79,828
$6,653
$3,327
$3,071
$1,536
7
$90,003
$7,501
$3,751
$3,462
$1,731
8
$100,178
$8,349
$4,175
$3,853
$1,927
More than 8
Add per additional member
+$10,175
+$848
+$424
+$392
+$196
*Income based on 185% Federal Poverty Level, effective April 1, 2025 to June 30, 2026 ** Unborn fetuses may be counted toward household size.
Proof of income must include your full name or the full name of the person supporting the family. Below are examples that may be used for proof of income, but are not limited to these examples.
Examples:
Active Medi-Cal, CalFresh, or CalWORKs
Pay stub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Income tax form/W2
Alimony
Bank account statement (use of savings)
Child support
Foster care stipend letter
Student financial grants/scholarships
If you do not have a document available, you will have 30 days to provide one after we complete your enrollment. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
Your household includes related or nonrelated individuals that you live with and share an income, consumption of goods, and or/services. Your household size would include, but not be limited to:
Your children
A spouse or partner
Relatives you claim on your taxes
Unborn fetuses may be counted toward household size.
For foster children, the household size is one.
On February 27, PHFE WIC staff met with congressional representatives to discuss the National WIC Association’s policy agenda, which focuses on modernizing and fully funding WIC. Telehealth appointments have improved access, efficiency, and the overall program experience, and with nearly 30 years of bipartisan support for full WIC funding, we urge Congress to continue this commitment to ensure that no eligible family is turned away.
The success of the WIC program is evident:
Every dollar invested in WIC saves about $2.48 in healthcare costs.
92% of mothers with children 3.5 years old valued nutrition education as much as WIC food benefits.
For every dollar spent on prenatal WIC services, Medicaid saves $1.24 to $6.83
Children who grew up with WIC generally have better diets that meet nutritional needs.
WIC’s Cash Value Benefit (CVB) increases fruit and vegetable consumption.
WIC participation is linked to better child health and development outcomes.
Support the MODERN WIC Act
The MODERN WIC Act, a bipartisan bill that aims to establish permanent virtual service options in the WIC program, was reintroduced. This would allow WIC participants to complete their appointments by phone or video, offering flexibility and helping reduce barriers like transportation and work schedules. Currently, virtual certification is allowed temporarily through waivers set to expire in September 2026. The MODERN WIC Act would implement necessary reforms that would provide modern program accessibility consistent with other healthcare settings.
Dr. Shannon Whaley joins Congressman Ted Lieu in Washington DC
On Tuesday, March 4, Congressman Ted Lieu invited PHFE WIC’s Dr. Shannon Whaley, Director of Research and Evaluation, to be his special guest for the President’s joint address to Congress. During a roundtable discussion, she addressed the consequences of pausing federal financial assistance programs. Following this discussion, Congressman Lieu invited Dr. Whaley to attend the Presidential Address to Congress as his guest. Dr. Whaley continues to be a strong advocate for the WIC program, ensuring that it remains a vital resource for families and communities.
Beech-Nut Nutrition Corporation has announced that it is discontinuing its entire line of infant cereals, effective March 1, 2025. However, WIC families can still purchase any remaining Beech-Nut cereals from participating WIC stores through May 5, 2025, while supplies last.
The following Beech-Nut products have been discontinued:
Beech-Nut Multigrain Cereal 8 oz Canister
Beech-Nut Organic Multigrain Cereal 8 oz Canister
Beech-Nut Oatmeal Baby Cereal 8 oz Canister
Beech-Nut Organic Oatmeal Baby Cereal 8 oz Canister
We are proud to celebrate four PHFE WIC staff members who graduated from the PHFE WIC Dietetic Internship Program on February 28, 2025. Over the past 12 months, each intern completed over 1000 supervised practice hours, gaining hands-on experience that ranged from collaborating with local schools and hospitals to contributing to community initiatives. They are also the first cohort to all have a master’s degree since it became a requirement for the RDN exam in January 2024.
On top of their rotations, the Class of 2025 PHFE WIC Dietetic Interns:
volunteered at Los Angeles Regional Food Bank,
helped during PHFE WIC’s farmers’ market season,
participated in health fairs,
and more.
Congratulations to Angel, Diana, Jasmine, and Taylor on completing the program. Your hard work, compassion, and commitment have paid off, and we wish you all the best. We can’t wait to see what incredible things you will accomplish as future Registered Dietitians!
PHFE WIC Dietetic Internship
The PHFE WIC Dietetic Internship Program is granted continued accreditation by the Accreditation Council for Education in Nutrition and Dietetics (ACEND) of the Academy of Nutrition and Dietetics (AND). To be eligible to apply for the program, you need to work full-time for PHFE WIC for at least one year as a degreed nutritionist.
Read what the interns had to share about their experience
Angel Alonso
The internship was long, tedious, and tiring. I am very happy to have finished it. The year felt long up until the final months where it felt like time sped up. I applied a lot of my education to my internship rotations and learned a lot about the nutrition care process across multiple fields within dietetics. My favorite part was my experience at CHLA and seeing how dietitians work with parents for the health of their children. I want to be an RD so I can educate those in need on how to best feed themselves.
Diana Gonzalez
While every rotation taught me valuable skills in different areas, my favorite part of the internship was working in school foodservice. Not only did I get to apply my knowledge in a school setting, but it also brought back fond childhood memories. I found it especially enjoyable when I saw the kids punch in their student ID number—it reminded me of when I was in school and how the lunch routine felt so familiar. It also gave me a unique perspective on the behind-the-scenes work of the Registered Dietitian and cafeteria staff. I was able to see firsthand the effort that goes into menu planning, ensuring nutrition standards, and making sure everything runs smoothly for the students. It was a wonderful experience to understand the vital role of school foodservice from both a personal and professional viewpoint.
Jasmine Huynh
My dietetic internship was an incredible experience filled with valuable learning. I’m have been grateful with amazing guidance from my preceptors who challenged and supported me in expanding my clinical, community and food service management skills. Their mentorship helped me enhance my understanding of the different aspects of the nutrition field.
Attending GLADICs was a highlight of the internship which provided a great opportunity to gain insight from experienced professionals and stay up to date with current topics in dietetics. The study sessions with fellow interns and the DI director, Beth, was equally as rewarding, as we created an environment where we can share our knowledge and encourage one another as we prepare for the RD exam.
Taylor Lowe
The most rewarding aspect of this experience was discovering the depth of my own potential as I pushed myself to acquire new skills, manage projects effectively, and collaborate with a diverse group of healthcare professionals. Each day presented an opportunity to challenge myself, whether it was mastering new concepts, working under tight deadlines, or stepping outside my comfort zone to communicate and educate others. This internship was not just about applying what I had learned in the classroom—it was about refining those skills in dynamic, real-world settings where I could make a tangible impact. What truly made this experience stand out was the chance to connect with professionals across various disciplines. Equally important were the strong relationships I developed with my mentors, preceptors, and peers. Their guidance and encouragement provided me with a solid foundation of support.
Congrats PHFE WIC Dietetic Internship Class of 2025!
Families affected by recent fires and windstorms in Los Angeles County may qualify for the Disaster Supplemental Nutrition Assistance Program (D-SNAP), which provides immediate food assistance to natural disaster victims. The application period is open February 10-14, 2025 and February 18-19, 2025.
Application Period is Open! February 10-14 and 18-19, 2025
You may receive:
$250 to $1,500 based on household size and income
One month of food benefits via EBT card, usable at grocery stores and farmers markets
You may qualify if you:
Lived or worked in an eligible zip code at the time of the disaster
Lost income, lost food, or had unexpected disaster-related expensive
Please note:
SNAP recipients may be eligible for additional assistance
You do not need to be a current SNAP recipient to apply
Benefits must be used within the required timeframe
Applying does not affect your immigration status
Apply by phone or in person between February 10-14 and 18-19, 2025
Apply by phone or in person during the application period, February 10-14 and 18-19, 2025. The phone line and offices are open Monday through Friday, 8:00 AM – 5:00 PM. They’ll be closed on Monday, February 17, for Presidents Day.
Application requirements:
Proof of identity (ID, driver’s license, or other identification)
Information on income, expenses, and losses due to the disaster
Proof of residency in an eligible ZIP code (if available)
Apply by phone: Call the D-SNAP hotline at (866) 488-8482 between 8:00 AM – 5:00 PM during the application period.
Apply in person at one of the many Los Angeles and Pasadena locations listed below through Monday through Friday between 8:00 AM and 5:00 PM.
With a book in one hand and leafy greens in the other, children and their families enjoyed a storytime and hands-on cooking demo event that blended the magic of stories with healthy eating.
On February 4, 2025, Heluna Health, in collaboration with PHFE WIC, hosted a special storytime featuring Poquita’s Garden, read by author Lalo Alcaraz! This inspiring story of a young girl creating a community garden, ensuring access to fresh fruits and vegetables for all—beautifully reflects WIC’s mission to promote nutrition and health.
Growing Hope Gardens led a fun food prep activity where children made and enjoyed fresh salads, while the Little by Little School Readiness Program provided many books and developmental handouts to support early literacy. Each child also took home a copy of Poquita’s Garden! We were honored to welcome Kamille Hemsworth, representing Assemblymember Michelle Rodriguez, who recognized Kiran Saluja for WIC’s impact and shared valuable community resources.
The event wrapped up with families receiving nutrition and early literacy materials, ensuring children grow healthy and ready for school. A heartfelt thank you to everyone who made this event possible!
Tax season is here, and there are several resources to help families file their taxes for free. Taxpayers can use one of the programs listed below to file their taxes this year at no cost.
File your taxes securely using one of these free resources:
Avoid tax scams by using secure, trusted resources
When filing your taxes, use trusted and secure resources like the links above to avoid tax fraud and scams. Never share your personal information with anyone who calls you unexpectedly. Scammers might pretend to be from the IRS, but they will never call asking for your personal information.
See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.
You’re between the ages of 25 and 65, or 18+ with children
You have worked and earned income within limits
You must have a valid Social Security Number
You’re a U.S. citizen or resident all year
Child must be under the age of 17 and have a Social Security Number
Qualifying child can be a son, daughter, foster child, brother, sister, stepbrother, stepsister, or their descendent
You must claim the child as a dependent when filing taxes
You can claim this tax credit even if you earned zero income or don't owe any income taxes
You must file your taxes to claim the Child Tax Credit, a tax professional can help
You’re at least 18 years old or have a qualifying child
You make $31,950 or less
You have an Individual Taxpayer Identification Number (ITIN) or a Social Security Number
You live in California for more than half the year
You’re at least 18 years old or have a qualifying child under the age of six
You make $31,950 or less
You have an Individual Taxpayer Identification Number (ITIN) or a Social Security Number
WIC is here to support families affected by the Los Angeles Wildfires. PHFE WIC offices are open, and WIC services continue to be available by phone and in-person during our business hours.
Monday 9:00 AM – 5:00 PM Tuesday 9:00 AM – 5:00 PM Wednesday: 9:00 AM – 5:00 PM Thursday: 9:00 AM – 5:00 PM Friday: 10:00 AM – 5:00 PM
Free diapers are provided to families across Los Angeles and Orange County while supplies last. Brands and sizes available vary by location. Due to the recent wildfires, hours and availability may change. Call the agency before picking up diapers to confirm availability.
• Diapers offered once a month
• Must live in service area
• Bring photo ID, Medi-Cal card or birth certificate for infant/child, 3 pay stubs, 2 rent receipts, 2 proofs of address
• Diapers offered once a month
• Must live in service area
• Bring photo ID, Medi-Cal card or birth certificate for infant/child, 3 pay stubs, 2 rent receipts, 2 proofs of address
• Must be: pregnant in 3rd trimester or child from birth to age 5
• Documents Needed: Doctor's note for pregnancy stating how many weeks or birth certificate for child
• 2nd distribution available by appointment only, must call to schedule
• Currently a 2 month wait list
• Photo ID and health insurance needed to be added to waitlist
•If it is only a one time need, help will be immediately provided
WIC offers appointments by phone, video, in-person, and online. Choose the appointment method that works best for you to connect with your WIC counselor.
Sign up for WIC today
If you are pregnant or have a child under age 5, please apply for WIC online. We will contact you to confirm your eligibility and complete your enrollment. In-person enrollments can be scheduled at a WIC office near you, and you will receive your food benefits the same day if you qualify. Enrollments can also be completed entirely by phone or video. You will receive your WIC benefits by mail within a few days if you qualify.
Connect with other parents through our group classes on Zoom
Two 30-minute group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!
Attend appointments at home or at a WIC office near you
Many WIC appointments can be completed by phone, in-person, or online. Throughout your pregnancy and your baby’s first year, you will have appointments with a WIC counselor every 1-3 months. After your baby turns 1, we will reassess their eligibility every year. If your family continues to qualify for WIC, you will have a minimum of four WIC appointments per year. Some appointments will be with a WIC counselor, and some will be classes.
Appointments with WIC counselors are by video, phone, or in-person. Class appointments are online or on Zoom. Let your WIC counselor know at your next contact if you have a preferred appointment method!
If you missed your appointment or need to reschedule, text 91997.
If you have a phone appointment, you will receive a text or call the day before your appointment with the information you will need. Please expect a call in the morning before 12 PM or afternoon before 5 PM on your appointment day.
In-person services are by appointment time only. Please arrive a few minutes before your appointment. If the door is locked, call the phone number on the door to let your WIC counselor know that you have arrived.
For online class appointments, go to wichealth.org on or near your appointment date to take one or more lessons. If it is your first time visiting wichealth.org, please sign up. If you are a returning user, log in to complete a lesson. We will text you when your benefits have been added to your card and your next appointment is scheduled.
Two group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!
Check your WIC Benefits on the WIC App
Your WIC benefits may have already been added to your card this month.Check your WIC food balance on the WIC app.Remember to shop for ALL of your foods before your benefit end date!
If you do not see benefits on your WIC food balance, or if you need to make a change, text 91997.
Once per year, you will have a recertification appointment to renew your child’s WIC eligibility. If your appointment is in person at a WIC office, please bring your child(ren) with you and their most recent vaccination history. If you cannot bring your child, please bring their recent medical records with height, weight, and anemia test results.
WIC counselors are here to educate and empower you to build a healthy future for your family. We encourage you to ask questions and bring up any challenges you face. We will do our best to help or connect you with someone who can.
If you need to replace your WIC card, let your WIC counselor know. We are happy to replace it.
Please prepare these documents for your appointment
To reassess your eligibility, please provide the following items listed below. If your appointment is by phone, we will text you a link to upload photos of your documents.
Individuals may be income-eligible for WIC if they receive:
Medi-Cal
CalFresh
CalWORKs
Applicants not participating in one of the programs above must provide proof of income for all individuals in the household who share living expenses. Examples include:
Paystub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Other
If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.
Please provide any height, weight, and anemia test results within the last 60 days. If you are unable to provide this information, request one from your healthcare provider at your next visit. The document can be an official form or aftercare summary visit and must include:
First and last name
Date of birth
Weight, height, and/or anemia test results
Date the results were taken
Healthcare provider's name and/or signature
If you do not have recent height, weight, or anemia test result documents from your child(ren)'s healthcare provider, tell your WIC counselor at your appointment.
Immunization Record
Please provide your child's immunization record (yellow card) or an electronic vaccine record. Your child's electronic vaccine record may be obtained here . The digital vaccine record will include your child's vaccination dates and future vaccine recommendations.
After we complete your enrollment, you will have 30 days to provide any missing proof of income or address. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
At PHFE WIC, we are committed to improving the health and well-being of parents and children in our community. This year, we celebrated the milestone anniversaries of 47 incredible staff members who have dedicated 20, 25, 30, 40, and 45 years of service to the WIC Program. We honor our staff, who are passionate and dedicated to the work we do each day. Among those staff is our executive director, Kiran Saluja, who celebrates 40 years of service and leadership at PHFE WIC.
Kiran Saluja, MPH celebrates 40 years of WIC service!
This year, Kiran Saluja celebrates 40 years of exceptional service, dedication, and leadership of the PHFE WIC Program, the largest local WIC agency in the nation.
Kiran is a Registered Dietitian and received a Master of Public Health (MPH) from the UCLA School of Public Health and a Master’s degree from the University of Delhi, India. Her academic credentials led her to begin a career in public health at WIC. In 1984, Kiran supervised clinics throughout Los Angeles, helped open our first office in Pico Rivera, and was promoted to Area Manager by the end of 1985. She became Deputy Director of our Nutrition Services and Projects department, then Associate Director in 2013. By 2014, Kiran became the 2nd Executive Director at PHFE WIC.
Throughout her career, Kiran has fiercely advocated WIC and breastfeeding, recognizing its importance in early infant development. She has been influential on numerous breastfeeding coalitions, task forces, and local, state, and federal committees. Kiran served on the National WIC Association Board for seven years and as Board Chair in 2012.
Kiran’s legacy is one of passion, advocacy, and an unwavering commitment to improving the lives of women, infants, and children. As we celebrate her 40 years of service, we recognize her impressive professional achievements and her deep, personal dedication to the families she serves. Thank you, Kiran, for your tireless work and the lasting impact you’ve made in the lives of so many.
Annie Rojas
Annie celebrates 45 years of working for PHFE WIC. In 1979, she started as a clerk, greeting and helping families as they entered our office. Within that same year, Annie and another staff moved into our phone department. Now known as our Information and Referral Department, Annie helped grow and currently supervises the department of 16 staff.
Reaching 45 years is a milestone that speaks volumes about the dedication she has to our families and the work we do. Thank you, Annie, for the passion and commitment you have when connecting with WIC families.
Thank you to each of our staff members for their commitment and impact on the communities we serve. Here at PHFE WIC, we are proud to have such dedicated individuals as part of our team.
While our staff enjoys some festivities in the spirit of the upcoming holidays, all PHFE WIC centers will be closed on
Friday, December 13 beginning at 1:00 pm.
We will reopen and resume regularly scheduled WIC services on Monday, December 16 from 9:00 am – 5:00 pm.
For questions, please text us at 91997, and we will respond as soon as possible.
September is National Literacy Month.
At PHFE WIC, our Books for Kids and Little by Little School Readiness Program spread the joy of books by offering children’s book bundles at our in-office WIC appointments.
Since 2002, we’ve given over 2 million beautiful, high-quality children’s books to WIC families through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).
Little by Little is a school readiness program that was first launched at PHFE WIC in 2002 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.
The program provides parents:
Informational materials for each developmental milestone
Books to engage with their child
Continued support to be their child’s first teacher
Join us in celebrating literacy and nurturing our little ones for their educational journey! Learn more about Little by Little and the information families receive for each milestone.
If you are looking to cool off, cooling centers are available in Los Angeles County, Orange County and San Bernardino County where you can escape the heat.
For information and resources on staying safe during extreme heat, check out the Listos California website.
On August 8, 2024, PHFE WIC’s Warehouse Operations Manager, Maria Valenzuela-Avena, was honored with the2024 Outstanding Achievement Award by Heluna Health’s Board of Directors. Since 2021, the Heluna Health Board of Directors has recognized individuals and teams for their extraordinary and impactful work and contributions.
Maria is recognized for her exceptional leadership in our move to a new office last summer. The project involved coordinating with several vendors, collaborating with property management and staff, and overseeing the movement of several parts into the new building. Her organizational skills and resourcefulness resulted in a seamless move to the new office. While managing the project, Maria ensured that all responsibilities of her department were still completed. Maria manages a team of 17 warehouse staff who provide daily support to all WIC centers.
We are deeply appreciative of Maria’s leadership and outstanding contributions here at PHFE WIC. Congratulations, Maria!
PHFE WIC held its third annual Breastfeeding Month Celebration and resource fair on August 15, 2024, at the Whittier Narrows Recreation Area in El Monte Valley, California. Over one thousand families with young children enjoyed a family day at the park while connecting with local community resources like breastfeeding support, dental health, early education, child care, behavioral health, books, diapers, and more. In addition to Breastfeeding Month, the event celebrated two more milestones: the WIC Program’s 50th anniversary and the 20th anniversary of the Breastfeeding Peer Counselor Program.
Special guests Congresswoman Linda Sanchez; Dr. Blayne Cutler, President and CEO of Heluna Health; and Kiran Saluja, Executive Director of PHFE WIC spoke in honor of breastfeeding families and the work WIC does to make breastfeeding support accessible.
“No matter what stage of your breastfeeding journey that you’re on, WIC is here to support you every single step of the way.”
Congresswoman Linda Sanchez
“When it comes to breastfeeding and helping all of you, there is no one better than these folks. They are committed, they are passionate, they are dedicated, and they will call you anytime. You call them, they will respond to you. And you are living testament of so many moms who have been able to breastfeed.”
Kiran Saluja
Executive Director, PHFE WIC
This event demonstrates WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community based organizations. Because of this, WIC is able to connect families to needed resources they may not know about.
PHFE WIC’s Community Resource Fair connected 1,400 individuals to
25 community partners
7,600 books
27,950 diapers
177 bags of breastfeeding supplies
76 portable electric breast pumps
94 hemoglobin screenings
Latch On: Celebrating Public Breastfeeding
In honor of National Breastfeeding Month, August 2024, PHFE WIC hosted its inaugural “Latch On” event to create a fun and memorable experience to celebrate and normalize breastfeeding in our community. Over 100 proud parents came together to latch publicly, socialize, and support each other.
To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.
The 2024 WIC Farmers Market Nutrition Program wrapped up on July 3, 2024 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to 19,000 families, totaling $570,000 worth of fruits and vegetables, this summer!
WIC Families: Shop with your WIC checks before November 30!
WIC farmers market checks will expire on November 30! Checks can be used to purchase fresh fruit, fresh vegetables, and cut edible herbs. They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
Hollywood Park Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Torrance Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.
The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2025! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
WIC recognizes the vital role fathers, grandfathers, stepfathers, and other guardians play in caring for kids. Our program provides healthy foods, nutrition education, access to excellent online tools and family resources, and more. Get support tailored to your family’s needs at no cost. WIC counselors (including male counselors!) can answer your questions and guide you on how to meet your growing child’s nutrition needs.
WIC has never been easier! Appointments are offered by phone, video, in-person, and online. Choose the appointment method that works best for you to easily connect with your WIC counselor and get the support you need.
Fathers and other caregivers of children under five are encouraged to apply, bring their children to appointments, and attend nutrition and health education classes.
The Hundley Fatherhood Program at Eisner Health is a free, confidential 12-week program for dads, stepdads, relatives, and foster parents. Join other dads to learn how to talk to your kids, do fun activities, and find community resources.
If you are interested in meeting with other dads via Zoom, sign up by clicking the button below. The next session will start on Thursday, September 5, 2024, from 6:30 – 8:00 pm.
Every year, from April 11th to the 17th, we celebrate Black Maternal Health Week (BMHW). During this week, we come together to address the challenging issues that Black women face during pregnancy, childbirth, and postpartum.
There are still significant racial disparities in maternal health outcomes, particularly affecting Black women. Regardless of income or education, Black mothers face significantly higher risks during childbirth. These challenges stem from deep-rooted issues, such as racism and bias within the healthcare system.
At PHFE WIC, we support Black Maternal Health by working alongside our sister program, CinnaMoms, which supports and creates a safe space and community for Black families to thrive. CinnaMoms hosts virtual and in-person support groups and special events every month.
As we celebrate Black Maternal Health Week, remember that the fight for equity is far from over. It requires continuous commitment and action from policymakers, healthcare providers, advocates, and communities.
Your newborn will feed at least 8-12 times a day based on their tummy size. Follow your baby’s hunger cues to know when baby is hungry. Frequent feedings early on are exactly what your baby and your milk supply needs.
Day 1: Your baby’s stomach holds 5-7 ml (1 teaspoon) at a time. This is the size of a cherry. You will produce about 30 ml (1 oz) of early milk/colostrum in the first 24 hours.
Day 3: Your baby’s stomach holds about 22-27 ml at a time. This is about the size of a ping pong ball or a walnut.
One Week: Your baby’s stomach can hold 45-60 ml (1 ½-2 oz) at a feeding and is the size of an apricot.
One month: Your baby will now be taking between 80-150 ml (3-5 oz) per feeding. The baby’s stomach is now about the size of a large chicken egg.
At one month most parents will be producing nearly as much milk as their baby will ever need. Because the rate of growth slows as babies get older they continue to need about the same amount of breastmilk per day from one month to six months of age.
The Women, Infants, and Children (WIC) Program celebrates its 50th anniversary in 2024! WIC is a supplemental nutrition program that provides health and nutrition education, nutritious foods, and quality breastfeeding support. With resilience and compassion, WIC continues to play a crucial role in addressing the nutritional needs of the communities we serve.
WIC Throughout the Years
In 1974, the first WIC clinic opened in Pineville, Kentucky, following a two-year pilot program by Dr. David Paige. The program’s success grew, and within one year, 45 states established a WIC program. Today, the program serves 6.7 million participants across 89 U.S. States, Tribes, and Territories.
Our agency, PHFE WIC, is the largest in the nation and currently serves over 180,000 parents and children annually. Families can connect to their WIC counselors and their appointments by phone, video, in person, and online. We are committed to offering our community the best customer service, empathy, and support. Families in Los Angeles, Orange, and San Bernardino counties can apply for WIC online or text ‘APPLY’ to 91997 to get started.
In January 2024, the National WIC Association (NWA) celebrated the 50th anniversary of the first WIC clinic opening in Pineville, Kentucky. The event was held at Bell Theater and attended by several local and state leaders to celebrate the program’s milestone.
The event honored Dr. David Paige, the founder of WIC, and Betty Hopkins, a nurse and first WIC employee. Both worked together to help shape the WIC program in Pineville and paved the way for additional states to follow.
Thank You for Connecting Families to WIC
The future of the WIC program continues to grow with increased funding and accessibility. With our staff and community partners who share our commitment to improving the health and well-being of parents and children in our communities, WIC is as successful as it is today.
Celebrate the 50th anniversary of WIC by sharing the resources below.
Reckitt/Mead Johnson Nutrition, a producer of nutrition products, has voluntarily recalled six batches of Nutramigen Powder Formula due to possible contamination of bacteria. The select batches of Nutramigen Powder 12.6 and 19.8oz cans were manufactured in June 2023 and were distributed through retail stores nationwide.
WIC families, who have purchased Nutramigen Powder 12.6oz or 19.8oz containers should check the bottom of the can to identify whether the batch number is affected. The products have a UPC of 300871239418 or 300871239456 and “Use By Date” of “1 Jan 2025”. The following batch codes are:
ZL3FHG (12.6 oz cans);
ZL3FMH (12.6 oz cans);
ZL3FPE (12.6 oz cans);
ZL3FQD (12.6 oz cans);
ZL3FRW (19.8 oz cans); and
ZL3FXJ (12.6 oz cans).
Product Images
Families are asked to dispose formula affected by the recall. If you have any questions, please contact your pediatrician. For a refund, contact Reckitt/Mead Johnson Nutrition at 866-534-9986 or email consumer.relations@rb.com
Full details regarding the FDA recall can be found here.
Please note that no illnesses have been reported, and no other Nutramigen Powder Formula batches or other Reckitt/MJN products are affected.
For further questions or concerns, please text us at 91997 to speak with a WIC counselor.
When shoppers buy certain beverages, they pay a California Redemption Value or CRV fee. Shoppers can get CRV refunds by returning clean, empty containers to recycling centers.
A new California law has made changes to the container types that can be charged the CRV fee. Now, all containers of 100% fruit juice and vegetable juice are included.
You must pay the CRV juice bottle fee to the WIC authorized store at the time you buy any 64 oz bottle of juice. The ten cents ($0.10) fee will be added to each 64 oz bottle of juice you buy.
You may not always see the 10 cents ($0.10) fee on the bottled juice labels. Bottles filled and labeled before July 1, 2024, are not required to have the $0.10 fee printed on the label.
However, all bottled juice will have a $0.10 fee starting January 1, 2024, even without labeling.
WIC families who borrowed an electric breast pump and no longer need it can return it at their nearest WIC office or at a WIC store listed below. If you are still using the breast pump, please hold on to it.
Need a breast pump? Families currently enrolled in WIC may be eligible for a free manual or electric breast pump to help reach their feeding goals. Learn how you can get a breast pump from WIC here.
Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.
WIC Office Drop-Off Hours
Electric breast pumps can be dropped off at your local WIC office during the days and times listed below.
Mon - Fri: 9:00 AM - 7:00 PM
Sat: 8:00 AM - 4:00 PM
Sun: Closed
If you are on strike, have been furloughed, or your income has been affected by a strike or a furlough, WIC is here to help you make ends meet. WIC assists families by providing healthy foods each month for each person who qualifies for the program. You may qualify for WIC benefits if you:
Are pregnant
Are breastfeeding a baby under the age of one
Care for a child under the age of five
Had a baby within the last six months
Recently experienced a pregnancy loss/termination
And, you have low income.
WIC applications can be completed in person or by phone. Complete the sign up form and a WIC Counselor will contact you within 72 hours to help you start your application. When you are enrolled, you can immediately buy WIC-approved foods included in your food package using your WIC Card, which be sent by mail or picked up at your local WIC office.
Learn more about WIC eligibility and income guidelines and apply for WIC here if you live in Los Angeles, Orange, or San Bernardino Counties. If you live elsewhere, please visit myfamily.ca.wic.gov to find your local WIC office.
Providing breast milk is one of the best things you can do for your baby’s health and development. Pumping your milk is one way to provide breast milk to your baby. However, germs can grow quickly in breast milk or breast milk residue that remains on pump parts. Following these steps can keep your breast pump clean and help protect your baby from these germs. If your baby was born prematurely or has other health concerns, your baby’s healthcare providers may have more recommendations for pumping breast milk safely.
Wash hands.Wash your hands well with soap and water for 20 seconds.
Assemble. Assemble clean pump kit. Inspect whether the pump kit or tubing has become moldy or soiled during storage. If your tubing is moldy, discard and replace immediately.
Clean if using a shared pump. Clean pump dials, power switch, and countertop with disinfectant wipe.
Store milk safely. Cap milk collection bottle or seal milk collection bag, label with date and time, and immediately place in a refrigerator, freezer, or cooler bag with ice packs.
If milk collection container will be stored at a hospital or childcare facility, add name to the label
Clean pumping area. Especially if using a shared pump, clean the dials, power switch, and countertop with disinfectant wipes.
Take apart and inspect pump kit. Take apart breast pump tubing and separate all parts that come in contact with breast/breast milk (for example, flanges, valves, membranes, connectors, and milk collection bottles).
Rinse pump kit. Rinse breast pump parts that come into contact with breast/breast milk under running water to remove remaining milk
Clean pump kit. As soon as possible after pumping, clean pump parts that come into contact with breast/breast milk in one of the following ways.
Clean by hand
Use a wash basin. Place pump parts in a clean wash basin used only for washing infant feeding equipment. Do not place pump parts directly in the sink, because germs in sinks or drains could contaminate the pump.
Add soap and water. Fill wash basin with hot water and add soap.
Scrub. Scrub items according to pump kit manufacturer’s guidance. If using a brush, use a clean one that is used only to clean infant feeding items.
Rinse. Rinse by holding items under running water, or by submerging in fresh water in a separate basin that is used only for cleaning infant feeding items.
Dry. Allow to air-dry thoroughly. Place pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Clean in a dishwasher (if recommended by pump kit manufacturer)
Wash. Place disassembled pump parts in dishwasher. Be sure to place small items into a closed-top basket or mesh laundry bag so they don’t end up in the dishwasher filter. If possible, run the dishwasher using hot water and a heated drying cycle (or sanitizing setting); this can help kill more germs.
Remove from dishwasher. Wash your hands with soap and water before removing and storing cleaned items. If items are not completely dry, place items on a clean, unused dish towel or paper towel to air-dry thoroughly before storing. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Clean wash basin and bottle brush. If you use a wash basin or bottle brush when cleaning your pump parts, rinse them well and allow them to air-dry after each use. Consider washing them every few days, either in a dishwasher with hot water and a heated drying cycle, if they are dishwasher-safe, or by hand with soap and warm water.
For extra germ removal, sanitize pump parts at least once daily. Sanitizing is especially important if your baby is less than 2 months old, was born prematurely, or has a weakened immune system due to illness or medical treatment (such as chemotherapy for cancer). Daily sanitizing of pump parts may not be necessary for older, healthy babies, if the parts are cleaned carefully after each use. Sanitize all items (even the bottle brush and wash basin!) by using one of the following options.
Note: If you use a dishwasher with hot water and a heating drying cycle (or sanitizing setting) to clean infant feeding items, a separate sanitizing step is not necessary.
Clean first. Pump parts, bottle brushes, and wash basins should be sanitized only after they have been cleaned.
Sanitize. Sanitize the pump kit, bottle brushes, and wash basins using one of the following options. Check manufacturer’s instructions about whether items may be steamed or boiled.
Steam:
Use a microwave or plug-in steam system according to the manufacturer’s directions.
Boil:
Place disassembled items that are safe to boil into a pot and cover with water.
Put the pot over heat and bring to a boil.
Boil for 5 minutes.
Remove items with clean tongs.
Allow to air-dry thoroughly. Place sanitized pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Allow the clean pump parts, bottle brushes, and wash basins to air-dry thoroughly before storing to help prevent germs and mold from growing. Once completely dry, the items should be stored in a clean, protected area to prevent contamination during storage.
Wash hands. Wash hands well with soap and water.
Reassemble. Put together the clean, dry pump parts.
Store safely. Place reassembled pump kit in a clean, protected area such as inside an unused, sealable food storage bag. Store wash basins and bottle brushes in a clean area.
When used correctly, breast pump tubing does not touch the pumped milk and does not need to be cleaned routinely.
Keep a spare set of tubing on hand in case the set you are using gets soiled or damaged.
If your tubing has water droplets in it at the end of a pumping session, disconnect the tubing from the flange/pump kit, but leave it attached to the pump. Run the pump for a few more minutes until the tubing is dry.
If your tubing has milk or mold in it, throw it away immediately because it is difficult to clean properly. Replace it with a new set of tubing, and check to see if the problem happened because
The valves or membranes need to be replaced.
The tubing was attached to the pump incorrectly.
If the outside of your tubing is soiled, wipe it with a damp cloth or disinfectant wipe.
The 2023 WIC Farmers Market Nutrition Program wrapped up on July 26, 2023 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to more than 23,000 families, totaling more than $690,000 worth of fruits and vegetables, this summer!
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
Cerritos Farmers Market
Crenshaw Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Norwalk Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Torrance Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.
The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2024! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
CinnaMoms, a motherhood, breastfeeding, and parenthood brand within the PHFE WIC program, welcomes you to CinnaMoms Crenshaw!
In June 2023, CinnaMoms launched a nontraditional WIC Center using the CinnaMoms model. The CinnaMoms mission is to create a cultural space that promotes empowerment and self-transformation for Black/African American women. We come together to share and advocate for breastfeeding/chestfeeding, parenting, and health for the entire life course.
CinnaMoms Crenshaw serves as the first of its kind; a physical location focused on re-introducing the WIC program to the community by providing a safe space designed by and for Black/African American WIC participants and the community around the Obama Blvd WIC center (Crenshaw Blvd and Obama Blvd).
We renovated 1400 square feet of the WIC center with funding from Heluna Health. The purpose of the space is to provide prenatal and postpartum mothers, birthing people, and their families an environment to rest and nest, access community resources and further connect with WIC and one another.
The values and mission for CinnaMoms Crenshaw are guided by three (3) pillars: Rest, Nest, Connect
Rest: We are guided by Tricia Hersey and her Rest is Resistance Manifesto. CinnaMoms Crenshaw is a space for prenatal wellness support, postpartum self-care, and rest!
Nest: We understand that nesting during pregnancy is an instinct that finds moms-to-be preparing their homes (aka their “nests”) for their baby’s impending arrival. At CinnaMoms Crenshaw we will offer prenatal support in preparation for delivery and the postpartum journey: prenatal yoga, OB appointment support, access to doulas, healthy foods, first foods, and lactation support.
Connect: The foundation of CinnaMoms is connection. At CinnaMoms Crenshaw we will have in person:
Prenatal and postpartum support groups and classes
Wellness classes (yoga, cooking demos)
Culturally relevant lactation support
Access to WIC Registered Dietitians, Lactation Consultants, Peer Counselors, CinnaMoms Team, and outside community resources
Ribbon cutting to CinnaMoms Crenshaw
CinnaMoms Crenshaw Soft Opening on June 15, 2023 showcased the space via guided tours and guests shared in the excitement of its opportunities.
Guided tour by Danille Sharen Anthony’s Family viewing her tributeNicole – WIC CinnaMoms ParticipantKadasia – WIC CinnaMoms ParticipantUlani – WIC CinnaMoms Participant
Stay tuned for 2023 events coming during Black Breastfeeding Week August 25-31!
CinnaMoms Team w/ PHFE WIC Executive Director Kiran Saluja.
#cinnamoms #cinnamomscrenshaw #phfewic
In observance of Independence Day, WIC will be closed on Tuesday, July 4. We will resume WIC serviceson Wednesday, July 5 from 9:00 a.m. to 5:00 p.m.
For questions, please call (888) 942-2229 or text us at 91997 and we will respond to you as soon as possible.
We hope that you enjoy the fireworks, festivities, and nutritious foods!
Thank you! PHFE WIC
In observance of Juneteenth Day (aka Freedom Day), WIC will be closed on Monday, June 19, 2023. We will resume WIC services on Tuesday, June 20 from 9:00 a.m. to 5:00 p.m.
Congratulations to Wendy Fung, Breastfeeding Services Manager and Regional Breastfeeding Liaison (RBL) at PHFE WIC, who recently received the Perinatal Advisory Council: Leadership, Advocacy and Consultation’s (PAC/LAC) Mitchell Goldstein Dedication to Community Award! Each year, this award is given to a perinatal health community leader who demonstrates exceptional dedication and commitment to improving pregnancy outcomes.
Wendy has worked tirelessly to provide quality care by managing breastfeeding services at PHFE WIC and advocating for Baby Friendly hospitals. Her commitment to providing educational needs for parents and professionals helps improve the breastfeeding support families receive. With maternal and child health services and leadership team partnerships, she continually works on improving breastfeeding rates throughout the community.
Wendy is one of the founding members of the Asian Pacific Islander Breastfeeding Task Force of Los Angeles County formed in 2017. Her passion is to promote positivity with breastfeeding in Asian and Pacific Island communities within Los Angeles County by educating and supporting parents to help minimize breastfeeding obstacles while overcoming stigma and bias.
Congratulations to Wendy for her advocacy towards breastfeeding and thank you for all the support provided to our breastfeeding parents, hospitals, and professionals in our communities!
The U.S. Department of Agriculture (USDA) is proposing a rule to improve how families shop for their WIC foods. Currently, WIC families must shop for their food benefits at a WIC-authorized store, and payments must be made in person. The proposed rule aims to improve the WIC shopping experience by removing barriers to online shopping and modernizing food delivery.
What changes to shopping for WIC foods would we see?
WIC participants would be able to shop for their food benefits online.
Shopping for WIC foods would no longer be limited to in-person, and families can shop for their food benefits online.
Vendors would be allowed to return benefits to a participant's balance and families would have more time to use any returned benefits
WIC shoppers would be able to use a different form of payment to pay for additional groceries or online shopping fees.
Adding WIC benefits to a card remotely would be a permanent allowance.
WIC shoppers would be allowed to make multiple transactions for one delivery.
State agencies would be able to ship supplemental foods to a location designated by the WIC participant.
Application and agreement periods for vendors would be extended, allowing them to accept WIC for longer periods.
When can families start shopping for their WIC foods online?
Being able to shop for WIC foods online would not happen immediately. The commenting period for USDA’s proposed WIC online shopping rule is open until May 24, 2023. The USDA will review all comments before making a final ruling.
A message to WIC participants & community partners
Comment on USDA’s proposed WIC online ordering and transactions rule to show your support for these changes.
The commenting period is now open through May 24, 2023.
In observance of Cesar Chávez Day, PHFE WIC will be closed on Friday, March 31, 2023. We will resume WIC services onMonday, April 3, 2023, from 9:00 a.m. to 5:00 p.m.
This year’s theme for Women’s History Month is “Celebrating Women Who Tell Our Stories”. In honor of this theme, we are highlighting Sharen Anthony, a friend, colleague, advocate, and public health champion who recently passed away in February of this year.
Sharen Anthony worked with the Public Health Foundation Enterprises Women, Infants, and Children (PHFE WIC) Program for over 31 years. During her tenure at PHFE WIC, she was a WIC site supervisor, a WIC program senior manager, project coordinator, leader on the PHFE WIC Council on Racial Equity, and a WIC representative to many Los Angeles County health and nutrition programs.
She was not only a support for other organizations but a true cheerleader for everyone.
In the early 90s, Sharen conceptualized the extremely successful WIC Empowers Teens program aimed at combating the huge teen pregnancy problem. She selected, trained, and motivated 40 Teen Facilitators, all WIC staff and many of whom had been teen moms themselves.
Sharen, Gauri and Jennifer NWA Denise, Linda, Jayne, SharenSenior Staff
She was passionate about prevention and a key trainer who took the Beyond 9 CA State-funded Preconception Health Care training program on the road to nearly every WIC program in the state.
In 2006, Sharen spearheaded and later became coordinator of the Health is Wealth PHFE WIC Employee Wellness Program for more than 500 employees. She recruited a committee and continued to magnificently lead the employee wellness promotion activities throughout these past 17 years.
The PHFEWIC Health is Wealth Program served as a model for the California WIC Association’s (CWA’s) WIC Worksite Wellness Program. Sharen served in an advisory capacity for the California WIC Association (CWA) WIC Worksite Wellness Program and was instrumental in establishing PHFE WIC as one of the pioneering WIC Worksite Wellness Certified Programs.
Sharen had a heart for her community as she shared her expertise through her studies in receiving her Master’s degree in Marriage, Family, and Child Counseling (MFCC). She provided internal training and specialized assistance in challenging situations such as child abuse, domestic violence, and homelessness.
She also participated in many local initiatives such as:
LAC Department of Public Health Early Childhood Obesity Prevention Project,
LAC Healthy Weight for Women of Reproductive Age Learning Collaborative
LAC African American Infant and Maternal Mortality Prevention Initiative
LAC Perinatal and Early Childhood Home Visitation Consortium
Served as a co-chair of the Los Angeles Adolescent Health Collaborative Steering Committee
Sharen participated in numerous workgroups and roundtables focused on teens:
InterAgency Council on Child Abuse and Neglect’s (ICAN’s) Task Force on Pregnant and Parenting Adolescents
The Community Network Council
The Orange County Teen Collaborative Network
San Gabriel Valley African American Infant and Mortality Community Action Team CinnaMoms Summit 2019
Sharen had unique talents to engage, teach and train. She was a certified True Colors trainer and trained all staff including every newly hired PHFE WIC employee on True Colors encouraging strong team dynamics, honoring individual strengths, and building cohesiveness.
Her early interactions with new employees made for the perfect welcome during the onboarding stage. In addition and more recently, Sharen was pursuing a guaranteed basic income pilot to further support African-American and Black pregnant WIC mothers, actively worked on advancing health and racial equity, and boosted employee engagement activities.
Her compassion, kindness, fun-loving spirit, and commitment extended to every individual and part of the WIC Program from WIC families and participants, within PHFE WIC, across many, many California local agency WIC programs, and the California Department of Public Health WIC Division.
She will forever be missed and we here at PHFE WIC and CinnaMoms will continue the hard work and foundation she created.
#womenshistorymonth #phfewic #sharenanthony
If you or your family have been receiving Medi-Cal during the COVID-19 public health emergency, you have stayed enrolled in the program. Starting April 1, 2023, California will start renewing Medi-Cal accounts for eligibility.
Take action today to keep Medi-Cal.
STEP 1:Log into your Medi-Cal account to confirm or update your address, phone number, and email address. If your information is not up-to-date your Medi-Cal coverage may end.
STEP 3: Check your mailbox for a yellow envelope about your Medi-Cal eligibility. You will receive a letter in the mail about your renewal status. If you get a renewal form in the mail, submit your information right away by mail, phone, in-person, or online.
No, receiving Medi-Cal is not required to get WIC benefits. If you are pregnant or your child is younger than 5 and gets Medi-Cal, you automatically qualify for WIC benefits and it may expedite the enrollment process. However, if you or your child are not receiving Medi-Cal we will check your income to verify your eligibility for WIC.
ALL IN for Health Find information about health-related resources and services available in California.
BAILA Network Find benefits such as health care and food assistance programs that you and/or your family qualify for.
Health Consumer Alliance Get help keeping your Medi-Cal coverage after the COVID-19 emergency ends.
Depression or anxiety after pregnancy and in the first year postpartum is very common. Changes to your body, less sleep, and worries about caring for your newborn can make you feel a mix of emotions which is normal. One in five women will experience symptoms after pregnancy, and it can happen to anyone.
*The PSI HelpLine does not handle emergencies. People in crisis should call their local emergency number or the National Suicide Prevention Hotline at (800) 273-TALK (8255).
Six things everyone should know about perinatal depression
It is, in fact, the number one complication of pregnancy. In the US, 15% to 20% of new moms, or about one million women each year experience perinatal mood and anxiety disorders, and some studies suggest that number may be even higher. YOU ARE NOT ALONE. Perinatal depression can affect any woman regardless of age, income, culture or education.
Baby blues, a normal adjustment period after birth, usually lasts from 2 to 3 weeks. If you have any of the listed symptoms, they have stayed the same or gotten worse, and you’re 5 to 6 weeks postpartum, then you are no longer experiencing baby blues, and may have a perinatal mood or anxiety disorder.
You are not a weak or bad person. You have a common, treatable illness. Research shows there are a variety of risk factors that may impact how you are feeling, including your medical history, how your body processes certain hormones, the level of stress you are experiencing, and how much help you have with your baby. What we do know is, this is not your fault.
Recent studies show that your baby’s well-being and development are directly tied to your physical and emotional health. You deserve to be healthy, and your baby needs a healthy mom in order to thrive. Don’t wait to reach out for HELP. It is available.
There comes a time in every woman’s life when she needs help. NOW is the time to reach out to a caring professional, who is knowledgeable about perinatal depression, and who can help you through this time of crisis. He or she can understand the pain you are experiencing and guide you on the road to recovery.
You may be able to get free tax help through the Volunteer Income Tax Assistance (VITA) program. VITA is available for low-income households, people with disabilities, and taxpayers who speak limited English.
See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.
The amount you get depends on your household status, income and family size. For federal taxes, no additional form is needed. When filing for state taxes, you must also fill out the California Earned Income Tax Credit Form 3514.
Californians who file their taxes with an Individual Taxpayer Identification Number (ITIN), including undocumented Californians, can qualify for the CalEITC and YCTC. Individuals with ITINs are not eligible for federal tax credits.
No. Claiming tax credits will not affect the income you claim to receive public benefits. Tax credits are not considered public benefits under the U.S. Citizenship and Immigration Services public charge rule.
By March 2023, millions of California families will experience a sudden decrease in CalFresh (the Supplemental Nutrition Assistance Program or SNAP) benefits – the CalFresh Cliff. The emergency funds were previously added by the federal government in 2020 to help families buy groceries during the pandemic, and those additional funds are ending.
On average, families could see a decrease of $82 in monthly benefits, and one-person households could see a loss as high as $258 each month. With the rising cost of food, families are not able to shop for as many groceries with the new amounts they will receive.
CalFresh Families Can Apply for WIC
CalFresh participants who are pregnant or have a child under five qualify for WIC and should participate in both programs. The WIC program does not affect immigration status, show up on credit reports or background checks, and will not hurt employment opportunities.
Signing up for WIC is easy! Appointments are available by phone or in-person at a WIC office. Apply online, call (888) 942-2229 or text APPLY to 91997 to get started.
Shopping for WIC foods is convenient. Families enrolled in WIC can shop for benefits the day they get the WIC card. Benefits are added onto an electronic card each month and viewable through the California WIC App.
WIC food benefits are reliable. Rising grocery prices do not affect WIC benefits. Even if grocery prices go up, you still get the same amount of healthy foods from WIC each month.
Find Food Assistance Programs
Use the resources below to find additional food assistance programs near you. Families enrolled in WIC can apply for other food assistance programs and should not include their participation in WIC as part of their income. For families who do not qualify for WIC, you may be eligible for a different program below. If your income or family size changes, call or text us to reapply!
211 Food Finder Find local groceries, food pantries, food benefit programs, farmers markets, child/youth nutrition, senior food needs, and meals.
CalFresh/SNAP CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.
Food Oasis Los Angeles Find food pantries and meal programs in Los Angeles. Search by address or zip code to find free food nearest you.
Los Angeles Regional Food Bank Finder Los Angeles Regional Food Bank distributes food and other essentials to children, seniors, families, and individuals in need. Find your local food pantry.
USDA Summer Meals for Kids Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months.
211 Orange County Find local food banks, meal delivery programs, and food assistance programs in Orange County.
CalFresh/SNAP CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.
Orange County Free Food Map A list of local soup kitchens, food pantries, free meals, and more. Search by City or Zip Code to find free food nearest you.
Project Food Box Medi-Cal members in Orange County with a qualifying health condition may be eligible for a free grocery box delivery.
USDA Summer Meals for Kids Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months.
988 provides 24/7 free and confidential support connection if you or someone you know is:
having thoughts of suicide.
experiencing a mental health or substance use crisis.
or any other kind of emotional distress including but not limited to,
substance abuse
economic worries
relationships
sexual identity
getting over abuse
loneliness
Just call or text 988 or chat www.988lifeline.org, and a trained counselor will listen, support, and share resources if needed. Options for the deaf and hard of hearing are available too!
Reckitt, a producer of nutrition products, has voluntarily recalled two small batches of Enfamil ProSobee Infant Formula due to possible contamination of bacteria. The two batches of ProSobee 12.9 oz. Simply Plant-Based infant formula were manufactured between August 2022 and September 2022 and were distributed through retail stores nationwide.
WIC families, who have purchased Enfamil ProSobee powder 12.9 oz containers should check the bottom of the can to identify whether the batch number is affected. The following are the batch codes:
Global Batch Code: ZL2HZF UPC: 300871214415 Lot Number: 0670975 Expiration: 3/1/2024
Global Batch Code: ZL2HZZ UPC: 300871214415 Lot Number: 0670979 Expiration: 3/1/2024
Product Images
Families are asked to dispose formula or return it to the place of purchase for a refund or exchange. WIC families can also contact Reckitt/MJN at 1-800-479-0551 or by email at consumer.relations@rb.com
Please note that no illnesses have been reported, and no other ProSobee Simply Plant-Based Infant Formula batches or other Reckitt/MJN products are affected.
For further questions or concerns, please text us at 91997 to speak with a WIC counselor.
Egg prices are rising, but using your WIC benefits can make grocery shopping easier! There is an egg shortage due to the avian flu and higher costs to produce them. Even though prices are increasing, your WIC benefits stay the same each month. Every WIC participant over the age of one receives one dozen eggs, and fully breastfeeding parents receive two dozen eggs every month.
Check your WIC food balance regularly, and remember to shop for your foods before the benefits end date!
Where can I shop for eggs with my WIC benefits?
Stores that accept WIC will have a WIC logo on the front window. Use the WIC Grocers section in the California WIC App to see which stores near you accept WIC. If eggs are hard to find at large grocery stores, try shopping at smaller WIC-only stores.
Not enrolled for WIC? Apply now! Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.
Congratulations to Kiran Saluja, MPH, RDN, the Executive Director at PHFE WIC who recently received the Center for Health Equity, Education, and Research (CHEER) 2022 Lifetime Achievement Award! CHEER recognizes and honors her lifelong dedication and achievements in breastfeeding advocacy.
Throughout her career, Kiran has been committed to the health and nutrition of parents, infants, and children. Her passion and advocacy for breastfeeding stemmed from her own personal inability to breastfeed her first daughter when she was misinformed by hospital professionals. Through WIC, she now helps educate, support, and advocate for women who want to breastfeed and have faced similar situations.
She has served on several committees, including the Board of the National WIC Association (NWA) and even served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee which resulted in the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.
Her most memorable achievements are speaking before Congress, co-founding Breastfeed LA, breastfeeding her own children, and supporting her own daughters with exclusive breastfeeding. Kiran enjoys spending her time with her husband of 42 years, three daughters, and two sets of twin grandchildren. She also enjoys time with friends, walking, cooking, and listening to audiobooks.
Congratulations to Kiran for all the advocacy towards breastfeeding and sharing her vision!
“Breastfeeding should be the default for all moms and especially WIC moms. The education and support necessary to make this happen must be prioritized while at the same time the facts about the mediocrity of formula should be well understood. I am proud of the strides made by the WIC program and know that we have a LOT MORE work ahead of us.” – Kiran Saluja
Join CHEER for a virtual celebration in March 2023! The official date will be announced soon.
If you’re experiencing a power outage, some refrigerated or frozen foods may still be safe to eat. Keep your food safe to prevent foodborne illness. The health risk is higher for pregnant people and young children.
How do I keep food safe during a power outage?
Keep appliance thermometers in your refrigerator and freezer and keep the doors closed.
Most refrigerated foods will stay cold for about four hours.
A full freezer will keep most food frozen for two days, and a half-full freezer will keep them frozen for one day.
How should I store breastmilk or formula?
Pumped breastmilk can be refrigerated for up to four days or stored at room temperature for four hours.
Infant formula can be refrigerated for up to 24 hours and should be used within two hours of taking it out of the refrigerator.
When is my food safe to eat?
Use appliance thermometers in your refrigerator and freezer to know that your food is safe to eat. Your food is safe if:
Your refrigerator temperature is at or below forty degrees Fahrenheit
Your freezer temperature is at or below zero degrees Fahrenheit
When should I throw out my food?
Never taste food to decide if it is safe to eat. When in doubt, throw it out! Throw food out when:
The temperature inside your refrigerator is above forty degrees Fahrenheit for four hours or more.
Perishable food such as meat, poultry, seafood, eggs, or leftovers has been inside the refrigerator for four hours without power.
Food has an unusual odor, color, or texture.
WIC families receive a cash value (CVB) for fruits and vegetables as part of their WIC food package each month. Since June 2021, the U.S. Department of Agriculture (USDA) has approved an increase to the amount families receive for pregnant and postpartum parents and children over the age of one – the “WIC Bump.”
Average number of different fruit and vegetable types redeemed by CVB amount
A recent study by PHFE WIC’s Research Team showed that the CVB increase resulted in a larger variety and amount of fruits and vegetables redeemed. The current increased fruits and vegetables benefit is approved through September 2023.
Families can shop for fresh, dried, canned, and frozen fruits and vegetables in any brand, type, or combination, including organic with their WIC benefits.
Read the full data brief on the study completed by PHFE WIC’s Research Teamhere.
California Department of Public Health sent a text message to WIC families saying, “CA WIC: due to the bad weather we are having, your WIC benefits may be affected in some areas. Call your WIC office or 1-800-852-5779 for questions.”
Benefits may already be available on your WIC card. Check the food balance screen of the CA WIC app, for questions text 91997.
Appointments are available by phone. Contact your local office or text us at 91997 to schedule an appointment.
WIC is here for parents through every step of their infant feeding journey to educate, empower, and encourage parents to reach their feeding goals.
What is Chestfeeding?
Chestfeeding is when a child is fed human milk from a parent’s chest. It is a term used by many transgender and nonbinary parents who may not identify with the words breastfeeding or nursing. People who identify as female may also prefer the term chestfeeding.
What is the difference between Chestfeeding and Breastfeeding?
Physically, chestfeeding and breastfeeding are exactly the same. Lactating parents can choose the term they are most comfortable with.
How does WIC support people who chestfeed?
Chestfeeding parents qualify for WIC for up to one year after giving birth.
WIC educates, empowers, and encourages parents to reach their feeding goals.
Parents are asked how they identify their gender during enrollment.
Support groups are available for parents to connect with each other and share their experiences.
Certified Lactation Educators and Lactation Consultants are available to answer feeding questions.
Electric and manual pumps are provided to those who qualify and need help to reach their feeding goals.
WIC is committed to being part of parents’ support systems by providing free phone, video, and in-person services. Contact your local WIC office or text us at 91997.
The 2022 WIC Farmers Market Nutrition Program wrapped up on August 13 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to more than 19,000 families, totaling more than $590,000 worth of fruits and vegetables, this summer!
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
Cerritos Farmers Market
Crenshaw Farmers Market
East Hollywood Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Wilmington Farmers Market
The WIC Farmers Market Nutrition Program runs for a limited time each year, and next season starts summer 2023! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
Fullerton CFMWilmington CFMTustin CFMPomona Valley CFMCerritos CFM
The new Child Tax Credit and other benefits are bigger than ever.
More people than ever before qualify for significant new tax benefits this year through the American Rescue Plan. You may qualify for an income boost of up to $6,600 if you are raising children in your home. This money is not a loan. People ages 19-24 and 65 and older who work are newly eligible for the Earned Income Tax Credit even if they don’t have kids or don’t usually file taxes. The Child Tax Credit payments do not impact CalWORKs, Medi-Cal, or WIC benefits.
A child born or added to your family, such as adoption, in 2021 could qualify for the full amount of the 2021 Child Tax Credit. Visit ChildTaxCredit.gov
There’s still time! File your taxes to claim your credit, even if you do not normally file taxes. If you received Advance Child Tax Credit payments in 2021, you need to file taxes this year to receive the second half of your money. If you have not received any Child Tax Credit payments, you can file simplified taxes now to get the whole credit. Don’t miss out! Visit GetYourRefund.org to find out more about how to get this tax credit.
Need help? Call the National Tax Help Hotline at 1-877-907-0937 Monday-Friday, 6 am to 2 pm PST.
During the COVID-19 pandemic, the USDA approved an increase to the Cash Value Benefit (CVB) for purchase of fruits and vegetables for WIC participants. A recent study by the PHFE WIC Research Team finds that participants were highly satisfied and reported increased purchase and consumption of fruits and vegetables.
With the CVB increase, participants reported improved quality and variety of fruits and vegetables purchased.
I thought (the CVB increase) was amazing, because we eat more FV since there’s been an increase. (Before the increase) we were eating more processed food and I do not think that my daughter was getting adequate nutrition from eating those types of foods and she’s a picky eater too. So now that I am cooking vegetables with every dinner and we’re snacking on FV throughout the day.
-WIC Participant
It (CVB increase) was super good because we managed to buy more variety of FV and are able to make a salad or make other FV for the children.
-WIC Participant
This increase is temporary and currently set to end September 30, 2022. These findings support maintaining the increased CVB in the WIC food package permanently.
Read the full study published in the International Journal of Environmental Research and Public Health here.
A new study by the PHFE WIC Research Team suggests that lactose-reduced infant formulas could have a correlation with a higher risk for childhood obesity. Infants who were given lactose-reduced formulas had a 10% higher risk for obesity at age 2 than infants who drank lactose-based formulas.
Lactose-reduced formulas remove the lactose carbohydrate from cows’ milk and replace it with corn syrup solids. These formulas quickly raise blood sugar and may cause rapid weight gain.
Are Babies Lactose Intolerant?
Marketers encourage parents with babies who cry more frequently than others to buy lactose-reduced formula by using words like “sensitive” or “gentle”. Most full-term babies are born with lactase enzymes that help them digest the lactose found in breast milk and formula. Only a small percentage of babies are lactose intolerant, usually preterm infants who did not develop the enzyme. Lactose intolerance usually develops from ages 3 to 5.
Should I stop giving my baby lactose-reduced formula?
Not at all! If you’re currently giving your baby lactose-free or lactose-reduced formula and baby is doing well, continue to offer what works best for your baby. If you’re noticing that your baby is fussy and want to change formulas, speak to your medical provider before making the switch. There are several reasons why baby may be fussy such as overstimulation, growing pains, or being tired. Learning how to understand your baby’s behavior will help you identify what your baby might need.
Read the full study published in The American Journal of Clinical Nutritionhere.
Longer WIC Participation is Associated with Higher Quality Diet at 5 years of Age
A recent study by PHFE WIC’s research team and colleagues at UC Oakland found that longer WIC participation is associated with lower household food insecurity and higher diet quality.
This study compared children who participated in the WIC program for 1 to 4 years. They assessed diet quality, household food insecurity, and obesity at the end of WIC eligibility at 60 months.
The results showed that children who participated in the WIC program for the entire five years had a 31% lower chance of food insecurity than those who participated for shorter periods. In addition, children who participated for the full five years were also associated with higher overall diet quality.
These findings suggest that the WIC program promotes healthier lifelong habits and provides food stability to low-income families.
The United Nations Education, Scientific, and Cultural Organization (UNESCO) established this day back in 1966. This year’s theme is Transforming Literacy Learning Spaces.
Since July 2021, PHFE WIC has provided over 42,000 total books to 21,600 kids through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).
Little by Little is a school readiness program that was first launched at PHFE WIC in 2003 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.
The programs provide parents:
Informational materials for each developmental milestone
Books to engage with their child
Continued support to be their child’s first teacher
Learn more about Little by Little and the information families receive for each milestone.
A new study conducted by Heluna Health’s PHFE WIC research and evaluation team and colleagues at UC Davis and UC Agriculture and Natural Resources Nutrition Policy Institute suggests that a hybrid service model, which includes remote and in-person services, makes it easier for families to participate in the WIC program.
In March 2020, the United States Department of Agriculture (USDA) granted federal waivers to states through the US Families First Coronavirus Response Act, providing WIC agencies with various remote service options. Service changes extended certification periods for children, allowed for remote certification, recertification, and food benefit issuance, and approved alternative WIC food package items. Additionally, WIC staff were able to provide virtual nutrition education and breastfeeding support.
Many participants expressed their satisfaction with remote services and said that remote enrollment was easier than in-person enrollment.
I actually found it (WIC appointments) much…easier (than in the past) because I didn’t have to go into the office…especially if you can’t find a babysitter. So I found it more convenient for me, because I have such a busy schedule because of school. It works perfectly for me.
–WIC Participant
Several WIC agency directors agreed that all waivers and changes should continue after the pandemic.
Research findings show that a hybrid service model will draw and retain more families, and allowing for on-site and remote services proves as an efficient alternative for WIC participants and employees.
This August in honor of Breastfeeding Month, ten PHFE WIC staff members were honored for their dedication to providing outstanding breastfeeding education and support to WIC parents. During a virtual ceremony, each award recipient shared their thoughts on the importance of breastfeeding and the ways they personally helped parents overcome challenges and achieve their breastfeeding goals. Learn how these Breastfeeding Award recipients provide a nurturing environment for mothers.
Lactation Consultant Awardee
Jessica V. Estrada, IBCLC
Jessica believes in the importance of support and empathy when aiding mothers during their breastfeeding journeys.
Peer Counselor Awardee
Crystal Rodriguez
Crystal steps up for breastfeeding by engaging with mothers on a personal level and being available to support them whenever needed.
WIC Center Supervisor Awardees
Alaina Coffey, MS, RDN
Alaina and her team aim to address the reasons why mothers quit breastfeeding. Resources such as support circles, peer counseling, lactation consultants, and CinnaMoms support circles are used to help mothers make an informed choice on infant feeding.
Connie Yin, RD, IBCLC
Connie believes all families should have an equal opportunity to learn about and make an informed decision on breastfeeding. She and other staff members offer mothers hands-on support to help them succeed.
Cristian Mercado, RDN
Cristian emphasizes the importance of breastfeeding and early education during the first and second trimesters and shares resources offered by WIC.
Kimberly Martinez, MS, RDN
Kimberly and her team provide breastfeeding support to prenatal women by focusing on early guidance. Staff members support parents by listening to their concerns and creating a success plan that will guide them along their journeys.
WIC Center Staff Awardees
Ivette Perez, CLE
As a WIC employee of nearly 32 years, Ivette steps up for breastfeeding by using her own experiences to assist families. She breastfed her own child for three years and currently provides breastfeeding support for her daughter, who has a 1-year-old son.
Angelina Lopez
Angelina has been with WIC for 13 years. She helps mothers reach their breastfeeding goals by creating a safe space and being available to discuss their experiences and concerns.
Isabel Gutierrez
Isabel has worked as a health counselor at WIC for 38 years and has aided breastfeeding mothers for 20 years. She puts herself in their shoes when mothers share their challenges, provides an environment free of judgment, and helps them come up with breastfeeding solutions specific to their circumstances.
Natalie Truong-Nino, BS, CLE
Natalie draws from her own experiences when providing support to mothers, as she has gone through many challenges during her breastfeeding journey. She attributes her own breastfeeding success to WIC, her colleagues, and her family.
PHFE WIC Agency Winner
Ivette Perez, CLE
Congratulations to this year’s award nominees and winners! The compassion and dedication you show make you an invaluable part of the PHFE WIC team and our community!
Congratulations to Blanca Vargas, Senior Manager of Operations at PHFE WIC, who recently received the Heluna Health Board of Directors’ Outstanding Achievement Award! This award recognizes individuals, teams, and programs that contribute to a unique, extraordinary, and innovative advancement of Heluna Health’s mission to enhance the health, wellness, and resilience of every community served.
“Outstanding leadership of the PHFE WIC Outreach Department in uniquely challenging times: by pivoting to virtual outreach and her team’s drive to enroll more than 11,000 eligible families in the last year, her tenacity and humanity in reaching out to Afghan refugees and for her legislative outreach efforts.”
– Heluna Health Board of Directors
Over the past six months, Blanca and the PHFE WIC Outreach team worked diligently to enroll Afghan refugee families into the WIC program. These refugees faced many issues, including having no permanent address, lack of transportation, and language barriers. Families were placed at extended stay hotels until permanent accommodations became available. The PHFE WIC Outreach team was able to overcome language barriers with the assistance of caseworkers from refugee organizations who were fluent in Pashto and Dari. Suzanne Kalmbach, Client Services Area Manager, hand-delivered WIC cards directly to families. Outreach staff traveled to where families were staying, and with the support of a translator, signed up 65 refugee families for WIC benefits. Many families traveled as long as three hours to shop for groceries and faced an unfamiliar environment. David Barajas, Outreach Specialist at PHFE WIC, facilitated a live shopping experience to assist them in navigating the grocery store and using their benefits to purchase food.
Special thanks to the PHFE WIC Outreach staff, David Barajas, Emily Mac, Sara Jimenez, Nancy Ballardo, Rosalba Marroquin, Bridgette Kinard, Daisy Moreno, and Grace Huang, for their compassion and perseverance in connecting families to vital resources.
PHFE WIC Outreach Team
After 3 long years, the CinnaMoms annual summit returned!
On June 16th, CinnaMoms hosted our first ever virtual summit. It was filled with inspiring speakers, informative breakout rooms, and incredible moments. We kicked off the summit with a special welcome from our executive director Kiran Saluja, MPH, RDN and danced our way into breakout sessions led by the CinnaMoms team.
Thank you to the amazing partners from Black Infants and Families Los Angeles, Davion Mauldin and LeHenry Solomon, as well as our very own Ruben Lopez, RDN we were even able to hold space for a fatherhood oriented breakout session. Then, following some fun and games, 10 “SuperCinnaMoms” received recognition from our team and Senator Sydney Kamlager for their dedication to the CinnaMoms community.
All of the excitement, camaraderie, and support left attendees feeling Strong and Empowered!
Here are some words that families shared about the summit.
Click here to see all that we did and learn how you can refer families to CinnaMoms.
While our staff attend a special event, all PHFE WIC centers will be CLOSED this afternoon beginning at 12noon. We will reopen and resume regularly scheduled WIC services on Monday, August 15, 2022.
For questions, please text us at 91997, and we will respond to you as soon as possible.
Thank you! -PHFE WIC
Show your support for WIC families by urging Congress to reauthorize and expand services through the Healthy Meals, Healthy Kids Act. This bill aims to improve and widen access to child nutrition programs, such as WIC and the National School Lunch Program, to millions of children across the United States. Read more about the act HERE.
How would this bill benefit WIC participants? Improvements to WIC programs include:
WIC eligibility for children up to six years old or on the day they begin kindergarten
WIC eligibility for postpartum womenextended to two years
Allows for one certification appointment for multiple children
Automatic certification of infants born to pregnant participants
Expansion of certification period to two years
Expansion of breastfeeding and peer counseling services
Funds technology for the Peer Counselor program and fruit and vegetable purchases through the Farmers’ Market Nutritional Program (FMNP)
…And much more!
Make your voice heard! Tell Congress to support the #HealthyMealsHealthyKidsAct.
You’re invited to the annual CinnaMoms summit happening virtually this year.
They will have breakout rooms that focus on prenatal, fathers, lactation and postpartum care. From amazing facilitators, raffles, instructor-led dancing and endless amount of knowledge. ⠀
Some WIC families are reporting problems shopping with their WIC cards. These problems are related to card errors at a store checkout and zero food balances in the CA WIC App.
If your WIC card is working, continue to shop for your WIC foods as you normally would.
If you have recently experienced difficulties shopping for your WIC benefits, we are sorry for the inconvenience.
What Should I Do If I See a ‘Card Error’ Message?
Call Shopper Support, Monday to Friday, 8 AM to 5 PM, at 1-800-852-5770 to make a report as soon as possible. You will need the following information to make a report:
Your WIC card number
The store location
Approximate day and time of store visit
Details of what happened
Why Is My Food Balance Zero? I had benefits yesterday.
If you are within your current benefit period, and you had benefits earlier this month but your food balance is now zero and you did not go shopping, this is an error in the system. Please text 91997 for assistance.
A new study by Heluna Health’s PHFE WIC research and evaluation team and colleagues at the Center for Health Research, California Polytechnic State University, San Luis Obispo published in Pediatric Obesity found that promotion of responsive bottle-feeding is an effective way to support WIC parents and reduce the risk of overfeeding and excess weight gain.
Many parents think that crying is always a sign of hunger, and are quick to use feeding to soothing a fussy baby. For this reason, fussier babies tend to be at a higher risk for over-feeding. Parents enrolled in the WIC program receive education that helps prevent this. During pregnancy, WIC participants learn about baby behavior, sleeping patterns, hunger and fullness cues, non-hunger cues, and soothing techniques so they can recognize the difference between signs of over-stimulation, tiredness, and hunger once their baby is born. WIC also teaches parents to feed their babies when they show the earliest signs of hunger, and be responsive to signs of satiation or fullness. This empowers parents to be responsive to their baby’s needs and reduces the risk of over-feeding.
The State of WIC 2022 report summarizes WIC’s positive public health contributions across the nation in the past year and provides the framework to build upon the program’s longstanding success.
Report highlights
WIC services and foods have supported positive birth outcomes and child development that have resulted in millions of health care cost savings.
WIC adapted in 2021 to address the increased health needs of the nation by reducing barriers to WIC services with innovative solutions.
WIC aims to accelerate ongoing modernization efforts to provide accessible shopping experiences to WIC families.
Increased fruit and vegetable benefits improved 4.7 million WIC participants’ access to nutritious produce, provided an estimated economic contribution of $2.62 to $2.81 billion, and supported upwards of 25,000 food supply chain jobs.
WIC’s noteworthy accomplishments stretch far beyond WIC families to the community at large. Read the full State of WIC 2022 report to learn more about how WIC will continue to help build a healthier nation.
The FDA is advising consumers not to use Similac, Similac PM 60/40, Alimentum, or EleCare infant formulas due to possible Cronobacter contamination. The first symptom of Cronobacter infection in infants is usually a fever, accompanied by poor feeding, crying, or very low energy. If you have any concerns about your infant’s health, contact the infant’s health care provider immediately.
Products included in this recall have a lot number, located on the bottom of the container, which includes the following:
the first two digits of the code are 22 through 37; and
the code on the container containsK8, SH or Z2; and
the expiration date is 4-1-2022 (APR 2022) or later.
Use Abbott’s web-based tool to check a product’s lot number to determine if the product is part of the recall.
Only one lot of Similac PM 60/40 is included in this recall.
Lot # 27032k80 (can)
Lot # 27032K800 (case)
If you purchased recalled formula, do not use the formula and do not throw it away. Contact the store where the purchase was made to return the recalled formula or exchange the formula for a similar type.
If you received a recalled formula through the WIC state order process, visit similacrecall.com or call 1-800-986-8540 for a replacement.
Additional Information for Parents and Caregivers:
Contact your doctor immediately if your child is experiencing any of these symptoms.
Never dilute infant formula.
Never make or feed homemade infant formula to infants.
PHFE WIC’s winter 2021 customer service survey asked the simple question, “How was your WIC appointment?” In response, thousands of WIC participants replied with heartwarming feedback, testimonials, and words of appreciation. 98% of survey respondents gave the top “great!” rating for their appointment.
Here’s what our participants said about their last appointment:
To all our participants:
Your feedback and experiences matter to us as we continue to strive to improve our services. It is our pleasure to walk alongside you through your pregnancies, watch your children grow, and cheer you on through this precious time of life.
Thank you for growing healthy with WIC! We can’t wait to talk to you again at your next WIC appointment.
Warm regards from all of us at PHFE WIC!
PS: We love to hear from you! If you’d like to share feedback about your WIC experience, leave a Yelp or Google review for your local WIC office, or contact us directly!
WIC Pump Closet, a partnership between PHFE WIC and Emanate Hospital, provides free electric breast pump loans to WIC participants.
Naira Gavurmadzhyan, RDN, IBCLC, and Wendy Fung, RDN, IBCLC with the Emanate health team
Emanate Hospital Breast Pump Closet, West Covina
PHFE WIC Regional Breastfeeding Liaisons, Wendy Fung, MS, RDN, IBCLC and Naira Gavurmadzhyan, RDN, IBCLC launched PHFE WIC’s first Pump Closet in partnership with Emanate Hospital in West Covina. Throughout the pandemic, there has been an increased need for more accessible breast pumps for parents of newborns. This project increases health equity by making breastfeeding support more readily available to WIC participants as they are discharged from the hospital after giving birth.
What is the WIC Pump Closet?
This project provides WIC participants with a hospital-grade electric pump when they are discharged after having their baby. By immediately providing participants with a pump, WIC aims to protect the birthing parent’s milk supply in the time before they can get individualized breastfeeding or chestfeeding support from a lactation consultant.
What hospitals are participating?
Emanate Hospital is the debut location for the Pump Closet Project. It was selected because it is within the PHFE WIC service area and serves a high caseload of WIC-enrolled and WIC-eligible patients. It has five Symphony pumps at this time and WIC staff will work to keep the closet stocked.
How can I get a WIC Pump Closet at my hospital?
Please contact Wendy Fung (WenF@www.phfewic.org) and Naira Gavurmadzhyan (NairaG@www.phfewic.org) to add a WIC Pump Closet to your hospital. They look forward to expanding this project to more hospitals in the Orange, Los Angeles, and San Bernardino Counties.
What kind of breastfeeding help does WIC offer?
WIC provides breastfeeding and chestfeeding education, free lactation consultations, monthly virtual support groups, and an infant feeding helpline. All WIC services, including breastfeeding and chestfeeding assistance, are free to anyone who is signed up for the WIC program.
Can I get a free breast pump from WIC?
WIC loans medical-grade electric breast pumps to WIC parents who are breastfeeding and chestfeeding. To request a free electric pump, send a text to 91997 or contact your WIC office directly.
Dole Fresh Vegetables, Inc. has issued a voluntary recall for all Dole-branded and private label packaged greens and salads containing iceberg lettuce, processed at its Soledad, CA and Springfield, OH production facilities, due to possible health risks from Listeria monocytogenes.
Products that are impacted by this voluntary recall from Soledad, CA are identified by a product lot code beginning with the letter “B” and a “Best if Used By” date between December 23, 2021, and January 8, 2022.
Products that are impacted by this voluntary recall from Springfield, OH are identified by a product lot code beginning with the letter “W” and a “Best if Used By” date between December 22, 2021, and January 9, 2022.
The Dole recall product lot codes are located in the upper-right-hand corner of the package.
U.S. Food & Drug Administration, 2022
Those who have purchased these products and still have them are urged not to consume the product and discard it immediately.
No other Dole products, including fresh fruit and field-packed fresh vegetables, are part of these voluntary recalls and are safe to consume.
Customers with retailer and consumer questions about the voluntary recalls can contact the Dole Consumer Response Center at 800-356-3111, Monday-Friday, 8:00 am to 3:00 pm Pacific Time.
LISTING OF PRODUCTS SUBJECT TO SOLEDAD, CA RECALL
Product Description
UPC Code
Dole 10oz Very Veggie
0-71430-01008-2
Dole 11oz Greener Selection
0-71430-00965-9
Dole 12oz American
0-71430-00933-8
Dole 12oz Garden Salad / Salade Du Jardin
0-71430-01135-5
Dole 13.25oz Country Ranch Kit
0-71430-01730-2
Dole 13oz Southwest Kit
0-71430-01701-2
Dole 16oz Value Size Shredded Lettuce
0-71430-84616-2
Dole 24oz Value Size Garden Salad
0-71430-01136-2
Dole 3lb Garden Salad
0-71430-01138-6
Dole 5.8 oz Chicken Club BLT Salad Bowl
0-71430-00123-3
Dole 6.05 oz Avocado Ranch Salad with Chicken Bowl
0-71430-00125-7
Dole 6.25 oz Backyard BBQ Salad with Chicken Bowl
0-71430-00124-0
Dole 6.25 oz Santa Fe Style Salad Bowl
0-71430-00118-9
Dole 7.25 oz Turkey & Bacon Country Cobb Salad Bowl
0-71430-00120-2
Dole 7.65oz Café Chef Salad Bowl
0-71430-00115-8
Dole 8oz Shredded Lettuce
0-71430-01065-5
Dole 9.1oz Peppercorn Ranch Chopped Kit
0-71430-00093-9
Dole 9.8oz Chopped Teriyaki Pineapple Kit
0-71430-00100-4
HEB 12oz American Salad
0-41220-35500-6
HEB 8oz Shredded Lettuce
0-41220-35521-1
HEB 9.5oz Premium Ranch Kit
0-41220791569-0
Marketside 7.45 oz Premium Avocado Ranch Bowl
6-81131-37735-5
Marketside 11.75 oz Multi-Serve Southwestern Style Salad Bowl
6-81131-42361-8
Marketside 12oz Classic Salad
6-81131-32894-4
Marketside 12oz Crisp Greens
6-81131-35503-2
Marketside 1lb Shredded Lettuce
6-81131-53209-9
Marketside 24oz Classic Salad
6-81131-32895-1
Marketside 6.35 oz Santa Fe Style Bowl
6-81131-42363-2
Marketside 6.81 oz BLT Salad Bowl
6-81131-37736-2
Marketside 7.25 oz Chef Salad Bowl
6-81131-35506-3
Marketside 7.25 oz Cobb Salad Bowl
6-81131-35507-0
Marketside 8oz Shredded Lettuce
6-81131-32896-8
Presidents Choice 12.25oz Ranch Kit / Le Choix du President Ranch Kit de Salade
0-60383-00493-4
President's Choice 12oz Garden Salad / Le Choix du President Salade Jardiniere
0-60383-22268-0
President's Choice 13oz Sesame Ginger Kit / Le Choix du President Sesame et Gingembre
0-60383-02320-1
President's Choice 13oz Southwest Salad Kit / Le Choix du President Sud-Ouest
0-60383-02319-5
LISTING OF PRODUCTS SUBJECT TO SPRINGFIELD, OH RECALL
Product Description
UPC Code
Dole 10 oz Very Veggie / Ranache de Legumes
0-71430-01008-2
Dole 11 oz Greener Selection / Selection de Verdure
0-71430-00965-9
Dole 12 oz American / Melange Americain
0-71430-00933-8
Dole 12 oz Garden Salad / Salade du Jardin
0-71430-01135-5
Dole 13 oz Asian Island Crunch / Croustillante Des Iles Asiatiques
0-71430-01721-0
Dole 13 oz Southwest Salad Kit
0-71430-01701-2
Dole 13 oz Southwest Salad Kit / Salade du Sud-ouest
0-71430-01711-1
Dole 13.25 Country Ranch Kit
0-71430-01730-2
Dole 16 oz Shredded Lettuce
0-71430-84616-2
Dole 2 lb Garden Salad
0-71430-01137-9
Dole 24 oz Value Size Garden Salad
0-71430-01136-2
Dole 8 oz Shredded Lettuce
0-71430-01065-5
Dole 9.1 oz Peppercorn Ranch / Ranch et Poivre
0-71430-00098-4
Dole 9.1 oz Peppercorn Ranch Chopped Kit
0-71430-00093-9
Dole 9.8 oz Chopped Teriyaki Pineapple Kit
0-71430-00100-4
Dole 9.8 oz Chopped Teriyaki Pineapple Kit / Teriyaki A L'ananas
0-71430-00182-0
Kroger 12 oz American Blend
0-11110-91041-7
Kroger 12 oz Classic Garden
0-11110-91036-3
Kroger 12 oz Veggie Blend
0-11110-91048-6
Kroger 24 oz Classic Garden
0-11110-91037-0
Kroger 8oz. Shredded Iceberg Lettuce
0-11110-91613-6
Little Salad Bar 10 oz Caesar Salad Kit
4099100 087000
Little Salad Bar 10.65 oz. Chopped Caesar Kit
4099100263923
Little Salad Bar 12 oz Garden Salad
4099100082982
Little Salad Bar 8 oz Shredded Lettuce
4099100087963
Little Salad Bar 9 oz Italian Salad
4099100083194
Marketside 12 oz Classic Iceberg Salad
6-81131-32894-4
Marketside 12 oz Crisp Greens
6-81131-35503-2
Marketside 16 oz Shredded Lettuce
6-81131-53209-9
Marketside 24 oz Classic Iceberg Salad
6-81131-32895-1
Marketside 8 oz Shredded Lettuce
6-81131-32896-8
Presidents Choice 12 oz Garden Salad / Le Choix du President Salade Jardiniere
0-60383-22268-0
Presidents Choice 12 oz Mixed Greens / Le Choix du President Melange de Legumes- Feuilles
0-60383-00188-9
Presidents Choice 12.25 oz Ranch Kit / Le Choix du President Ranch Kit de Salade
0-60383-00493-4
Presidents Choice 13 oz. Sesame Ginger Kit / Le Choix du President Sesame et Gingembre
0-60383-02320-1
Presidents Choice 13 oz. Southwest Salad Kit / Le Choix du President Sud-Ouest
Starting January 1, 2022, only cage-free eggs are allowed with WIC benefits.
Health and safety amendments from Proposition 12 (2018) require all eggs sold in California to be cage-free. California WIC participants can now purchase only large, white, cage-free eggs using their WIC benefits.
Any brand of large, white, cage-free chicken eggs is allowed to be purchased with WIC benefits.
WIC benefits can not be used to purchase other egg sizes or colors, powdered or liquid eggs, or specialty eggs that are organic, pastured, vitamin-enriched, low cholesterol, or DHA-enriched.
Check your WIC App for information on all WIC-approved foods.
For the most recent list of foods able to be purchased using WIC benefits, visit MyFamily.WIC.ca.gov.
Immunizations help protect you, your loved ones, and everyone around you from serious illness and even death. WIC encourages all infants, children, and adults to follow the Centers for Disease Control’s (CDC) vaccination recommendations to help keep all families healthy.
In addition to routine immunizations for pregnant and postpartum people, WIC recommends following the CDC’s advice for the COVID-19 vaccine before, during, and after pregnancy.
Pregnant and recently pregnant people are at an increased risk for severe illness from COVID-19 and may be at risk for preterm birth. The COVID-19 vaccine can help protect you and your baby. It has been found to prevent COVID-19 infection, severe illness, and death. Growing evidence about the safety and effectiveness of the vaccine shows that the benefits of the vaccine outweigh any known or potential risks of vaccination during pregnancy.
Talk to your doctor if you have questions about getting the COVID-19 vaccine.
We care about your experience shopping for food with your WIC benefits. If you need to replace a lost WIC card, or your WIC card isn’t working, we are here to help! Learn how to get a WIC card replacement, report an issue with a grocery store, and learn more solutions to common problems with spending WIC benefits.
Solutions to Commonly Reported WIC Shopping Issues
My WIC card is not swiping at checkout
If your WIC card did not work at the grocery store, there are a few reasons why this could happen. Before you use your WIC card the first time, set up your PIN by calling 1-844-469-3264. Make sure it’s something you can remember. You’ll use this PIN every time you use your WIC card.
When checking out at the store, if a PIN is entered incorrectly three times, the card will lock. It will automatically unlock at midnight. If you forgot your PIN, call 1-844-469-3264 to reset it.
It is also important that the cashier knows that you plan to use your WIC card. Tell the cashier right away that you will be using your WIC card, and put your WIC foods down before any other foods. If your card has problems swiping, this may mean that the card has become demagnetized. Contact us for a replacement, and we will mail you a new card.
The cashier said my foods were not WIC-approved
Use the WIC Food Scan button in your WIC App to verify that a food is WIC-approved and available with your benefits. If it is, ask to speak to the grocery store manager. The grocery store may need to update its database with that food.
If the manager is unable to resolve the issue, please call Shopper Support at 1-800-852-5770 to make a report. Have the following information ready:
The store location
The approximate day and time of visit
Product description (brand and size)
Any other details ready.
If you are reporting a food that was in stock but you were unable to purchase it with your WIC benefits, please take a picture of the label, ingredients, and barcode.
I lost or misplaced my WIC Card
We are happy to replace your WIC card for any reason. If your card was lost, stolen, or misplaced, let us know right away so we can freeze your account and prevent anyone else from spending your benefits. Requesting a new card is easy. Fill out the WIC Card Replacement Form and we will let you know when a new card is on the way.
I can’t make it to the store before my benefits expire
At this time, online grocery shopping and delivery apps do not accept the WIC card as payment. However, you can give your WIC card to a trusted family member to shop for your WIC foods for you.
I’m going out of town
Grocery stores all over California accept the WIC card, so you can use it when you travel anywhere else in the state! Check the California WIC app for other WIC grocers near you. Many WIC items are shelf-stable. Stock up during times you may not need them so you will have them on hand when you do need them.
The grocery store did not have WIC foods
Many grocery stores accept the WIC card. Check the California WIC app to see all the places you can shop with WIC benefits. If a grocery store that accepts the WIC card is out of stock of an approved food item, please contact us with the grocery store name, address, and food item you wanted to purchase, so our WIC vendor liaisons can investigate.
Little by Little School Readiness Program is an early literacy program for infants and children up to age five. LBL has tools to answer parents’ questions, discover new activities, learn about children’s developmental milestones, and much more.
WIC is a USDA-funded program that provides healthy foods to low-income pregnant and postpartum people, infants, and children up to age 5. WIC reaches nearly half of all infants born in the U.S. The WIC foods are loaded electronically onto a WIC benefits card with monthly amounts allocated for each food. Fruit and vegetable amounts are issued as a “Cash Value Benefit” (CVB) that can be used to buy any variety of fruit or vegetable.
In June 2021, the 2021 American Rescue Plan Act increased the WIC CVB amounts for all adults and children receiving WIC from $9 and $11 to $35 for four months. Congress extended the increased amounts at $24 for children and $43 or $47 for adults, depending on breastfeeding or chestfeeding status, through March 31, 2022.
A study of over 1600 WIC families in Southern California showed that it is essential to the health of WIC families and communities all around to keep this increase in place. Nearly all participants found the prior amount of $9 for children to not be enough. However, more than three-quarters of the participants reported that the increased amount of $35 is ‘just right.’
(NPI & PHFE WIC, 2021)
PHFE WIC is the largest Local Agency WIC program in the country, serving over 180,000 participants. Families served by PHFE WIC spent $10.6M more on fruits and vegetables with their increased CVB amounts from June to September 2021 compared to the same period of months in 2020.
(NPI & PHFE WIC, 2021)
This translates to an increase of over $50M across the state of California in WIC purchases of fruit and vegetables during the four months. This increased spending creates a domino effect of benefits that goes beyond just WIC families. Not only does it benefit WIC families and their communities, but also the communities where produce is grown and sold.
The increased amounts of fruit and vegetables help WIC families and benefit every low-income community in each state across the entire country. Congress must act to continue this increase beyond March 2022.
On November 23rd, 2021, a bipartisan bill called More Options to Develop and Enhance Remote Nutrition in WIC Act, or MODERN WIC Act, was introduced. This bill would make permanent revisions to WIC certification requirements, sustaining the flexibilities that helped families gain access to the program during the pandemic.
For social distancing purposes during the pandemic, WIC agencies were allowed to complete certifications over the phone, and the requirement for WIC providers to measure a participant’s weight and height was waived. These flexibilities helped many WIC program participants and new applicants overcome the barriers to WIC services that in-person requirements can create.
Barriers to completing in-person certifications include
Taking Time off Work
Arranging Transportation or Childcare
Wait Times at WIC Offices
Child participation has increased 20% at PHFE WIC,and 8% nationwide since March 2020, showing how important virtual WIC services were during the pandemic.1 The MODERN WIC Act will continue virtual services, expanding access to families who qualify.
The Modern WIC Act proposes the following:
WIC program applications to be completed over video conferencing or telephone with health assessment data submitted to WIC within 90 days
Food benefits to be remotely added to participant WIC EBT cards
More investment in WIC technology to help with online appointments and education
The MODERN WIC Act will allow WIC providers to continue as they always have: tohelp families access healthy foods.
Read NWA’s full press statement here, and click here to view a fact sheet on physical presence at WIC.
Canned beans are now available to WIC families with their benefits!
With your WIC benefits, you can choose:
4 cans of cooked beans,
1 package of dry beans, or
1 jar of peanut butter.
Keep canned beans on the shelf for a quick weeknight meal. Add canned beans to soups, salads, burritos, tortilla wraps, stews, rice bowls, and more. Find tasty recipes using canned beans and other WIC foods at Health eKitchen at www.wichealth.org.
Check your WIC app for the most recent information about approved foods. For more information, visit MyFamily.WIC.ca.gov.
The 2021 WIC Farmers’ Market Nutrition Program will come to a close on November 30th after another successful year! Congress began this program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers’ markets and directly supporting the local community.
This summer PHFE WIC distributed farmers’ market checks (vouchers) each worth $28 to 23,000 families for a total of $644,000 worth of fruits and vegetables!
WIC Families: Spend your checks before November 30th
To find farmers’ markets that accept the WIC vouchers, visit FMFinder.org and search for markets that accept WIC & Senior FMNP, or use California WIC’s Farmers’ Market search tool here.
Farmers’ Market vouchers will expire on November 30, 2021.
Thank you to all of our community partners for spreading the word, and to farmers’ market managers, staff, and vendors for their support and commitment to the program.
The Farmers’ Market program is for a limited time only each year! The next WIC FMNP season starts summer 2022. To make sure you don’t miss out on your free farmers’ market produce next summer, sign up for WIC text messages (send a text to 91997) and follow us on Facebook, Instagram, and Twitter.
Visit fmfinder.org or m.wic.ca.gov to find a farmers’ market near you that accepts “WIC & Senior FMNP”.
This August 25 -31, we celebrate the 9th annual Black Breastfeeding Week.
This year’s theme is The Big Pause: Collective Rest for Collective Power.
As we honor Black breastfeeding and the power of rest, we want to use this opportunity to highlight and acknowledge all of those involved in WIC’s sister program CinnaMoms. They have made a positive impact on Black parents and families and been part of our community’s breastfeeding support system.
CinnaMoms has been creating a safe space and community for Black/African American families since 2015. Twice each month, members come together in virtual support circles to learn and share their experiences with breastfeeding, chestfeeding, parenting, and health.
CinnaMoms support circles are hosted on Zoom on the 1st and 3rd Thursday every month. Click here to learn more and join our next support circle.
In celebration of Black Breastfeeding Week, Diversify Dietetics nominated PHFE WIC’s Dr. Toncé Jackson, Ed.D., MPH, RDN, CLE for their RDN Spotlight.
Toncé is the Senior Health Equity Manager at PHFE WIC in Los Angeles County and Co-founder of CinnaMoms. In these roles, she been able to help change the Black/African American families experiences in breastfeeding, by creating a safe space for families to come and just be themselves.
Click here to read more about her journey in the Dietetics world.
Participants must register and provide proof of registration upon arrival to receive the breast pump and baby items. Families may show the confirmation email on their phone or bring a printed copy. This will be used to match the registered family with their items.
Fresh produce will be available for all families (no registration required, however, supplies are limited. First come, first served).
August 15-21 we celebrate the inaugural Asian American, Native Hawaiian, & Pacific Islander breastfeeding week.
This year’s theme is “Reclaiming Our Traditions“. PHFE WIC is committed to supporting the community in reclaiming the tradition of breastfeeding by providing professional individualized breastfeeding support in our WIC participants’ native languages.
PHFE WIC Staff are reclaiming their cultures’ traditions and proudly say, “I breastfeed!”
Congratulations to CHEER Champion Wendy Fung
In celebration of the inaugural Asian American Native Hawaiian and Pacific Islander (AANHPI) Breastfeeding Week, the Center for Health Equity, Education, & Research (CHEER) nominated PHFE WIC’s Wen Ting (Wendy) Fung, MS, RD, and soon-to-be IBCLC as a CHEER Champion.
Wendy is the Breastfeeding Services Supervisor at PHFE WIC in Los Angeles County and Co-founder of Asian & Pacific Islander (API) Breastfeeding Task Force. In these roles, she helps moms to overcome breastfeeding challenges and strives to establish connections with other organizations to improve breastfeeding support, encourage moms to persevere with their breastfeeding goals, and promote exclusive breastfeeding.
“Often in the AAPI community, we have high initiation rates because breastfeeding is a tradition in our community. However, because of other influences, the duration of breastfeeding is quite short. It is important for moms to have breastfeeding support from their own community, people who look like them and speak their language.” – Wendy Fung, MS, RDN, soon-to-be IBCLC
On Wednesday, August 4, 2021, PHFE WIC hosted a live Zoom event with community organizations from San Jose Mother’s Milk Bank, Eisner Health LA, Emanate Health, and Mighty Little Giants.
They shared information about the Milk Banks in the community. Pauline Sakamoto, MS, RN, PHN of San Jose Mother’s Milk Bank presented the history of Milks Banks and the process of donating milk. She shared that participants will go through a simple health screening before they drop off their milks for donation.
Jessica Wade, NS, CLES, Certified Doula, CEO and Founder of Mighty Little Giants shared her own experience receiving donor breast milk with her son. While, Magdalena Estrada, MPH, CHES, IBCLC, LCCE of Eisner Health LA Milk Depot and Annette Benavides, MSN, RNC-OB of San Gabriel Valley Milk Depot introduced their Milk Depot and the Milk Collection Events.
We were so thrilled to learn from all of our speakers and excited for the future of milk banks.
Written by: Jocelyn Cortez, PHFE WIC Dietetic Intern
It’s common for a new parent to be worried about breastfeeding or chestfeeding. Parents may wonder if it will be painful, question their body’s abilities, or wonder where to go for immediate support.
Parents in traditional cultures lean on aunts, cousins, and neighbors for help. Support systems are critical for new parents. WIC is committed to being part of our community’s support system. PHFE WIC counselors include Certified Lactation Educators and International Board Certified Lactation Consultants (IBCLCs) with the training and experienced to provide expert individualized breastfeeding support and guide and encourage parents through their feeding journey.
We are here for you!
In honor of Breastfeeding Month, one of PHFE WIC’s lactation consultants, Jessica Estrada, IBCLC sat for an interview with dietetic intern Jocelyn Cortez to talk about her career journey, WIC insights, and her advice for expecting parents.
Jessica Estrada, IBCLC
About Jessica Estrada, IBCLC
Jessica started her lactation support career in her role at WIC as a Breastfeeding Peer Counselor in 2010, providing nutrition and breastfeeding education to clients during their pregnancy and hands-on support once the baby was born. She then earned her International Board Certified Lactation Consultant (IBCLC) credential through UC San Diego in December 2019 and continues to share her breastfeeding and chestfeeding expertise with WIC families today.
Jessica’s passion for her lactation career has grown throughout her journey in WIC. As a mom herself, the challenges of being a first time mother and her experience with breastfeeding have called her to be a guide to other parents. She knows that there is misinformation on the internet and not having the proper guidance can contribute to falling away from one’s breastfeeding goal. Jessica continues to teach breastfeeding classes and serve clients with common breastfeeding concerns like latching difficulties, breastmilk production, using a breast pumping, monitoring babies’ weight gain, and hand-on support to help parents meet their feeding goals. She is also involved in a Physician Rotation Program at WIC where she teaches medical students about baby behavior and breastfeeding feeding patterns along with recommendations that teach the visiting medical interns about the breastfeeding world.
What does a Lactation Consultant do?
JE: A Lactation Consultant is a professional who specializes in the field of breastfeeding. We help mothers that are having breastfeeding problems. There may be many reasons a mother needs support, some examples but not limited to helping a mother with plugged ducts, mastitis, thrush, and helping babies that are unable to latch a baby to the breast or unable to maintain a latch. Right now because of the COVID-19 pandemic we are conducting virtual counselings to screen clients prior to working with our clients in person to assure the baby is latching well and assuring our mothers that the baby is gaining a healthy weight and thriving while the baby is being breastfeed.
Why should someone see a lactation consultant?
JE: If you need help, contact WIC ask for breastfeeding guidance with a lactation consultant. WIC gives you access for free consultation with a lactation consultant. Any questions a parent has about latching, breastmilk supply, or returning to work, WIC can help. In my profession, I reassure new mothers about the normal course of breastfeeding and parenting a new baby. If doctor referrals or follow-ups are necessary, we provide additional support in those areas as well.
How can a WIC parent connect with a lactation consultant?
JE: WIC has an infant feeding helpline number available to our clients with any breastfeeding questions. Certified Lactation Educators and Lactation Consultants (breastfeeding specialists) answer your breastfeeding questions and can schedule an in-person visit if needed. The hours are Monday – Friday from 9:00 am – 5:30 pm Pacific time at (888) 278-6455.
What is the secret to increasing milk production?
JE: The best way to ensure a great milk supply is to breastfeed frequently. There are no foods that mom must eat or avoid. We recommend that mom makes healthy choices when possible but in general enjoy her normal diet. The secret is breastfeeding every time the baby shows early hunger cues–10 or more times in 24 hours, which is about every 2-3 hours or sooner. The key is to stimulate the breasts often to increase the milk supply. When parents have milk supply questions, we can often reassure them by weighing their baby and discussing the baby’s hunger cues and feeding history.
What makes milk production decrease?
JE: Milk supply decreases when breastfeeding frequency decreases or when the baby is not breastfeeding effectively. Some medications are contraindicated during breastfeeding due to their effect on milk supply. In these cases we recommend that moms work with their healthcare provider to find an alternative medication to protect milk supply and support the parents decision to breastfeed or chestfeed.
Do C-sections cause lactation problems?
JE: Sometimes parents who have had a C-section benefit from some extra help with ideas for positioning their babies for comfort and supporting their breast milk production. We recommend monitoring the baby’s weight and number of soiled diapers, and reaching out to WIC soon after the baby is born so that we can identify issues and connect parents with with an IBCLC quickly. Connecting with WIC early helps protect the parent’s milk supply and get off to a great start with feeding.
What else do you want to share with parents?
JE: Do not feel embarrassed to reach out for help! At WIC we want to help you meet your feeding goals! Plan for breastfeeding to go smoothly, and it probably will! Your baby will be born with amazing instincts that will help breastfeeding get off to a good start. Nurse frequently and get help early. Every drop of breastmilk is a gift!
#phfewic #IBCLC #lactation #breastfeedingmonth
The economic impact of the Covid-19 pandemic continues to affect low-income households that were already struggling with poverty and hunger before the health crisis. In just one week in June, nearly 2.7 million California residents did not have enough to eat, according to data from the U.S. Census Bureau’s Household Pulse Survey. This includes more than 1.36 million households with children. In Los Angeles County, 1 in 5 people struggled with food insecurity before the pandemic, and that number has since risen to 1 in 4 county residents.
On Monday, August 2, 2021, PHFE WIC’s 8th Street WIC office hosted Joel Berg, CEO of Hunger Free America as part of an 8,000-mile coast-to-coast journey this summer to shine a light on the continuing national hunger crisis, to meet with those working on the front lines of hunger, and to advocate for long-term public policy solutions to food insecurity.
The American Families Plan, if passed by Congress, would make a huge investment in low-income families and children and dramatically decrease child poverty and hunger.
The re-introduced HOPE Act Bill would allow for the creation of a streamlined system to make it easier for people to apply for and access benefits through a single portal.
“During the pandemic, people who were already poor and hungry became poorer and hungrier, and people who just at the edge of poverty in the lower middle class became hungry…As bad as things are, we have not had mass starvation… why? Because the federal safety net programs stepped up and dramatically expanded. Charities are important, but it’s the government safety net that stood between us and mass starvation in America.” –Joel Berg, CEO of Hunger Free America
Click here to view the livestream of the press conference.
Good news! The Home Visiting Family Support Program is now enrolling families. This program pairs you with a trained professional who provides pregnancy and parenting guidance, access to social services, job resources, and more!
Who is Eligible?
Pregnant and parenting women, low income families with children under the age of 5, and individuals receiving cash aid (CalWorks).
What is the program’s goal?
The Home Visiting Program’s goal is to provide support and expertise to help parents expand their parenting skills and access key resources for medical, mental health, and child development concerns. In addition, families will also receive resources such as housing, food, counseling services, and other services.
How to enroll:
To enroll, please call (213) 639-6436 or (800) 427-8700 (Press 4, Option 2)
One year ago, WIC’s monthly breastfeeding support groups transitioned to an online platform to keep WIC participants safe during the COVID-19 pandemic. These meetings help parents navigate the challenges and successes of breastfeeding, and have been invaluable to families who have not been able to have hands-on support during this trying time.
Online breastfeeding support groups have been successful in six different languages: English, Spanish, Vietnamese, Chinese, Korean, and Armenian. They help families across all of these languages ease into parenthood and breastfeeding by holding space for parents to ask questions and share their experiences. Parents learn from one another through their own stories, while they lean on International Board Certified Lactation Consultants (IBCLC) and WIC nutritionists for additional guidance.
Parents have shared that online support groups are easier to attend because they do not have to travel, and they have been particularly beneficial throughout this last year while home visitations were difficult.
The support group helped me learn how to position my baby at the breast to latch so I could still learn to breastfeed even when no one could give me one-on-one help because of COVID.
Danielle, PHFE WIC Participant
Are you pregnant or breastfeeding? Click here to learn how to join a group!
Thank you breastfeeding support group WIC staff for hosting these online support groups, and for continuously providing the best care to WIC families!
The CinnaMoms African American Breastfeeding and Motherhood Support Program is an accessible and welcoming service to parents that goes beyond PHFE WIC core services.
CinnaMoms is currently on their 3rd quarter of support circles. They offer culturally relevant information facilitated by qualified team of African American Certified Lactation Educators, Lactation Consultants, Nutritionists, and Breastfeeding Peer Counselors.
In partnership with Kaiser Permanente Baldwin Hills, CinnaMoms invites you to join a virtual breastfeeding support group held every first and third Thursday of the month, beginning January 2021.
The overarching goal is to increase virtual breastfeeding support for African American women and families. Throughout the year, the virtual support circles will feature guest appearances from Lactation Consultants throughout the region.
The National WIC Association (NWA) held its annual conference virtually on June 15-17th, 2021. This conference aimed to engage with its 1,500+ attendees, connect on WIC-related topics, and inspire attendees to strengthen their communities. The conference incorporated diversity and inclusion throughout the sessions and emphasized equitable access to nutritious foods and breastfeeding support to all WIC families.
PHFE WIC directors attended the conference to expand their professional skills and knowledge base about nutrition, breastfeeding, leadership, and much more to help PHFE WIC better serve its families.
Read about the PHFE WIC directors’ conference highlights and memorable quotes below!
“Big highlight for me is that staff from USDA shared that the 2017 WIC Food Package recommendations have now started through the regulatory process, hooray! We can expect to see proposed changes posted in the Federal Register by the end of 2021 so that all of us can make our public comments so let’s get ready to do that! While this does not mean we’ll have a revised food package this year, it’s wonderful to hear we are now on the road to changes ahead and increased choices for our WIC participants.“
Highlight from Shannon Whaley, PhD, Deputy Director of Research and Evaluation
“I really enjoyed attending the 2021 NWA Conference! I especially loved the session called “FNS Tools and Resources,” and I was happy to hear that the new USDA BF Curricula training is ready and should be coming out to Local Agencies soon! This new platform with the tiered learning levels will give us new tools to train staff on breastfeeding in creative and fun ways!“
Highlight from Cindy Clapp, MS, RDN, IBCLC, Deputy Director of Breastfeeding Services
“What do leaders look like? You cannot find a leader by their title or even the letters by their name; you find a leader among their team because they live the mission. Leaders see the value in setting and reaching goals but also understand there is no win unless every team member crosses the finish line.“
Memorable quote by Margaret Page Saunders, MS, RDN, LDN at CEDA WIC Program shared by Anne Kennedy, MS, RDN, CLE, Deputy Director of Client Services
WIC recognizes the important role that fathers, grandfathers, stepfathers, and other guardians play in caring for kids. Dads are a source of so much selfless love, unconditional support, and timeless wisdom for the WIC family.
Despite the WIC name, fathers, grandfathers, stepfathers, father figures, and other guardians have always been a part of the WIC family. WIC celebrates and appreciates the nurturers and caregivers, mothers, fathers, grandparents, and guardians of our children.
As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve. Systemic racism affects many communities, especially Black mothers and infants, whose chances of surviving pregnancy and birth are disproportionately lower than their white counterparts. This has invigorated our commitment to dismantling systemic racism and fostering an anti-racist and socially just environment.
Actions We Are Taking
For our participants:
CinnaMoms was created in 2015 as a special space to promote and support breastfeeding while celebrating the traditions and culture of the Black families at PHFE WIC. CinnaMoms hosts monthly virtual support circles to facilitate culturally relevant and meaningful connections and discussions about maternal and postpartum health, support systems, and beliefs.
Black Breastfeeding Week (BBW) was August 25-31st. The 2020 celebration took place virtually with the theme of “Revive, Restore, and Reclaim.”
PHFE WIC has partnered with Los Angeles County African American Infant and Maternal Mortality (AAIMM) Doulas and Frontline Doulas to connect black women with free doula services.
To learn more about these projects and doulas visit:
In July 2020, the Council on Racial and Equity (CORE) was assembled at PHFE WIC to evaluate and inform next steps for racial justice within our organization.
This team informed a list of short, medium, and long-term goals for educational trainings, professional development, and exploring inclusivity in all avenues of the agency.
CORE collaborated with other WIC agencies across Southern California during Black Breastfeeding Week to address breastfeeding barriers that Black families face.
PHFE WIC has ensured interview panelists were racially diverse while hiring.
Our parent company, Heluna Health has formed a cross-agency Diversity, Equity, and Inclusion Workgroup to address systemic racism.
In June 2021, staff celebrated and commemorated Juneteenth with a special educational presentation created by members of CORE.
In May 2021, the CORE team at PHFE WIC unveiled the new Health and Racial Equity page on the company’s intranet to be a resource available to employees.
PHFE WIC’s Heath and Racial Equity Intranet Resource
On May 25, 2021, PHFE WIC staff gathered virtually for the Inaugural Day of Remembrance to remember the names of Black people killed by police, and reflect on how we plan to move forward in our anti-racist journeys individually and as an organization.
PHFE WIC staff attended California WIC Association’s Annual conference May 3-7, 2021. The theme was “Strengthening and Supporting California’s Families”. Staff heard Arthur James, MD, FACOG speak on Equity in the Opportunity to Survive the 1st Day of Life…a dream deferred.
Following the Global Cultural calendar developed by Heluna Health’s Diversity, Equity, and Inclusion Workgroup, PHFE WIC staff created and shared presentations to educate and celebrate Chinese New Year, Black HIstory Month, Arab American Heritage Month, Women’s History Month, Hispanic Heritage Month, Cesar Chavez Day, Harriet Tubman Day, Juneteenth, and Greek and Irish Heritage Month.
In November 2020, all PHFE WIC staff attended a virtual implicit bias workshop with Dr. Bryant Marks. As part of the workshop, staff took an implicit association test to become aware of their own biases. The workshop gave actionable ways to work toward racial equity.
Sarah Fanta interviewing Austin Channing Brown, author of I’m Still Here: Black Dignity in a World Made of Whiteness at virtual CWA conference in August 2020
In August 2020, staff attended the virtual California WIC Association conference where Sarah Fanta, Supervising Nutritionist and member of the C.O.R.E Advisory Committee, interviewed Austin Channing Brown.
Austin Channing Brown is a speaker, writer, and media producer, who provided inspirational leadership on racial justice in America and is the author of I’m Still Here: Black Dignity in a World Made of Whiteness.
In July 2020, PHFE WIC held an all-staff meeting with the topic of cultural sensitivity, racism, and recognizing and preventing micro-aggressions lead by PHFE WIC Senior Health Equity Manager Dr. Toncé Jackson
All staff watched four video conversations on race and completed a thought-provoking worksheet to help process information and enhance learning.
The group explored micro-aggressions and micro-affirmations through dialogue, videos, and examples.
In June 2020, Dr. Melissa Franklin of First 5 LA and Ms. Wenonah Valentine held a support group/healing space for Black staff as an opportunity to process, reflect, mobilize, and recommend next steps for the agency.
Juneteeth education for all staff
In June 2020, Staff independently viewed a PowerPoint presentation that included facts about Juneteeth, Black historical and current information, and links to the National African American Museum (NAAM) website.
This is only the beginning. Please check back periodically to learn about our most recent efforts to build equity and justice in our organization and community.
PHFE WIC, a program of Heluna Health joins the celebration of Juneteenth, the oldest national anniversary of the abolition of slavery. U.S. President Joe Biden signed a bill on Thursday, June 17 designating ‘Juneteenth,’ or June 19, a federal holiday commemorating the end of slavery in the United States.
Read more about what we are doing at PHFE WIC to educate our employees and foster racial and health equity in our workplace and community.
PHFE WIC staff – We are Juneteenth!
In 2020, WIC expanded the list of approved foods to offer a greater selection of options for families. This was in response to the short supply of food on many grocery store shelves during the pandemic.
The COVID-19 expanded list of approved foods will no longer be available after June 1, 2021.
We strongly encourage you to use the WIC Food Scan feature in the California WIC App when shopping for your WIC foods.
On June 11, the National WIC Association (NWA) published a report entitled, The WIC Food Package: Impacts and Recommendations to Advance Nutrition Security. The report provides the United States Department of Agriculture (USDA) with NWA’s recommendations for an enhanced WIC food package. USDA plans to reevaluate WIC’s food packages in the fiscal year 2022.
Highlights of NWA’s Recommendations
Increase the Cash Value Benefit (CVB) across all child and adult food packages.
Allow substitutions of non-dairy alternatives that meet nutrient requirements.
Allow Substitutions for allergies, sensitivities, vegetarian and vegan diets.
Rev. Douglas Greenaway, President & CEO of the National WIC Association (NWA), issued the following statement:
“The WIC food package is the carrot that brings moms, their babies, and young children to WIC. There, they find nutrition professionals who deliver invaluable nutrition supports and connect them to crucial health care and social services. Together, these supports save America and American taxpayers valuable healthcare dollars to the tune of $2.48 for every dollar invested in WIC. Where else can you get that kind of a return? But the carrot is no longer enough. To make the juice worth the squeeze, families need a whole basket of fruits, vegetables, whole grains, eggs, and other healthy foods. Now is the time to make meaningful investment in the best hook to get more moms and their families into WIC – doubling the value of the WIC food package.
President Biden’s fiscal year 2022 federal budget doubles down on the Administration’s ongoing commitment to building nutrition security, starting with the nutrition needs of the pregnant and postpartum women, babies, and young children served by WIC. The American Rescue Plan Act’s temporary expansion of the value of the WIC food benefit has brought historic investment in access to healthy foods for WIC families this summer, and NWA wholeheartedly supports the White House’s proposed extension of this increase through fiscal year 2022. Still, the bumped up fruit and vegetable benefit needs to continue long after the shadow of COVID-19 is gone. Enhancing WIC access and benefits are the most straightforward steps to building stronger nutrition security for millions of families.“With increased investment, NWA is confident that doubling WIC’s food benefit will bring more families closer to the nutrient recommendations in the Dietary Guidelines for Americans – a critical step to further reduce rates of childhood obesity, bring down healthcare costs, and set up our children for future life success. This report and its recommendations point policymakers toward real solutions to expanding the value of the food package, ensuring that WIC families get real value for their efforts, and that America gets the full bang for investing in WIC families.”
Calling all WIC Families! PHFE WIC invites you Dad’s chat as we celebrate Father’s day on June 18 at 5:30 pm. Our chat will feature guest speakers and gift raffles for attendees! Text “Dads18” to RSVP.
Big things are happening at WIC! Thanks to the American Rescue Plan Act of 2021, every WIC participant 12 months and older will get $35 each month for fruits and vegetables from June through September 2021.
Join us to learn how your actions can support this temporary benefit increase to become a permanent healthy. We look forward to answering all of your question about WIC and the temporary benefit increase.
Congratulations to the inaugural class of PHFE WIC IBCLC internship graduates! Internship graduates are PHFE WIC staff who have shown a passion for helping parents breastfeed successfully.
For the past 13 months, 5 interns completed the UCSD lactation course over 2 quarters, completed supervised practice hours, trainings, and mentoring with WIC lactation consultants. Graduates are now eligible to sit for the exam to become International Board Certified Lactation Consultants.
We are so proud of this next generation of future IBCLCs and we know that this investment in our staff will pay dividends as they empower and support the parents in our community with their breastfeeding expertise.
Read what each of the interns had to share about their internship experience below.
The Future of WIC’s IBCLC Internship
The next cohort of 4 IBCLC interns began their internship in April 2021. The internship is anticipated to continue yearly to support the education and professionalization of our staff.
WIC encourages families to stay up to date on vaccinations. We check in regularly with WIC families about their child’s immunization status, provide resources from credible sources, and empower parents to talk to their doctors.
WIC follows the Centers for Disease Control and Prevention’s (CDC) vaccine recommendations for all populations that it serves. Learn more here about recommended vaccines per age group for children.
The CDC’s easy-to-read vaccine chart can help you learn what vaccines are recommended for each age and why each are important for keeping your child healthy.
Have questions about your child’s immunizations? Talk to your child’s pediatrician. Scheduling and attending well-child appointments at the recommended times can ensure your child’s immunizations stay up to date.
Thinking about getting the COVID-19 vaccine? WIC recommends following the CDC’s advice that states all pregnant, postpartum, and breastfeeding individuals be vaccinated against COVID-19. WIC encourages you to talk to your doctor about getting the COVID-19 vaccine, although a discussion with your healthcare provider is not required to get vaccinated.
Our greatest asset is our staff. They provide our WIC families with high quality nutrition counseling, breastfeeding support, referrals, and food benefits each and every day. This year, for the second time, all PHFE WIC staff attended the California WIC Association (CWA) virtual conference to further enhance their skills and knowledge.
The CWA virtual conference, Resilience: Supporting and Strengthening California Families, was held May 3rd through May 7th, 2021. It was full of insightful and applicable information delivered by incredible speakers.
Staff learned about topics including:
Health equity
Lasting habits
The safe introduction of meat to babies
The connection of culture, trauma, and breastfeeding
Leadership and emotional resiliency
Perinatal mental health
And more!
We are excited to continue to connect with families remotely and apply the knowledge that we gained at the conference to better support and strengthen all WIC families!
Read about staff’s favorite parts of the conference:
“It was a great pleasure to attend CWA’s virtual conference this year! There couldn’t be a more perfect word than “Resilience” for this year’s theme given the events that have taken place over the last year. I learned so much that could be applied not only to my career as a WIC Nutritionist, but also in my own personal life. From learning about leadership and emotional resiliency to learning about how culture, trauma and breastfeeding are connected; CWA covered a wide range of topics and the speakers did a fantastic job at presenting these topics with obvious passion and keeping their virtual audience engaged.” – Fabiola Anguiano (WIC Nutritionist)
Moms hold a very special place in our hearts at WIC. They are on our staff, our participants, our leaders, and our partners in the community. Moms are a source of so much love, support, insight, strength, and inspiration for the WIC family.
We wish you the happiest Mother’s Day! WIC celebrates the nurturers and caregivers, mothers, fathers, grandparents, and guardians of our children.
Calling all WIC Men and Dads! PHFE WIC is proud to have hosted its first virtual Dad’s chat event on April 22, 2021. Fathers from California to Texas joined and discussed the challenges they have experienced as father during the COVID pandemic. Challenges discussed ranged from social struggles to comfort food struggle. Fathers shared their approach for the day-to-day challenges that arouse from the pandemic. The event provided the positive reinforcement that fathers are not alone and through power of communication, can overcome the daily obstacles.
“This was great! Greatly appreciate this event being put together for us and I look forward to the next event!”- Dad’s chat attendee.
With the first virtual Dad’s chat event successfully in the books, we welcome you to text “Dadchats” to receive notifications and reminders of future Dads Chat events. This is event is open to all fathers and soon-to-be fathers. A special thanks to Ruben Lopez, RDN for hosting an amazing Dad’s chat for our fathers!
In celebration of Black Maternal Health Week (April 11-17th) we hosted a virtual support circle sponsored by Kaiser Permanente on April 15th.
Our CinnaMoms staff and other community partners like Watts Health WIC, Northeast Valley WIC, and Public Health Alliance discussed the importance of postpartum visits. Also the signs of postpartum health scares and what to do when they occur, and celebrating Black Mother Joy.
During the discussion of celebrating Black Mother Joy, our very own staff Bethany and Ericka recited an original poem to uplift our participants called, “A Gift”. In celebration of #BlackJoy, we launched an Instagram Campaign. Using #CinnaMoms4Life for participants to post a picture that defines their joy.
To bring more attention to Black Maternal Health Week, the White House also released a statement addressing the Black Maternal Health Crisis. This press-release expounded on the initial steps that the Biden-Harris Administration will take through policies aimed for racial and health equity that will improve Black Maternal Health.
Here at PHFE WIC we are proud to be part of the national effort on ending this public health crisis. With the additional welcomed support from our Executive Branch of Government, it will end.
#BlackMaternalHealthWeek
Celebrating #WomensHistoryMonth for the month of March our parent agency Heluna Health highlighted some wonderful women that have created change in public health, and will continue to move agendas forward!
Click here to read the article:
In Honor of Black Maternal Health Week (April 11-17th), join us as we celebrate the joy of Black motherhood. We will let our voices be heard; HEAR Us. We gather to demand quality care to keep our families healthy and thriving. Since 2015, CinnaMoms has been dedicated to creating spaces where breastfeeding is welcomed, improving maternal and infant health outcomes, and mental health awareness amongst our Black families at PHFE WIC.
CinnaMoms continues to advocate for Black families in a virtual environment via Zoom, every first and third Thursday of each month. We have Sister Chats to discuss hot topics related to breastfeeding, health, family, parenting and celebrating our Blackness. Other topics discussed are self-care, nutrition, mental health, advocacy, and much more. To celebrate the greatness of our village, we end each support circle with a Dance Party! We do this because #BlackMamasMatter, #BlackBabiesMatter, and #BlackLivesMatter.
Visit our website www.cinnamoms.org or follow us on social media @cinnamoms_ to check out our upcoming support circles, announcements, and events!
April 5-11 is National Public Health Week!
This past year has shown us how important public health is to all of us. WIC plays a critical role in public health by supporting, nourishing, and uplifting our community’s parents and young children to set our nation’s families up with better health and healthy habits for life.
WIC’s Impact on Public Health
The COVID-19 pandemic disproportionately affected women and families with young children. PHFE WIC saw a 24% increase in WIC program participation between February 2020 and January 2021. This translates to tens of thousands of infants and young children connected to no-cost healthy foods and more community resources each month.
WIC participants have healthier birth outcomes. The nutrition education, healthy foods, referrals, and support from WIC during pregnancy has a direct and well-documented impact on pregnant parents and babies.
Babies of WIC participants have higher average birth weights, lower incidence of low and very low birth weight, lower rates of prematurity, and lower rates of infant mortality.
Birthing parents who participated in WIC during pregnancy have lower rates of preeclampsia, and lower rates of excessive gestational weight gain.
Children who participate in WIC are more likely to be up-to-date on their immunizations, are more likely to have access to health care and medical home, have lower rates of anemia, show improved cognitive development and academic achievement, and exhibit lower rates of obesity.
WIC helps parents reach their breastfeeding goals. Breastfeeding rates of WIC participants have increased by 43% since 2002.
Nutrition education from WIC positively affects eating habits. The National WIC Infant and Toddler Feeding Practices Study-2 showed that 70% of WIC caregivers reported that they changed their feeding practices because of something that they learned at WIC. Parents who participated in the study also reported that the nutrition education, information and advice they received from WIC is as important to them as the food.
WIC is a wise investment. A 2019 study by Niangono, et al. showed that every $1 spent on WIC during pregnancy resulted in mean savings of $2.48 ($1.24-$6.83).
The deadline to file your taxes has been extended to Monday, May 17, 2021!
Free File Income Tax Resources
Free tax filing assistance is available through the IRS’s Volunteer Income Tax Assistance (VITA) Program for people who qualify. Check out these free tax prep resources and see if you qualify here.
4 Tax Credits for Parents
1. Child Tax Credit
Updates to the current Child Tax Credit (CTC) allow families to receive a $3,000 annual benefit per child, ages 6 to 17, and $3,600 per child under 6. The payments are temporary and expected to start in July through December 2021. In the past, families with low income did not receive the full benefits. Now, you don’t have to be employed to receive CTC. Additional information about the Child Tax Credit, visit IRS.gov. Click here to see if your child qualifies for the Child Tax Credit.
2. Federal Earned Income Tax Credit
The Earned Income Tax Credit (EITC) is a federal tax credit for working people who have earned a low-to-moderate income and must have a Social Security number. If you qualify, you may see a reduced tax bill or a bigger refund. Click here to see if you qualify.
3. California Earned Income Tax Credit
If you made $30,000 or less last year, you may qualify for the California Earned Income Tax Credit (CalEITC). This credit could help reduce your tax bill or increase your refund, and Social Security number is not needed. If you are eligible for CalEITC and have a child under the age of 6, you may also qualify for the Young Child Tax Credit.
4. Young Child Tax Credit
If you qualify for CalEITC and have a child under the age of 6 as of the end of the tax year, you may also qualify for the Young Child Tax Credit (YCTC) and receive up to $1,000 through this credit.
Note: Individual Taxpayer Identification Number (ITIN) holders only qualify for the CalEITC and the state YCTC, not the federal EITC.
The CinnaMoms African American Breastfeeding and Motherhood Support Program is an accessible and welcoming service to parents that goes beyond PHFE WIC core services. CinnaMoms offers culturally relevant information facilitated by a qualified team of African American Certified Lactation Educators, Lactation Consultants, Nutritionists, and Breastfeeding Peer Counselors.
In partnership with Kaiser Permanente Baldwin Hills, CinnaMoms invites you to join a virtual breastfeeding support group held every first and third Thursday of the month, beginning January 2021. The overarching goal is to increase virtual breastfeeding support for African American women. Throughout the year, the virtual support groups will feature guest appearances from Lactation Consultants throughout the region.
This March we are reaching out to spread the word—make every bite count for a healthy diet. The California WIC Program helps families buy nutritious foods and provides no-cost nutrition counseling, breastfeeding support, healthcare referrals, and healthy lifestyle tips.
This year our staff is reflecting on what nutrition means to them.
On November 30, 2020, WIC wrapped up another successful Farmers Market Nutrition Program (FMNP) season. WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Between June and September 2020, PHFE WIC distributed 23,000 vouchers worth $28 each, to WIC families.
Thanks to all our partners who helped spread the word about the WIC farmers market program. We want to acknowledge and thank Hunger Action Los Angeles and SEE-LA for organizing a safe curbside pickup farm box option for families to redeem their farmers market vouchers safely.
We would also like to thank all of the farmers’ market managers, staff, and vendors for their support.
Adams & Vermont Farmers’ Market Cerritos Farmers’ Market Covina Farmers’ Market Crenshaw Farmers’ Market Culver City Farmers’ Market Downtown Anaheim Farmers’ Market East Hollywood Farmers’ Market East Los Angeles Farmers’ Market Echo Park Farmers’ Market La Cienega Farmers’ Market Monterey Park Farmers’ Market Pomona Valley Farmers’ Market Rosemead Farmers’ Market Santa Ana Farmers’ Market Tustin Farmers’ Market West Covina Farmers’ Market Wilmington Farmers’ Market
Special Reminders
You can also use your WIC card at many Farmer’s Markets! Visit m.wic.ca.gov to find a market near you. Markets with the apple icon accept the WIC card.
The next WIC FMNP season starts summer 2021. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve. Systemic racism affects many communities, especially Black mothers and infants, whose chances of surviving pregnancy and birth are disproportionately lower than their white counterparts. This has invigorated our commitment to dismantling systemic racism and fostering an anti-racist and socially just environment.
Actions We Are Taking
For our participants:
CinnaMoms was created in 2015 as a special space to promote and support breastfeeding while celebrating the traditions and culture of the Black families at PHFE WIC. CinnaMoms hosts monthly virtual support circles to facilitate culturally relevant and meaningful connections and discussions about maternal and postpartum health, support systems, and beliefs.
Black Breastfeeding Week (BBW) was August 25-31st. The 2020 celebration took place virtually with the theme of “Revive, Restore, and Reclaim.”
PHFE WIC has partnered with Los Angeles County African American Infant and Maternal Mortality (AAIMM) Doulas and Frontline Doulas to connect black women with free doula services.
To learn more about these projects and doulas visit:
In June, 2020, Staff independently viewed a PowerPoint presentation that included facts about Juneteeth, Black historical and current information, and links to the National African American Museum (NAAM) website.
Dr. Melissa Franklin of First 5 LA and Ms. Wenonah Valentine held a support group/healing space for Black staff as an opportunity to process, reflect, mobilize, and recommend next steps for the agency.
In July 2020, the Council on Racial and Equity Affairs (CORE Affairs) team was assembled at PHFE WIC to evaluate and inform next steps for racial justice within our organization.
This team informed a list of short, medium, and long-term goals for educational trainings, professional development, and exploring inclusivity in all avenues of the agency.
CORE Affairs collaborated with other WIC agencies across Southern California during Black Breastfeeding Week to address breastfeeding barriers that Black families face.
In July, 2020 PHFE WIC held an all-staff meeting with the topic of cultural sensitivity, racism, and recognizing and preventing micro-aggressions lead by PHFE WIC Senior Health Equity Manager Dr. Toncé Jackson
All staff watched four video conversations on race and completed a thought-provoking worksheet to help process information and enhance learning.
The group explored micro-aggressions and micro-affirmations through dialogue, videos, and examples.
In August, 2020 staff attended the virtual California WIC Association conference where Sarah Fanta, Supervising Nutritionist and member of the C.O.R.E Advisory Committee, interviewed Austin Channing Brown.
Austin Channing Brown is a speaker, writer, and media producer, who provided inspirational leadership on racial justice in America and is the author of I’m Still Here: Black Dignity in a World Made of Whiteness.
Sarah Fanta interviewing Austin Channing Brown, author of I’m Still Here: Black Dignity in a World Made of Whiteness at virtual CWA conference in August 2020
In November, 2020, all PHFE WIC staff attended a virtual implicit bias workshop with Dr. Bryant Marks. As part of the workshop, staff took an implicit association test to become aware of their own biases. The workshop gave actionable ways to work toward racial equity.
PHFE WIC has ensured interview panelists were racially diverse while hiring.
Our parent company, Heluna Health has formed a cross-agency Diversity, Equity, and Inclusion Workgroup to address systemic racism.
We acknowledge that our efforts cannot and will not end here as this is ongoing endeavor. Please check back periodically to learn about our most recent efforts to fight for equity and justice.
The WIC Farmers Market Nutrition Program (FMNP) has wrapped up for the Summer of 2020! This year’s successful farmers’ market provided a total of $636,160 worth of fresh local produce to our WIC participants. If you received the $28 farmers’ market vouchers, don’t forget to SPEND THEM at the farmers’ market before November 30, 2020.
All of PHFE WIC’s farmers market vouchers have been claimed for 2020. If you did not get a chance to participate in the WIC FMNP this year, please know that you can shop at many farmers markets using your WIC card! Search your zip code here to find other farmers’ markets near you. Markets with a red apple accept the WIC card as payment.
See the list below for farmers’ markets that accept the WIC farmers’ market vouchers.
Order a WIC Farm Box for Curbside Pickup!
WIC Farm boxes offer a fast and safe way to spend your $28 Farmers Market vouchers. Each box includes prepackaged produce, and is available for curbside pickup at select Farmers Markets in Los Angeles. Please order up to one week before the farmers market. *Deadline to order from a market will be 8PM the day before the pickup date*
= Locations that host Market Match! Market Match doubles your cash or EBT to use at select farmers’ markets every week. = Locations that offer farm boxes for curbside pickup.
Visit fmfinder.org or m.wic.ca.gov to find other farmers’ markets to shop with your WIC farmers’ market vouchers.
Here are some tips to remember while shopping at your local Farmers’ Market using FM vouchers.
We are excited to announce that PHFE WIC participants can now complete their nutrition education online at wichealth.org, a patented, online behavior change system designed to meet the nutrition education needs of our WIC families.
We encourage you to use additional tools available on wichealth.org including Health eKitchen; fun, interactive lessons; and articles about nutrition and health topics that are relevant to families with growing children.
Health eKitchen
A collection of kid-approved, parent-tested healthy recipes for your family using WIC foods as ingredients.
Nutrition and Health Lessons
Learn more about introducing solids to your infant, teaching your baby to use a cup, dental health, and so much more. Develop new skills that will keep your family happy and healthy.
Create Your Account
There are several pieces of information you will need to make your WIChealth account:
Agency – “PHFE”
Clinic – select the WIC office you used to go to/ closest to your home
Family ID number – log in to wiconlineeducation.org with your WIC card number. Once you are logged in, you will receive your 9 digit Family ID number and you will be redirected to WIChealth.org.
Trouble logging in? Need assistance? Text “Need Fam ID + your first/last name and date of birth” to 91997
The 2020 Census is underway, and it’s your chance to shape your community’s future. Here’s what you need to know.
Census data impacts funding for things like:
Supplemental Nutrition Assistance Program
Rural Rental Assistance Payments
Section 8 Housing Choice Vouchers
Medicare Part B
Children’s Health Insurance Program
School Breakfast Program
Unemployment Insurance
Community Development Block Grants
Count everyoneunder your roof. This includes:
Any family members or friends who are living with you now, even if it’s only for a short time
Newborn babies and young children, even if they are not in your family
Your roommates or any renters
You can respond online using a mobile phone, tablet, or computer. Follow these 3 easy steps:
Visit 2020census.gov and click “Respond”
Complete the online form. Be sure to include everyone who lives in your household.
You’re done!
You can also complete the 2020 Census by phone. To begin, call 844-330-2020.
All 2020 Census responses are kept confidential and private. It’s the law. Your responses cannot be shared and cannot be used against you by any government agency or court in any way.
What is the census and why is it so important? Stacey Abrams, America Ferrera, Kerry Washington, Wilmer Valderrama and other artists and activists joined forces to explain everything you need to know #BeCounted
Have you voted yet? The election season is quickly coming to a close! The last day to cast your ballot is Tuesday, November 3rd. For questions about completing and casting your ballot, scroll down to “Receive, Complete, and Cast Your Ballot by November 3rd.” Forgot to register? Prefer to vote in person? Here is the info you will need!
I forgot to register! What do I do now?
Head to a vote center in your county, polling place, or election office to complete Same Day Voter Registration. You will be able to fill out a registration card AND your ballot. Find a vote center near you!
How can I vote in person?Do I need to bring my mail-in-ballot?
Yes, you can vote in person, even if you are already registered! However, mail-in-voting, dropping off your ballot, is encouraged if possible.
If you live in LA County or Orange County, you do not need to bring your mail-in-ballot if you prefer to fill out your ballot at the polling place. In fact, if your ballot did not arrive in the mail yet, head to your polling place for help!
How can I cast my mail-in-ballot?
Scroll down to “After I fill out my ballot, how do I return it to cast my vote?” to learn about all of the ways to submit your ballot to be counted.
Receive, Complete, and Cast Your Ballot by November 3rd
The 2020 Presidential election is only three weeks away, and it is time to vote! County offices started mailing ballots out to active, registered voters no later than October 5th. If you are not already registered, it is not too late! Scroll down to “Register to Vote by October 19th” to learn about how you can register to participate in this year’s election. Are you already registered? Great! Your ballot should arrive any day now, then you can fill it out and cast your vote.
When will I receive my ballot?
Counties started mailing ballots on or before October 5th
This means if you are an active, registered voter in CA your ballot will automatically be sent to you in the mail
If you have no updated your address since moving, you will need to do so here to ensure your ballot is mailed to the correct address
If you have not voted in the last few elections you will also need to check your voter status
If you are an inactive voter you can register now and request a mail-in ballot before October 27th
when a ballot has been mailed to your address on file,
when a cast ballot has arrived at the election office, and
when your ballot has been counted
How can I learn about all of these different propositions?
Ballot propositions are proposals to enact new laws or constitutional amendments or repeal existing laws or constitutional amendments. YOU can vote for or against these propositions to have an impact on the laws and amendments in your state.
Learn what a vote YES or a vote NO means for each proposition with these resources:
The 2020 Presidential election is less than two months away and we want to provide you with information to ensure your voting experience goes smoothly! Register to vote or update your address TODAY. This will help county offices mail ballots to the correct addresses so that voters can vote-by-mail to help keep communities safe while exercising their constitutional right.
Recently moved from another state to California or within your state
Recently changed your name
How can I register to vote? Register online today! It is now easier than ever with 10 different language options!
English
Spanish
Hindi
Chinese
Japanese
Khmer
Korean
Tagalog
Thai
Vietnamese
You can also register by mail! Stop by your local library, post office, or Department of Motor Vehicles to pick up a CA voter application. Fill it out completely, and drop it in the mail before October 19th to ensure it is post marked in time!
Not sure if you are registered yet or your information is up to date? Go to voterstatus.sos.ca.gov/ to check!
Click on “Check your Registration Status.” Confirm your address to ensure your ballot is mailed to the correct place.
For more information, check out vote.ca.gov! Check back here in the upcoming weeks for more information about the upcoming election!
Our second Clementine Mobile Food Pantry event of 2020 was a success! Hosted by our own Santa Ana East WIC on Wednesday, June 24 the trolley provided free boxes of food and other essentials to over 70 WIC families.
Clementine is a colorful mobile food pantry that serves Orange County through Community Action Partnership Orange County and The OC Food Bank. The trolley is normally stocked like a supermarket with many essential items such as fruits, vegetables, diapers, soaps, and more. Special modifications have been made during the COVID-19 pandemic to follow social distancing protocols.
The Clementine Trolley will be back in a couple months! PHFE WIC participants can send a text to 91997 and ask to sign up for the next Clementine event.
Pandemic EBT (P-EBT) benefits are now available for eligible California families! Families with children who are eligible for free or reduced-price meals can apply for food assistance before July 15, 2020.
Read these newly releasedFAQ’sfrom the California Food Policy Advocates to help answer your questions.
Related News
Here are additional Nutrition Assistance Programs that you or someone you know could be eligible to receive: Food Resource Guide
We at PHFE WIC acknowledge the pain and suffering that anti-Black racism continues to cause.
We speak out against racism in all of its forms.
We speak out against oppression.
We speak out against the recent killings of unarmed Black people.
And we commit to working together with our communities to actively change the institutional and structural systems that have allowed racism to persist.
As Kareem Abdul-Jabbar wrote so poignantly: “Racism in America is like dust in the air. It seems invisible – even if you are choking on it – until you let the sun in. Then you see it’s everywhere. As long as we keep shining that light, we have a chance of cleaning it wherever it lands. But we have to stay vigilant, because it is always still in the air” (Los Angeles Times, Saturday May 30, 2020)
Together we will keep shining the light.
Together we will stay vigilant.
And together we will stand in solidarity with those who pursue equity, justice, human dignity for all, and an end to racism.
Your June WIC benefits may have been automatically added to your card. Check the California WIC app or call the phone number on the back of your WIC card to check your food balance: 1-844-4MY-FAMILY (1-844-469-3264).
To request a change to your benefits or make an appointment, send a text to 91997.
Attention WIC Participants!
Your June WIC benefits may have been automatically added to your card. Check the California WIC app or call the phone number on the back of your WIC card to check your food balance: 1-844-4MY-FAMILY (1-844-469-3264).
WIC App Technical Difficulties
Some users of the California WIC App are currently experiencing technical difficulties. We are working to resolve this issue as quickly as possible. If you are unable to use the WIC app, call 1-844-469-3264 to check your food balance.
WIC Appointments
WIC appointments are online and by phone until further notice. If you have an appointment scheduled for this month, please expect a phone call from WIC on the day of your appointment.
Need Help?
To request a change to your benefits or make an appointment, send a text to 91997.
The County of Los Angeles launched a portal to help connect residents to resources for food assistance and access to healthy foods during the COVID-19 pandemic.
Visit the new 211 Food Finder locator and narrow down your options to what you are specifically looking for, then click on the colored dots to get detailed information about the resource.
To learn if you qualify for assistance programs with food expenses, such as CalFresh and Pandemic EBT, click here: Covid19.lacounty.gov/get-support/
Orange County residents experiencing COVID-19 related symptoms such as fever, cough, or shortness of breath are eligible for free testing. Visit the Orange County Health Care Agency website for a list of testing locations and other COVID-19 related information.
A message for New WIC Applicants:
WIC services are available to all eligible families affected by COVID-19. If your income has been affected by recent events, and you are pregnant or have a child under 5, WIC can help provide nutritious foods and more resources to keep your growing family health. Click here to see if you qualify and apply for WIC benefits.
Your family’s health is our priority. As a public health precaution to protect against the spread of the rapidly growing COVID-19 virus, all PHFE WIC offices will be offering services by phone and online only until further notice. If you have an upcoming WIC appointment, please callor text us to help you receive your benefits remotely.
We will continue to closely monitor the COVID-19 situation and follow the guidelines provided by the Centers of Disease Control and Prevention and other reliable health organizations in order to safeguard the health and safety of our staff and clients.
A message for Current WIC Participants:
If you have NOT received your WIC card yet, we can mail it to you.
If you have a WIC card, please check your food balance. Your benefits may have been automatically added.
In order to quickly provide food benefits to families, the California State WIC program has automatically added benefits to thousands of WIC cards. Check your food balance on the California WIC App or by calling 1-844-469-3264.
If you do not see benefits on your WIC card, or if you need to make a change to your foods, contact us! We can add your benefits to your card over the phone or by text.
1. What do I have to do to prevent the termination of my CalFresh,
CalWORKs, General Relief, Refugee Cash Assistance or Cash Assistance Program
for Immigrants (CAPI) during the COVID-19 (Coronavirus) pandemic?
If you have an active case with DPSS for any program, you do not
have to submit a SAR-7, QR-7 or annual recertification in March, April or May 2020. You do
not need to call the office as your benefits will not be discontinued. The
department will notify you when the recertification is required. Your benefits will
continue at the prior level unless you have a mandatory report such as income
over the Income Reporting Threshold or a loss in income that would result in
supplemental benefits.
2. Does this mean that I do not need to submit a SAR-7 or
recertification packet?
If your SAR-7 or renewal date is due in March, April or May 2020,
you do not need to submit as your benefits with continue without any interruption.
3. What happens if I did not submit my February SAR-7/QR-7?
If your Report
Month was January and your SAR-7 was due in February, your case is
discontinued; therefore, you must reapply for benefits. If your Report Month was February and your
SAR-7 was due in March, then you are exempt from having to submit a SAR-7 in
March. The Governor’s Executive Order only waived SAR-7s due in the months of
March, April and May 2020.
4. What if my case is currently terminated?
CalFresh and CalWORKs cases that are terminated as a result of a
SAR-7 report or recertification due in the months of March, April or May 2020
will be reopened. If you do not receive your benefits by your pickup date,
contact the Customer Service Center at 1-866-613-3777, Monday through Friday
from 7:30 a.m. to 5:30 p.m.
5. I lost my EBT card, how do I get a replacement card?
Call the Customer Service Center at 1-866-613-3777, Monday through
Friday from 7:30 a.m. to
5:30 p.m. to
request a new card. If you are homeless, your new card can be mailed to a
temporary address or you will be given an appointment to pick up your card at
your nearest DPSS district office.
To register your new EBT card, please contact the EBT Customer
Service line at (877) 328-9677 for assistance.
6. What if I lost income, can I report the change to increase my
benefits?
Yes. Simply call the Customer Service Center and report your
loss of income and EW will re-evaluate your case.
7. What is the waiting period once my application has been submitted for me to hear back on the status of my application?
The department has up to 30 days to process your application. However, if a household is eligible to Expedited Services CalFresh benefits or CalWORKs Immediate Need, your case may be approved much sooner
Many stores have low supplies of infant formula because people are over-buying or stockpiling formula. The amount of formula being produced remains the same. There is not a manufacturing problem.
Tips for finding WIC authorized formula
Call before you shop to ask if the store has the formula you need.
Call your WIC office and ask for help locating a store with a supply.
Call your doctor’s office and ask if they have any samples from the formula company.
Call 211 to get the names of food banks in your area.
Ask friends and family if they can order a small supply of formula online and have it sent directly to you. You cannot use WIC benefits online, but a small amount could help until you find the formula in the store.
Are formula companies sending free formula when you call the 800 number on the can?
No. This is a false rumor that has been spread online. Enfamil has responded to the false rumor with this statement: Contrary to rumors in some online social networks, we are not distributing free cases of formula. We are instead focused on ensuring equitable availability for every baby. Enfamil Store Locator: https://bit.ly/33rJeAm
Why making homemade formula is dangerous
From the American Academy of Pediatrics:
Recipes for homemade formulas on the internet are not safe and do not meet your baby’s nutritional needs.
All infant formulas sold in the U.S. meet strict rules about ingredients.
Homemade formula mixtures may not have enough iron and vitamins. They could also have too much of certain nutrients that your baby’s kidneys cannot handle.
Homemade formula could get contaminated with germs which could lead to infection.
The first year of life is a key time for your baby’s body and brain to grow. Your baby could suffer long-term harm if they do not get the right blend of nutrition. Even a short period of poor nutrition can be harmful.
Do not add extra water to your baby’s formula
Do not try to make more formula by adding extra water. Always follow the formula label instructions or those given to you by your baby’s doctor. Adding extra water to formula is dangerous and can lead to very serious health problems. Your baby may not get all the nutrients in the right amounts.
There are no safe alternative milks to replace formula
It is not safe to use regular cow’s milk or other types of non-dairy milk to replace formula. None of these alternatives have the right amounts of very important nutrients including protein, iron, and vitamins. Do not use any of the following in place of formula for your baby:
Regular cow’s milk
Toddler milks
Goat’s milk
Plant-based milk substitutes such as soy milk, almond milk, or oat milk
Formulas sold online that are imported from other countries
We understand that you may have concerns about the the flu and/or respiratory illnesses. Your family’s health is our priority. We want to share information with you about how we continue to operate safely.
Steps we’re taking
We are monitoring information from the Centers for Disease Control and Prevention (CDC), and federal, state and local agencies to ensure the steps we are taking comply with the latest recommendations and guidance.
We are communicating regularly with our employees to keep them informed and to ensure their health and safety and that of our participants.
WIC centers have been given hand sanitizer for use by both employees and participants.
We are taking extra precaution to wipe down surfaces in WIC centers to maintain a safe and sanitary environment.
We are encouraging WIC employees to stay home if they are ill.
We are encouraging participants to complete their appointments online at wiconlineeducation.org or reschedule their appointments if they are ill.
Stay home if you are sick. If you have an upcoming WIC appointment, call or text us to reschedule. You may also be eligible to complete your appointment online at wiconlineeducation.org to have your benefits loaded to your card from home.
Wash your hands often with soap and water for at least 20 seconds.
Use an alcohol-based hand sanitizer that contains at least 60% alcohol if soap and water are not available.
Avoid touching your eyes, nose, or mouth.
Clean and disinfect objects and surfaces.
If you have traveled outside of the United States or had close contact with someone who recently traveled abroad and was sick, contact your health provider. Avoid public spaces until you are cleared by your medical provider.
More about COVID-19
Coronaviruses usually cause an upper respiratory tract illness like the common cold. The new strain is associated with a range of symptoms from milk fever to cough and shortness of breath, or pneumonia (lower respiratory tract illness).
There is no specific treatment or vaccine for COVID-19 at this time. Most infected people will recover on their own.
As COVID-19 is new, this is an evolving situation and we will continue to provide updates as they become available.
PHFE WIC and CinnaMoms recognizes that providing safe cultural spaces to promote equity for Black women can create healthy conversations across the life course. The CinnaMoms brand provides a platform to share and support breastfeeding, parenting, and health equity for the Black family. With the help of our partners, CinnaMoms staff were excited to partner with St. Andrews Place WIC to celebrate Black History Month 2020!
The staff did an amazing job with décor, planning and execution under the leadership of Supervisor, Alejandra and Eddie. Shout-out to staff members, Daisy and Liz for your “Diva of Black History Month” design, and kudos to the entire staff at St. Andrews Place WIC for a job well done.
Eddie and Rodasha were MC’s who set the stage for the event. Beautiful CinnaMoms tote bags were given to participants upon arrival. Families visited several community partners including Dental, Welcome Baby, Black Infant Health, HealthNet, and L.A. Care. Attendees enjoyed a fun breastfeeding game, led by Wanda. Families expressed their 2020 goals via a thought-provoking “vision board” session led by Sharen. Administrative staff, Kiran, Morgan, Valerie, Pina, and Tonce presented the awards to honorees and partners. Belen and our videographer, Jeremy, took amazing photos and audio interviews of participants and honorees. The event was catered by a community partner and the desserts were curated by St. Andrews Place WIC staff.
Awards were granted to individuals in the following categories:
CinnaMoms Advocacy Award – Glenisha Cargin
CinnaMoms Breastfeeding Achievement Award – Ashly Coleman
CinnaMoms Breastfeeding Recognition Award – Vashti Stoner
Janice Payne Peer Counselor Award – Princess Rhonda Clayton & Jessica V. Estrada
CinnaMoms Maternal Health Pioneer – Josephine Easter
Congratulations to all the honorees!
Special thanks to the planning committee members: Valerie Bradford, Rodasha Scott, Judith Rangel, Kelly Bennett, Belen Rediet, Pina Hernandez, Veronica Ramos-Castruita, Claudia Merida-Bustillos, Ilanna J. Trayber, Wanda Kenlow, Morgan Ervin, Alejandra Flores, Sharon Anthony, and Toncé Jackson.
Everyone is welcome! Bring the family and join us for a celebration of black history and maternal health at St. Andrews Place WIC.
Enjoy:
Kids corner
Vision board craft
Diaper giveaway
Family photo booth
Refreshments
Awards to honor pioneers of maternal health
Community resources
A message from our Elected Officials
When:
February 25th, 2020 from 10:30 am – 2:00 pm
Where:
St Andrews Place WIC
1836 W. Imperial Hwy. Los Angeles, CA 90047
All PHFE WIC centers are now issuing California WIC Cards to families. Shopping with the WIC card will be easier than using paper checks.
Flexible shopping Get your WIC foods as you need them
Easier checkout Shopping with your WIC Crad will be like using a debit card.
Convenient benefits Carry all your family’s WIC food benefits on one card!
In addition to the WIC card, we will also have an app! The app allows you to scan foods to verify that they’re WIC authorized and available in your food package.
Click here for more information about the California WIC Card!
As we reflect on 2019, we are filled with gratitude for our dedicated staff, our generous partners, and for the families who trust us to serve them. We thank you for your support and look forward to reaching new milestones in 2020.
2019 Highlights:
The new WIC Card launched in 30 of our PHFE WIC centers in late 2019. Thousands of PHFE WIC participants have switched from using paper WIC vouchers to shopping with their convenient new WIC cards. The California WIC Card is easy to use and has completely transformed our participants’ experience in the WIC office and in grocery stores for the better. Paper WIC vouchers will be completely gone by mid-2020!
200,000 women, children, and their families were provided with healthy food, nutrition education, and breastfeeding support; and connected to other community resources by the dedicated staff at PHFE WIC.
Over 2 million diapers, wipes, and other hygiene products were provided to families with young children at WIC offices, thanks to partnerships with Baby 2 Baby, LA Regional Food Bank, and First 5 LA.
We invested in staff training. Our greatest asset is our frontline staff who serve families each day at WIC. All PHFE WIC staff received implicit bias training to bring awareness to racial disparities in maternal and infant mortality rates and address how we can improve health equity for the people we serve. Staff also received training on customer service, stress management, and domestic violence prevention.
CinnaMoms saw its largest turnout yet at the CinnaMoms Summit on July 25, 2019, where a panel of maternal health experts equipped families with information and resources addressing the alarming maternal and infant mortality rates for African American mothers and babies in our community. CinnaMoms started in 2015 as an African American breastfeeding support group at WIC, and has expanded its scope to advocate for parenting and health for the entire life course.
Little By Little gave out its one millionth book this year. The early literacy program gives books to families in several WIC offices, and we are honored to have been a part of this milestone.
We continued to fight food insecurity with the WIC + CalFresh Better Together campaign, partnered with other food justice organizations and received the 2019 Outreach Leader of the Year “Freshy” Award.
We connected WIC families to fresh produce while combating food waste through partnerships with the Clementine Food Trolley and Food Forward LA.
We celebrated fathers in a special Father’s Day event on June 14, 2019. Families enjoyed crafts, games, and an award ceremony with local government officials at El Monte Valley WIC to honor dads and remind the community that men, dads, and caretakers are welcome at WIC.
We invited the community to a WIC Open House celebrating the unveiling of the newly renamed Barack Obama WIC center in Los Angeles. Families enjoyed food, family portraits, yoga, and an award ceremony honoring breastfeeding mothers and breastfeeding support staff at WIC.
Our hugely successful Farmers Market Nutrition Program attracted thousands of families to their local farmers’ market this summer. Between May and August, PHFE WIC staff gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at fourteen farmers’ markets in Los Angeles and Orange Counties.
The 23rd dietetic internship class graduated this year, prepared to pass the exam to earn the Registered Dietitian Nutritionist (RDN) credential and serve the community as WIC supervisors and nutrition experts.
We grew our breastfeeding program by adding an internship opportunity for aspiring lactation consultants. This internship will help current PHFE WIC employees earn an IBCLC (International Board Certified Lactation Consultant) credential, in turn giving WIC participants greater access to high quality breastfeeding services.
We wish you a happy healthy new year and look forward to advancing health equity in 2020!
Tens of thousands of people have been ordered to evacuate Northern Los Angeles County due to the Saddleridge Fire, one of several California wildfires that erupted Thursday October 10 and continued through Friday.
If you’ve been affected, evacuated or relocated due to the recent California wildfires, please contact WIC at 1-888-942-2229. We can help issue your monthly WIC benefits and connect you with more resources.
When evacuating, be sure to remember the 6 P’s!
People and pets
Prescriptions, vitamins, and eyeglasses
“Plastic” like credit cards, ATM cards.
Papers, phone numbers, and important documents
Pictures and irreplaceable memorabilia
Personal computers, hard drives, and flash drives
On Tuesday, August 27, 2019, the PHFE WIC Program unveiled the Obama Blvd. WIC Center, formerly known as Rodeo WIC Center. The event also celebrated Black Breastfeeding Week and Breastfeeding Awareness Month.
Representatives from Holly Mitchell, Karen Bass, and Herb Wesson’s offices spoke to the families who attended, along with Heluna Health CEO Blayne Cutler and PHFE WIC Executive Director Kiran Saluja. Local community organizations like 211 agency, USC Dental, Black Infant Health, and The Children’s Collective were also in attendance, offering onsite services to attendees.
Tonce Jackson, CinnaMoms Co-founder and Health Equity Manager at PHFE WIC, stated, “This day is a success, being from the area, it just feels good to celebrate breastfeeding month, it feels good to celebrate Black breastfeeding week.”
August marks Breastfeeding Awareness Month! PHFE WIC program will be hosting breastfeeding support groups at various WIC centers this month. Find a support group near you in the list below.
Activities vary by location. Some activities to look forward to include family/baby portraits, children’s crafts, raffle prizes, snacks, breastfeeding certificates, story time with local librarians, and great conversation with other breastfeeding mothers.
The hugely successful WIC Farmers Market Nutrition Program (FMNP) wrapped up this week. The FMNP is a valuable program that benefits WIC families, local farmers and the community. Between May 15 and August 2, PHFE WIC staff gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at fourteen farmers’ markets in Los Angeles and Orange counties.
WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Summer 2019 participating farmers’ markets:
A special thanks goes to all of the farmers’ market managers and staff for their support of WIC and another successful FMNP season.
Adams & Vermont Farmers’ Market Cerritos Farmers’ Market Downtown Anaheim Farmers’ Market East Los Angeles Farmers’ Market Echo Park Farmers’ Market Gardena Farmers’ Market La Cienega Farmers’ Market Monterey Park Farmers’ Market Pico Rivera Farmers’ Market Pomona Valley Farmers’ Market Rosemead Farmers’ Market Tustin Farmers’ Market West Covina Farmers’ Market Wilmington Farmers’ Market
Many families who went to the farmers’ market for WIC FMNP also had the opportunity to double their cash and CalFresh EBT through the Market Match program, which continues year round at select locations. To find a farmers’ market with Market Match, visit fmfinder.org.
WIC also is working with SEE-LA (Sustainable Economic Enterprises of LA) on their FRESH FUNDS program that matches monthly WIC fruit and vegetable checks up to $10 at the Crenshaw Farmers’ Market at the Baldwin Hills Mall. This program is funded by a generous contribution by the “sweetgreen” salad eatery chain.
What is it like to go to a farmer’s market?
A farmers’ market is an outdoor market with many vendors that have canopies set up where they sell various products such as organic fruits and vegetables, bread, cheese, jams, hummus, flowers, as well as cooked food such as tacos, tamales, dumplings, popcorn and more. Some locations even have live music and pet adoptions. Local farmers sell their organic fruits and vegetables at the market and talk to customers about their farms and produce. Many will offer samples, give cooking tips and teach customers to pick produce that is ripe and ready to eat. Going to the farmers’ market can be a fun learning experience for all ages.
FMNP benefits the local economy
In addition to providing healthful foods to WIC participants, FMNP is beneficial to farmers and the local economy. This summer, WIC FMNP drew an extra 100 – 450 families to each farmers’ market on their days of operation, increasing each local farmer’s sales.
WIC will be back
The next WIC FMNP season starts summer 2020. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
Don’t forget!
WIC encourages families who received the $20 vouchers for fruit and vegetables to use them before they expire on November 30, 2019.
The WIC Farmers Market Nutrition Program has wrapped up for the Summer of 2019! This year’s successful farmers’ market issued a total $570,000 worth of fruits and vegetables into the homes of WIC recipients. If you received the $20 farmers’ market vouchers, don’t forget to SPEND THEM at the farmers’ market before November 30, 2019. Go to any of the farmers’ markets listed below, or search your zip code here Farmers’ Market Locations to find other farmers’ markets near you. Markets with a red apple accept WIC fruit and vegetable checks.
Market days/hours are subject to change without notice.
Here are some things to remember when shopping with your WIC FM checks.
What you CAN buy with your FM checks:
Fruits
Vegetables
Cut edible herbs
(Organic is allowed)
What you CANNOT buy with your FM checks:
Honey
Eggs
Nuts
Flowers
Baked Goods
Dried Fruits
Plants
Meat / Fish
By Sharen Anthony, Morgan Ervin, Pina Hernandez, and Tonce Jackson
Los Angeles, CA. June 26, 2019. PHFE WIC and PHFE CinnaMoms, recognizing the need to address the alarming research indicating that African American mothers and babies are three times more likely to die from a pregnancy-related death than any other ethnic group in the U.S., held its yearly CinnaMoms Summit event on June 25, 2019.
In an effort to raise awareness of these risks and to equip our mothers and families with information and resources to overcome these tragedies, our Summit’s guest speaker, Dr. Kimberly Gregory, MD MPH., addressed the state of maternal health. She illustrated the staggering number of maternal deaths among African American women: three out of nine maternal deaths are African American women. According to Los Angeles County data, maternal mortality rates among black women (86/100,000) are over four times higher than rates for women overall (18/100,000). Additionally, infant mortality rates are more than twice as high among black women (10/1,000) compared to women overall (4/1,000). The health of a generation is at stake and needs immediate attention from all stakeholders such as health providers, community services providers and families in our communities.
In the CinnaMoms Summit, we created cultural spaces to promote empowerment and self-transformation for our African American women attending. Through the CinnaMoms Program, WIC families come together to share and advocate for breastfeeding, parenting, and health for the entire life course. We created support circles that extended beyond our WIC services to provide encouragement and a safe space to chat about historical feeding practices, perceptions of breastfeeding, the pregnancy journey, and the hospital experience, uniquely designed to support African American moms and families.
CinnaMoms hosted a panel discussion with Jadah Chatterjee, BS, RN, Aretha Jones-Adams, MS, Brandi Jordan, MSW, IBLCLC, Shamiesha Johnson, RN. Prenatal families were supported by a circle of support and affirmation led by Wenonah Valentine of iDream and Marquita Jones of Black Infant Health. The audience engaged in the discussion illustrating the need to continue creating more cultural environments to support our maternal health and infancy related deaths. Numerous agency services were present to offer support to these families. These families experienced a culturally appropriate event to feel the support, concerns and empathy. Other beneficial services were provided at the event such as enrollment in Medical, diapers, and farmers’ market checks for fruits and vegetables.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving approximately 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over 60% of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
If you would like more information about the topic, please contact Tonce Jackson at (626) 221-2827.
We are happy to announce that we’ve partnered with Baby2Baby and Los Angeles Regional Food Bank to provide WIC families with diapers for a limited time. Diaper brands, amounts per package, and sizes vary; and are limited to one pack per child on WIC per month, while supplies last.
Feeding is a great time to nurture your baby. When you feed your baby at a comfortable pace, baby can let you know, “I need a break” or “I’m full”. Letting your baby set the pace means less chance of overfeeding, gas, stomach discomfort, and spitting up.
Is baby hungry?Feed baby when you see hunger cues . . .
Keeps hands near mouth
Bends arms and legs toward body
Makes sucking noises
Puckers lips
Searches for nipple (roots)
Feed baby.Here are 5 easy tips to feeding baby . . .
Always hold your baby and the bottle when feeding.
Hold your baby almost upright.
Brush the bottle nipple across baby’s upper lip. Wait for baby’s mouth to open.
Hold the bottle in an almost flat position. The nipple will be only partly full. This keeps the milk from pouring into baby’s mouth.
Let your baby pause and take breaks every few sucks. Your baby will feed for about 15–20 minutes.
Is baby full?Don’t try to get your baby to finish the bottle. Watch for fullness cues . . .
Sucks slower or stops sucking
Relaxes hands and arms
Turns away from nipple
Pushes away
Falls asleep
In honor of Father’s Day and the increasing number of men and dads participating in the WIC program, the El Monte Valley WIC center hosted a special event on June 14, 2019, to celebrate the important role men and dads have in the well-being of their families.
Congresswoman, Grace Napolitano and Supervisor, Grace Huang
The El Monte Valley WIC center hosted the honorable Congresswomen Grace Napolitano, Mayor Pro Tem for the city of El Monte, Jerry Velasco and Sarah Rizvi, staff member for Assemblywomen Blanca Rubio, who all spoke about the importance of men and dads and the WIC program’s nutrition education and support in our community.
(left to right) Kiran Saluja, Jerry Velasco, Juan Luis Banuelos, Wife and Daughter, Grace Napolitano, Cathi Eredia, Ruben Lopez
Congresswomen Grace Napolitano, Sarah Rizvi, from Assembly women Blanca Rubio’s office and Mayor Pro Tem for the city of El Monte, Jerry Velasco, all presented certificates that acknowledged three fathers for their commitment to their families and participation with the WIC program:
Juan Luis Banuelos Juan is a big part of his wife’s breastfeeding journey. He is supportive and has encouraged her to totally breastfeed their infant. He helps her around the house and attends her WIC appointments with her. When their baby was born, he would bring her to the breastfeeding clinic for the 1st month just to make sure the baby was gaining weight and breastfeeding well. The baby is now 13 months old mom is still totally breastfeeding and dad is still a big part of her journey.
Ahsan Chohan Ahsan is very helpful during his WIC visits with his wife. He helps mom with the care of the baby, filling out forms and helping check the baby’s weight gain. He is also very supportive of mom and her efforts to breastfeed their baby.
(left to right) Cathi Eredia, Kiran Saluja, Wife and Baby, Grace Napolitano, Ahsan Chohan, Jerry Velasco
Hoa Ngo, (Tom) Tom has been a Nutritionist at the El Monte Valley WIC center since 5/2/2005. He has an eight-year-old son who is the highlight of his life. He likes to spend time with his son playing basketball, hiking, throwing a football around and taking a walk in the park or his neighborhood. According to Tom, the best part of being a dad, is teaching him something new and having him ask numerous questions.
Nutritionist, Hoa Ngo (Tom) and Assemblywoman, Sarah M. Rizvi
The celebration included healthy snacks and drinks provided by WIC, face painting, arts and crafts, and book reading by a Norwood Library, Librarian. Alta Med Dental, Norwood Library, El Monte Library, Spiritt Family Centers, Read Conmigo, and the Foothill Family, joined the celebration and provided their services.
One guest speaker gave a testimonial about the WIC program and about the important role of men and fathers in children’s lives. Mr. Phu Ly, a Vietnamese migrant with Chinese descent, has been working as a WIC Nutrition Assistant at the Rosemead WIC office for the past 20 years. While working at WIC, Mr. Ly earned his Bachelor of Science and master’s degree in mathematics at the California State University, Los Angeles.
WIC is here to provide services to ensure our community’s children get a strong and healthy start in life. PHFE WIC is committed to fostering an inclusive and friendly environment for men, fathers, and all other caretakers, parents, and guardians. Research shows children and families do better when fathers and father-like figures are involved. Children exhibit better school performance, increase in self-esteem and improves social relationships. The WIC program offers father-friendly materials such as nutrition education classes, nutrition counseling, parenting classes and referrals to additional resources to support the entire the family.
The WIC Farmer’s Market program is here! Bring your WIC folder to [NAME] Farmers’ Market on [Dayofweeks] between [WIC FM TIMEFRAME] to claim your FREE $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
$20 Free fruits and vegetables for WIC Families! Bring your WIC folder and look for the friendly people wearing bright orange at the [NAME]Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME]. This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
WIC Families get $20 FREE fruits and vegetables at the [NAME]Farmers’ Market! Look for the friendly faces wearing bright orange on [Dayofweeks] from [WIC FM TIMEFRAME], and show your WIC folder to claim your free $20. This once-per-summer offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC
Hey WIC families! Bring your WIC folder to [NAME]Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME]to claim your free $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC
WIC pays off! A team of researchers including UCLA’s Dr. Roch Nianogo and PHFE WIC’s Director of Research and Evaluation, Dr. Shannon Whaley analyzed the cost saving effects of the WIC program and found that every $1 invested in WIC saves about $2.48 in medical, educational, and productivity costs. Their study will be published in Preventative Medicine in July, 2019.
Article Highlights:
WIC is cost-saving.
Further savings could be achieved if all eligible women were enrolled in WIC.
WIC is cost-effective in preventing preterm births
Reductions in prenatal participation in the WIC program could lead to significant increases in costs.
Measles is one of the most contagious viruses on Earth. Every year, unvaccinated travelers bring measles to the U.S. from other countries, putting their families and communities at risk, especially babies who are too young to get the measles-mumps-rubella (MMR) vaccine. So before you travel abroad, be sure you and all your fellow travelers over 12 months old have had your MMR vaccine.
If you have a doctor that you regularly see, talk to them about how you can protect yourself and your family from the measles.
Enter your zip code in the Vaccine Finder for a list of places where you can get vaccinated: www.vaccines.gov/getting/where
The WIC Farmers’ Market Nutrition Program is just a few weeks away! WIC families are eligible to receive Famers’ Market checks (vouchers) to get $20 worth of fresh fruits, vegetables and edible herbs FREE this summer. Keep checking back for updates about when and where you can find us at a farmers’ market near you!
The Farmers’ Market program is for a limited time only! To make sure you don’t miss out on your free farmers’ market produce this summer, sign up for WIC text messages (Text your WIC ID to 91997) and follow us on Facebook, Instagram, and Twitter.
Ericka was encouraged by a friend to receive WIC during her first pregnancy and had a wonderful experience. Ericka used the WIC education she received while her son was in the Neonatal Intensive Care Unit (NICU). Erika’s second pregnancy was overshadowed by depression; her WIC counselor Danielle, noticed Ericka was disengaged. With compassion and encouragement she assisted Ericka in finding solutions to her problems. Ericka has come full circle with WIC by her side, every step of the way. She now helps and empowers WIC participants that she sees as a WIC staff.
What a success! Wednesday, February 27, 2019 marked the Clementine Trolley’s first visit to WIC. Clementine is a beautiful mobile food pantry that serves Orange County through Community Action Partnership Orange County and The OC Food Bank. The trolley visited Santa Ana East WIC and was a total success! Clementine provides free food to families and served 55 families during their two hours at WIC. Families received fresh produce, diapers, canned food, frozen ground beef and turkey, organic frozen chicken, and frozen meals that were prepared by a gourmet chef using foods from the food bank. They also gave away brand new books. WIC participants received all of this on top of their WIC benefits!
Don’t miss out the next time Clementine comes to WIC!
Happy National Nutrition Month! Invest in your health this March by making informed food choices and developing sound eating and physical activity habits. Here are 10 ways to start.
Discover the benefits of a healthy eating style.
Choose foods and drinks that are good for your health.
Include a variety of healthful foods from all of the food groups on a regular basis.
Select healthier options when eating away from home.
Be mindful of portion sizes. Eat and drink the amount that’s right for you, as MyPlate encourages us to do.
Keep it simple. Eating right doesn’t have to be complicated.
Make food safety part of your everyday routine.
Help to reduce food waste by considering the foods you have on hand before buying more at the store.
Find activities that you enjoy and be physically active most days of the week.
Consult the nutrition experts. Registered Dietitian Nutritionists at WIC can provide sound, easy-to-follow personalized nutrition advice to meet your lifestyle, preferences and health-related needs.
Mark remembers running around the WIC office with his siblings as his mother met with WIC staff. He and his siblings enjoyed choosing WIC foods at the store with his mother, not knowing about the nutritional value the food brought to the family. Fast forward 15 years later, Mark is majoring in Nutrition and decides to apply for an internship at WIC. Mark sees himself in the children at the WIC office, and sees his mother in the women that participate in the WIC program. Mark now serves the same community as a WIC Nutritionist, that his single mother, his siblings, and himself were once a part of many years ago.
At each WIC appointment during your pregnancy, we will provide you with personalized pregnancy information. These “in-person” discussions are tailored and specific for each trimester of your pregnancy. Learn about how your baby is growing, how to nourish your baby, and much more!
1st trimester discussion includes:
Increasing knowledge towards breastfeeding
Barriers and common concerns about breastfeeding
Benefits of breastfeeding
2nd trimester discussion includes:
When the body starts making breast milk
How to breastfeed
When to breastfeed
3rd trimester discussion includes:
Preparing for breastfeeding in the hospital
Ways that family, friends, and doctors can support breastfeeding
How WIC supports mothers
See you in the prenatal discussion at your next WIC appointment.
PHFE WIC is pleased to share this good news with families who receive CalFresh benefits.
The Los Angeles County Department of Public Social Services (DPSS) announced that the full amount of CalFresh benefits for March will be issued on March 1, 2019 to eligible households, rather than the normal staggered issuance cycle of the first through the tenth of the month. These early benefits are not to be mistaken for additional benefits, and customers are strongly urged to budget their benefits accordingly to ensure that funds are available to purchase food through the month of March.
If you or someone you know would like to apply for CalFresh benefits, go to www.GetCalFresh.org and apply in less than 10 minutes. If approved, you’ll receive your benefits to purchase groceries in 30 days on a Electronic Benefits Transfer (EBT) card.
To find the closest help site, call 1-800-906-9887, OR visit http://caleitc4me.org/get-it/. Other options include Volunteer Income Tax Assistance (VITA) volunteers provide FREE Income Tax Preparation Assistance. Although sites are not available in every county, you can search for VITA sites on the IRS website by ZIP code, city, or county.
File tax returns for free online and get information about tax filing at TaxACT Online.
During the month of February, PHFE WIC families are invited to participate in our “Spread the Love” activities and to enter a raffle drawing.
How to enter the raffle:
Follow @PHFEWIC on Instagram or Facebook
Post a photo of your little one(s) or a healthy homemade spread, using the hashtag #WICSPREADSTHELOVE
Check out our Instagram and Facebook pages for recipe ideas and “like” your favorite.
Try these tasty recipes that were created by our WIC staff last year.
#WICSPREADSTHELOVE
KPCC’s Health Care Reporter, Michelle Faust Raghavan featured the PHFE WIC program and stories from mothers about how breastfeeding can be challenging.
Santa Ana, Calif. (January 16, 2019) – PHFE WIC, the largest nonprofit network of WIC centers in the U.S., was honored with MOMS Orange County’s Champion for Babies & Families award at their Santa Ana offices on January 15. MOMS Orange County, a nonprofit organization dedicated to serving low-income pregnant women and young families for more than 26 years, launched the Champion for Babies & Families award in 2018 to honor and celebrate Orange County employers that create working environments which are exceptionally supportive of expectant employees and new families.
“We are honored to present PHFE WIC with our Champion for Babies & Families Award and commend their leadership and commitment to breastfeeding, infant nutrition and support to their employees who are new parents,” said MOMS Orange County CEO Pamela Pimentel, RN.
PHFE WIC, a program of Heluna Health, clearly leads the service sector in best practices in supporting its expecting employees and new parents. All eight WIC centers in Orange County are breastfeeding-friendly work centers with private pumping stations, electric pumps, refrigerators and flexible work time for pumping. Their employee Perinatal Support Program for pregnant and breastfeeding employees includes early pregnancy classes and prenatal support groups. When an employee has a baby, the family has access to a breastfeeding support coach and lactation consultant as employees are encouraged to pump during work hours for baby’s first year. In 2017, 100% of employees initiated breastfeeding and 92% maintained exclusive breastfeeding for their baby’s first year of life.
“As a leader in breastfeeding support services and nutrition education for families, we are thrilled to receive the ‘Champion for Babies & Families Award,’ said Kiran Saluja, MPH, RDN PHFE WIC Executive Director. “Breastfeeding education and support are a core WIC service; not only to the families we serve, but also to our employees who support the families we serve. PHFE WIC is committed to doing whatever it takes to help our staff succeed with healthy pregnancies and exclusive breastfeeding. When our staff is supported and successful, they, in turn, become passionate breastfeeding advocates for our participants. When we take care of our staff, they take care of our participants.”
Epsilon, a division of Alliance Data, was also honored with the 2019 Champion for Babies & Families award. The global marketing company’s Costa Mesa facility takes great measures to support new families and employees who are expecting.
Santa Ana-based MOMS Orange County plans to continue the tradition of honoring employers who go above and beyond to support pregnant employees and new parents. Nominations for the 2020 Champion for Babies and Families award will be accepted beginning in July 2019. For nomination information, please send inquiries to info@momsorangecounty.org.
About MOMS Orange County
MOMS Orange County formed 26 years ago in response to a crisis in access to prenatal healthcare for low-income, at-risk women. Today, MOMS Orange County serves more than 3,200 low-income families annually, directly influencing improvements in birth outcomes, maternal health, and developmental indicators among infants within a highly disadvantaged population.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC—a program of Heluna Health is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services. Learn more at www.phfewic.org and www.helunahealth.org.
Click on the food locator links below for assistance with finding a food bank, food pantry, and other services that provide meals and groceries near you.
Are you a federal worker who has been affected by the partial government shutdown? Click here for a list of organizations who can help with food assistance.
Early Issuance of February CalFresh Benefits
CalFresh is the name of California’s food assistance program which is funded through Federal SNAP funding. Due to the federal government shutdown, most households that receive food assistance through the CalFresh Program received their February benefits early.
On the evening of January 14th, a special process was done to issue February CalFresh Benefits early to any family that had certified CalFresh eligibility for February. Families that were included in the early issuance received their February CalFresh benefits on January 16th.
The best way for families to know if they received their February benefits early, is to check their EBT card balance for a January 15th issuance. Families that receive an early issuance, need to be aware they have received their February CalFresh benefits and budget accordingly. They will not receive any additional CalFresh benefits in February. If families have questions, they can contact their local DPSS office for additional information.
The CalFresh EBT System continues to operate, and local Department of Social Services offices will remain open. For assistance and additional information, CalFresh customers should contact DPSS at (866) 613-3777
New CalFresh Applications will be accepted and processed as usual. Apply today at www.GetCalFresh.org.
Here’s what you need to know during the partial government shutdown:
WIC REMAINS OPEN DURING THE GOVERNMENT SHUTDOWN. WIC state agencies have enough reserve funding to remain open until the end of March. Please be assured that WIC offices will maintain normal schedule, appointments will not be cancelled, and staff will be available to assist you.
WIC AUTHORIZED STORES WILL CONTINUE TO ACCEPT WIC CHECKS. WIC authorized stores must accept and redeem WIC checks while federal funding is available.
WE ENCOURAGE OUR WIC PARTICIPANTS TO CONTINUE TO SHOP WITH THEIR WIC CHECKS. WIC transactions at the grocery stores will be processed normally.
WE ARE CLOSELY MONITORING THE SITUATION AND WILL SHARE INFORMATION AS IT BECOMES AVAILABLE.
Read the full letter from the California Department of Public Health below.
Recent legalization of recreational cannabis use in California has prompted many questions. Is it safe to use while pregnant and during breastfeeding? The California Department of Public Health, PHFE WIC, amongst others do not recommend cannabis or marijuana use for pregnant and breastfeeding moms.
To read more about Cannabis, visit our Family Resources page by clicking here.
CalFresh is a monthly benefit that assists with adding food dollars to your budget and spending less money out of pocket.
If you find it hard to afford healthy and nutritious foods for you and your family, the CalFresh Program may be able to help you.
Apply in less than 10 minutes to see if you qualify at GetCalFresh.org!
Don’t remember if you are registered to vote? Check your voter registration status here.
You can also ask your local WIC center for a voter registration card. If you need help filling it out and/or mailing the card, let us know and we will assist you.
The deadline to register online is Monday, October 22.
To register by mail, the form must be postmarked by Monday, October 22.
Register now so that your vote counts!
Are you ready for fall?
Try these new fall-inspired recipes and create fun memories with the whole family!
#phfewic #fallrecipes #wicfoods #wicbenefits
By Tonce Jackson, MPH, RDN, CLE
Thank you all for joining us at our 4th Annual CinnaMoms event! In partnership with the YMCA and Black Infant Health, this was our best event to date! The moms were transformed, the men and dads were engaged and shared generational nuggets, and the community partners were mighty and unique. BabyWearingLA issued 50 baby carriers!
The CinnaTeam was well coordinated in purple, engaged, and active in their sections – Kids corner with Zina, Photos with Belen, Veronica and Ericka, Painting with Willie and Kim, Red Table Talk with Bethany, Sarah, Daynisha, Rhonda (aka Hostess), and Rodasha, Outreach and Welcome area with Jackie and Karen, Nursing bra, diapers and Recipe Table (25 total) with Rebecca and Danille, Food Service and Bakery with Morgan, Cheryl, Valerie and Meal Delivery with Angela, Allison, Susan, Ilanna, Judy, Sagrario, Carolyn and many more…
Special shout-out to Daynisha for her transparency and encouragement in the spoken word segment. Also, special thanks to Bethany for sharing her contact Eliza, who shared her poem “Liquid Gold.” Thank you to Cheryl and Rhonda, who donated “Paint Night” tickets to our mentor Kim Durdin!
Sharen, Allison, and Angela had a successful survey section and received great feedback from our families.
Our event could not be successful without the support of our Warehouse Department! The Warehouse team set-up and cleaned up with ease and a smile! Special thanks to our parking coordinators, Jesse C. and Jesse M. , who also participated in the Men and Dads area with Ruben and Mark.
Teamwork truly makes the dream and vision work!
Thank you to Kiran, Judy, Jennifer, Seniors, Area Managers, and Supervisors for supporting CinnaMoms and staff in this value-added service.
The event was such a success! It brought together 63 CinnaMoms, 10 CinnaDads, 20 community partners, lots of CinnaBabies, Karla (co-creator of CinnaMoms), and other guests from the community!
This piece on KPCC Southern California Public Radio featured our CinnaMoms program and the important role that breastfeeding plays in the lives of black mothers and babies.
Reposted from KPCC.org website:
Black moms are much less likely to breastfeed, compared to women of other races and ethnicities. That’s why maternal and child health advocates devote the last week of August to bringing awareness of the benefits with Black Breastfeeding Week
More and more local organizations, such as PHFE WIC’s very own CinnaMoms, are starting support groups with an aim to bring up breastfeeding rates for black women.
The WIC Farmers Market Nutrition Program (FMNP) wrapped up this week! FMNP is a valuable program that benefits WIC families, local farmers, and the community. Between June 14 and August 20, PHFE WIC gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at sixteen farmers’ markets in Los Angeles and Orange counties.
WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Summer 2018 participating farmers’ markets:
Special thanks to all of the farmers’ market managers and staff for their support of WIC and accommodation to make this a successful FMNP season.
Adams & Vermont Farmers’ Market
Alhambra Farmers’ Market
Crenshaw Farmers’ Market
Cerritos Farmers’ Market
Downtown Anaheim Farmers’ Market
Downtown Santa Ana Farmers’ Market
East Hollywood Farmers’ Market
East Los Angeles Farmers’ Market
Echo Park Farmers’ Market
Gardena Farmers’ Market
Kaiser Harbor City Farmers’ Market
La Cienega Farmers’ Market
Placentia Farmers’ Market
Pomona Valley Farmers’ Market
Rosemead Farmers’ Market
West Covina Farmers’ Market
Many families who went to the farmers’ market for WIC FMNP also had the opportunity to double their cash, CalFresh EBT, or WIC fruit and vegetable voucher up to $20 through the Market Match program, which continues year round at select locations. To find a farmers’ market with Market Match, visit fmfinder.org.
What is it like to go to a farmer’s market?
A farmers’ market is an outdoor market with many vendors that have canopies set up where they sell various products such as organic fruits and vegetables, bread, cheese, jams, hummus, flowers, as well as cooked food such as tacos, tamales, dumplings, popcorn, and more. Some locations even have live music and pet adoptions. Local farmers sell their organic fruits and vegetables at the market, and talk to customers about their farms and produce. Many will offer samples, give cooking tips, and teach customers to pick produce that is ripe and ready to eat. Going to the farmers’ market can be a fun learning experience for all ages.
FMNP benefits the local economy
In addition to providing healthful foods to WIC participants, FMNP is beneficial to farmers and the local economy. This summer, WIC FMNP drew an extra 100 – 450 families to each farmers’ market on their days of operation, increasing each local farmer’s sales.
WIC will be back
The next WIC FMNP season starts summer 2019. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
Don’t forget!
WIC encourages families who received the $20 vouchers for fruit and vegetables to use them before they expire on November 30, 2018.
Visit Cinnamoms.org to RSVP or text “Cinna” to 91997.
You can also get a copy from your local WIC center.
Breastfeeding: The Foundation of Life
The PHFE WIC program is committed to promoting breastfeeding and support our participants’ breastfeeding goals. This August 2018, PHFE WIC joins the World Breastfeeding Week campaign to inform people about how breastfeeding affects nutrition, food security and poverty reduction. Breastfeeding is the foundation of lifelong good health for babies and mothers.
Here are some of the activities you can look forward to at PHFE WIC offices all August long. Activities may vary by location.
Diaper bag raffle! All exclusively breastfeeding participants are welcome to enter a raffle for a diaper bag filled with onesies, bibs, books, and more!
Certificates for breastfeeding moms with your baby’s foot or hand print.
Certificates for dads of breastfeeding babies and for families with breastfeeding toddlers.
Fun photo opportunities for breastfeeding families. Post your photo to social media using the hashtag #WBW2018!
Coloring sheets for children.
“Spin the wheel” game. All children are welcome to spin the wheel and win a small prize!
If you’ve been affected, evacuated or relocated due to the recent California wildfires, please contact our WIC office. We can help issue your monthly WIC benefits and connect you with more resources during this difficult time.
In honor of father’s day and the increasing number of men and fathers participating in the WIC program, two PHFE WIC offices (117th St. WIC and Washington WIC) hosted special events on June 27 and 29, 2018 celebrating the important role of fathers.
Washington WIC center hosted Congressman Jimmy Gomez, who spoke about the importance of the WIC program’s nutrition education and support in our community.
(left to right) Pina Hernandez, Jorge Bazan Brito, Congressman Jimmy Gomez, Kiran Saluja, Samar McGregor
Congressman Gomez presented a congressional certificate that acknowledged five fathers for their commitment to their families and participation with the WIC program:
Alex, a loving stay at home dad, is not afraid of rocking matching nail polish with his daughter.
Julian, a brand new dad, has been highly involved at each appointment and acting as primary support and caregiver to his wife and newborn.
Musie has been part of the WIC family since 2012 and has not missed a single appointment. He helps translate and interpret information at appointments for his wife.
Eduardo, whose parents participated in the program when he was a child and now is part of the program for his daughter, walks into the WIC center prepared with parenting and nutrition questions.
Victor, a phenomenal husband and father of four (and one on the way), takes an active role in parenting, school meetings, grocery shopping, and cooking.
(left to right) Eduardo Ambriz, Musie Kahsay, Congressman Jimmy Gomez, Julian Reyes, Jorge Bazan Brito, Kiran Saluja
Ruben Lopez, Victor Barrientos, Jorge Bazan Brito
117th St. WIC center hosted Robert Pullen-Miles, District Director for Assemblywoman Autumn Burke, who spoke about the importance of Fatherhood and the WIC program’s contribution to fathers in need.
Robert Pullen-Miles presented a certificate that acknowledged a grandfather for his commitment and dedication to his family and participation on the WIC Program for over fifteen years.
Michael, a grandfather who has served as the caregiver to his grandchildren, has participated on the WIC program for over 15 years.
Councilman Robert Pullen-Miles honors Michael Wright
The celebration included healthy snacks and drinks provided by WIC, carnival games, a beach ball activity, and arts and crafts. Eisner Dental, Los Angeles County DPSS (Cal Fresh), LIFT, Project Fatherhood, Life Coaching and Fatherhood Principles, Families Uniting Families, D.A.D. Project, and 1736 Family Crisis Center joined the celebration and provided their services.
Three guest speakers gave testimonials about the WIC program and about the important role of men and fathers in children’s lives. Lieutenant Robbie Williams received WIC as a youth and spoke about the importance of the WIC program to his family and so many other families in need. Mark Jones II spoke about his early experience on WIC as a child. Mark is now the supervisor at 117th St. WIC. Andy Linares’s parents participated in the WIC program when he was a child, and he now is a graduate from CSUN with a double major in Consumer Affairs and Central American Studies. Carlos Tejeda, a Professor at CSULA, received the support of WIC during his PhD studies. Daniel Polanco, a single dad of a 9 year old daughter and co-executive director of the D.A.D. Project, spoke about how the WIC program provides additional support for young fathers.
Lieutenant Robbie Williams, Mark Jones II, and Guest
WIC is here to provide services to ensure our community’s children get a strong and healthy start in life. PHFE WIC is committed to fostering an inclusive and friendly environment for men, fathers, and all other caretakers, parents, and guardians. Research shows children and families do better when fathers and father-like figures are involved. Children exhibit better school performance, increase in self-esteem and improves social relationships. The WIC program offers father-friendly materials such as nutrition education classes, nutrition counseling, parenting courses, and referrals to additional resources to support the entire the family.
In Partnership with Univision:
When having a ‘bundle of joy’ does not feel so joyful after all:
recognizing perinatal and postpartum depression
This summer, we’re partnering with Univision Contigo to promote “Una Vida Mas Saludable,” sharing ideas and tips for living a healthier life. In this article, we focus on the mental health of new mothers and the resources available to help them overcome perinatal depression.
By Dr. Blayne Cutler, President and CEO, Heluna Health
The experiences of becoming pregnant and having a child can often come with many surprises. A variety of new questions begin to run through the mind of a mom-to-be, “What will my child look like?” “Will my child be healthy?” “How do I find the best doctor?” Even with the best planning, most expecting mothers know that parenting is full of unpredictable events. But when the surprise of experiencing deep sadness or intense worry hit during a time they’ve been told should be one of pure joy and excitement, the unexpected can become overwhelming. These feelings may be more than the typical “baby blues”, which is a normal adjustment period after birth that can last for approximately one to two weeks.
Beyond the baby blues
New mothers experiencing prolonged symptoms of sadness, anxiety, intense worry, frequent crying or lethargy for more than two weeks after the birth of their baby may be experiencing postpartum depression. Perinatal (during pregnancy) and postpartum (after birth) depression can affect pregnant women and new mothers up to the first year after a child’s birth. Experiencing hopelessness, intense anger, anxiety and loss of appetite are just some of the symptoms of depression. Experiencing these symptoms can make new mothers feel very alone and sometimes prevent them from seeking the help they need. In fact, depression is one of the most frequent complications of pregnancy, affecting 10-20%* of expecting mothers and those who have recently given birth. It may also be a surprise that one in 10 new dads is affected by depression, as well.
Know the signs and speak up
When it comes to ensuring that women and families receive the care they need, empowering women to advocate for themselves at the doctor’s office is extremely important. Since many health care providers may not screen for perinatal and postpartum depression during regular visits, speaking up can save a woman’s life and the life of her baby. Knowing the signs of depression and deciding to get help are the first, and often the most important, steps.
At Heluna Health’s PHFE WIC program, the largest nonprofit network of Women, Infants and Children (WIC) centers in the U.S., we often see pregnant women and new moms between doctor’s visits, as we administer our services. Each month, PHFE WIC serves over 200,000 women and their families with nutrition education, breastfeeding support, links to family resources, and vouchers for healthy foods. WIC counselors see mothers in the days and weeks immediately after giving birth, and continue to follow up on a mother’s health for months after delivery. During regular nutrition education or breastfeeding support visits, our team members often hear about the challenges and emotional struggles that our families are facing. Staff members are trained to make referrals that can help new mothers and fathers obtain the critical support they need. Public health nutrition programs like WIC play a vital role in supporting an integrated approach to caring for new parents and their growing families.
Getting help
The good news is that perinatal and postpartum depression are treatable. Additionally, there are many tools available to help expectant parents better understand what to look out for, like this resource: 6 signs every mom and mom-to-be should know about perinatal depression. Becoming a parent can be both wonderful and challenging. If you are feeling significantly different that you thought you might feel about the experience, seek help and don’t feel ashamed…the odds are in your favor that it will get better.
If you or someone you know may be affected by perinatal or postpartum depression, please call or text this helpline, available 24 hours a day in English and Spanish:
Call 1-800-944-4773 (4PPD) Text 503-894-9453
Dr. Blayne Cutler is a public health physician, writer and the President and CEO of Heluna Health.
Citation: *Stewart, D.E., Robertson, E., Dennis, C-L., Grace, S.L., & Wallington, T. (2003). Postpartum depression: Literature review of risk factors and interventions. http://www.who.int/mental_health/maternal-child/maternal_mental_health/en/
WHO: Kiran Saluja, PHFE WIC Executive Director
Mark Jones ll, RD and WIC Supervisor
Carlos Tejada, Professor
Robbie Williams, LT. Hawthorne Police Department
Donald Williams III, Executive Director D.A.D Project
Robert Pullen-Miles, District Director, Assemblywoman Autumn Burke, 62nd District
Michael Wright, recognized as WIC Dad
WHAT: Fathers Awareness Day at WIC
WHEN: Wednesday, June 27, 2018, 2:00 p.m.
WHERE: 4455 W. 117th St. Hawthorne, CA 90250
WHY: Research shows that children and families do better when fathers are involved. Children exhibit better school performance, increased self-esteem and improved relationships with peers, while parents feel less stress when they support each other and co-parent. The PHFE-WIC program is committed to creating a “male- friendly” environment by including men and fathers in all aspects of WIC participation. All male caregivers are invited to attend nutrition education classes, included in nutrition counseling sessions, provided with referrals to local community agencies and given healthy and nutritious WIC foods in order to empower them to take an active role in the lives of their children and families. We also connect them with additional resources such as Cal Fresh, Head Start program, dental services and more.
Because of the noticeable fathers increased participation in the WIC Program, we are actively seeking ways to meet the unique needs of the fathers and father figures accessing our services. In observance of Father’s Day month, all fathers and male caregivers of children under the age of five are welcomed and encouraged to enroll and bring their children to WIC appointments.
PARKING NOTE: Parking will be available in the parking lot off of 116th Street, and street parking is available on 116th Street, 117th Street, and Grevillea Ave.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
WHO: Kiran Saluja, PHFE WIC Executive Director
Jorge Bazan Brito, RD and WIC Supervisor
Alex Alpharaoh, award-winning stage and film actor, writer, director, producer and spoken-word performer TBC
Jimmy Gomez, Congressman, 34th District
WIC father to be recognized with a certificate
WHAT: Fathers Awareness Day at WIC
WHEN: Friday, June 29, 2018, 2:00 p.m.
WHERE: 1637 W. Washington Blvd. Los Angeles, CA 90006
WHY: Research shows that children and families do better when fathers are involved. Children exhibit better school performance, increased self-esteem and improved relationships with peers, while parents feel less stress when they support each other and co-parent. The PHFE-WIC program is committed to creating a “male- friendly” environment by including men and fathers in all aspects of WIC participation. All male caregivers are invited to attend nutrition education classes, included in nutrition counseling sessions, provided with referrals to local community agencies and given healthy and nutritious WIC foods in order to empower them to take an active role in the lives of their children and families. We also connect them with additional resources such as Cal Fresh, Head Start program, dental services and more.
Because of the noticeable fathers increased participation in the WIC Program, we are actively seeking ways to meet the unique needs of the fathers and father figures accessing our services. In observance of Father’s Day month, all fathers and male caregivers of children under the age of five are welcomed and encouraged to enroll and bring their children to WIC appointments.
PARKING NOTE: Parking will be available on Berendo Street and Washington Blvd.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
Save your cash for household expenses and use WIC and CalFresh for groceries by adding food dollars to your budget!
Medi-Cal cards or social security numbers (for all applicants in the family)
or
Proof of your family’s income and monthly expenses (like rent, utilities, child care, etc.)
How you feel is just as important to your health as what you eat. While pregnancy is often the happiest time of many women’s lives, others find themselves feeling overwhelmed, stressed, or sad. All of these feelings are normal. It is also normal to feel no sadness or depression with one pregnancy, and then feel it with the next pregnancy. Every pregnancy is different.
Here are some tips to feel better and manage your emotions during pregnancy.
Feeling Fatigued?
Changing to a different sleeping position can help us fall and stay asleep. As we lose sleep, many of us feel sadder, grouchy and are generally not ourselves.
Surprisingly, getting up and moving can help give us more energy. If you are not on bedrest and your doctor says it is okay to exercise, gentle exercise such as walking or yoga can help. With any exercise, please listen to your body and do what is comfortable.
Hydration and proper nutrition are also key. Dehydration can masquerade as hunger and sleepiness. Try adding drinking water throughout the day. Healthy foods with fiber, vitamins and minerals give us energy throughout the day. Sugary foods give us quick energy that will leave us wanting a nap.
Is it Baby Blues?
Sadness, also called the “baby blues”, can occur both during and after pregnancy. This can be a strange feeling if you have never experienced sadness or depression before and can be an unwelcomed guest if you have.
Journaling and keeping track of how you feel can help you see your changing emotions. If you note that you are feeling down, depressed, or hopeless 3 days per week, it is time to speak to your doctor.
Do not be afraid to tell your doctor about how you are feeling. Talking to family and friends can be helpful, and it’s great to have a strong support system, but talking with an expert can give you some reliable tools to help. Some women find counseling helpful during their pregnancy because they can speak with an expert who is familiar with prenatal and postpartum depression.
Practicing Self-Care
Self-care is any activity that you do deliberately to take care of your mental, physical, and emotional health. This can be journaling, cooking a healthy meal, gentle exercise, coloring, singing, or spending time with a pet. Self-care doesn’t have to cost anything at all!
6 Things you Should Know About Perinatal Depression:
Perinatal depression is common.
You may experience sadness, mood swings, difficulty concentrating, lack of interest in things you used to enjoy, nervousness, anxiety and more.
Symptoms can appear any time during pregnancy and up to the child’s first year of age.
You did nothing to cause this.
The sooner you get treatment, the better.
There is help for you.
Talk to your doctor and WIC about how you are feeling, or contact Postpartum Support International @ 1-800-944-4773 or www.postpartum.net.
Emotions During Pregnancy is the prenatal health topic of the month at PHFE WIC. For more education topics, visit www.WICOnlineEducation.org.
Now through March 31, 2026, WIC families can get up to $25 bonus coupons per visit at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables at the market where they were received. Families can receive this offer once a week at each participating market. The bonus dollars are while supplies last, and the amount is subject to change.
Here’s how it works:
Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
Get a Pink Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables at the market where they were received.
Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.
Important: Requesting a replacement WIC card will immediately deactivate your old card.
Starting April 13, 2026, the WIC food list is getting an upgrade! Thank you to WIC parents, staff, and community partners who spoke up about the changes they would like to see. New options will offer more variety and flexibility.
Here’s a more detailed look at some of the upcoming changes. More details will be shared soon.
The current WIC food list is available now through April 12, 2026. Check back for more details about the upcoming food package change or visit myfamily.wic.ca.gov.
Frequently Asked Questions (FAQs)
Do these changes affect all WIC families?
Yes! All California WIC families will see the updated foods starting in mid-April. You may see new foods, new sizes, and updated amounts for some food items. Check your WIC app near April to see when you can start shopping for the new foods.
How will I know what WIC-approved foods I can shop for?
The California WIC App will show your updated food balance mid-April and the date when you can start shopping for all the new foods. You may see new foods, new sizes, and updated amounts for some food items. Use the WIC app to scan foods and check if it is WIC-approved and available in your food balance.
What should I do if I have trouble buying the new WIC foods at the store?
If the stores have nut updated their systems with the new WIC foods, speak with the manager first. If the issue is not fixed, contact the California WIC program at (800) 852-5770 or wic@cdph.ca.gov.
Between appointments with a WIC counselor, families will need to complete a quick, simple nutrition class. Parents can complete a class online at their own pace through wichealth.org.
How to sign up for wichealth.org
If it is your first time visiting wichealth.org, click the red Sign Up button to create an account. You will need the following information to register a new account:
Family ID – Check the CA WIC App for your 9 digit Family ID. In the CA WIC App, click the 3 lines in the top left corner to open the menu. Your Family ID will be at the top of the menu.
WIC online group classes through Zoom are canceled until further notice.
Our interactive group classes through Zoom are currently canceled until further notice. Classes can be completed online at wichealth.org. Check back in May to see when our group Zoom classes will resume.
The U.S. Food and Drug Administration announced a recall of Tippy Toes brand Apple Pear Banana Baby Food from IF Copack, LLC (Initiative Foods) due to elevated levels of patulin. Patulin is a natural toxin made by molds that can grow on fruits. Eating foods containing the toxin can cause health problems such as weakened immune system, nerve damage, headache, fever, and nausea.
The recalled apple pear banana baby food was distributed nationwide in retail stores under the following lot numbers:
Tippy Toes Apple Pear Banana
2-pack plastic tubs, with product information sleeve
UPC 036800265783
Lot # 07174 Best By Date “BB 07/17/2026”
People who have purchased Tippy Toes Apple Pear Banana baby food are urged to dispose of it immediately or return it to the place of purchase for a full refund. Contact your healthcare provider for any health concerns if the product has been consumed
On February 3, 2026, Congress passed a bill to end the partial government shutdown. In November 2025, Congress passed a bill that fully funded the WIC program through September 30, 2026, as part of a bill passed that month, ensuring that eligible families can continue to rely on the program for support.
Families who receive CalFresh/SNAP should expect to get their full amount of benefits this month. Those who participate in CalFresh and qualify for WIC can and should be enrolled in both programs.
WIC continues to enroll eligible families, including those who were impacted by the government shutdown and qualify. Apply online or text ‘APPLY’ to 91997 to get started.
WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Thai, and Tagalog.
See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!
WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.
Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom
Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.
Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.
Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.
WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.
Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.
Si es participante de WIC, haga clic en el botón a continuación para unirse.
UPDATED 11:30 AM: Some families have reported issues shopping at the grocery store with their WIC card. Families are encouraged to contact California WIC Family Services (800) 852-5770 to report the issue.
For questions regarding your WIC card or to check your current balance, contact California WIC Card Customer Service at (844) 469-3264.
California WIC Family Services
Call:(800) 852-5770 Monday to Friday from 8:00 AM to 5:00 PM
In observance of New Year’s Day, WIC will be closed on Thursday, January 1. We will resume WIC services on Friday, January 2, from 10:00 AM to 5:00 PM.
For questions, please call (888) 942-2229 or text us at 91997, and we will respond as soon as possible.
Your safety is our priority. WIC staff will not go to your home and ask for your information. Please protect yourself from WIC Card and CalFresh EBT scams.
Guard your information! WIC staff will only ask for confidential information during WIC appointments. We will never ask for your PIN, or photos of your WIC card or EBT card number.
Beware of scammers asking for a picture of your benefits card in exchange for a free phone. WIC is not associated with any free phone services. Learn how you can safely apply for a free or discounted phone with California LifeLine.
All WIC services are by phone, online, or provided at our offices. WIC staff will not visit your home or ask for your information at any time other than your WIC appointments.
Keep your PIN safe! Do not share your EBT card PIN with anyone, including store vendors.
Regularly check your WIC food balance. Text 91997 or call 1-844-4MY-FAMILY to report any missing benefits.
Text 91997 to report any suspicious WIC-related calls or interactions.
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.
“To the communities affected by this final rule, let me be clear: WIC’s clinic doors remain open. The final rule does not impose barriers on families for accessing WIC, or women from accessing Medicaid when they are pregnant or for 60 days after delivery. The final rule does not penalize families if their U.S.-citizen child is accessing benefits. We stand at your side, forever committed to our mission of delivering quality nutrition services and breastfeeding support for all families.”
Rev. Douglas Greenaway, former President and CEO of the National WIC Association (NWA), in response to the public charge ruling on August 12, 2019.
As of November 11, 2025, ByHeart Inc. has voluntarily recalled all of its Whole Nutrition Infant Formula products due to an ongoing investigation into several cases of infant botulism. Infant botulism is a rare but serious illness that causes symptoms such as constipation, muscle weakness, poor feeding, and loss of head and neck control.
ByHeart Whole Nutrition Infant Formula is not a WIC-approved infant formula and is not provided through the California WIC program. No WIC-approved formulas are affected by this recall.
The recall includes all unexpired lots of formula cans and single-serve Anywhere Pack sticks. The recall includes all batch codes and use-by dates for the following products:
ByHeart Whole Nutrition Infant Formula, 24 oz can, UPC: 5004496800
ByHeart Whole Nutrition Infant Formula, 0.60 oz Anywhere Pack™, 14 packets per package, UPC: 5004496802
Families using ByHeart Formula are urged to stop use immediately until more information is available and to clean all surfaces ByHeart Formula came into contact with. Talk to your healthcare provider right away if your baby has trouble feeding,
It’s the perfect time to plan some healthy, budget-friendly meals for your family. Many WIC foods can be turned into delicious holiday dishes everyone will love! WIC-approved foods include staple items that can be used in many dishes, and we’ve put together some fun and easy recipe ideas using your WIC foods. For more recipe ideas, check out the eKitchen at wichealth.org.
Holiday Sweet Potatoes
Ingredients
3lbs sweet potatoes (about 3 large), peeled and sliced into ¼ inch thick rounds
Congratulations to Kiran Saluja, MPH, RDN, Executive Director at PHFE WIC, on receiving the California Department of Public Health/Women, Infants, and Children Division’s (CDPH WIC) inaugural Lifetime Achievement Award!
This recognition from peers at both the state and local levels highlights her decades of significant contributions, exceptional talent, and unwavering dedication to the California WIC program.
As the Executive Director of PHFE WIC, the largest local WIC agency in the nation, Kiran oversees WIC services that reach 23% of California’s WIC families. Her commitment to improving the health and nutrition of parents, infants, and children has left a lasting impact at local, state, and national levels.
She has served on numerous committees, including the Board of the National WIC Association (NWA) and served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee, which resulted in the passing of the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.
Beyond her achievements, Kiran is a true mentor, advocate, and champion for her staff, WIC families, and future public health leaders. Her generosity, guidance, and passion have shaped the careers of many and inspired even more.
Please join us in celebrating this incredible milestone, and thank you, Kiran, for setting an inspiring standard of excellence that will be cherished for generations to come.
“WIC honestly has given me back so much more than what I have been able to give WIC. And I think you can count on me to be a lifelong advocate for WIC. It’ll live in my heart.”
WIC Families Get $30 to Spend at the Farmers Market
WIC families in California can get $30 farmers market benefits to buy fruits and vegetables at WIC-certified farmers markets (limit one per family per year) while supplies last. We have reached the maximum number of farmers market reservations for the summer.
Missed out of farmers market benefits this year? Use your monthly cash value benefit for fruits and vegetables at a farmers market with the new WIC card.
Here’s how it works:
This year, farmers market benefits are electronic and only available on the new WIC card with a QR code in front.
Families who completed a farmers market reservation and have the new WIC card with a QR code in front will get their $30 added to their card by September 30, 2025.
Click ‘Farmers Markets’ under the menu in the CA WIC App to locate a WIC-authorized farmers market near you.
FAQs
Shop for Fruits and Vegetables with the New WIC Card
The $30 WIC farmers market benefits can be used to purchase:
fruits
vegetables
cut edible herbs
They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.
If the fruits and vegetables you buy with your farmers market benefits cost more than $30 or the remaining balance available, you can use your WIC CVB benefits or other forms of payment to cover the difference. Other forms of payment include your CalFresh EBT card or cash.
Where to Shop with the $30 Farmers Market Benefits
Shop with your $30 farmers market benefits at a WIC-authorized farmers market. Find a market on the California WIC app. Click ‘Farmers Markets’ under the menu to locate WIC-authorized markets near you.
Farmers who accept the WIC card will have the “WIC and Senior Benefits Welcome” sign posted.
To see your remaining farmers market benefits, click the orange ‘View Farmers Market Benefits’ button in the benefits section.
Last Day to Shop with your $30 is November 30, 2025
The $30 WIC farmers market benefits will expire on November 30, 2025! We highly encourage you to spend your benefits as soon as possible. Enjoy all of the produce the summer season has to offer!
Breast pumps and resources are available at no cost to eligible breastfeeding parents enrolled in WIC who may be returning to work or school, have a baby needing special care, or need extra support during their breastfeeding journey.
To get a WIC breast pump:
Make sure you’re enrolled in WIC. Not enrolled? Apply today!
Talk with your WIC counselor. They’ll ask you questions on how breastfeeding is going to better understand the support you need and go over the next steps with you.
WIC offers a variety of different brands and pump types. A WIC counselor can assess your needs to find the best pump for your situation and teach you how to use your pump. Text 91997 to schedule an appointment.
Medela Harmony (Manual Pump)
The Medela Harmony pump is a lightweight, compact, and portable manual breast pump.
The 2025 theme for National Breastfeeding Month is “Forward Together,” emphasizing unity and highlighting the importance of organizations advocating for breastfeeding support, healthcare access, and workplace accommodations.
All parents with young children should have access to skilled breastfeeding counseling and support from their health facilities, workplaces, and communities.
WIC is committed to being part of parents’ support systems by providing free phone, online, virtual, and in-person services.
Every year, August 1-7, we celebrate World Breastfeeding Week. This year, the theme “Prioritise Breastfeeding: Create sustainable support systems” reaffirms our commitment at WIC to improve breastfeeding support in our community.
Facebook Live “Breastfeeding Q&A with an LC!”
Get answers to all your breastfeeding and chestfeeding questions! Join WIC’s Facebook live event. Everyone is welcome.
WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.
Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom
Nếu bạn là người tham gia WIC, hãy nhấp vào nút bên dưới để tham gia.
Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.
Kung ikaw ay isang kalahok sa WIC, i-click ang button sa ibaba upang sumali.
WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.
Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.
Si es participante de WIC, haga clic en el botón a continuación para unirse.
This year, the theme “Prioritise Breastfeeding: Create Sustainable Support System” reaffirms our commitment at WIC to improve breastfeeding support in our community.
This year's theme is "Unapologetically Indigenous: Love, Landback, and Liberation," emphasizing the importance of love at the core of everything we do, the reclamation of traditions, and liberation.
This year's theme, "Diverse Voices, One Vision," emphasizes each community's unique characteristics while sharing the same vision for safe pregnancies, healthy babies, and thriving families.
This year's theme is "Boots on the Ground; Rooted in Breastfeeding Success, Grounded in Community Support". Black Breastfeeding Week is the perfect time to learn more about organizations committed to supporting Black people who breastfeed and chestfeed, such as WIC’s sister program, CinnaMoms.
This year's theme, "A World of Support: Creating Breastfeeding-Friendly Workplaces Everywhere," celebrates the contribution of nursing parents in the workplace.
This year's theme is "Territory of the Heart/Breastfeeding without Borders," which celebrates the diverse cultures and resilience of the Latino communities. Each year, they strive to bring awareness to the barriers faced by the population and advocate for language justice.
This year's theme is "Close the Gap, Bridge the Divide: Establish Breastfeeding Support Access," which advocates for accessible breastfeeding education, support, and community within the Deaf community.
In celebration of Black Breastfeeding Week, CinnaMoms will be hosting a Facebook Live Breastfeeding FAQ Session with Lactation Consultants Wanda and Janelle.
Wednesday, August 20, 2025 from 1:30 PM to 2:30 PM
Click the ‘Join now’ button below on the day and time of the event to connect. See you there!
Infant feeding is a journey. WIC is here for parents every step of the way to educate, empower, and encourage parents to reach their goals for feeding their babies. WIC educates parents about breastfeeding and chestfeeding basics, overcoming challenges, returning to work, nursing in public, expressing and storing milk, and more.
Breastfeeding services available to WIC participants:
A new California WIC card with a quick-response (QR) code allows families to shop for fresh produce using their cash value benefit for fruits and vegetables at participating farmers’ markets year-round.
Here’s what you need to know:
The QR code on the front is only for farmers’ market transactions and can be used to purchase fruit and vegetable benefits year-round
The magnetic stripe on the back is only for grocery store transactions
Visit myfamily.wic.ca.gov to find a farmers’ market that accepts the California WIC card
Find a Farmers’ Market that Accepts the New WIC Card
Families can shop for fresh, locally grown fruits and vegetables using their new California WIC Card at a WIC-authorized farmers’ market. Find a market using the farmers’ market finder below.
Farmers’ Markets that Provide Special Offers to WIC Families
Find a market using the farmers’ market finder or shop at one of the markets listed below. Some markets may also offer bonus dollars to shop for more fruits and vegetables. Visit the information booth at the market for details.
$26 each month for children ages 1-4 $47 each month for pregnant and postpartum WIC participants $52 each month for breastfeeding and chestfeeding postpartum WIC participants
We are proud to share that PHFE WIC has been recognized by the California Breastfeeding Coalition for our long-standing and deeply impactful Employee Perinatal Support Program. This recognition is a meaningful milestone that affirms our commitment to fostering a workplace where breastfeeding is normalized, supported, and celebrated.
A Legacy of Support: Established in 1996
Launched in March 1996, our Perinatal Employee Support Program was built with one clear goal: to support the health and well-being of our employees and their families. Designed by and for employees, the program centers compassionate, evidence-based support for breastfeeding and perinatal care in the workplace.
Since its inception, the program has helped transform our organizational culture, making lactation support a core part of how we do business and how we care for our team.
Powerful Outcomes, Decades in the Making
While breastfeeding data was not tracked prior to the program’s launch, its early impact was undeniable: in 1996, 98% of participating employees initiated breastfeeding, and 80% were still nursing at six months. Many continued through the toddler years—a trend that remains strong today.
Our most recent data highlights just how effective this support continues to be:
100% of employees participating in the program initiated breastfeeding
In 2023, 73% of the 22 babies born to employees were exclusively breastfed for a full year
In 2024, 100% of the 17 babies born were exclusively breastfed for one year
Breastfeeding continued to age two for 82% of children in 2023 and 64% in 2024
These outcomes reflect the sustained impact of a supportive, informed, and flexible workplace culture.
A Comprehensive and Compassionate Program
Our Employee Perinatal Support Program offers a robust suite of benefits designed to meet employees where they are in their parenting journey:
Access to 27 International Board Certified Lactation Consultants (IBCLCs) to provide personalized breastfeeding support starting immediately after birth
Paid time to pump, with private lactation rooms equipped with hospital-grade pumps and secure milk storage
One paid pumping session per day from 12 to 24 months, in alignment with updated AAP guidelines for continued breastfeeding
Flexible remote work options post-leave to ease the transition back to work
Monthly prenatal and breastfeeding support groups, open to employees and their partners, to foster a sense of community and normalize lactation in the workplace
On average, employees pump two to three times per day during their child’s first year. This daily support—both practical and emotional—has helped employees consistently reach their breastfeeding goals, even in the face of broader societal and workplace challenges.
Leading with Equity, Empowering Families
At PHFE WIC, we believe that workplace wellness is inseparable from equity. Providing strong perinatal and lactation support is not just a benefit—it’s a responsibility. We are proud to lead by example and create an environment where employees can thrive as both professionals and parents.
We thank the California Breastfeeding Coalition for recognizing the impact of this work. Most of all, we thank our dedicated employees who continue to shape and strengthen this program with every child welcomed into the PHFE WIC family.
To learn more about our Perinatal Employee Support Program or to explore how your organization can create a breastfeeding-friendly workplace, contact us at comments@phfewic.org
WIC participants who are unable to shop for their monthly food benefits can send a trusted family member or friend to shop for them instead. The trusted individual will need to know which WIC foods to purchase, as well as your WIC card and PIN. After they complete the shopping, the PIN number can be changed at any time by calling 844-469-3264.
Shopping Tips for Your Trusted Family Member or Friend
Where to Shop: Find a WIC authorized grocer using the WIC app or visit myfamily.wic.ca.gov.
Which Foods to Shop For: WIC participants can help shoppers know what foods to shop for by providing a grocery list. It’s especially helpful to be specific about the item, brand, and size when making a purchase. Use the California WIC Authorized Food List to know what foods can be purchased with WIC.
WIC Food Balance: Participants can text them a screenshot of their WIC Food Balance screen. At the store, shoppers can ask a cashier or customer service representative to swipe the WIC card to print out the remaining food balance.
Finding WIC-Approved Foods: Shoppers can look for WIC tags on shelves to see which foods are WIC-approved. If they have the WIC app downloaded, they can scan the barcode using the WIC Food Scan feature. Use the California WIC Authorized Food List to find WIC-approved items, brands, and sizes.
Checking Out at the Grocery Store: The Shopper will need the participant’s WIC card and PIN so they can shop for your foods. The PIN can be changed at any time by calling 844-469-3264.
Need a New WIC Card?
Families get one WIC card to shop for all of their family’s food benefits. If your WIC card was lost, stolen, or misplaced, let us know right away. PHFE WIC participants can click the button below to request a new WIC card or text LOST CARD to 91997. We’ll mail a new card to you and let you know when it’s on the way.
WIC stands firm with families during this difficult time, and your health and safety are our priority.
Our community has faced increased uncertainty due to the current situation happening throughout California. We want to reassure families that PHFE WIC remains committed to your health and safety. All WIC services are available by phone and video to ensure safe access to WIC benefits without needing to visit an office. Our staff are standing by to assist you during our business hours.
Stay safe during this time by knowing your rights, guaranteed to all of us by the United States Constitution, regardless of immigration status. If you or someone you know is approached by Immigration and Customs Enforcement (ICE), remember:
Right to Remain Silent – You do not have to answer questions about your status or birthplace.
Do Not Open Any Door – You do not have to open any door unless they present a warrant that specifically has your name on it and is signed by a judge.
Do Not Sign Anything – Never sign documents without talking to a lawyer first. It may affect your rights.
Do Not Provide False Information – Never falsify documents or misrepresent your citizenship status.
Find helpful information about your immigration rights from the resources listed below.
Know Your Rights: What to Do if You Are Arrested or Detained by Immigration:
WIC does not ask about your immigration status, is not a part of public charge, and your participation will not affect your immigration case or eligibility for any services.
Free or Low-Cost Immigration Legal Resources
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need.
Several free or low-cost immigration or legal status screening resources are available in Los Angeles, San Bernardino, and Orange County to help immigrants get the support and information they need. Find the assistance you need from one of the agencies below.
PHFE WIC held its fourth annual Family Resource fair on May 20, 2025, at the Whitter Narrows Recreation Area in El Monte Valley, California. Over a thousand families connected with our community partners today and received resources for child care, children’s books, diapers, nutrition education, and so much more.
The event highlights WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community-based organizations. As a result, WIC connects families to resources they may not know about.
Latch On: Celebration of Public Breastfeeding
In honor of breastfeeding, PHFE WIC hosted its second annual “Latch On” event, inviting breastfeeding parents for a big group photo. Over 100 amazing moms came together to create a fun and memorable experience, normalizing breastfeeding in our community.
Special thanks to our speakers: Peter Dale, Chief Program Officer of Heluna Health; Megan Esparza, California WIC Association Executive Director; Cindy Clapp, PHFE WIC Deputy Director; and Kiran Saluja, Executive Director of PHFE WIC.
To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.
This institution is an equal opportunity provider.
Welcome to WIC! Our WIC counselors are here to support and empower you to make healthy choices for you and your family. If you are new to the program, please watch this video.
Please prepare these required documents
Please provide the following items listed below so a WIC counselor can determine if you are eligible for WIC. If your appointment is by phone, we will text you a link to upload photos of your documents.
Individuals may be income-eligible for WIC if they receive:
Medi-Cal
CalFresh
CalWORKs
Applicants not participating in one of the programs above must provide proof of income for all individuals in the household who share living expenses. Examples include:
Paystub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Other
If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.
The document must include the first and last name of the person being enrolled or the parent, caretaker, or guardian applying on behalf of the individual.
Examples:
Active Medi-Cal numbers
Any mail
Any bill
Driver's license or ID
Bank statement
Car registration/insurance
Other
If you do not have proof of residency or Medi-Cal, tell your WIC counselor at your appointment.
This is required only if you are pregnant. It must include your first and last name.
Examples:
Positive pregnancy note from doctor
Ultrasound picture
Prenatal vitamin prescription
Other
What are the WIC income guidelines?
WIC uses gross income to determine a household’s income. Gross income is defined as the total cash received by the household before taxes. To qualify for WIC, a family’s income must be less than or equal to the limit in the table below for their family size.
Families receiving Medi-Cal, CalFresh, or CalWORKS may be income-eligible for WIC.
Each foster child is counted as a family of one.
Number of Persons in Family
Monthly Income Limit
Yearly Income Limit
1 Person
$2,413
$28,953
2 Persons
$3,261
$39,128
3 Persons
$4,109
$49,303
4 Persons
$4,957
$59,478
5 Persons
$5,805
$69,653
More than 5
Add per additional member
+ $848
+ $10,175
Income based on 185% Federal Poverty Level, effective April 1, 2025 to June 30, 2026
Unborn fetuses may be counted toward household size
What if I don’t have a required document?
After we complete your enrollment, you will have 30 days to provide the documents requested. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
What’s next?
If you qualify for WIC, you will receive a WIC card that you can use to buy food each month. The counselor will make sure you understand your benefits, ask about your family’s health and nutrition, provide nutrition information, and connect you to other programs you qualify for. This might be done at the same time as your eligibility assessment or at a future appointment. Welcome to WIC!
USDA and FDA Infant Formula Safety and Regulations
The U.S. Food and Drug Administration (FDA) regulates infant formula to make sure it’s safe and of good quality. If a formula is unsafe, the FDA takes immediate action to remove it from the market. As a result of the article mentioned above, the FDA has not determined that any infant formulas currently available in the U.S. are unsafe or require market removal.
The United States Department of Agriculture/Food and Nutrition Services (USDA/FNS) oversees WIC and follows FDA rules for infant formula and food safety. These rules shape policies, guidance, and nutrition education for nutrition education programs. The FDA recommends a balanced diet to stay healthy and avoid risks from eating too much of any one food.
WIC is in close communication with the USDA/FNS and will share updated guidance as more information becomes available.
WIC recommends that families concerned about their infant formula talk about this with their pediatricians.
Breastfeed, if possible, to reduce exposure. A Breastfeeding Peer Counselor or Lactation Consultant can help increase breastfeeding. Call (888) 278-6455 to get breastfeeding support and schedule an appointment at a WIC breastfeeding clinic.
Do not make your own baby formula or offer alternative beverages in place of breastmilk or formula.
Offer a variety of foods, including varying infant cereals like oatmeal or multigrain.
Offer a variety of fruits and vegetables, including waiting until 12 months to introduce fruit juice and offering different types of juice.
Make healthy fish choices such as light tuna (solid or chunk), salmon, cod, whitefish, and pollock.
Check your tap or well water for heavy metals. Reach out to your local health department for more information.
Keep the test results from the article in perspective. Environmental pollutants are found in many foods and are not limited to just baby food and formula.
WIC announced new income guidelines starting April 1, 2025, which will qualify more families for the program. This increase means more families are eligible to receive healthy foods, nutrition education, breastfeeding support, and more from WIC. As families face job uncertainties, inflation, and rising food costs, the number of those served grows each month. Phone and video appointments offer convenient options for working parents and busy families, while in-person appointments are available at our 29 offices.
To qualify for WIC, a family must have an income that is less than the limits listed below and be in a category WIC serves. A family or individual may be eligible if they:
Have a child under the age of five
Are pregnant
Are breastfeeding a baby under the age of one
Had a baby within the last six months
Experienced a pregnancy loss/termination within the last six months
Not enrolled in WIC?Apply now! Families who previously did not qualify for WIC are encouraged to reapply again if they are within the new income limits.
Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.
The new income limits are effective starting April 1, 2025. Families must make no more than the amount listed below per household size. WIC uses gross income (before taxes) to determine a household's income. Families who already receive Medi-Cal, CalFresh, or CalWORKS may already meet the income guidelines for WIC. Participating in other benefit programs does not affect the amount of WIC benefits you receive, and you may participate in multiple benefit programs at once.
Household Size**
Annual
Monthly
Twice-Monthly
Bi-Weekly
Weekly
1
$28,953
$2,413
$1,207
$1,114
$557
2
$39,128
$3,261
$1,631
$1,505
$753
3
$49,303
$4,109
$2,055
$1,897
$949
4
$59,478
$4,957
$2,479
$2,288
$1,144
5
$69,653
$5,805
$2,903
$2,679
$1,340
6
$79,828
$6,653
$3,327
$3,071
$1,536
7
$90,003
$7,501
$3,751
$3,462
$1,731
8
$100,178
$8,349
$4,175
$3,853
$1,927
More than 8
Add per additional member
+$10,175
+$848
+$424
+$392
+$196
*Income based on 185% Federal Poverty Level, effective April 1, 2025 to June 30, 2026 ** Unborn fetuses may be counted toward household size.
Proof of income must include your full name or the full name of the person supporting the family. Below are examples that may be used for proof of income, but are not limited to these examples.
Examples:
Active Medi-Cal, CalFresh, or CalWORKs
Pay stub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Income tax form/W2
Alimony
Bank account statement (use of savings)
Child support
Foster care stipend letter
Student financial grants/scholarships
If you do not have a document available, you will have 30 days to provide one after we complete your enrollment. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
Your household includes related or nonrelated individuals that you live with and share an income, consumption of goods, and or/services. Your household size would include, but not be limited to:
Your children
A spouse or partner
Relatives you claim on your taxes
Unborn fetuses may be counted toward household size.
On February 27, PHFE WIC staff met with congressional representatives to discuss the National WIC Association’s policy agenda, which focuses on modernizing and fully funding WIC. Telehealth appointments have improved access, efficiency, and the overall program experience, and with nearly 30 years of bipartisan support for full WIC funding, we urge Congress to continue this commitment to ensure that no eligible family is turned away.
The success of the WIC program is evident:
Every dollar invested in WIC saves about $2.48 in healthcare costs.
92% of mothers with children 3.5 years old valued nutrition education as much as WIC food benefits.
For every dollar spent on prenatal WIC services, Medicaid saves $1.24 to $6.83
Children who grew up with WIC generally have better diets that meet nutritional needs.
WIC’s Cash Value Benefit (CVB) increases fruit and vegetable consumption.
WIC participation is linked to better child health and development outcomes.
Support the MODERN WIC Act
The MODERN WIC Act, a bipartisan bill that aims to establish permanent virtual service options in the WIC program, was reintroduced. This would allow WIC participants to complete their appointments by phone or video, offering flexibility and helping reduce barriers like transportation and work schedules. Currently, virtual certification is allowed temporarily through waivers set to expire in September 2026. The MODERN WIC Act would implement necessary reforms that would provide modern program accessibility consistent with other healthcare settings.
Dr. Shannon Whaley joins Congressman Ted Lieu in Washington DC
On Tuesday, March 4, Congressman Ted Lieu invited PHFE WIC’s Dr. Shannon Whaley, Director of Research and Evaluation, to be his special guest for the President’s joint address to Congress. During a roundtable discussion, she addressed the consequences of pausing federal financial assistance programs. Following this discussion, Congressman Lieu invited Dr. Whaley to attend the Presidential Address to Congress as his guest. Dr. Whaley continues to be a strong advocate for the WIC program, ensuring that it remains a vital resource for families and communities.
Beech-Nut Nutrition Corporation has announced that it is discontinuing its entire line of infant cereals, effective March 1, 2025. However, WIC families can still purchase any remaining Beech-Nut cereals from participating WIC stores through May 5, 2025, while supplies last.
The following Beech-Nut products have been discontinued:
Beech-Nut Multigrain Cereal 8 oz Canister
Beech-Nut Organic Multigrain Cereal 8 oz Canister
Beech-Nut Oatmeal Baby Cereal 8 oz Canister
Beech-Nut Organic Oatmeal Baby Cereal 8 oz Canister
We are proud to celebrate four PHFE WIC staff members who graduated from the PHFE WIC Dietetic Internship Program on February 28, 2025. Over the past 12 months, each intern completed over 1000 supervised practice hours, gaining hands-on experience that ranged from collaborating with local schools and hospitals to contributing to community initiatives. They are also the first cohort to all have a master’s degree since it became a requirement for the RDN exam in January 2024.
On top of their rotations, the Class of 2025 PHFE WIC Dietetic Interns:
volunteered at Los Angeles Regional Food Bank,
helped during PHFE WIC’s farmers’ market season,
participated in health fairs,
and more.
Congratulations to Angel, Diana, Jasmine, and Taylor on completing the program. Your hard work, compassion, and commitment have paid off, and we wish you all the best. We can’t wait to see what incredible things you will accomplish as future Registered Dietitians!
PHFE WIC Dietetic Internship
The PHFE WIC Dietetic Internship Program is granted continued accreditation by the Accreditation Council for Education in Nutrition and Dietetics (ACEND) of the Academy of Nutrition and Dietetics (AND). To be eligible to apply for the program, you need to work full-time for PHFE WIC for at least one year as a degreed nutritionist.
Read what the interns had to share about their experience
Angel Alonso
The internship was long, tedious, and tiring. I am very happy to have finished it. The year felt long up until the final months where it felt like time sped up. I applied a lot of my education to my internship rotations and learned a lot about the nutrition care process across multiple fields within dietetics. My favorite part was my experience at CHLA and seeing how dietitians work with parents for the health of their children. I want to be an RD so I can educate those in need on how to best feed themselves.
Diana Gonzalez
While every rotation taught me valuable skills in different areas, my favorite part of the internship was working in school foodservice. Not only did I get to apply my knowledge in a school setting, but it also brought back fond childhood memories. I found it especially enjoyable when I saw the kids punch in their student ID number—it reminded me of when I was in school and how the lunch routine felt so familiar. It also gave me a unique perspective on the behind-the-scenes work of the Registered Dietitian and cafeteria staff. I was able to see firsthand the effort that goes into menu planning, ensuring nutrition standards, and making sure everything runs smoothly for the students. It was a wonderful experience to understand the vital role of school foodservice from both a personal and professional viewpoint.
Jasmine Huynh
My dietetic internship was an incredible experience filled with valuable learning. I’m have been grateful with amazing guidance from my preceptors who challenged and supported me in expanding my clinical, community and food service management skills. Their mentorship helped me enhance my understanding of the different aspects of the nutrition field.
Attending GLADICs was a highlight of the internship which provided a great opportunity to gain insight from experienced professionals and stay up to date with current topics in dietetics. The study sessions with fellow interns and the DI director, Beth, was equally as rewarding, as we created an environment where we can share our knowledge and encourage one another as we prepare for the RD exam.
Taylor Lowe
The most rewarding aspect of this experience was discovering the depth of my own potential as I pushed myself to acquire new skills, manage projects effectively, and collaborate with a diverse group of healthcare professionals. Each day presented an opportunity to challenge myself, whether it was mastering new concepts, working under tight deadlines, or stepping outside my comfort zone to communicate and educate others. This internship was not just about applying what I had learned in the classroom—it was about refining those skills in dynamic, real-world settings where I could make a tangible impact. What truly made this experience stand out was the chance to connect with professionals across various disciplines. Equally important were the strong relationships I developed with my mentors, preceptors, and peers. Their guidance and encouragement provided me with a solid foundation of support.
Congrats PHFE WIC Dietetic Internship Class of 2025!
Families affected by recent fires and windstorms in Los Angeles County may qualify for the Disaster Supplemental Nutrition Assistance Program (D-SNAP), which provides immediate food assistance to natural disaster victims. The application period is open February 10-14, 2025 and February 18-19, 2025.
Application Period is Open! February 10-14 and 18-19, 2025
You may receive:
$250 to $1,500 based on household size and income
One month of food benefits via EBT card, usable at grocery stores and farmers markets
You may qualify if you:
Lived or worked in an eligible zip code at the time of the disaster
Lost income, lost food, or had unexpected disaster-related expensive
Please note:
SNAP recipients may be eligible for additional assistance
You do not need to be a current SNAP recipient to apply
Benefits must be used within the required timeframe
Applying does not affect your immigration status
Apply by phone or in person between February 10-14 and 18-19, 2025
Apply by phone or in person during the application period, February 10-14 and 18-19, 2025. The phone line and offices are open Monday through Friday, 8:00 AM – 5:00 PM. They’ll be closed on Monday, February 17, for Presidents Day.
Application requirements:
Proof of identity (ID, driver’s license, or other identification)
Information on income, expenses, and losses due to the disaster
Proof of residency in an eligible ZIP code (if available)
Apply by phone: Call the D-SNAP hotline at (866) 488-8482 between 8:00 AM – 5:00 PM during the application period.
Apply in person at one of the many Los Angeles and Pasadena locations listed below through Monday through Friday between 8:00 AM and 5:00 PM.
With a book in one hand and leafy greens in the other, children and their families enjoyed a storytime and hands-on cooking demo event that blended the magic of stories with healthy eating.
On February 4, 2025, Heluna Health, in collaboration with PHFE WIC, hosted a special storytime featuring Poquita’s Garden, read by author Lalo Alcaraz! This inspiring story of a young girl creating a community garden, ensuring access to fresh fruits and vegetables for all—beautifully reflects WIC’s mission to promote nutrition and health.
Growing Hope Gardens led a fun food prep activity where children made and enjoyed fresh salads, while the Little by Little School Readiness Program provided many books and developmental handouts to support early literacy. Each child also took home a copy of Poquita’s Garden! We were honored to welcome Kamille Hemsworth, representing Assemblymember Michelle Rodriguez, who recognized Kiran Saluja for WIC’s impact and shared valuable community resources.
The event wrapped up with families receiving nutrition and early literacy materials, ensuring children grow healthy and ready for school. A heartfelt thank you to everyone who made this event possible!
Tax season is here, and there are several resources to help families file their taxes for free. Taxpayers can use one of the programs listed below to file their taxes this year at no cost.
File your taxes securely using one of these free resources:
Avoid tax scams by using secure, trusted resources
When filing your taxes, use trusted and secure resources like the links above to avoid tax fraud and scams. Never share your personal information with anyone who calls you unexpectedly. Scammers might pretend to be from the IRS, but they will never call asking for your personal information.
See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.
WIC is here to support families affected by the Los Angeles Wildfires. PHFE WIC offices are open, and WIC services continue to be available by phone and in-person during our business hours.
Monday 9:00 AM – 5:00 PM Tuesday 9:00 AM – 5:00 PM Wednesday: 9:00 AM – 5:00 PM Thursday: 9:00 AM – 5:00 PM Friday: 10:00 AM – 5:00 PM
Free diapers are provided to families across Los Angeles and Orange County while supplies last. Brands and sizes available vary by location. Due to the recent wildfires, hours and availability may change. Call the agency before picking up diapers to confirm availability.
• Diapers offered once a month
• Must live in service area
• Bring photo ID, Medi-Cal card or birth certificate for infant/child, 3 pay stubs, 2 rent receipts, 2 proofs of address
• Diapers offered once a month
• Must live in service area
• Bring photo ID, Medi-Cal card or birth certificate for infant/child, 3 pay stubs, 2 rent receipts, 2 proofs of address
• Must be: pregnant in 3rd trimester or child from birth to age 5
• Documents Needed: Doctor's note for pregnancy stating how many weeks or birth certificate for child
• 2nd distribution available by appointment only, must call to schedule
• Currently a 2 month wait list
• Photo ID and health insurance needed to be added to waitlist
•If it is only a one time need, help will be immediately provided
WIC offers appointments by phone, video, in-person, and online. Choose the appointment method that works best for you to connect with your WIC counselor.
Sign up for WIC today
If you are pregnant or have a child under age 5, please apply for WIC online. We will contact you to confirm your eligibility and complete your enrollment. In-person enrollments can be scheduled at a WIC office near you, and you will receive your food benefits the same day if you qualify. Enrollments can also be completed entirely by phone or video. You will receive your WIC benefits by mail within a few days if you qualify.
Connect with other parents through our group classes on Zoom
Two 30-minute group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!
Attend appointments at home or at a WIC office near you
Many WIC appointments can be completed by phone, in-person, or online. Throughout your pregnancy and your baby’s first year, you will have appointments with a WIC counselor every 1-3 months. After your baby turns 1, we will reassess their eligibility every year. If your family continues to qualify for WIC, you will have a minimum of four WIC appointments per year. Some appointments will be with a WIC counselor, and some will be classes.
Appointments with WIC counselors are by video, phone, or in-person. Class appointments are online or on Zoom. Let your WIC counselor know at your next contact if you have a preferred appointment method!
If you missed your appointment or need to reschedule, text 91997.
If you have a phone appointment, you will receive a text or call the day before your appointment with the information you will need. Please expect a call in the morning before 12 PM or afternoon before 5 PM on your appointment day.
In-person services are by appointment time only. Please arrive a few minutes before your appointment. If the door is locked, call the phone number on the door to let your WIC counselor know that you have arrived.
For online class appointments, go to wichealth.org on or near your appointment date to take one or more lessons. If it is your first time visiting wichealth.org, please sign up. If you are a returning user, log in to complete a lesson. We will text you when your benefits have been added to your card and your next appointment is scheduled.
Two group classes are available each weekday. Check out the group class schedule to find the class time that works best for you and join from home or on the go. Whether you have a class appointment or not, we would love to see you in class!
Check your WIC Benefits on the WIC App
Your WIC benefits may have already been added to your card this month.Check your WIC food balance on the WIC app.Remember to shop for ALL of your foods before your benefit end date!
If you do not see benefits on your WIC food balance, or if you need to make a change, text 91997.
Once per year, you will have a recertification appointment to renew your child’s WIC eligibility. If your appointment is in person at a WIC office, please bring your child(ren) with you and their most recent vaccination history. If you cannot bring your child, please bring their recent medical records with height, weight, and anemia test results.
WIC counselors are here to educate and empower you to build a healthy future for your family. We encourage you to ask questions and bring up any challenges you face. We will do our best to help or connect you with someone who can.
If you need to replace your WIC card, let your WIC counselor know. We are happy to replace it.
Please prepare these documents for your appointment
To reassess your eligibility, please provide the following items listed below. If your appointment is by phone, we will text you a link to upload photos of your documents.
Individuals may be income-eligible for WIC if they receive:
Medi-Cal
CalFresh
CalWORKs
Applicants not participating in one of the programs above must provide proof of income for all individuals in the household who share living expenses. Examples include:
Paystub or statement from the last 30 days
Disability pay
Unemployment benefits
Social Security benefits
Other
If you do not have an income or Medi-Cal, tell your WIC counselor at your appointment.
Please provide any height, weight, and anemia test results within the last 60 days. If you are unable to provide this information, request one from your healthcare provider at your next visit. The document can be an official form or aftercare summary visit and must include:
First and last name
Date of birth
Weight, height, and/or anemia test results
Date the results were taken
Healthcare provider's name and/or signature
If you do not have recent height, weight, or anemia test result documents from your child(ren)'s healthcare provider, tell your WIC counselor at your appointment.
Immunization Record
Please provide your child's immunization record (yellow card) or an electronic vaccine record. Your child's electronic vaccine record may be obtained here . The digital vaccine record will include your child's vaccination dates and future vaccine recommendations.
After we complete your enrollment, you will have 30 days to provide any missing proof of income or address. Tell your WIC counselor during your appointment if you cannot provide a document. WIC will generally accept a sworn statement as a last resort.
At PHFE WIC, we are committed to improving the health and well-being of parents and children in our community. This year, we celebrated the milestone anniversaries of 47 incredible staff members who have dedicated 20, 25, 30, 40, and 45 years of service to the WIC Program. We honor our staff, who are passionate and dedicated to the work we do each day. Among those staff is our executive director, Kiran Saluja, who celebrates 40 years of service and leadership at PHFE WIC.
Kiran Saluja, MPH celebrates 40 years of WIC service!
This year, Kiran Saluja celebrates 40 years of exceptional service, dedication, and leadership of the PHFE WIC Program, the largest local WIC agency in the nation.
Kiran is a Registered Dietitian and received a Master of Public Health (MPH) from the UCLA School of Public Health and a Master’s degree from the University of Delhi, India. Her academic credentials led her to begin a career in public health at WIC. In 1984, Kiran supervised clinics throughout Los Angeles, helped open our first office in Pico Rivera, and was promoted to Area Manager by the end of 1985. She became Deputy Director of our Nutrition Services and Projects department, then Associate Director in 2013. By 2014, Kiran became the 2nd Executive Director at PHFE WIC.
Throughout her career, Kiran has fiercely advocated WIC and breastfeeding, recognizing its importance in early infant development. She has been influential on numerous breastfeeding coalitions, task forces, and local, state, and federal committees. Kiran served on the National WIC Association Board for seven years and as Board Chair in 2012.
Kiran’s legacy is one of passion, advocacy, and an unwavering commitment to improving the lives of women, infants, and children. As we celebrate her 40 years of service, we recognize her impressive professional achievements and her deep, personal dedication to the families she serves. Thank you, Kiran, for your tireless work and the lasting impact you’ve made in the lives of so many.
Annie Rojas
Annie celebrates 45 years of working for PHFE WIC. In 1979, she started as a clerk, greeting and helping families as they entered our office. Within that same year, Annie and another staff moved into our phone department. Now known as our Information and Referral Department, Annie helped grow and currently supervises the department of 16 staff.
Reaching 45 years is a milestone that speaks volumes about the dedication she has to our families and the work we do. Thank you, Annie, for the passion and commitment you have when connecting with WIC families.
Thank you to each of our staff members for their commitment and impact on the communities we serve. Here at PHFE WIC, we are proud to have such dedicated individuals as part of our team.
At PHFE WIC, our Books for Kids and Little by Little School Readiness Program spread the joy of books by offering children’s book bundles at our in-office WIC appointments.
Since 2002, we’ve given over 2 million beautiful, high-quality children’s books to WIC families through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).
Little by Little is a school readiness program that was first launched at PHFE WIC in 2002 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.
The program provides parents:
Informational materials for each developmental milestone
Books to engage with their child
Continued support to be their child’s first teacher
Join us in celebrating literacy and nurturing our little ones for their educational journey! Learn more about Little by Little and the information families receive for each milestone.
If you are looking to cool off, cooling centers are available in Los Angeles County, Orange County and San Bernardino County where you can escape the heat.
On August 8, 2024, PHFE WIC’s Warehouse Operations Manager, Maria Valenzuela-Avena, was honored with the2024 Outstanding Achievement Award by Heluna Health’s Board of Directors. Since 2021, the Heluna Health Board of Directors has recognized individuals and teams for their extraordinary and impactful work and contributions.
Maria is recognized for her exceptional leadership in our move to a new office last summer. The project involved coordinating with several vendors, collaborating with property management and staff, and overseeing the movement of several parts into the new building. Her organizational skills and resourcefulness resulted in a seamless move to the new office. While managing the project, Maria ensured that all responsibilities of her department were still completed. Maria manages a team of 17 warehouse staff who provide daily support to all WIC centers.
We are deeply appreciative of Maria’s leadership and outstanding contributions here at PHFE WIC. Congratulations, Maria!
PHFE WIC held its third annual Breastfeeding Month Celebration and resource fair on August 15, 2024, at the Whittier Narrows Recreation Area in El Monte Valley, California. Over one thousand families with young children enjoyed a family day at the park while connecting with local community resources like breastfeeding support, dental health, early education, child care, behavioral health, books, diapers, and more. In addition to Breastfeeding Month, the event celebrated two more milestones: the WIC Program’s 50th anniversary and the 20th anniversary of the Breastfeeding Peer Counselor Program.
Special guests Congresswoman Linda Sanchez; Dr. Blayne Cutler, President and CEO of Heluna Health; and Kiran Saluja, Executive Director of PHFE WIC spoke in honor of breastfeeding families and the work WIC does to make breastfeeding support accessible.
“No matter what stage of your breastfeeding journey that you’re on, WIC is here to support you every single step of the way.”
Congresswoman Linda Sanchez
“When it comes to breastfeeding and helping all of you, there is no one better than these folks. They are committed, they are passionate, they are dedicated, and they will call you anytime. You call them, they will respond to you. And you are living testament of so many moms who have been able to breastfeed.”
Kiran Saluja
Executive Director, PHFE WIC
This event demonstrates WIC’s commitment to being a part of growing families’ support system. WIC builds trust with its program participants and is deeply connected with other local resources and community based organizations. Because of this, WIC is able to connect families to needed resources they may not know about.
PHFE WIC’s Community Resource Fair connected 1,400 individuals to
25 community partners
7,600 books
27,950 diapers
177 bags of breastfeeding supplies
76 portable electric breast pumps
94 hemoglobin screenings
Latch On: Celebrating Public Breastfeeding
In honor of National Breastfeeding Month, August 2024, PHFE WIC hosted its inaugural “Latch On” event to create a fun and memorable experience to celebrate and normalize breastfeeding in our community. Over 100 proud parents came together to latch publicly, socialize, and support each other.
To our dedicated WIC staff and community partners, thank you for participating, supporting, and promoting this event. Your collective efforts make a difference in the lives of families in our community.
The 2024 WIC Farmers Market Nutrition Program wrapped up on July 3, 2024 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to 19,000 families, totaling $570,000 worth of fruits and vegetables, this summer!
WIC Families: Shop with your WIC checks before November 30!
WIC farmers market checks will expire on November 30! Checks can be used to purchase fresh fruit, fresh vegetables, and cut edible herbs. They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
Hollywood Park Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Torrance Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.
The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2025! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
WIC recognizes the vital role fathers, grandfathers, stepfathers, and other guardians play in caring for kids. Our program provides healthy foods, nutrition education, access to excellent online tools and family resources, and more. Get support tailored to your family’s needs at no cost. WIC counselors (including male counselors!) can answer your questions and guide you on how to meet your growing child’s nutrition needs.
WIC has never been easier! Appointments are offered by phone, video, in-person, and online. Choose the appointment method that works best for you to easily connect with your WIC counselor and get the support you need.
Fathers and other caregivers of children under five are encouraged to apply, bring their children to appointments, and attend nutrition and health education classes.
The Hundley Fatherhood Program at Eisner Health is a free, confidential 12-week program for dads, stepdads, relatives, and foster parents. Join other dads to learn how to talk to your kids, do fun activities, and find community resources.
If you are interested in meeting with other dads via Zoom, sign up by clicking the button below. The next session will start on Thursday, September 5, 2024, from 6:30 – 8:00 pm.
Every year, from April 11th to the 17th, we celebrate Black Maternal Health Week (BMHW). During this week, we come together to address the challenging issues that Black women face during pregnancy, childbirth, and postpartum.
There are still significant racial disparities in maternal health outcomes, particularly affecting Black women. Regardless of income or education, Black mothers face significantly higher risks during childbirth. These challenges stem from deep-rooted issues, such as racism and bias within the healthcare system.
At PHFE WIC, we support Black Maternal Health by working alongside our sister program, CinnaMoms, which supports and creates a safe space and community for Black families to thrive. CinnaMoms hosts virtual and in-person support groups and special events every month.
As we celebrate Black Maternal Health Week, remember that the fight for equity is far from over. It requires continuous commitment and action from policymakers, healthcare providers, advocates, and communities.
Your newborn will feed at least 8-12 times a day based on their tummy size. Follow your baby’s hunger cues to know when baby is hungry. Frequent feedings early on are exactly what your baby and your milk supply needs.
Day 1: Your baby’s stomach holds 5-7 ml (1 teaspoon) at a time. This is the size of a cherry. You will produce about 30 ml (1 oz) of early milk/colostrum in the first 24 hours.
Day 3: Your baby’s stomach holds about 22-27 ml at a time. This is about the size of a ping pong ball or a walnut.
One Week: Your baby’s stomach can hold 45-60 ml (1 ½-2 oz) at a feeding and is the size of an apricot.
One month: Your baby will now be taking between 80-150 ml (3-5 oz) per feeding. The baby’s stomach is now about the size of a large chicken egg.
At one month most parents will be producing nearly as much milk as their baby will ever need. Because the rate of growth slows as babies get older they continue to need about the same amount of breastmilk per day from one month to six months of age.
The Women, Infants, and Children (WIC) Program celebrates its 50th anniversary in 2024! WIC is a supplemental nutrition program that provides health and nutrition education, nutritious foods, and quality breastfeeding support. With resilience and compassion, WIC continues to play a crucial role in addressing the nutritional needs of the communities we serve.
WIC Throughout the Years
In 1974, the first WIC clinic opened in Pineville, Kentucky, following a two-year pilot program by Dr. David Paige. The program’s success grew, and within one year, 45 states established a WIC program. Today, the program serves 6.7 million participants across 89 U.S. States, Tribes, and Territories.
Our agency, PHFE WIC, is the largest in the nation and currently serves over 180,000 parents and children annually. Families can connect to their WIC counselors and their appointments by phone, video, in person, and online. We are committed to offering our community the best customer service, empathy, and support. Families in Los Angeles, Orange, and San Bernardino counties can apply for WIC online or text ‘APPLY’ to 91997 to get started.
In January 2024, the National WIC Association (NWA) celebrated the 50th anniversary of the first WIC clinic opening in Pineville, Kentucky. The event was held at Bell Theater and attended by several local and state leaders to celebrate the program’s milestone.
The event honored Dr. David Paige, the founder of WIC, and Betty Hopkins, a nurse and first WIC employee. Both worked together to help shape the WIC program in Pineville and paved the way for additional states to follow.
Thank You for Connecting Families to WIC
The future of the WIC program continues to grow with increased funding and accessibility. With our staff and community partners who share our commitment to improving the health and well-being of parents and children in our communities, WIC is as successful as it is today.
Celebrate the 50th anniversary of WIC by sharing the resources below.
Reckitt/Mead Johnson Nutrition, a producer of nutrition products, has voluntarily recalled six batches of Nutramigen Powder Formula due to possible contamination of bacteria. The select batches of Nutramigen Powder 12.6 and 19.8oz cans were manufactured in June 2023 and were distributed through retail stores nationwide.
WIC families, who have purchased Nutramigen Powder 12.6oz or 19.8oz containers should check the bottom of the can to identify whether the batch number is affected. The products have a UPC of 300871239418 or 300871239456 and “Use By Date” of “1 Jan 2025”. The following batch codes are:
ZL3FHG (12.6 oz cans);
ZL3FMH (12.6 oz cans);
ZL3FPE (12.6 oz cans);
ZL3FQD (12.6 oz cans);
ZL3FRW (19.8 oz cans); and
ZL3FXJ (12.6 oz cans).
Product Images
Families are asked to dispose formula affected by the recall. If you have any questions, please contact your pediatrician. For a refund, contact Reckitt/Mead Johnson Nutrition at 866-534-9986 or email consumer.relations@rb.com
Full details regarding the FDA recall can be found here.
Please note that no illnesses have been reported, and no other Nutramigen Powder Formula batches or other Reckitt/MJN products are affected.
For further questions or concerns, please text us at 91997 to speak with a WIC counselor.
When shoppers buy certain beverages, they pay a California Redemption Value or CRV fee. Shoppers can get CRV refunds by returning clean, empty containers to recycling centers.
A new California law has made changes to the container types that can be charged the CRV fee. Now, all containers of 100% fruit juice and vegetable juice are included.
You must pay the CRV juice bottle fee to the WIC authorized store at the time you buy any 64 oz bottle of juice. The ten cents ($0.10) fee will be added to each 64 oz bottle of juice you buy.
You may not always see the 10 cents ($0.10) fee on the bottled juice labels. Bottles filled and labeled before July 1, 2024, are not required to have the $0.10 fee printed on the label.
However, all bottled juice will have a $0.10 fee starting January 1, 2024, even without labeling.
WIC families who borrowed an electric breast pump and no longer need it can return it at their nearest WIC office or at a WIC store listed below. If you are still using the breast pump, please hold on to it.
Need a breast pump? Families currently enrolled in WIC may be eligible for a free manual or electric breast pump to help reach their feeding goals. Learn how you can get a breast pump from WIC here.
Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.
WIC Office Drop-Off Hours
Electric breast pumps can be dropped off at your local WIC office during the days and times listed below.
If you are on strike, have been furloughed, or your income has been affected by a strike or a furlough, WIC is here to help you make ends meet. WIC assists families by providing healthy foods each month for each person who qualifies for the program. You may qualify for WIC benefits if you:
Are pregnant
Are breastfeeding a baby under the age of one
Care for a child under the age of five
Had a baby within the last six months
Recently experienced a pregnancy loss/termination
And, you have low income.
WIC applications can be completed in person or by phone. Complete the sign up form and a WIC Counselor will contact you within 72 hours to help you start your application. When you are enrolled, you can immediately buy WIC-approved foods included in your food package using your WIC Card, which be sent by mail or picked up at your local WIC office.
Learn more about WIC eligibility and income guidelines and apply for WIC here if you live in Los Angeles, Orange, or San Bernardino Counties. If you live elsewhere, please visit myfamily.ca.wic.gov to find your local WIC office.
Providing breast milk is one of the best things you can do for your baby’s health and development. Pumping your milk is one way to provide breast milk to your baby. However, germs can grow quickly in breast milk or breast milk residue that remains on pump parts. Following these steps can keep your breast pump clean and help protect your baby from these germs. If your baby was born prematurely or has other health concerns, your baby’s healthcare providers may have more recommendations for pumping breast milk safely.
Wash hands.Wash your hands well with soap and water for 20 seconds.
Assemble. Assemble clean pump kit. Inspect whether the pump kit or tubing has become moldy or soiled during storage. If your tubing is moldy, discard and replace immediately.
Clean if using a shared pump. Clean pump dials, power switch, and countertop with disinfectant wipe.
Store milk safely. Cap milk collection bottle or seal milk collection bag, label with date and time, and immediately place in a refrigerator, freezer, or cooler bag with ice packs.
If milk collection container will be stored at a hospital or childcare facility, add name to the label
Clean pumping area. Especially if using a shared pump, clean the dials, power switch, and countertop with disinfectant wipes.
Take apart and inspect pump kit. Take apart breast pump tubing and separate all parts that come in contact with breast/breast milk (for example, flanges, valves, membranes, connectors, and milk collection bottles).
Rinse pump kit. Rinse breast pump parts that come into contact with breast/breast milk under running water to remove remaining milk
Clean pump kit. As soon as possible after pumping, clean pump parts that come into contact with breast/breast milk in one of the following ways.
Clean by hand
Use a wash basin. Place pump parts in a clean wash basin used only for washing infant feeding equipment. Do not place pump parts directly in the sink, because germs in sinks or drains could contaminate the pump.
Add soap and water. Fill wash basin with hot water and add soap.
Scrub. Scrub items according to pump kit manufacturer’s guidance. If using a brush, use a clean one that is used only to clean infant feeding items.
Rinse. Rinse by holding items under running water, or by submerging in fresh water in a separate basin that is used only for cleaning infant feeding items.
Dry. Allow to air-dry thoroughly. Place pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Clean in a dishwasher (if recommended by pump kit manufacturer)
Wash. Place disassembled pump parts in dishwasher. Be sure to place small items into a closed-top basket or mesh laundry bag so they don’t end up in the dishwasher filter. If possible, run the dishwasher using hot water and a heated drying cycle (or sanitizing setting); this can help kill more germs.
Remove from dishwasher. Wash your hands with soap and water before removing and storing cleaned items. If items are not completely dry, place items on a clean, unused dish towel or paper towel to air-dry thoroughly before storing. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Clean wash basin and bottle brush. If you use a wash basin or bottle brush when cleaning your pump parts, rinse them well and allow them to air-dry after each use. Consider washing them every few days, either in a dishwasher with hot water and a heated drying cycle, if they are dishwasher-safe, or by hand with soap and warm water.
For extra germ removal, sanitize pump parts at least once daily. Sanitizing is especially important if your baby is less than 2 months old, was born prematurely, or has a weakened immune system due to illness or medical treatment (such as chemotherapy for cancer). Daily sanitizing of pump parts may not be necessary for older, healthy babies, if the parts are cleaned carefully after each use. Sanitize all items (even the bottle brush and wash basin!) by using one of the following options.
Note: If you use a dishwasher with hot water and a heating drying cycle (or sanitizing setting) to clean infant feeding items, a separate sanitizing step is not necessary.
Clean first. Pump parts, bottle brushes, and wash basins should be sanitized only after they have been cleaned.
Sanitize. Sanitize the pump kit, bottle brushes, and wash basins using one of the following options. Check manufacturer’s instructions about whether items may be steamed or boiled.
Steam:
Use a microwave or plug-in steam system according to the manufacturer’s directions.
Boil:
Place disassembled items that are safe to boil into a pot and cover with water.
Put the pot over heat and bring to a boil.
Boil for 5 minutes.
Remove items with clean tongs.
Allow to air-dry thoroughly. Place sanitized pump parts, wash basin, and bottle brush on a clean, unused dish towel or paper towel in an area protected from dirt and dust. Do not use a dish towel to rub or pat items dry because doing so may transfer germs to the items.
Allow the clean pump parts, bottle brushes, and wash basins to air-dry thoroughly before storing to help prevent germs and mold from growing. Once completely dry, the items should be stored in a clean, protected area to prevent contamination during storage.
Wash hands. Wash hands well with soap and water.
Reassemble. Put together the clean, dry pump parts.
Store safely. Place reassembled pump kit in a clean, protected area such as inside an unused, sealable food storage bag. Store wash basins and bottle brushes in a clean area.
When used correctly, breast pump tubing does not touch the pumped milk and does not need to be cleaned routinely.
Keep a spare set of tubing on hand in case the set you are using gets soiled or damaged.
If your tubing has water droplets in it at the end of a pumping session, disconnect the tubing from the flange/pump kit, but leave it attached to the pump. Run the pump for a few more minutes until the tubing is dry.
If your tubing has milk or mold in it, throw it away immediately because it is difficult to clean properly. Replace it with a new set of tubing, and check to see if the problem happened because
The valves or membranes need to be replaced.
The tubing was attached to the pump incorrectly.
If the outside of your tubing is soiled, wipe it with a damp cloth or disinfectant wipe.
The 2023 WIC Farmers Market Nutrition Program wrapped up on July 26, 2023 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to more than 23,000 families, totaling more than $690,000 worth of fruits and vegetables, this summer!
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
Cerritos Farmers Market
Crenshaw Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Norwalk Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Torrance Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Special thanks to our community partners at Hunger Action LA (HALA), Sustainable Economic Enterprises of Los Angeles (SEE-LA), Model Neighborhood Program (MNP), Eastmont Community Center, Harbor Area Farmers Markets (HAAFM), VenaVer, Community Development Center, the cities of Fullerton, Torrance, and Tustin, and all ceritified farmers markets and managers for supporting healthy eating for our communities.
The WIC Farmers Market Nutrition Program runs for a limited time each year, and the next season starts summer 2024! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
CinnaMoms, a motherhood, breastfeeding, and parenthood brand within the PHFE WIC program, welcomes you to CinnaMoms Crenshaw!
In June 2023, CinnaMoms launched a nontraditional WIC Center using the CinnaMoms model. The CinnaMoms mission is to create a cultural space that promotes empowerment and self-transformation for Black/African American women. We come together to share and advocate for breastfeeding/chestfeeding, parenting, and health for the entire life course.
CinnaMoms Crenshaw serves as the first of its kind; a physical location focused on re-introducing the WIC program to the community by providing a safe space designed by and for Black/African American WIC participants and the community around the Obama Blvd WIC center (Crenshaw Blvd and Obama Blvd).
We renovated 1400 square feet of the WIC center with funding from Heluna Health. The purpose of the space is to provide prenatal and postpartum mothers, birthing people, and their families an environment to rest and nest, access community resources and further connect with WIC and one another.
The values and mission for CinnaMoms Crenshaw are guided by three (3) pillars: Rest, Nest, Connect
Rest: We are guided by Tricia Hersey and her Rest is Resistance Manifesto. CinnaMoms Crenshaw is a space for prenatal wellness support, postpartum self-care, and rest!
Nest: We understand that nesting during pregnancy is an instinct that finds moms-to-be preparing their homes (aka their “nests”) for their baby’s impending arrival. At CinnaMoms Crenshaw we will offer prenatal support in preparation for delivery and the postpartum journey: prenatal yoga, OB appointment support, access to doulas, healthy foods, first foods, and lactation support.
Connect: The foundation of CinnaMoms is connection. At CinnaMoms Crenshaw we will have in person:
Prenatal and postpartum support groups and classes
Wellness classes (yoga, cooking demos)
Culturally relevant lactation support
Access to WIC Registered Dietitians, Lactation Consultants, Peer Counselors, CinnaMoms Team, and outside community resources
Ribbon cutting to CinnaMoms Crenshaw
CinnaMoms Crenshaw Soft Opening on June 15, 2023 showcased the space via guided tours and guests shared in the excitement of its opportunities.
Guided tour by Danille Sharen Anthony’s Family viewing her tributeNicole – WIC CinnaMoms ParticipantKadasia – WIC CinnaMoms ParticipantUlani – WIC CinnaMoms Participant
In observance of Juneteenth Day (aka Freedom Day), WIC will be closed on Monday, June 19, 2023. We will resume WIC services on Tuesday, June 20 from 9:00 a.m. to 5:00 p.m.
Congratulations to Wendy Fung, Breastfeeding Services Manager and Regional Breastfeeding Liaison (RBL) at PHFE WIC, who recently received the Perinatal Advisory Council: Leadership, Advocacy and Consultation’s (PAC/LAC) Mitchell Goldstein Dedication to Community Award! Each year, this award is given to a perinatal health community leader who demonstrates exceptional dedication and commitment to improving pregnancy outcomes.
Wendy has worked tirelessly to provide quality care by managing breastfeeding services at PHFE WIC and advocating for Baby Friendly hospitals. Her commitment to providing educational needs for parents and professionals helps improve the breastfeeding support families receive. With maternal and child health services and leadership team partnerships, she continually works on improving breastfeeding rates throughout the community.
Wendy is one of the founding members of the Asian Pacific Islander Breastfeeding Task Force of Los Angeles County formed in 2017. Her passion is to promote positivity with breastfeeding in Asian and Pacific Island communities within Los Angeles County by educating and supporting parents to help minimize breastfeeding obstacles while overcoming stigma and bias.
Congratulations to Wendy for her advocacy towards breastfeeding and thank you for all the support provided to our breastfeeding parents, hospitals, and professionals in our communities!
The U.S. Department of Agriculture (USDA) is proposing a rule to improve how families shop for their WIC foods. Currently, WIC families must shop for their food benefits at a WIC-authorized store, and payments must be made in person. The proposed rule aims to improve the WIC shopping experience by removing barriers to online shopping and modernizing food delivery.
What changes to shopping for WIC foods would we see?
WIC participants would be able to shop for their food benefits online.
Shopping for WIC foods would no longer be limited to in-person, and families can shop for their food benefits online.
Vendors would be allowed to return benefits to a participant's balance and families would have more time to use any returned benefits
WIC shoppers would be able to use a different form of payment to pay for additional groceries or online shopping fees.
Adding WIC benefits to a card remotely would be a permanent allowance.
WIC shoppers would be allowed to make multiple transactions for one delivery.
State agencies would be able to ship supplemental foods to a location designated by the WIC participant.
Application and agreement periods for vendors would be extended, allowing them to accept WIC for longer periods.
When can families start shopping for their WIC foods online?
Being able to shop for WIC foods online would not happen immediately. The commenting period for USDA’s proposed WIC online shopping rule is open until May 24, 2023. The USDA will review all comments before making a final ruling.
A message to WIC participants & community partners
Comment on USDA’s proposed WIC online ordering and transactions rule to show your support for these changes.
The commenting period is now open through May 24, 2023.
In observance of Cesar Chávez Day, PHFE WIC will be closed on Friday, March 31, 2023. We will resume WIC services onMonday, April 3, 2023, from 9:00 a.m. to 5:00 p.m.
This year’s theme for Women’s History Month is “Celebrating Women Who Tell Our Stories”. In honor of this theme, we are highlighting Sharen Anthony, a friend, colleague, advocate, and public health champion who recently passed away in February of this year.
Sharen Anthony worked with the Public Health Foundation Enterprises Women, Infants, and Children (PHFE WIC) Program for over 31 years. During her tenure at PHFE WIC, she was a WIC site supervisor, a WIC program senior manager, project coordinator, leader on the PHFE WIC Council on Racial Equity, and a WIC representative to many Los Angeles County health and nutrition programs.
She was not only a support for other organizations but a true cheerleader for everyone.
In the early 90s, Sharen conceptualized the extremely successful WIC Empowers Teens program aimed at combating the huge teen pregnancy problem. She selected, trained, and motivated 40 Teen Facilitators, all WIC staff and many of whom had been teen moms themselves.
Sharen, Gauri and Jennifer NWA Denise, Linda, Jayne, SharenSenior Staff
She was passionate about prevention and a key trainer who took the Beyond 9 CA State-funded Preconception Health Care training program on the road to nearly every WIC program in the state.
In 2006, Sharen spearheaded and later became coordinator of the Health is Wealth PHFE WIC Employee Wellness Program for more than 500 employees. She recruited a committee and continued to magnificently lead the employee wellness promotion activities throughout these past 17 years.
The PHFEWIC Health is Wealth Program served as a model for the California WIC Association’s (CWA’s) WIC Worksite Wellness Program. Sharen served in an advisory capacity for the California WIC Association (CWA) WIC Worksite Wellness Program and was instrumental in establishing PHFE WIC as one of the pioneering WIC Worksite Wellness Certified Programs.
Sharen had a heart for her community as she shared her expertise through her studies in receiving her Master’s degree in Marriage, Family, and Child Counseling (MFCC). She provided internal training and specialized assistance in challenging situations such as child abuse, domestic violence, and homelessness.
She also participated in many local initiatives such as:
LAC Department of Public Health Early Childhood Obesity Prevention Project,
LAC Healthy Weight for Women of Reproductive Age Learning Collaborative
LAC African American Infant and Maternal Mortality Prevention Initiative
LAC Perinatal and Early Childhood Home Visitation Consortium
Served as a co-chair of the Los Angeles Adolescent Health Collaborative Steering Committee
Sharen participated in numerous workgroups and roundtables focused on teens:
InterAgency Council on Child Abuse and Neglect’s (ICAN’s) Task Force on Pregnant and Parenting Adolescents
The Community Network Council
The Orange County Teen Collaborative Network
San Gabriel Valley African American Infant and Mortality Community Action Team CinnaMoms Summit 2019
Sharen had unique talents to engage, teach and train. She was a certified True Colors trainer and trained all staff including every newly hired PHFE WIC employee on True Colors encouraging strong team dynamics, honoring individual strengths, and building cohesiveness.
Her early interactions with new employees made for the perfect welcome during the onboarding stage. In addition and more recently, Sharen was pursuing a guaranteed basic income pilot to further support African-American and Black pregnant WIC mothers, actively worked on advancing health and racial equity, and boosted employee engagement activities.
Her compassion, kindness, fun-loving spirit, and commitment extended to every individual and part of the WIC Program from WIC families and participants, within PHFE WIC, across many, many California local agency WIC programs, and the California Department of Public Health WIC Division.
She will forever be missed and we here at PHFE WIC and CinnaMoms will continue the hard work and foundation she created.
If you or your family have been receiving Medi-Cal during the COVID-19 public health emergency, you have stayed enrolled in the program. Starting April 1, 2023, California will start renewing Medi-Cal accounts for eligibility.
Take action today to keep Medi-Cal.
STEP 1:Log into your Medi-Cal account to confirm or update your address, phone number, and email address. If your information is not up-to-date your Medi-Cal coverage may end.
STEP 3: Check your mailbox for a yellow envelope about your Medi-Cal eligibility. You will receive a letter in the mail about your renewal status. If you get a renewal form in the mail, submit your information right away by mail, phone, in-person, or online.
No, receiving Medi-Cal is not required to get WIC benefits. If you are pregnant or your child is younger than 5 and gets Medi-Cal, you automatically qualify for WIC benefits and it may expedite the enrollment process. However, if you or your child are not receiving Medi-Cal we will check your income to verify your eligibility for WIC.
Depression or anxiety after pregnancy and in the first year postpartum is very common. Changes to your body, less sleep, and worries about caring for your newborn can make you feel a mix of emotions which is normal. One in five women will experience symptoms after pregnancy, and it can happen to anyone.
*The PSI HelpLine does not handle emergencies. People in crisis should call their local emergency number or the National Suicide Prevention Hotline at (800) 273-TALK (8255).
Six things everyone should know about perinatal depression
It is, in fact, the number one complication of pregnancy. In the US, 15% to 20% of new moms, or about one million women each year experience perinatal mood and anxiety disorders, and some studies suggest that number may be even higher. YOU ARE NOT ALONE. Perinatal depression can affect any woman regardless of age, income, culture or education.
Baby blues, a normal adjustment period after birth, usually lasts from 2 to 3 weeks. If you have any of the listed symptoms, they have stayed the same or gotten worse, and you’re 5 to 6 weeks postpartum, then you are no longer experiencing baby blues, and may have a perinatal mood or anxiety disorder.
You are not a weak or bad person. You have a common, treatable illness. Research shows there are a variety of risk factors that may impact how you are feeling, including your medical history, how your body processes certain hormones, the level of stress you are experiencing, and how much help you have with your baby. What we do know is, this is not your fault.
Recent studies show that your baby’s well-being and development are directly tied to your physical and emotional health. You deserve to be healthy, and your baby needs a healthy mom in order to thrive. Don’t wait to reach out for HELP. It is available.
There comes a time in every woman’s life when she needs help. NOW is the time to reach out to a caring professional, who is knowledgeable about perinatal depression, and who can help you through this time of crisis. He or she can understand the pain you are experiencing and guide you on the road to recovery.
You may be able to get free tax help through the Volunteer Income Tax Assistance (VITA) program. VITA is available for low-income households, people with disabilities, and taxpayers who speak limited English.
See the basic eligibility requirements for each tax credit below. For federal taxes, no additional form is needed to claim these credits. When filing for state taxes, families will need to fill out the California Earned Income Tax Credit Form 3514.
The amount you get depends on your household status, income and family size. For federal taxes, no additional form is needed. When filing for state taxes, you must also fill out the California Earned Income Tax Credit Form 3514.
Californians who file their taxes with an Individual Taxpayer Identification Number (ITIN), including undocumented Californians, can qualify for the CalEITC and YCTC. Individuals with ITINs are not eligible for federal tax credits.
No. Claiming tax credits will not affect the income you claim to receive public benefits. Tax credits are not considered public benefits under the U.S. Citizenship and Immigration Services public charge rule.
By March 2023, millions of California families will experience a sudden decrease in CalFresh (the Supplemental Nutrition Assistance Program or SNAP) benefits – the CalFresh Cliff. The emergency funds were previously added by the federal government in 2020 to help families buy groceries during the pandemic, and those additional funds are ending.
On average, families could see a decrease of $82 in monthly benefits, and one-person households could see a loss as high as $258 each month. With the rising cost of food, families are not able to shop for as many groceries with the new amounts they will receive.
CalFresh Families Can Apply for WIC
CalFresh participants who are pregnant or have a child under five qualify for WIC and should participate in both programs. The WIC program does not affect immigration status, show up on credit reports or background checks, and will not hurt employment opportunities.
Signing up for WIC is easy! Appointments are available by phone or in-person at a WIC office. Apply online, call (888) 942-2229 or text APPLY to 91997 to get started.
Shopping for WIC foods is convenient. Families enrolled in WIC can shop for benefits the day they get the WIC card. Benefits are added onto an electronic card each month and viewable through the California WIC App.
WIC food benefits are reliable. Rising grocery prices do not affect WIC benefits. Even if grocery prices go up, you still get the same amount of healthy foods from WIC each month.
Find Food Assistance Programs
Use the resources below to find additional food assistance programs near you. Families enrolled in WIC can apply for other food assistance programs and should not include their participation in WIC as part of their income. For families who do not qualify for WIC, you may be eligible for a different program below. If your income or family size changes, call or text us to reapply!
211 Food Finder Find local groceries, food pantries, food benefit programs, farmers markets, child/youth nutrition, senior food needs, and meals.
CalFresh/SNAP CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.
Food Oasis Los Angeles Find food pantries and meal programs in Los Angeles. Search by address or zip code to find free food nearest you.
Los Angeles Regional Food Bank Finder Los Angeles Regional Food Bank distributes food and other essentials to children, seniors, families, and individuals in need. Find your local food pantry.
USDA Summer Meals for Kids Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months.
211 Orange County Find local food banks, meal delivery programs, and food assistance programs in Orange County.
CalFresh/SNAP CalFresh, known as the Supplemental Nutrition Assistance Program (SNAP), provides monthly food benefits to low-income individuals and families.
Orange County Free Food Map A list of local soup kitchens, food pantries, free meals, and more. Search by City or Zip Code to find free food nearest you.
Project Food Box Medi-Cal members in Orange County with a qualifying health condition may be eligible for a free grocery box delivery.
USDA Summer Meals for Kids Children up to age 18 who receive free or reduced-price meals school meals can get the nutrition they need when schools are closed. Find nearby meal sites during the summer months.
988 provides 24/7 free and confidential support connection if you or someone you know is:
having thoughts of suicide.
experiencing a mental health or substance use crisis.
or any other kind of emotional distress including but not limited to,
substance abuse
economic worries
relationships
sexual identity
getting over abuse
loneliness
Just call or text 988 or chat www.988lifeline.org, and a trained counselor will listen, support, and share resources if needed. Options for the deaf and hard of hearing are available too!
Reckitt, a producer of nutrition products, has voluntarily recalled two small batches of Enfamil ProSobee Infant Formula due to possible contamination of bacteria. The two batches of ProSobee 12.9 oz. Simply Plant-Based infant formula were manufactured between August 2022 and September 2022 and were distributed through retail stores nationwide.
WIC families, who have purchased Enfamil ProSobee powder 12.9 oz containers should check the bottom of the can to identify whether the batch number is affected. The following are the batch codes:
Global Batch Code: ZL2HZF UPC: 300871214415 Lot Number: 0670975 Expiration: 3/1/2024
Global Batch Code: ZL2HZZ UPC: 300871214415 Lot Number: 0670979 Expiration: 3/1/2024
Product Images
Families are asked to dispose formula or return it to the place of purchase for a refund or exchange. WIC families can also contact Reckitt/MJN at 1-800-479-0551 or by email at consumer.relations@rb.com
Please note that no illnesses have been reported, and no other ProSobee Simply Plant-Based Infant Formula batches or other Reckitt/MJN products are affected.
For further questions or concerns, please text us at 91997 to speak with a WIC counselor.
Egg prices are rising, but using your WIC benefits can make grocery shopping easier! There is an egg shortage due to the avian flu and higher costs to produce them. Even though prices are increasing, your WIC benefits stay the same each month. Every WIC participant over the age of one receives one dozen eggs, and fully breastfeeding parents receive two dozen eggs every month.
Check your WIC food balance regularly, and remember to shop for your foods before the benefits end date!
Where can I shop for eggs with my WIC benefits?
Stores that accept WIC will have a WIC logo on the front window. Use the WIC Grocers section in the California WIC App to see which stores near you accept WIC. If eggs are hard to find at large grocery stores, try shopping at smaller WIC-only stores.
Congratulations to Kiran Saluja, MPH, RDN, the Executive Director at PHFE WIC who recently received the Center for Health Equity, Education, and Research (CHEER) 2022 Lifetime Achievement Award! CHEER recognizes and honors her lifelong dedication and achievements in breastfeeding advocacy.
Throughout her career, Kiran has been committed to the health and nutrition of parents, infants, and children. Her passion and advocacy for breastfeeding stemmed from her own personal inability to breastfeed her first daughter when she was misinformed by hospital professionals. Through WIC, she now helps educate, support, and advocate for women who want to breastfeed and have faced similar situations.
She has served on several committees, including the Board of the National WIC Association (NWA) and even served as Board Chair in 2012. Kiran represented the NWA in 2010 before the U.S. House of Representatives Education and Labor Committee which resulted in the Healthy Hunger Free Kids Act. She has also supported the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine, now known as the National Academy of Science, Engineering, and Medicine, in 2011.
Her most memorable achievements are speaking before Congress, co-founding Breastfeed LA, breastfeeding her own children, and supporting her own daughters with exclusive breastfeeding. Kiran enjoys spending her time with her husband of 42 years, three daughters, and two sets of twin grandchildren. She also enjoys time with friends, walking, cooking, and listening to audiobooks.
Congratulations to Kiran for all the advocacy towards breastfeeding and sharing her vision!
“Breastfeeding should be the default for all moms and especially WIC moms. The education and support necessary to make this happen must be prioritized while at the same time the facts about the mediocrity of formula should be well understood. I am proud of the strides made by the WIC program and know that we have a LOT MORE work ahead of us.” – Kiran Saluja
Join CHEER for a virtual celebration in March 2023! The official date will be announced soon.
If you’re experiencing a power outage, some refrigerated or frozen foods may still be safe to eat. Keep your food safe to prevent foodborne illness. The health risk is higher for pregnant people and young children.
How do I keep food safe during a power outage?
Keep appliance thermometers in your refrigerator and freezer and keep the doors closed.
Most refrigerated foods will stay cold for about four hours.
A full freezer will keep most food frozen for two days, and a half-full freezer will keep them frozen for one day.
How should I store breastmilk or formula?
Pumped breastmilk can be refrigerated for up to four days or stored at room temperature for four hours.
Infant formula can be refrigerated for up to 24 hours and should be used within two hours of taking it out of the refrigerator.
When is my food safe to eat?
Use appliance thermometers in your refrigerator and freezer to know that your food is safe to eat. Your food is safe if:
Your refrigerator temperature is at or below forty degrees Fahrenheit
Your freezer temperature is at or below zero degrees Fahrenheit
When should I throw out my food?
Never taste food to decide if it is safe to eat. When in doubt, throw it out! Throw food out when:
The temperature inside your refrigerator is above forty degrees Fahrenheit for four hours or more.
Perishable food such as meat, poultry, seafood, eggs, or leftovers has been inside the refrigerator for four hours without power.
WIC families receive a cash value (CVB) for fruits and vegetables as part of their WIC food package each month. Since June 2021, the U.S. Department of Agriculture (USDA) has approved an increase to the amount families receive for pregnant and postpartum parents and children over the age of one – the “WIC Bump.”
Average number of different fruit and vegetable types redeemed by CVB amount
A recent study by PHFE WIC’s Research Team showed that the CVB increase resulted in a larger variety and amount of fruits and vegetables redeemed. The current increased fruits and vegetables benefit is approved through September 2023.
Families can shop for fresh, dried, canned, and frozen fruits and vegetables in any brand, type, or combination, including organic with their WIC benefits.
Read the full data brief on the study completed by PHFE WIC’s Research Teamhere.
California Department of Public Health sent a text message to WIC families saying, “CA WIC: due to the bad weather we are having, your WIC benefits may be affected in some areas. Call your WIC office or 1-800-852-5779 for questions.”
Benefits may already be available on your WIC card. Check the food balance screen of the CA WIC app, for questions text 91997.
Appointments are available by phone. Contact your local office or text us at 91997 to schedule an appointment.
WIC is here for parents through every step of their infant feeding journey to educate, empower, and encourage parents to reach their feeding goals.
What is Chestfeeding?
Chestfeeding is when a child is fed human milk from a parent’s chest. It is a term used by many transgender and nonbinary parents who may not identify with the words breastfeeding or nursing. People who identify as female may also prefer the term chestfeeding.
What is the difference between Chestfeeding and Breastfeeding?
Physically, chestfeeding and breastfeeding are exactly the same. Lactating parents can choose the term they are most comfortable with.
How does WIC support people who chestfeed?
Chestfeeding parents qualify for WIC for up to one year after giving birth.
WIC educates, empowers, and encourages parents to reach their feeding goals.
Parents are asked how they identify their gender during enrollment.
Support groups are available for parents to connect with each other and share their experiences.
Certified Lactation Educators and Lactation Consultants are available to answer feeding questions.
Electric and manual pumps are provided to those who qualify and need help to reach their feeding goals.
WIC is committed to being part of parents’ support systems by providing free phone, video, and in-person services. Contact your local WIC office or text us at 91997.
The 2022 WIC Farmers Market Nutrition Program wrapped up on August 13 after another successful year! Congress began the program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers markets and supporting the local community.
PHFE WIC distributed farmers market checks to more than 19,000 families, totaling more than $590,000 worth of fruits and vegetables, this summer!
Thank you to all of our community partners for spreading the word, and to farmers market managers, staff, and vendors for their support to help make this a successful season.
Adams & Vermont Farmers Market
Cerritos Farmers Market
Crenshaw Farmers Market
East Hollywood Farmers Market
East Los Angeles Farmers Market
Echo Park Farmers Market
Fullerton Farmers Market
La Cienega Farmers Market
Monterey Park Farmers Market
Pomona Valley Farmers Market
Rosemead Farmers Market
Tustin Farmers Market
West Covina Farmers Market
Wilmington Farmers Market
The WIC Farmers Market Nutrition Program runs for a limited time each year, and next season starts summer 2023! To make sure you don’t miss out on your free produce, sign up for WIC text messages (send a text with your name and date of birth to 91997) and follow us on Facebook, Instagram, and Twitter.
Fullerton CFMWilmington CFMTustin CFMPomona Valley CFMCerritos CFM
More people than ever before qualify for significant new tax benefits this year through the American Rescue Plan. You may qualify for an income boost of up to $6,600 if you are raising children in your home. This money is not a loan. People ages 19-24 and 65 and older who work are newly eligible for the Earned Income Tax Credit even if they don’t have kids or don’t usually file taxes. The Child Tax Credit payments do not impact CalWORKs, Medi-Cal, or WIC benefits.
A child born or added to your family, such as adoption, in 2021 could qualify for the full amount of the 2021 Child Tax Credit. Visit ChildTaxCredit.gov
There’s still time! File your taxes to claim your credit, even if you do not normally file taxes. If you received Advance Child Tax Credit payments in 2021, you need to file taxes this year to receive the second half of your money. If you have not received any Child Tax Credit payments, you can file simplified taxes now to get the whole credit. Don’t miss out! Visit GetYourRefund.org to find out more about how to get this tax credit.
Need help? Call the National Tax Help Hotline at 1-877-907-0937 Monday-Friday, 6 am to 2 pm PST.
During the COVID-19 pandemic, the USDA approved an increase to the Cash Value Benefit (CVB) for purchase of fruits and vegetables for WIC participants. A recent study by the PHFE WIC Research Team finds that participants were highly satisfied and reported increased purchase and consumption of fruits and vegetables.
With the CVB increase, participants reported improved quality and variety of fruits and vegetables purchased.
I thought (the CVB increase) was amazing, because we eat more FV since there’s been an increase. (Before the increase) we were eating more processed food and I do not think that my daughter was getting adequate nutrition from eating those types of foods and she’s a picky eater too. So now that I am cooking vegetables with every dinner and we’re snacking on FV throughout the day.
-WIC Participant
It (CVB increase) was super good because we managed to buy more variety of FV and are able to make a salad or make other FV for the children.
-WIC Participant
This increase is temporary and currently set to end September 30, 2022. These findings support maintaining the increased CVB in the WIC food package permanently.
Read the full study published in the International Journal of Environmental Research and Public Health here.
A new study by the PHFE WIC Research Team suggests that lactose-reduced infant formulas could have a correlation with a higher risk for childhood obesity. Infants who were given lactose-reduced formulas had a 10% higher risk for obesity at age 2 than infants who drank lactose-based formulas.
Lactose-reduced formulas remove the lactose carbohydrate from cows’ milk and replace it with corn syrup solids. These formulas quickly raise blood sugar and may cause rapid weight gain.
Are Babies Lactose Intolerant?
Marketers encourage parents with babies who cry more frequently than others to buy lactose-reduced formula by using words like “sensitive” or “gentle”. Most full-term babies are born with lactase enzymes that help them digest the lactose found in breast milk and formula. Only a small percentage of babies are lactose intolerant, usually preterm infants who did not develop the enzyme. Lactose intolerance usually develops from ages 3 to 5.
Should I stop giving my baby lactose-reduced formula?
Not at all! If you’re currently giving your baby lactose-free or lactose-reduced formula and baby is doing well, continue to offer what works best for your baby. If you’re noticing that your baby is fussy and want to change formulas, speak to your medical provider before making the switch. There are several reasons why baby may be fussy such as overstimulation, growing pains, or being tired. Learning how to understand your baby’s behavior will help you identify what your baby might need.
Read the full study published in The American Journal of Clinical Nutritionhere.
Longer WIC Participation is Associated with Higher Quality Diet at 5 years of Age
A recent study by PHFE WIC’s research team and colleagues at UC Oakland found that longer WIC participation is associated with lower household food insecurity and higher diet quality.
This study compared children who participated in the WIC program for 1 to 4 years. They assessed diet quality, household food insecurity, and obesity at the end of WIC eligibility at 60 months.
The results showed that children who participated in the WIC program for the entire five years had a 31% lower chance of food insecurity than those who participated for shorter periods. In addition, children who participated for the full five years were also associated with higher overall diet quality.
These findings suggest that the WIC program promotes healthier lifelong habits and provides food stability to low-income families.
The United Nations Education, Scientific, and Cultural Organization (UNESCO) established this day back in 1966. This year’s theme is Transforming Literacy Learning Spaces.
Since July 2021, PHFE WIC has provided over 42,000 total books to 21,600 kids through the Little by Little program (funded by First 5 LA and Books for Kids – California State Grant).
Little by Little is a school readiness program that was first launched at PHFE WIC in 2003 for children enrolled in WIC. These services are currently offered to families in Los Angeles, San Bernardino, and Orange County at our Washington, Indian Hill, Placentia, Chino, and Santa Ana East WIC Offices.
The programs provide parents:
Informational materials for each developmental milestone
Books to engage with their child
Continued support to be their child’s first teacher
Learn more about Little by Little and the information families receive for each milestone.
A new study conducted by Heluna Health’s PHFE WIC research and evaluation team and colleagues at UC Davis and UC Agriculture and Natural Resources Nutrition Policy Institute suggests that a hybrid service model, which includes remote and in-person services, makes it easier for families to participate in the WIC program.
In March 2020, the United States Department of Agriculture (USDA) granted federal waivers to states through the US Families First Coronavirus Response Act, providing WIC agencies with various remote service options. Service changes extended certification periods for children, allowed for remote certification, recertification, and food benefit issuance, and approved alternative WIC food package items. Additionally, WIC staff were able to provide virtual nutrition education and breastfeeding support.
Many participants expressed their satisfaction with remote services and said that remote enrollment was easier than in-person enrollment.
I actually found it (WIC appointments) much…easier (than in the past) because I didn’t have to go into the office…especially if you can’t find a babysitter. So I found it more convenient for me, because I have such a busy schedule because of school. It works perfectly for me.
–WIC Participant
Several WIC agency directors agreed that all waivers and changes should continue after the pandemic.
Research findings show that a hybrid service model will draw and retain more families, and allowing for on-site and remote services proves as an efficient alternative for WIC participants and employees.
This August in honor of Breastfeeding Month, ten PHFE WIC staff members were honored for their dedication to providing outstanding breastfeeding education and support to WIC parents. During a virtual ceremony, each award recipient shared their thoughts on the importance of breastfeeding and the ways they personally helped parents overcome challenges and achieve their breastfeeding goals. Learn how these Breastfeeding Award recipients provide a nurturing environment for mothers.
Lactation Consultant Awardee
Jessica V. Estrada, IBCLC
Jessica believes in the importance of support and empathy when aiding mothers during their breastfeeding journeys.
Peer Counselor Awardee
Crystal Rodriguez
Crystal steps up for breastfeeding by engaging with mothers on a personal level and being available to support them whenever needed.
WIC Center Supervisor Awardees
Alaina Coffey, MS, RDN
Alaina and her team aim to address the reasons why mothers quit breastfeeding. Resources such as support circles, peer counseling, lactation consultants, and CinnaMoms support circles are used to help mothers make an informed choice on infant feeding.
Connie Yin, RD, IBCLC
Connie believes all families should have an equal opportunity to learn about and make an informed decision on breastfeeding. She and other staff members offer mothers hands-on support to help them succeed.
Cristian Mercado, RDN
Cristian emphasizes the importance of breastfeeding and early education during the first and second trimesters and shares resources offered by WIC.
Kimberly Martinez, MS, RDN
Kimberly and her team provide breastfeeding support to prenatal women by focusing on early guidance. Staff members support parents by listening to their concerns and creating a success plan that will guide them along their journeys.
WIC Center Staff Awardees
Ivette Perez, CLE
As a WIC employee of nearly 32 years, Ivette steps up for breastfeeding by using her own experiences to assist families. She breastfed her own child for three years and currently provides breastfeeding support for her daughter, who has a 1-year-old son.
Angelina Lopez
Angelina has been with WIC for 13 years. She helps mothers reach their breastfeeding goals by creating a safe space and being available to discuss their experiences and concerns.
Isabel Gutierrez
Isabel has worked as a health counselor at WIC for 38 years and has aided breastfeeding mothers for 20 years. She puts herself in their shoes when mothers share their challenges, provides an environment free of judgment, and helps them come up with breastfeeding solutions specific to their circumstances.
Natalie Truong-Nino, BS, CLE
Natalie draws from her own experiences when providing support to mothers, as she has gone through many challenges during her breastfeeding journey. She attributes her own breastfeeding success to WIC, her colleagues, and her family.
PHFE WIC Agency Winner
Ivette Perez, CLE
Congratulations to this year’s award nominees and winners! The compassion and dedication you show make you an invaluable part of the PHFE WIC team and our community!
Congratulations to Blanca Vargas, Senior Manager of Operations at PHFE WIC, who recently received the Heluna Health Board of Directors’ Outstanding Achievement Award! This award recognizes individuals, teams, and programs that contribute to a unique, extraordinary, and innovative advancement of Heluna Health’s mission to enhance the health, wellness, and resilience of every community served.
“Outstanding leadership of the PHFE WIC Outreach Department in uniquely challenging times: by pivoting to virtual outreach and her team’s drive to enroll more than 11,000 eligible families in the last year, her tenacity and humanity in reaching out to Afghan refugees and for her legislative outreach efforts.”
– Heluna Health Board of Directors
Over the past six months, Blanca and the PHFE WIC Outreach team worked diligently to enroll Afghan refugee families into the WIC program. These refugees faced many issues, including having no permanent address, lack of transportation, and language barriers. Families were placed at extended stay hotels until permanent accommodations became available. The PHFE WIC Outreach team was able to overcome language barriers with the assistance of caseworkers from refugee organizations who were fluent in Pashto and Dari. Suzanne Kalmbach, Client Services Area Manager, hand-delivered WIC cards directly to families. Outreach staff traveled to where families were staying, and with the support of a translator, signed up 65 refugee families for WIC benefits. Many families traveled as long as three hours to shop for groceries and faced an unfamiliar environment. David Barajas, Outreach Specialist at PHFE WIC, facilitated a live shopping experience to assist them in navigating the grocery store and using their benefits to purchase food.
Special thanks to the PHFE WIC Outreach staff, David Barajas, Emily Mac, Sara Jimenez, Nancy Ballardo, Rosalba Marroquin, Bridgette Kinard, Daisy Moreno, and Grace Huang, for their compassion and perseverance in connecting families to vital resources.
After 3 long years, the CinnaMoms annual summit returned!
On June 16th, CinnaMoms hosted our first ever virtual summit. It was filled with inspiring speakers, informative breakout rooms, and incredible moments. We kicked off the summit with a special welcome from our executive director Kiran Saluja, MPH, RDN and danced our way into breakout sessions led by the CinnaMoms team.
Thank you to the amazing partners from Black Infants and Families Los Angeles, Davion Mauldin and LeHenry Solomon, as well as our very own Ruben Lopez, RDN we were even able to hold space for a fatherhood oriented breakout session. Then, following some fun and games, 10 “SuperCinnaMoms” received recognition from our team and Senator Sydney Kamlager for their dedication to the CinnaMoms community.
All of the excitement, camaraderie, and support left attendees feeling Strong and Empowered!
Here are some words that families shared about the summit.
Click here to see all that we did and learn how you can refer families to CinnaMoms.
While our staff attend a special event, all PHFE WIC centers will be CLOSED this afternoon beginning at 12noon. We will reopen and resume regularly scheduled WIC services on Monday, August 15, 2022.
For questions, please text us at 91997, and we will respond to you as soon as possible.
Show your support for WIC families by urging Congress to reauthorize and expand services through the Healthy Meals, Healthy Kids Act. This bill aims to improve and widen access to child nutrition programs, such as WIC and the National School Lunch Program, to millions of children across the United States. Read more about the act HERE.
How would this bill benefit WIC participants? Improvements to WIC programs include:
WIC eligibility for children up to six years old or on the day they begin kindergarten
WIC eligibility for postpartum womenextended to two years
Allows for one certification appointment for multiple children
Automatic certification of infants born to pregnant participants
Expansion of certification period to two years
Expansion of breastfeeding and peer counseling services
Funds technology for the Peer Counselor program and fruit and vegetable purchases through the Farmers’ Market Nutritional Program (FMNP)
…And much more!
Make your voice heard! Tell Congress to support the #HealthyMealsHealthyKidsAct.
You’re invited to the annual CinnaMoms summit happening virtually this year.
They will have breakout rooms that focus on prenatal, fathers, lactation and postpartum care. From amazing facilitators, raffles, instructor-led dancing and endless amount of knowledge. ⠀
Some WIC families are reporting problems shopping with their WIC cards. These problems are related to card errors at a store checkout and zero food balances in the CA WIC App.
If your WIC card is working, continue to shop for your WIC foods as you normally would.
If you have recently experienced difficulties shopping for your WIC benefits, we are sorry for the inconvenience.
What Should I Do If I See a ‘Card Error’ Message?
Call Shopper Support, Monday to Friday, 8 AM to 5 PM, at 1-800-852-5770 to make a report as soon as possible. You will need the following information to make a report:
Your WIC card number
The store location
Approximate day and time of store visit
Details of what happened
Why Is My Food Balance Zero? I had benefits yesterday.
If you are within your current benefit period, and you had benefits earlier this month but your food balance is now zero and you did not go shopping, this is an error in the system. Please text 91997 for assistance.
A new study by Heluna Health’s PHFE WIC research and evaluation team and colleagues at the Center for Health Research, California Polytechnic State University, San Luis Obispo published in Pediatric Obesity found that promotion of responsive bottle-feeding is an effective way to support WIC parents and reduce the risk of overfeeding and excess weight gain.
Many parents think that crying is always a sign of hunger, and are quick to use feeding to soothing a fussy baby. For this reason, fussier babies tend to be at a higher risk for over-feeding. Parents enrolled in the WIC program receive education that helps prevent this. During pregnancy, WIC participants learn about baby behavior, sleeping patterns, hunger and fullness cues, non-hunger cues, and soothing techniques so they can recognize the difference between signs of over-stimulation, tiredness, and hunger once their baby is born. WIC also teaches parents to feed their babies when they show the earliest signs of hunger, and be responsive to signs of satiation or fullness. This empowers parents to be responsive to their baby’s needs and reduces the risk of over-feeding.
The State of WIC 2022 report summarizes WIC’s positive public health contributions across the nation in the past year and provides the framework to build upon the program’s longstanding success.
Report highlights
WIC services and foods have supported positive birth outcomes and child development that have resulted in millions of health care cost savings.
WIC adapted in 2021 to address the increased health needs of the nation by reducing barriers to WIC services with innovative solutions.
WIC aims to accelerate ongoing modernization efforts to provide accessible shopping experiences to WIC families.
Increased fruit and vegetable benefits improved 4.7 million WIC participants’ access to nutritious produce, provided an estimated economic contribution of $2.62 to $2.81 billion, and supported upwards of 25,000 food supply chain jobs.
WIC’s noteworthy accomplishments stretch far beyond WIC families to the community at large. Read the full State of WIC 2022 report to learn more about how WIC will continue to help build a healthier nation.
The FDA is advising consumers not to use Similac, Similac PM 60/40, Alimentum, or EleCare infant formulas due to possible Cronobacter contamination. The first symptom of Cronobacter infection in infants is usually a fever, accompanied by poor feeding, crying, or very low energy. If you have any concerns about your infant’s health, contact the infant’s health care provider immediately.
Products included in this recall have a lot number, located on the bottom of the container, which includes the following:
the first two digits of the code are 22 through 37; and
the code on the container containsK8, SH or Z2; and
the expiration date is 4-1-2022 (APR 2022) or later.
Use Abbott’s web-based tool to check a product’s lot number to determine if the product is part of the recall.
Only one lot of Similac PM 60/40 is included in this recall.
Lot # 27032k80 (can)
Lot # 27032K800 (case)
If you purchased recalled formula, do not use the formula and do not throw it away. Contact the store where the purchase was made to return the recalled formula or exchange the formula for a similar type.
If you received a recalled formula through the WIC state order process, visit similacrecall.com or call 1-800-986-8540 for a replacement.
Additional Information for Parents and Caregivers:
PHFE WIC’s winter 2021 customer service survey asked the simple question, “How was your WIC appointment?” In response, thousands of WIC participants replied with heartwarming feedback, testimonials, and words of appreciation. 98% of survey respondents gave the top “great!” rating for their appointment.
Here’s what our participants said about their last appointment:
To all our participants:
Your feedback and experiences matter to us as we continue to strive to improve our services. It is our pleasure to walk alongside you through your pregnancies, watch your children grow, and cheer you on through this precious time of life.
Thank you for growing healthy with WIC! We can’t wait to talk to you again at your next WIC appointment.
Warm regards from all of us at PHFE WIC!
PS: We love to hear from you! If you’d like to share feedback about your WIC experience, leave a Yelp or Google review for your local WIC office, or contact us directly!
WIC Pump Closet, a partnership between PHFE WIC and Emanate Hospital, provides free electric breast pump loans to WIC participants.
Naira Gavurmadzhyan, RDN, IBCLC, and Wendy Fung, RDN, IBCLC with the Emanate health team
Emanate Hospital Breast Pump Closet, West Covina
PHFE WIC Regional Breastfeeding Liaisons, Wendy Fung, MS, RDN, IBCLC and Naira Gavurmadzhyan, RDN, IBCLC launched PHFE WIC’s first Pump Closet in partnership with Emanate Hospital in West Covina. Throughout the pandemic, there has been an increased need for more accessible breast pumps for parents of newborns. This project increases health equity by making breastfeeding support more readily available to WIC participants as they are discharged from the hospital after giving birth.
What is the WIC Pump Closet?
This project provides WIC participants with a hospital-grade electric pump when they are discharged after having their baby. By immediately providing participants with a pump, WIC aims to protect the birthing parent’s milk supply in the time before they can get individualized breastfeeding or chestfeeding support from a lactation consultant.
What hospitals are participating?
Emanate Hospital is the debut location for the Pump Closet Project. It was selected because it is within the PHFE WIC service area and serves a high caseload of WIC-enrolled and WIC-eligible patients. It has five Symphony pumps at this time and WIC staff will work to keep the closet stocked.
How can I get a WIC Pump Closet at my hospital?
Please contact Wendy Fung (WenF@www.phfewic.org) and Naira Gavurmadzhyan (NairaG@www.phfewic.org) to add a WIC Pump Closet to your hospital. They look forward to expanding this project to more hospitals in the Orange, Los Angeles, and San Bernardino Counties.
What kind of breastfeeding help does WIC offer?
WIC provides breastfeeding and chestfeeding education, free lactation consultations, monthly virtual support groups, and an infant feeding helpline. All WIC services, including breastfeeding and chestfeeding assistance, are free to anyone who is signed up for the WIC program.
Can I get a free breast pump from WIC?
WIC loans medical-grade electric breast pumps to WIC parents who are breastfeeding and chestfeeding. To request a free electric pump, send a text to 91997 or contact your WIC office directly.
Dole Fresh Vegetables, Inc. has issued a voluntary recall for all Dole-branded and private label packaged greens and salads containing iceberg lettuce, processed at its Soledad, CA and Springfield, OH production facilities, due to possible health risks from Listeria monocytogenes.
Products that are impacted by this voluntary recall from Soledad, CA are identified by a product lot code beginning with the letter “B” and a “Best if Used By” date between December 23, 2021, and January 8, 2022.
Products that are impacted by this voluntary recall from Springfield, OH are identified by a product lot code beginning with the letter “W” and a “Best if Used By” date between December 22, 2021, and January 9, 2022.
The Dole recall product lot codes are located in the upper-right-hand corner of the package.
U.S. Food & Drug Administration, 2022
Those who have purchased these products and still have them are urged not to consume the product and discard it immediately.
No other Dole products, including fresh fruit and field-packed fresh vegetables, are part of these voluntary recalls and are safe to consume.
Customers with retailer and consumer questions about the voluntary recalls can contact the Dole Consumer Response Center at 800-356-3111, Monday-Friday, 8:00 am to 3:00 pm Pacific Time.
LISTING OF PRODUCTS SUBJECT TO SOLEDAD, CA RECALL
Product Description
UPC Code
Dole 10oz Very Veggie
0-71430-01008-2
Dole 11oz Greener Selection
0-71430-00965-9
Dole 12oz American
0-71430-00933-8
Dole 12oz Garden Salad / Salade Du Jardin
0-71430-01135-5
Dole 13.25oz Country Ranch Kit
0-71430-01730-2
Dole 13oz Southwest Kit
0-71430-01701-2
Dole 16oz Value Size Shredded Lettuce
0-71430-84616-2
Dole 24oz Value Size Garden Salad
0-71430-01136-2
Dole 3lb Garden Salad
0-71430-01138-6
Dole 5.8 oz Chicken Club BLT Salad Bowl
0-71430-00123-3
Dole 6.05 oz Avocado Ranch Salad with Chicken Bowl
0-71430-00125-7
Dole 6.25 oz Backyard BBQ Salad with Chicken Bowl
0-71430-00124-0
Dole 6.25 oz Santa Fe Style Salad Bowl
0-71430-00118-9
Dole 7.25 oz Turkey & Bacon Country Cobb Salad Bowl
0-71430-00120-2
Dole 7.65oz Café Chef Salad Bowl
0-71430-00115-8
Dole 8oz Shredded Lettuce
0-71430-01065-5
Dole 9.1oz Peppercorn Ranch Chopped Kit
0-71430-00093-9
Dole 9.8oz Chopped Teriyaki Pineapple Kit
0-71430-00100-4
HEB 12oz American Salad
0-41220-35500-6
HEB 8oz Shredded Lettuce
0-41220-35521-1
HEB 9.5oz Premium Ranch Kit
0-41220791569-0
Marketside 7.45 oz Premium Avocado Ranch Bowl
6-81131-37735-5
Marketside 11.75 oz Multi-Serve Southwestern Style Salad Bowl
6-81131-42361-8
Marketside 12oz Classic Salad
6-81131-32894-4
Marketside 12oz Crisp Greens
6-81131-35503-2
Marketside 1lb Shredded Lettuce
6-81131-53209-9
Marketside 24oz Classic Salad
6-81131-32895-1
Marketside 6.35 oz Santa Fe Style Bowl
6-81131-42363-2
Marketside 6.81 oz BLT Salad Bowl
6-81131-37736-2
Marketside 7.25 oz Chef Salad Bowl
6-81131-35506-3
Marketside 7.25 oz Cobb Salad Bowl
6-81131-35507-0
Marketside 8oz Shredded Lettuce
6-81131-32896-8
Presidents Choice 12.25oz Ranch Kit / Le Choix du President Ranch Kit de Salade
0-60383-00493-4
President's Choice 12oz Garden Salad / Le Choix du President Salade Jardiniere
0-60383-22268-0
President's Choice 13oz Sesame Ginger Kit / Le Choix du President Sesame et Gingembre
0-60383-02320-1
President's Choice 13oz Southwest Salad Kit / Le Choix du President Sud-Ouest
0-60383-02319-5
LISTING OF PRODUCTS SUBJECT TO SPRINGFIELD, OH RECALL
Product Description
UPC Code
Dole 10 oz Very Veggie / Ranache de Legumes
0-71430-01008-2
Dole 11 oz Greener Selection / Selection de Verdure
0-71430-00965-9
Dole 12 oz American / Melange Americain
0-71430-00933-8
Dole 12 oz Garden Salad / Salade du Jardin
0-71430-01135-5
Dole 13 oz Asian Island Crunch / Croustillante Des Iles Asiatiques
0-71430-01721-0
Dole 13 oz Southwest Salad Kit
0-71430-01701-2
Dole 13 oz Southwest Salad Kit / Salade du Sud-ouest
0-71430-01711-1
Dole 13.25 Country Ranch Kit
0-71430-01730-2
Dole 16 oz Shredded Lettuce
0-71430-84616-2
Dole 2 lb Garden Salad
0-71430-01137-9
Dole 24 oz Value Size Garden Salad
0-71430-01136-2
Dole 8 oz Shredded Lettuce
0-71430-01065-5
Dole 9.1 oz Peppercorn Ranch / Ranch et Poivre
0-71430-00098-4
Dole 9.1 oz Peppercorn Ranch Chopped Kit
0-71430-00093-9
Dole 9.8 oz Chopped Teriyaki Pineapple Kit
0-71430-00100-4
Dole 9.8 oz Chopped Teriyaki Pineapple Kit / Teriyaki A L'ananas
0-71430-00182-0
Kroger 12 oz American Blend
0-11110-91041-7
Kroger 12 oz Classic Garden
0-11110-91036-3
Kroger 12 oz Veggie Blend
0-11110-91048-6
Kroger 24 oz Classic Garden
0-11110-91037-0
Kroger 8oz. Shredded Iceberg Lettuce
0-11110-91613-6
Little Salad Bar 10 oz Caesar Salad Kit
4099100 087000
Little Salad Bar 10.65 oz. Chopped Caesar Kit
4099100263923
Little Salad Bar 12 oz Garden Salad
4099100082982
Little Salad Bar 8 oz Shredded Lettuce
4099100087963
Little Salad Bar 9 oz Italian Salad
4099100083194
Marketside 12 oz Classic Iceberg Salad
6-81131-32894-4
Marketside 12 oz Crisp Greens
6-81131-35503-2
Marketside 16 oz Shredded Lettuce
6-81131-53209-9
Marketside 24 oz Classic Iceberg Salad
6-81131-32895-1
Marketside 8 oz Shredded Lettuce
6-81131-32896-8
Presidents Choice 12 oz Garden Salad / Le Choix du President Salade Jardiniere
0-60383-22268-0
Presidents Choice 12 oz Mixed Greens / Le Choix du President Melange de Legumes- Feuilles
0-60383-00188-9
Presidents Choice 12.25 oz Ranch Kit / Le Choix du President Ranch Kit de Salade
0-60383-00493-4
Presidents Choice 13 oz. Sesame Ginger Kit / Le Choix du President Sesame et Gingembre
0-60383-02320-1
Presidents Choice 13 oz. Southwest Salad Kit / Le Choix du President Sud-Ouest
Starting January 1, 2022, only cage-free eggs are allowed with WIC benefits.
Health and safety amendments from Proposition 12 (2018) require all eggs sold in California to be cage-free. California WIC participants can now purchase only large, white, cage-free eggs using their WIC benefits.
Any brand of large, white, cage-free chicken eggs is allowed to be purchased with WIC benefits.
WIC benefits can not be used to purchase other egg sizes or colors, powdered or liquid eggs, or specialty eggs that are organic, pastured, vitamin-enriched, low cholesterol, or DHA-enriched.
Check your WIC App for information on all WIC-approved foods.
For the most recent list of foods able to be purchased using WIC benefits, visit MyFamily.WIC.ca.gov.
Immunizations help protect you, your loved ones, and everyone around you from serious illness and even death. WIC encourages all infants, children, and adults to follow the Centers for Disease Control’s (CDC) vaccination recommendations to help keep all families healthy.
In addition to routine immunizations for pregnant and postpartum people, WIC recommends following the CDC’s advice for the COVID-19 vaccine before, during, and after pregnancy.
Pregnant and recently pregnant people are at an increased risk for severe illness from COVID-19 and may be at risk for preterm birth. The COVID-19 vaccine can help protect you and your baby. It has been found to prevent COVID-19 infection, severe illness, and death. Growing evidence about the safety and effectiveness of the vaccine shows that the benefits of the vaccine outweigh any known or potential risks of vaccination during pregnancy.
Talk to your doctor if you have questions about getting the COVID-19 vaccine.
We care about your experience shopping for food with your WIC benefits. If you need to replace a lost WIC card, or your WIC card isn’t working, we are here to help! Learn how to get a WIC card replacement, report an issue with a grocery store, and learn more solutions to common problems with spending WIC benefits.
Solutions to Commonly Reported WIC Shopping Issues
My WIC card is not swiping at checkout
If your WIC card did not work at the grocery store, there are a few reasons why this could happen. Before you use your WIC card the first time, set up your PIN by calling 1-844-469-3264. Make sure it’s something you can remember. You’ll use this PIN every time you use your WIC card.
When checking out at the store, if a PIN is entered incorrectly three times, the card will lock. It will automatically unlock at midnight. If you forgot your PIN, call 1-844-469-3264 to reset it.
It is also important that the cashier knows that you plan to use your WIC card. Tell the cashier right away that you will be using your WIC card, and put your WIC foods down before any other foods. If your card has problems swiping, this may mean that the card has become demagnetized. Contact us for a replacement, and we will mail you a new card.
The cashier said my foods were not WIC-approved
Use the WIC Food Scan button in your WIC App to verify that a food is WIC-approved and available with your benefits. If it is, ask to speak to the grocery store manager. The grocery store may need to update its database with that food.
If the manager is unable to resolve the issue, please call Shopper Support at 1-800-852-5770 to make a report. Have the following information ready:
The store location
The approximate day and time of visit
Product description (brand and size)
Any other details ready.
If you are reporting a food that was in stock but you were unable to purchase it with your WIC benefits, please take a picture of the label, ingredients, and barcode.
I lost or misplaced my WIC Card
We are happy to replace your WIC card for any reason. If your card was lost, stolen, or misplaced, let us know right away so we can freeze your account and prevent anyone else from spending your benefits. Requesting a new card is easy. Fill out the WIC Card Replacement Form and we will let you know when a new card is on the way.
I can’t make it to the store before my benefits expire
At this time, online grocery shopping and delivery apps do not accept the WIC card as payment. However, you can give your WIC card to a trusted family member to shop for your WIC foods for you.
I’m going out of town
Grocery stores all over California accept the WIC card, so you can use it when you travel anywhere else in the state! Check the California WIC app for other WIC grocers near you. Many WIC items are shelf-stable. Stock up during times you may not need them so you will have them on hand when you do need them.
The grocery store did not have WIC foods
Many grocery stores accept the WIC card. Check the California WIC app to see all the places you can shop with WIC benefits. If a grocery store that accepts the WIC card is out of stock of an approved food item, please contact us with the grocery store name, address, and food item you wanted to purchase, so our WIC vendor liaisons can investigate.
Little by Little School Readiness Program is an early literacy program for infants and children up to age five. LBL has tools to answer parents’ questions, discover new activities, learn about children’s developmental milestones, and much more.
WIC is a USDA-funded program that provides healthy foods to low-income pregnant and postpartum people, infants, and children up to age 5. WIC reaches nearly half of all infants born in the U.S. The WIC foods are loaded electronically onto a WIC benefits card with monthly amounts allocated for each food. Fruit and vegetable amounts are issued as a “Cash Value Benefit” (CVB) that can be used to buy any variety of fruit or vegetable.
In June 2021, the 2021 American Rescue Plan Act increased the WIC CVB amounts for all adults and children receiving WIC from $9 and $11 to $35 for four months. Congress extended the increased amounts at $24 for children and $43 or $47 for adults, depending on breastfeeding or chestfeeding status, through March 31, 2022.
A study of over 1600 WIC families in Southern California showed that it is essential to the health of WIC families and communities all around to keep this increase in place. Nearly all participants found the prior amount of $9 for children to not be enough. However, more than three-quarters of the participants reported that the increased amount of $35 is ‘just right.’
(NPI & PHFE WIC, 2021)
PHFE WIC is the largest Local Agency WIC program in the country, serving over 180,000 participants. Families served by PHFE WIC spent $10.6M more on fruits and vegetables with their increased CVB amounts from June to September 2021 compared to the same period of months in 2020.
(NPI & PHFE WIC, 2021)
This translates to an increase of over $50M across the state of California in WIC purchases of fruit and vegetables during the four months. This increased spending creates a domino effect of benefits that goes beyond just WIC families. Not only does it benefit WIC families and their communities, but also the communities where produce is grown and sold.
The increased amounts of fruit and vegetables help WIC families and benefit every low-income community in each state across the entire country. Congress must act to continue this increase beyond March 2022.
On November 23rd, 2021, a bipartisan bill called More Options to Develop and Enhance Remote Nutrition in WIC Act, or MODERN WIC Act, was introduced. This bill would make permanent revisions to WIC certification requirements, sustaining the flexibilities that helped families gain access to the program during the pandemic.
For social distancing purposes during the pandemic, WIC agencies were allowed to complete certifications over the phone, and the requirement for WIC providers to measure a participant’s weight and height was waived. These flexibilities helped many WIC program participants and new applicants overcome the barriers to WIC services that in-person requirements can create.
Barriers to completing in-person certifications include
Taking Time off Work
Arranging Transportation or Childcare
Wait Times at WIC Offices
Child participation has increased 20% at PHFE WIC,and 8% nationwide since March 2020, showing how important virtual WIC services were during the pandemic.1 The MODERN WIC Act will continue virtual services, expanding access to families who qualify.
The Modern WIC Act proposes the following:
WIC program applications to be completed over video conferencing or telephone with health assessment data submitted to WIC within 90 days
Food benefits to be remotely added to participant WIC EBT cards
More investment in WIC technology to help with online appointments and education
The MODERN WIC Act will allow WIC providers to continue as they always have: tohelp families access healthy foods.
Read NWA’s full press statement here, and click here to view a fact sheet on physical presence at WIC.
Canned beans are now available to WIC families with their benefits!
With your WIC benefits, you can choose:
4 cans of cooked beans,
1 package of dry beans, or
1 jar of peanut butter.
Keep canned beans on the shelf for a quick weeknight meal. Add canned beans to soups, salads, burritos, tortilla wraps, stews, rice bowls, and more. Find tasty recipes using canned beans and other WIC foods at Health eKitchen at www.wichealth.org.
Check your WIC app for the most recent information about approved foods. For more information, visit MyFamily.WIC.ca.gov.
The 2021 WIC Farmers’ Market Nutrition Program will come to a close on November 30th after another successful year! Congress began this program in 1992 with funding from the United States Department of Agriculture to bring more fresh fruits and vegetables to WIC families while familiarizing them with farmers’ markets and directly supporting the local community.
This summer PHFE WIC distributed farmers’ market checks (vouchers) each worth $28 to 23,000 families for a total of $644,000 worth of fruits and vegetables!
WIC Families: Spend your checks before November 30th
To find farmers’ markets that accept the WIC vouchers, visit FMFinder.org and search for markets that accept WIC & Senior FMNP, or use California WIC’s Farmers’ Market search tool here.
Farmers’ Market vouchers will expire on November 30, 2021.
Thank you to all of our community partners for spreading the word, and to farmers’ market managers, staff, and vendors for their support and commitment to the program.
The Farmers’ Market program is for a limited time only each year! The next WIC FMNP season starts summer 2022. To make sure you don’t miss out on your free farmers’ market produce next summer, sign up for WIC text messages (send a text to 91997) and follow us on Facebook, Instagram, and Twitter.
Visit fmfinder.org or m.wic.ca.gov to find a farmers’ market near you that accepts “WIC & Senior FMNP”.
This August 25 -31, we celebrate the 9th annual Black Breastfeeding Week.
This year’s theme is The Big Pause: Collective Rest for Collective Power.
As we honor Black breastfeeding and the power of rest, we want to use this opportunity to highlight and acknowledge all of those involved in WIC’s sister program CinnaMoms. They have made a positive impact on Black parents and families and been part of our community’s breastfeeding support system.
CinnaMoms has been creating a safe space and community for Black/African American families since 2015. Twice each month, members come together in virtual support circles to learn and share their experiences with breastfeeding, chestfeeding, parenting, and health.
CinnaMoms support circles are hosted on Zoom on the 1st and 3rd Thursday every month. Click here to learn more and join our next support circle.
In celebration of Black Breastfeeding Week, Diversify Dietetics nominated PHFE WIC’s Dr. Toncé Jackson, Ed.D., MPH, RDN, CLE for their RDN Spotlight.
Toncé is the Senior Health Equity Manager at PHFE WIC in Los Angeles County and Co-founder of CinnaMoms. In these roles, she been able to help change the Black/African American families experiences in breastfeeding, by creating a safe space for families to come and just be themselves.
Click here to read more about her journey in the Dietetics world.
Participants must register and provide proof of registration upon arrival to receive the breast pump and baby items. Families may show the confirmation email on their phone or bring a printed copy. This will be used to match the registered family with their items.
Fresh produce will be available for all families (no registration required, however, supplies are limited. First come, first served).
August 15-21 we celebrate the inaugural Asian American, Native Hawaiian, & Pacific Islander breastfeeding week.
This year’s theme is “Reclaiming Our Traditions“. PHFE WIC is committed to supporting the community in reclaiming the tradition of breastfeeding by providing professional individualized breastfeeding support in our WIC participants’ native languages.
PHFE WIC Staff are reclaiming their cultures’ traditions and proudly say, “I breastfeed!”
Congratulations to CHEER Champion Wendy Fung
In celebration of the inaugural Asian American Native Hawaiian and Pacific Islander (AANHPI) Breastfeeding Week, the Center for Health Equity, Education, & Research (CHEER) nominated PHFE WIC’s Wen Ting (Wendy) Fung, MS, RD, and soon-to-be IBCLC as a CHEER Champion.
Wendy is the Breastfeeding Services Supervisor at PHFE WIC in Los Angeles County and Co-founder of Asian & Pacific Islander (API) Breastfeeding Task Force. In these roles, she helps moms to overcome breastfeeding challenges and strives to establish connections with other organizations to improve breastfeeding support, encourage moms to persevere with their breastfeeding goals, and promote exclusive breastfeeding.
“Often in the AAPI community, we have high initiation rates because breastfeeding is a tradition in our community. However, because of other influences, the duration of breastfeeding is quite short. It is important for moms to have breastfeeding support from their own community, people who look like them and speak their language.” – Wendy Fung, MS, RDN, soon-to-be IBCLC
On Wednesday, August 4, 2021, PHFE WIC hosted a live Zoom event with community organizations from San Jose Mother’s Milk Bank, Eisner Health LA, Emanate Health, and Mighty Little Giants.
They shared information about the Milk Banks in the community. Pauline Sakamoto, MS, RN, PHN of San Jose Mother’s Milk Bank presented the history of Milks Banks and the process of donating milk. She shared that participants will go through a simple health screening before they drop off their milks for donation.
Jessica Wade, NS, CLES, Certified Doula, CEO and Founder of Mighty Little Giants shared her own experience receiving donor breast milk with her son. While, Magdalena Estrada, MPH, CHES, IBCLC, LCCE of Eisner Health LA Milk Depot and Annette Benavides, MSN, RNC-OB of San Gabriel Valley Milk Depot introduced their Milk Depot and the Milk Collection Events.
We were so thrilled to learn from all of our speakers and excited for the future of milk banks.
Written by: Jocelyn Cortez, PHFE WIC Dietetic Intern
It’s common for a new parent to be worried about breastfeeding or chestfeeding. Parents may wonder if it will be painful, question their body’s abilities, or wonder where to go for immediate support.
Parents in traditional cultures lean on aunts, cousins, and neighbors for help. Support systems are critical for new parents. WIC is committed to being part of our community’s support system. PHFE WIC counselors include Certified Lactation Educators and International Board Certified Lactation Consultants (IBCLCs) with the training and experienced to provide expert individualized breastfeeding support and guide and encourage parents through their feeding journey.
We are here for you!
In honor of Breastfeeding Month, one of PHFE WIC’s lactation consultants, Jessica Estrada, IBCLC sat for an interview with dietetic intern Jocelyn Cortez to talk about her career journey, WIC insights, and her advice for expecting parents.
Jessica Estrada, IBCLC
About Jessica Estrada, IBCLC
Jessica started her lactation support career in her role at WIC as a Breastfeeding Peer Counselor in 2010, providing nutrition and breastfeeding education to clients during their pregnancy and hands-on support once the baby was born. She then earned her International Board Certified Lactation Consultant (IBCLC) credential through UC San Diego in December 2019 and continues to share her breastfeeding and chestfeeding expertise with WIC families today.
Jessica’s passion for her lactation career has grown throughout her journey in WIC. As a mom herself, the challenges of being a first time mother and her experience with breastfeeding have called her to be a guide to other parents. She knows that there is misinformation on the internet and not having the proper guidance can contribute to falling away from one’s breastfeeding goal. Jessica continues to teach breastfeeding classes and serve clients with common breastfeeding concerns like latching difficulties, breastmilk production, using a breast pumping, monitoring babies’ weight gain, and hand-on support to help parents meet their feeding goals. She is also involved in a Physician Rotation Program at WIC where she teaches medical students about baby behavior and breastfeeding feeding patterns along with recommendations that teach the visiting medical interns about the breastfeeding world.
What does a Lactation Consultant do?
JE: A Lactation Consultant is a professional who specializes in the field of breastfeeding. We help mothers that are having breastfeeding problems. There may be many reasons a mother needs support, some examples but not limited to helping a mother with plugged ducts, mastitis, thrush, and helping babies that are unable to latch a baby to the breast or unable to maintain a latch. Right now because of the COVID-19 pandemic we are conducting virtual counselings to screen clients prior to working with our clients in person to assure the baby is latching well and assuring our mothers that the baby is gaining a healthy weight and thriving while the baby is being breastfeed.
Why should someone see a lactation consultant?
JE: If you need help, contact WIC ask for breastfeeding guidance with a lactation consultant. WIC gives you access for free consultation with a lactation consultant. Any questions a parent has about latching, breastmilk supply, or returning to work, WIC can help. In my profession, I reassure new mothers about the normal course of breastfeeding and parenting a new baby. If doctor referrals or follow-ups are necessary, we provide additional support in those areas as well.
How can a WIC parent connect with a lactation consultant?
JE: WIC has an infant feeding helpline number available to our clients with any breastfeeding questions. Certified Lactation Educators and Lactation Consultants (breastfeeding specialists) answer your breastfeeding questions and can schedule an in-person visit if needed. The hours are Monday – Friday from 9:00 am – 5:30 pm Pacific time at (888) 278-6455.
What is the secret to increasing milk production?
JE: The best way to ensure a great milk supply is to breastfeed frequently. There are no foods that mom must eat or avoid. We recommend that mom makes healthy choices when possible but in general enjoy her normal diet. The secret is breastfeeding every time the baby shows early hunger cues–10 or more times in 24 hours, which is about every 2-3 hours or sooner. The key is to stimulate the breasts often to increase the milk supply. When parents have milk supply questions, we can often reassure them by weighing their baby and discussing the baby’s hunger cues and feeding history.
What makes milk production decrease?
JE: Milk supply decreases when breastfeeding frequency decreases or when the baby is not breastfeeding effectively. Some medications are contraindicated during breastfeeding due to their effect on milk supply. In these cases we recommend that moms work with their healthcare provider to find an alternative medication to protect milk supply and support the parents decision to breastfeed or chestfeed.
Do C-sections cause lactation problems?
JE: Sometimes parents who have had a C-section benefit from some extra help with ideas for positioning their babies for comfort and supporting their breast milk production. We recommend monitoring the baby’s weight and number of soiled diapers, and reaching out to WIC soon after the baby is born so that we can identify issues and connect parents with with an IBCLC quickly. Connecting with WIC early helps protect the parent’s milk supply and get off to a great start with feeding.
What else do you want to share with parents?
JE: Do not feel embarrassed to reach out for help! At WIC we want to help you meet your feeding goals! Plan for breastfeeding to go smoothly, and it probably will! Your baby will be born with amazing instincts that will help breastfeeding get off to a good start. Nurse frequently and get help early. Every drop of breastmilk is a gift!
The economic impact of the Covid-19 pandemic continues to affect low-income households that were already struggling with poverty and hunger before the health crisis. In just one week in June, nearly 2.7 million California residents did not have enough to eat, according to data from the U.S. Census Bureau’s Household Pulse Survey. This includes more than 1.36 million households with children. In Los Angeles County, 1 in 5 people struggled with food insecurity before the pandemic, and that number has since risen to 1 in 4 county residents.
On Monday, August 2, 2021, PHFE WIC’s 8th Street WIC office hosted Joel Berg, CEO of Hunger Free America as part of an 8,000-mile coast-to-coast journey this summer to shine a light on the continuing national hunger crisis, to meet with those working on the front lines of hunger, and to advocate for long-term public policy solutions to food insecurity.
The American Families Plan, if passed by Congress, would make a huge investment in low-income families and children and dramatically decrease child poverty and hunger.
The re-introduced HOPE Act Bill would allow for the creation of a streamlined system to make it easier for people to apply for and access benefits through a single portal.
“During the pandemic, people who were already poor and hungry became poorer and hungrier, and people who just at the edge of poverty in the lower middle class became hungry…As bad as things are, we have not had mass starvation… why? Because the federal safety net programs stepped up and dramatically expanded. Charities are important, but it’s the government safety net that stood between us and mass starvation in America.” –Joel Berg, CEO of Hunger Free America
Click here to view the livestream of the press conference.
Good news! The Home Visiting Family Support Program is now enrolling families. This program pairs you with a trained professional who provides pregnancy and parenting guidance, access to social services, job resources, and more!
Who is Eligible?
Pregnant and parenting women, low income families with children under the age of 5, and individuals receiving cash aid (CalWorks).
What is the program’s goal?
The Home Visiting Program’s goal is to provide support and expertise to help parents expand their parenting skills and access key resources for medical, mental health, and child development concerns. In addition, families will also receive resources such as housing, food, counseling services, and other services.
How to enroll:
To enroll, please call (213) 639-6436 or (800) 427-8700 (Press 4, Option 2)
One year ago, WIC’s monthly breastfeeding support groups transitioned to an online platform to keep WIC participants safe during the COVID-19 pandemic. These meetings help parents navigate the challenges and successes of breastfeeding, and have been invaluable to families who have not been able to have hands-on support during this trying time.
Online breastfeeding support groups have been successful in six different languages: English, Spanish, Vietnamese, Chinese, Korean, and Armenian. They help families across all of these languages ease into parenthood and breastfeeding by holding space for parents to ask questions and share their experiences. Parents learn from one another through their own stories, while they lean on International Board Certified Lactation Consultants (IBCLC) and WIC nutritionists for additional guidance.
Parents have shared that online support groups are easier to attend because they do not have to travel, and they have been particularly beneficial throughout this last year while home visitations were difficult.
The support group helped me learn how to position my baby at the breast to latch so I could still learn to breastfeed even when no one could give me one-on-one help because of COVID.
Danielle, PHFE WIC Participant
Are you pregnant or breastfeeding? Click here to learn how to join a group!
Thank you breastfeeding support group WIC staff for hosting these online support groups, and for continuously providing the best care to WIC families!
The CinnaMoms African American Breastfeeding and Motherhood Support Program is an accessible and welcoming service to parents that goes beyond PHFE WIC core services.
CinnaMoms is currently on their 3rd quarter of support circles. They offer culturally relevant information facilitated by qualified team of African American Certified Lactation Educators, Lactation Consultants, Nutritionists, and Breastfeeding Peer Counselors.
In partnership with Kaiser Permanente Baldwin Hills, CinnaMoms invites you to join a virtual breastfeeding support group held every first and third Thursday of the month, beginning January 2021.
The overarching goal is to increase virtual breastfeeding support for African American women and families. Throughout the year, the virtual support circles will feature guest appearances from Lactation Consultants throughout the region.
The National WIC Association (NWA) held its annual conference virtually on June 15-17th, 2021. This conference aimed to engage with its 1,500+ attendees, connect on WIC-related topics, and inspire attendees to strengthen their communities. The conference incorporated diversity and inclusion throughout the sessions and emphasized equitable access to nutritious foods and breastfeeding support to all WIC families.
PHFE WIC directors attended the conference to expand their professional skills and knowledge base about nutrition, breastfeeding, leadership, and much more to help PHFE WIC better serve its families.
Read about the PHFE WIC directors’ conference highlights and memorable quotes below!
“Big highlight for me is that staff from USDA shared that the 2017 WIC Food Package recommendations have now started through the regulatory process, hooray! We can expect to see proposed changes posted in the Federal Register by the end of 2021 so that all of us can make our public comments so let’s get ready to do that! While this does not mean we’ll have a revised food package this year, it’s wonderful to hear we are now on the road to changes ahead and increased choices for our WIC participants.“
Highlight from Shannon Whaley, PhD, Deputy Director of Research and Evaluation
“I really enjoyed attending the 2021 NWA Conference! I especially loved the session called “FNS Tools and Resources,” and I was happy to hear that the new USDA BF Curricula training is ready and should be coming out to Local Agencies soon! This new platform with the tiered learning levels will give us new tools to train staff on breastfeeding in creative and fun ways!“
Highlight from Cindy Clapp, MS, RDN, IBCLC, Deputy Director of Breastfeeding Services
“What do leaders look like? You cannot find a leader by their title or even the letters by their name; you find a leader among their team because they live the mission. Leaders see the value in setting and reaching goals but also understand there is no win unless every team member crosses the finish line.“
Memorable quote by Margaret Page Saunders, MS, RDN, LDN at CEDA WIC Program shared by Anne Kennedy, MS, RDN, CLE, Deputy Director of Client Services
WIC recognizes the important role that fathers, grandfathers, stepfathers, and other guardians play in caring for kids. Dads are a source of so much selfless love, unconditional support, and timeless wisdom for the WIC family.
Despite the WIC name, fathers, grandfathers, stepfathers, father figures, and other guardians have always been a part of the WIC family. WIC celebrates and appreciates the nurturers and caregivers, mothers, fathers, grandparents, and guardians of our children.
As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve. Systemic racism affects many communities, especially Black mothers and infants, whose chances of surviving pregnancy and birth are disproportionately lower than their white counterparts. This has invigorated our commitment to dismantling systemic racism and fostering an anti-racist and socially just environment.
Actions We Are Taking
For our participants:
CinnaMoms was created in 2015 as a special space to promote and support breastfeeding while celebrating the traditions and culture of the Black families at PHFE WIC. CinnaMoms hosts monthly virtual support circles to facilitate culturally relevant and meaningful connections and discussions about maternal and postpartum health, support systems, and beliefs.
Black Breastfeeding Week (BBW) was August 25-31st. The 2020 celebration took place virtually with the theme of “Revive, Restore, and Reclaim.”
PHFE WIC has partnered with Los Angeles County African American Infant and Maternal Mortality (AAIMM) Doulas and Frontline Doulas to connect black women with free doula services.
To learn more about these projects and doulas visit:
In July 2020, the Council on Racial and Equity (CORE) was assembled at PHFE WIC to evaluate and inform next steps for racial justice within our organization.
This team informed a list of short, medium, and long-term goals for educational trainings, professional development, and exploring inclusivity in all avenues of the agency.
CORE collaborated with other WIC agencies across Southern California during Black Breastfeeding Week to address breastfeeding barriers that Black families face.
PHFE WIC has ensured interview panelists were racially diverse while hiring.
Our parent company, Heluna Health has formed a cross-agency Diversity, Equity, and Inclusion Workgroup to address systemic racism.
In June 2021, staff celebrated and commemorated Juneteenth with a special educational presentation created by members of CORE.
In May 2021, the CORE team at PHFE WIC unveiled the new Health and Racial Equity page on the company’s intranet to be a resource available to employees.
PHFE WIC’s Heath and Racial Equity Intranet Resource
On May 25, 2021, PHFE WIC staff gathered virtually for the Inaugural Day of Remembrance to remember the names of Black people killed by police, and reflect on how we plan to move forward in our anti-racist journeys individually and as an organization.
PHFE WIC staff attended California WIC Association’s Annual conference May 3-7, 2021. The theme was “Strengthening and Supporting California’s Families”. Staff heard Arthur James, MD, FACOG speak on Equity in the Opportunity to Survive the 1st Day of Life…a dream deferred.
Following the Global Cultural calendar developed by Heluna Health’s Diversity, Equity, and Inclusion Workgroup, PHFE WIC staff created and shared presentations to educate and celebrate Chinese New Year, Black HIstory Month, Arab American Heritage Month, Women’s History Month, Hispanic Heritage Month, Cesar Chavez Day, Harriet Tubman Day, Juneteenth, and Greek and Irish Heritage Month.
In November 2020, all PHFE WIC staff attended a virtual implicit bias workshop with Dr. Bryant Marks. As part of the workshop, staff took an implicit association test to become aware of their own biases. The workshop gave actionable ways to work toward racial equity.
Sarah Fanta interviewing Austin Channing Brown, author of I’m Still Here: Black Dignity in a World Made of Whiteness at virtual CWA conference in August 2020
In August 2020, staff attended the virtual California WIC Association conference where Sarah Fanta, Supervising Nutritionist and member of the C.O.R.E Advisory Committee, interviewed Austin Channing Brown.
Austin Channing Brown is a speaker, writer, and media producer, who provided inspirational leadership on racial justice in America and is the author of I’m Still Here: Black Dignity in a World Made of Whiteness.
In July 2020, PHFE WIC held an all-staff meeting with the topic of cultural sensitivity, racism, and recognizing and preventing micro-aggressions lead by PHFE WIC Senior Health Equity Manager Dr. Toncé Jackson
All staff watched four video conversations on race and completed a thought-provoking worksheet to help process information and enhance learning.
The group explored micro-aggressions and micro-affirmations through dialogue, videos, and examples.
In June 2020, Dr. Melissa Franklin of First 5 LA and Ms. Wenonah Valentine held a support group/healing space for Black staff as an opportunity to process, reflect, mobilize, and recommend next steps for the agency.
Juneteeth education for all staff
In June 2020, Staff independently viewed a PowerPoint presentation that included facts about Juneteeth, Black historical and current information, and links to the National African American Museum (NAAM) website.
This is only the beginning. Please check back periodically to learn about our most recent efforts to build equity and justice in our organization and community.
PHFE WIC, a program of Heluna Health joins the celebration of Juneteenth, the oldest national anniversary of the abolition of slavery. U.S. President Joe Biden signed a bill on Thursday, June 17 designating ‘Juneteenth,’ or June 19, a federal holiday commemorating the end of slavery in the United States.
In 2020, WIC expanded the list of approved foods to offer a greater selection of options for families. This was in response to the short supply of food on many grocery store shelves during the pandemic.
The COVID-19 expanded list of approved foods will no longer be available after June 1, 2021.
On June 11, the National WIC Association (NWA) published a report entitled, The WIC Food Package: Impacts and Recommendations to Advance Nutrition Security. The report provides the United States Department of Agriculture (USDA) with NWA’s recommendations for an enhanced WIC food package. USDA plans to reevaluate WIC’s food packages in the fiscal year 2022.
Highlights of NWA’s Recommendations
Increase the Cash Value Benefit (CVB) across all child and adult food packages.
Allow substitutions of non-dairy alternatives that meet nutrient requirements.
Allow Substitutions for allergies, sensitivities, vegetarian and vegan diets.
Rev. Douglas Greenaway, President & CEO of the National WIC Association (NWA), issued the following statement:
“The WIC food package is the carrot that brings moms, their babies, and young children to WIC. There, they find nutrition professionals who deliver invaluable nutrition supports and connect them to crucial health care and social services. Together, these supports save America and American taxpayers valuable healthcare dollars to the tune of $2.48 for every dollar invested in WIC. Where else can you get that kind of a return? But the carrot is no longer enough. To make the juice worth the squeeze, families need a whole basket of fruits, vegetables, whole grains, eggs, and other healthy foods. Now is the time to make meaningful investment in the best hook to get more moms and their families into WIC – doubling the value of the WIC food package.
President Biden’s fiscal year 2022 federal budget doubles down on the Administration’s ongoing commitment to building nutrition security, starting with the nutrition needs of the pregnant and postpartum women, babies, and young children served by WIC. The American Rescue Plan Act’s temporary expansion of the value of the WIC food benefit has brought historic investment in access to healthy foods for WIC families this summer, and NWA wholeheartedly supports the White House’s proposed extension of this increase through fiscal year 2022. Still, the bumped up fruit and vegetable benefit needs to continue long after the shadow of COVID-19 is gone. Enhancing WIC access and benefits are the most straightforward steps to building stronger nutrition security for millions of families.“With increased investment, NWA is confident that doubling WIC’s food benefit will bring more families closer to the nutrient recommendations in the Dietary Guidelines for Americans – a critical step to further reduce rates of childhood obesity, bring down healthcare costs, and set up our children for future life success. This report and its recommendations point policymakers toward real solutions to expanding the value of the food package, ensuring that WIC families get real value for their efforts, and that America gets the full bang for investing in WIC families.”
Calling all WIC Families! PHFE WIC invites you Dad’s chat as we celebrate Father’s day on June 18 at 5:30 pm. Our chat will feature guest speakers and gift raffles for attendees! Text “Dads18” to RSVP.
Big things are happening at WIC! Thanks to the American Rescue Plan Act of 2021, every WIC participant 12 months and older will get $35 each month for fruits and vegetables from June through September 2021.
Join us to learn how your actions can support this temporary benefit increase to become a permanent healthy. We look forward to answering all of your question about WIC and the temporary benefit increase.
Congratulations to the inaugural class of PHFE WIC IBCLC internship graduates! Internship graduates are PHFE WIC staff who have shown a passion for helping parents breastfeed successfully.
For the past 13 months, 5 interns completed the UCSD lactation course over 2 quarters, completed supervised practice hours, trainings, and mentoring with WIC lactation consultants. Graduates are now eligible to sit for the exam to become International Board Certified Lactation Consultants.
We are so proud of this next generation of future IBCLCs and we know that this investment in our staff will pay dividends as they empower and support the parents in our community with their breastfeeding expertise.
Read what each of the interns had to share about their internship experience below.
The Future of WIC’s IBCLC Internship
The next cohort of 4 IBCLC interns began their internship in April 2021. The internship is anticipated to continue yearly to support the education and professionalization of our staff.
WIC encourages families to stay up to date on vaccinations. We check in regularly with WIC families about their child’s immunization status, provide resources from credible sources, and empower parents to talk to their doctors.
WIC follows the Centers for Disease Control and Prevention’s (CDC) vaccine recommendations for all populations that it serves. Learn more here about recommended vaccines per age group for children.
The CDC’s easy-to-read vaccine chart can help you learn what vaccines are recommended for each age and why each are important for keeping your child healthy.
Have questions about your child’s immunizations? Talk to your child’s pediatrician. Scheduling and attending well-child appointments at the recommended times can ensure your child’s immunizations stay up to date.
Thinking about getting the COVID-19 vaccine? WIC recommends following the CDC’s advice that states all pregnant, postpartum, and breastfeeding individuals be vaccinated against COVID-19. WIC encourages you to talk to your doctor about getting the COVID-19 vaccine, although a discussion with your healthcare provider is not required to get vaccinated.
Our greatest asset is our staff. They provide our WIC families with high quality nutrition counseling, breastfeeding support, referrals, and food benefits each and every day. This year, for the second time, all PHFE WIC staff attended the California WIC Association (CWA) virtual conference to further enhance their skills and knowledge.
The CWA virtual conference, Resilience: Supporting and Strengthening California Families, was held May 3rd through May 7th, 2021. It was full of insightful and applicable information delivered by incredible speakers.
Staff learned about topics including:
Health equity
Lasting habits
The safe introduction of meat to babies
The connection of culture, trauma, and breastfeeding
Leadership and emotional resiliency
Perinatal mental health
And more!
We are excited to continue to connect with families remotely and apply the knowledge that we gained at the conference to better support and strengthen all WIC families!
Read about staff’s favorite parts of the conference:
“It was a great pleasure to attend CWA’s virtual conference this year! There couldn’t be a more perfect word than “Resilience” for this year’s theme given the events that have taken place over the last year. I learned so much that could be applied not only to my career as a WIC Nutritionist, but also in my own personal life. From learning about leadership and emotional resiliency to learning about how culture, trauma and breastfeeding are connected; CWA covered a wide range of topics and the speakers did a fantastic job at presenting these topics with obvious passion and keeping their virtual audience engaged.” – Fabiola Anguiano (WIC Nutritionist)
Moms hold a very special place in our hearts at WIC. They are on our staff, our participants, our leaders, and our partners in the community. Moms are a source of so much love, support, insight, strength, and inspiration for the WIC family.
We wish you the happiest Mother’s Day! WIC celebrates the nurturers and caregivers, mothers, fathers, grandparents, and guardians of our children.
Calling all WIC Men and Dads! PHFE WIC is proud to have hosted its first virtual Dad’s chat event on April 22, 2021. Fathers from California to Texas joined and discussed the challenges they have experienced as father during the COVID pandemic. Challenges discussed ranged from social struggles to comfort food struggle. Fathers shared their approach for the day-to-day challenges that arouse from the pandemic. The event provided the positive reinforcement that fathers are not alone and through power of communication, can overcome the daily obstacles.
“This was great! Greatly appreciate this event being put together for us and I look forward to the next event!”- Dad’s chat attendee.
With the first virtual Dad’s chat event successfully in the books, we welcome you to text “Dadchats” to receive notifications and reminders of future Dads Chat events. This is event is open to all fathers and soon-to-be fathers. A special thanks to Ruben Lopez, RDN for hosting an amazing Dad’s chat for our fathers!
In celebration of Black Maternal Health Week (April 11-17th) we hosted a virtual support circle sponsored by Kaiser Permanente on April 15th.
Our CinnaMoms staff and other community partners like Watts Health WIC, Northeast Valley WIC, and Public Health Alliance discussed the importance of postpartum visits. Also the signs of postpartum health scares and what to do when they occur, and celebrating Black Mother Joy.
During the discussion of celebrating Black Mother Joy, our very own staff Bethany and Ericka recited an original poem to uplift our participants called, “A Gift”. In celebration of #BlackJoy, we launched an Instagram Campaign. Using #CinnaMoms4Life for participants to post a picture that defines their joy.
To bring more attention to Black Maternal Health Week, the White House also released a statement addressing the Black Maternal Health Crisis. This press-release expounded on the initial steps that the Biden-Harris Administration will take through policies aimed for racial and health equity that will improve Black Maternal Health.
Here at PHFE WIC we are proud to be part of the national effort on ending this public health crisis. With the additional welcomed support from our Executive Branch of Government, it will end.
Celebrating #WomensHistoryMonth for the month of March our parent agency Heluna Health highlighted some wonderful women that have created change in public health, and will continue to move agendas forward!
In Honor of Black Maternal Health Week (April 11-17th), join us as we celebrate the joy of Black motherhood. We will let our voices be heard; HEAR Us. We gather to demand quality care to keep our families healthy and thriving. Since 2015, CinnaMoms has been dedicated to creating spaces where breastfeeding is welcomed, improving maternal and infant health outcomes, and mental health awareness amongst our Black families at PHFE WIC.
CinnaMoms continues to advocate for Black families in a virtual environment via Zoom, every first and third Thursday of each month. We have Sister Chats to discuss hot topics related to breastfeeding, health, family, parenting and celebrating our Blackness. Other topics discussed are self-care, nutrition, mental health, advocacy, and much more. To celebrate the greatness of our village, we end each support circle with a Dance Party! We do this because #BlackMamasMatter, #BlackBabiesMatter, and #BlackLivesMatter.
Visit our website www.cinnamoms.org or follow us on social media @cinnamoms_ to check out our upcoming support circles, announcements, and events!
This past year has shown us how important public health is to all of us. WIC plays a critical role in public health by supporting, nourishing, and uplifting our community’s parents and young children to set our nation’s families up with better health and healthy habits for life.
WIC’s Impact on Public Health
The COVID-19 pandemic disproportionately affected women and families with young children. PHFE WIC saw a 24% increase in WIC program participation between February 2020 and January 2021. This translates to tens of thousands of infants and young children connected to no-cost healthy foods and more community resources each month.
WIC participants have healthier birth outcomes. The nutrition education, healthy foods, referrals, and support from WIC during pregnancy has a direct and well-documented impact on pregnant parents and babies.
Babies of WIC participants have higher average birth weights, lower incidence of low and very low birth weight, lower rates of prematurity, and lower rates of infant mortality.
Birthing parents who participated in WIC during pregnancy have lower rates of preeclampsia, and lower rates of excessive gestational weight gain.
Children who participate in WIC are more likely to be up-to-date on their immunizations, are more likely to have access to health care and medical home, have lower rates of anemia, show improved cognitive development and academic achievement, and exhibit lower rates of obesity.
WIC helps parents reach their breastfeeding goals. Breastfeeding rates of WIC participants have increased by 43% since 2002.
Nutrition education from WIC positively affects eating habits. The National WIC Infant and Toddler Feeding Practices Study-2 showed that 70% of WIC caregivers reported that they changed their feeding practices because of something that they learned at WIC. Parents who participated in the study also reported that the nutrition education, information and advice they received from WIC is as important to them as the food.
WIC is a wise investment. A 2019 study by Niangono, et al. showed that every $1 spent on WIC during pregnancy resulted in mean savings of $2.48 ($1.24-$6.83).
The deadline to file your taxes has been extended to Monday, May 17, 2021!
Free File Income Tax Resources
Free tax filing assistance is available through the IRS’s Volunteer Income Tax Assistance (VITA) Program for people who qualify. Check out these free tax prep resources and see if you qualify here.
4 Tax Credits for Parents
1. Child Tax Credit
Updates to the current Child Tax Credit (CTC) allow families to receive a $3,000 annual benefit per child, ages 6 to 17, and $3,600 per child under 6. The payments are temporary and expected to start in July through December 2021. In the past, families with low income did not receive the full benefits. Now, you don’t have to be employed to receive CTC. Additional information about the Child Tax Credit, visit IRS.gov. Click here to see if your child qualifies for the Child Tax Credit.
2. Federal Earned Income Tax Credit
The Earned Income Tax Credit (EITC) is a federal tax credit for working people who have earned a low-to-moderate income and must have a Social Security number. If you qualify, you may see a reduced tax bill or a bigger refund. Click here to see if you qualify.
3. California Earned Income Tax Credit
If you made $30,000 or less last year, you may qualify for the California Earned Income Tax Credit (CalEITC). This credit could help reduce your tax bill or increase your refund, and Social Security number is not needed. If you are eligible for CalEITC and have a child under the age of 6, you may also qualify for the Young Child Tax Credit.
4. Young Child Tax Credit
If you qualify for CalEITC and have a child under the age of 6 as of the end of the tax year, you may also qualify for the Young Child Tax Credit (YCTC) and receive up to $1,000 through this credit.
Note: Individual Taxpayer Identification Number (ITIN) holders only qualify for the CalEITC and the state YCTC, not the federal EITC.
The CinnaMoms African American Breastfeeding and Motherhood Support Program is an accessible and welcoming service to parents that goes beyond PHFE WIC core services. CinnaMoms offers culturally relevant information facilitated by a qualified team of African American Certified Lactation Educators, Lactation Consultants, Nutritionists, and Breastfeeding Peer Counselors.
In partnership with Kaiser Permanente Baldwin Hills, CinnaMoms invites you to join a virtual breastfeeding support group held every first and third Thursday of the month, beginning January 2021. The overarching goal is to increase virtual breastfeeding support for African American women. Throughout the year, the virtual support groups will feature guest appearances from Lactation Consultants throughout the region.
This March we are reaching out to spread the word—make every bite count for a healthy diet. The California WIC Program helps families buy nutritious foods and provides no-cost nutrition counseling, breastfeeding support, healthcare referrals, and healthy lifestyle tips.
This year our staff is reflecting on what nutrition means to them.
On November 30, 2020, WIC wrapped up another successful Farmers Market Nutrition Program (FMNP) season. WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Between June and September 2020, PHFE WIC distributed 23,000 vouchers worth $28 each, to WIC families.
Thanks to all our partners who helped spread the word about the WIC farmers market program. We want to acknowledge and thank Hunger Action Los Angeles and SEE-LA for organizing a safe curbside pickup farm box option for families to redeem their farmers market vouchers safely.
We would also like to thank all of the farmers’ market managers, staff, and vendors for their support.
Adams & Vermont Farmers’ Market Cerritos Farmers’ Market Covina Farmers’ Market Crenshaw Farmers’ Market Culver City Farmers’ Market Downtown Anaheim Farmers’ Market East Hollywood Farmers’ Market East Los Angeles Farmers’ Market Echo Park Farmers’ Market La Cienega Farmers’ Market Monterey Park Farmers’ Market Pomona Valley Farmers’ Market Rosemead Farmers’ Market Santa Ana Farmers’ Market Tustin Farmers’ Market West Covina Farmers’ Market Wilmington Farmers’ Market
Special Reminders
You can also use your WIC card at many Farmer’s Markets! Visit m.wic.ca.gov to find a market near you. Markets with the apple icon accept the WIC card.
The next WIC FMNP season starts summer 2021. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve. Systemic racism affects many communities, especially Black mothers and infants, whose chances of surviving pregnancy and birth are disproportionately lower than their white counterparts. This has invigorated our commitment to dismantling systemic racism and fostering an anti-racist and socially just environment.
Actions We Are Taking
For our participants:
CinnaMoms was created in 2015 as a special space to promote and support breastfeeding while celebrating the traditions and culture of the Black families at PHFE WIC. CinnaMoms hosts monthly virtual support circles to facilitate culturally relevant and meaningful connections and discussions about maternal and postpartum health, support systems, and beliefs.
Black Breastfeeding Week (BBW) was August 25-31st. The 2020 celebration took place virtually with the theme of “Revive, Restore, and Reclaim.”
PHFE WIC has partnered with Los Angeles County African American Infant and Maternal Mortality (AAIMM) Doulas and Frontline Doulas to connect black women with free doula services.
To learn more about these projects and doulas visit:
In June, 2020, Staff independently viewed a PowerPoint presentation that included facts about Juneteeth, Black historical and current information, and links to the National African American Museum (NAAM) website.
Dr. Melissa Franklin of First 5 LA and Ms. Wenonah Valentine held a support group/healing space for Black staff as an opportunity to process, reflect, mobilize, and recommend next steps for the agency.
In July 2020, the Council on Racial and Equity Affairs (CORE Affairs) team was assembled at PHFE WIC to evaluate and inform next steps for racial justice within our organization.
This team informed a list of short, medium, and long-term goals for educational trainings, professional development, and exploring inclusivity in all avenues of the agency.
CORE Affairs collaborated with other WIC agencies across Southern California during Black Breastfeeding Week to address breastfeeding barriers that Black families face.
In July, 2020 PHFE WIC held an all-staff meeting with the topic of cultural sensitivity, racism, and recognizing and preventing micro-aggressions lead by PHFE WIC Senior Health Equity Manager Dr. Toncé Jackson
All staff watched four video conversations on race and completed a thought-provoking worksheet to help process information and enhance learning.
The group explored micro-aggressions and micro-affirmations through dialogue, videos, and examples.
In August, 2020 staff attended the virtual California WIC Association conference where Sarah Fanta, Supervising Nutritionist and member of the C.O.R.E Advisory Committee, interviewed Austin Channing Brown.
Austin Channing Brown is a speaker, writer, and media producer, who provided inspirational leadership on racial justice in America and is the author of I’m Still Here: Black Dignity in a World Made of Whiteness.
Sarah Fanta interviewing Austin Channing Brown, author of I’m Still Here: Black Dignity in a World Made of Whiteness at virtual CWA conference in August 2020
In November, 2020, all PHFE WIC staff attended a virtual implicit bias workshop with Dr. Bryant Marks. As part of the workshop, staff took an implicit association test to become aware of their own biases. The workshop gave actionable ways to work toward racial equity.
PHFE WIC has ensured interview panelists were racially diverse while hiring.
Our parent company, Heluna Health has formed a cross-agency Diversity, Equity, and Inclusion Workgroup to address systemic racism.
We acknowledge that our efforts cannot and will not end here as this is ongoing endeavor. Please check back periodically to learn about our most recent efforts to fight for equity and justice.
The WIC Farmers Market Nutrition Program (FMNP) has wrapped up for the Summer of 2020! This year’s successful farmers’ market provided a total of $636,160 worth of fresh local produce to our WIC participants. If you received the $28 farmers’ market vouchers, don’t forget to SPEND THEM at the farmers’ market before November 30, 2020.
All of PHFE WIC’s farmers market vouchers have been claimed for 2020. If you did not get a chance to participate in the WIC FMNP this year, please know that you can shop at many farmers markets using your WIC card! Search your zip code here to find other farmers’ markets near you. Markets with a red apple accept the WIC card as payment.
See the list below for farmers’ markets that accept the WIC farmers’ market vouchers.
Order a WIC Farm Box for Curbside Pickup!
WIC Farm boxes offer a fast and safe way to spend your $28 Farmers Market vouchers. Each box includes prepackaged produce, and is available for curbside pickup at select Farmers Markets in Los Angeles. Please order up to one week before the farmers market. *Deadline to order from a market will be 8PM the day before the pickup date*
= Locations that host Market Match! Market Match doubles your cash or EBT to use at select farmers’ markets every week. = Locations that offer farm boxes for curbside pickup.
Visit fmfinder.org or m.wic.ca.gov to find other farmers’ markets to shop with your WIC farmers’ market vouchers.
Here are some tips to remember while shopping at your local Farmers’ Market using FM vouchers.
We are excited to announce that PHFE WIC participants can now complete their nutrition education online at wichealth.org, a patented, online behavior change system designed to meet the nutrition education needs of our WIC families.
We encourage you to use additional tools available on wichealth.org including Health eKitchen; fun, interactive lessons; and articles about nutrition and health topics that are relevant to families with growing children.
Health eKitchen
A collection of kid-approved, parent-tested healthy recipes for your family using WIC foods as ingredients.
Nutrition and Health Lessons
Learn more about introducing solids to your infant, teaching your baby to use a cup, dental health, and so much more. Develop new skills that will keep your family happy and healthy.
Create Your Account
There are several pieces of information you will need to make your WIChealth account:
Agency – “PHFE”
Clinic – select the WIC office you used to go to/ closest to your home
Family ID number – log in to wiconlineeducation.org with your WIC card number. Once you are logged in, you will receive your 9 digit Family ID number and you will be redirected to WIChealth.org.
Trouble logging in? Need assistance? Text “Need Fam ID + your first/last name and date of birth” to 91997
The 2020 Census is underway, and it’s your chance to shape your community’s future. Here’s what you need to know.
Census data impacts funding for things like:
Supplemental Nutrition Assistance Program
Rural Rental Assistance Payments
Section 8 Housing Choice Vouchers
Medicare Part B
Children’s Health Insurance Program
School Breakfast Program
Unemployment Insurance
Community Development Block Grants
Count everyoneunder your roof. This includes:
Any family members or friends who are living with you now, even if it’s only for a short time
Newborn babies and young children, even if they are not in your family
Your roommates or any renters
You can respond online using a mobile phone, tablet, or computer. Follow these 3 easy steps:
Visit 2020census.gov and click “Respond”
Complete the online form. Be sure to include everyone who lives in your household.
You’re done!
You can also complete the 2020 Census by phone. To begin, call 844-330-2020.
All 2020 Census responses are kept confidential and private. It’s the law. Your responses cannot be shared and cannot be used against you by any government agency or court in any way.
What is the census and why is it so important? Stacey Abrams, America Ferrera, Kerry Washington, Wilmer Valderrama and other artists and activists joined forces to explain everything you need to know #BeCounted
Have you voted yet? The election season is quickly coming to a close! The last day to cast your ballot is Tuesday, November 3rd. For questions about completing and casting your ballot, scroll down to “Receive, Complete, and Cast Your Ballot by November 3rd.” Forgot to register? Prefer to vote in person? Here is the info you will need!
I forgot to register! What do I do now?
Head to a vote center in your county, polling place, or election office to complete Same Day Voter Registration. You will be able to fill out a registration card AND your ballot. Find a vote center near you!
How can I vote in person?Do I need to bring my mail-in-ballot?
Yes, you can vote in person, even if you are already registered! However, mail-in-voting, dropping off your ballot, is encouraged if possible.
If you live in LA County or Orange County, you do not need to bring your mail-in-ballot if you prefer to fill out your ballot at the polling place. In fact, if your ballot did not arrive in the mail yet, head to your polling place for help!
How can I cast my mail-in-ballot?
Scroll down to “After I fill out my ballot, how do I return it to cast my vote?” to learn about all of the ways to submit your ballot to be counted.
Receive, Complete, and Cast Your Ballot by November 3rd
The 2020 Presidential election is only three weeks away, and it is time to vote! County offices started mailing ballots out to active, registered voters no later than October 5th. If you are not already registered, it is not too late! Scroll down to “Register to Vote by October 19th” to learn about how you can register to participate in this year’s election. Are you already registered? Great! Your ballot should arrive any day now, then you can fill it out and cast your vote.
When will I receive my ballot?
Counties started mailing ballots on or before October 5th
This means if you are an active, registered voter in CA your ballot will automatically be sent to you in the mail
If you have no updated your address since moving, you will need to do so here to ensure your ballot is mailed to the correct address
If you have not voted in the last few elections you will also need to check your voter status
If you are an inactive voter you can register now and request a mail-in ballot before October 27th
when a ballot has been mailed to your address on file,
when a cast ballot has arrived at the election office, and
when your ballot has been counted
How can I learn about all of these different propositions?
Ballot propositions are proposals to enact new laws or constitutional amendments or repeal existing laws or constitutional amendments. YOU can vote for or against these propositions to have an impact on the laws and amendments in your state.
Learn what a vote YES or a vote NO means for each proposition with these resources:
The 2020 Presidential election is less than two months away and we want to provide you with information to ensure your voting experience goes smoothly! Register to vote or update your address TODAY. This will help county offices mail ballots to the correct addresses so that voters can vote-by-mail to help keep communities safe while exercising their constitutional right.
Recently moved from another state to California or within your state
Recently changed your name
How can I register to vote? Register online today! It is now easier than ever with 10 different language options!
English
Spanish
Hindi
Chinese
Japanese
Khmer
Korean
Tagalog
Thai
Vietnamese
You can also register by mail! Stop by your local library, post office, or Department of Motor Vehicles to pick up a CA voter application. Fill it out completely, and drop it in the mail before October 19th to ensure it is post marked in time!
Not sure if you are registered yet or your information is up to date? Go to voterstatus.sos.ca.gov/ to check!
Click on “Check your Registration Status.” Confirm your address to ensure your ballot is mailed to the correct place.
For more information, check out vote.ca.gov! Check back here in the upcoming weeks for more information about the upcoming election!
Our second Clementine Mobile Food Pantry event of 2020 was a success! Hosted by our own Santa Ana East WIC on Wednesday, June 24 the trolley provided free boxes of food and other essentials to over 70 WIC families.
Clementine is a colorful mobile food pantry that serves Orange County through Community Action Partnership Orange County and The OC Food Bank. The trolley is normally stocked like a supermarket with many essential items such as fruits, vegetables, diapers, soaps, and more. Special modifications have been made during the COVID-19 pandemic to follow social distancing protocols.
The Clementine Trolley will be back in a couple months! PHFE WIC participants can send a text to 91997 and ask to sign up for the next Clementine event.
Pandemic EBT (P-EBT) benefits are now available for eligible California families! Families with children who are eligible for free or reduced-price meals can apply for food assistance before July 15, 2020.
We at PHFE WIC acknowledge the pain and suffering that anti-Black racism continues to cause.
We speak out against racism in all of its forms.
We speak out against oppression.
We speak out against the recent killings of unarmed Black people.
And we commit to working together with our communities to actively change the institutional and structural systems that have allowed racism to persist.
As Kareem Abdul-Jabbar wrote so poignantly: “Racism in America is like dust in the air. It seems invisible – even if you are choking on it – until you let the sun in. Then you see it’s everywhere. As long as we keep shining that light, we have a chance of cleaning it wherever it lands. But we have to stay vigilant, because it is always still in the air” (Los Angeles Times, Saturday May 30, 2020)
Together we will keep shining the light.
Together we will stay vigilant.
And together we will stand in solidarity with those who pursue equity, justice, human dignity for all, and an end to racism.
Your June WIC benefits may have been automatically added to your card. Check the California WIC app or call the phone number on the back of your WIC card to check your food balance: 1-844-4MY-FAMILY (1-844-469-3264).
To request a change to your benefits or make an appointment, send a text to 91997.
Your June WIC benefits may have been automatically added to your card. Check the California WIC app or call the phone number on the back of your WIC card to check your food balance: 1-844-4MY-FAMILY (1-844-469-3264).
WIC App Technical Difficulties
Some users of the California WIC App are currently experiencing technical difficulties. We are working to resolve this issue as quickly as possible. If you are unable to use the WIC app, call 1-844-469-3264 to check your food balance.
WIC Appointments
WIC appointments are online and by phone until further notice. If you have an appointment scheduled for this month, please expect a phone call from WIC on the day of your appointment.
Need Help?
To request a change to your benefits or make an appointment, send a text to 91997.
The County of Los Angeles launched a portal to help connect residents to resources for food assistance and access to healthy foods during the COVID-19 pandemic.
Visit the new 211 Food Finder locator and narrow down your options to what you are specifically looking for, then click on the colored dots to get detailed information about the resource.
To learn if you qualify for assistance programs with food expenses, such as CalFresh and Pandemic EBT, click here: Covid19.lacounty.gov/get-support/
Orange County residents experiencing COVID-19 related symptoms such as fever, cough, or shortness of breath are eligible for free testing. Visit the Orange County Health Care Agency website for a list of testing locations and other COVID-19 related information.
WIC services are available to all eligible families affected by COVID-19. If your income has been affected by recent events, and you are pregnant or have a child under 5, WIC can help provide nutritious foods and more resources to keep your growing family health. Click here to see if you qualify and apply for WIC benefits.
Your family’s health is our priority. As a public health precaution to protect against the spread of the rapidly growing COVID-19 virus, all PHFE WIC offices will be offering services by phone and online only until further notice. If you have an upcoming WIC appointment, please callor text us to help you receive your benefits remotely.
We will continue to closely monitor the COVID-19 situation and follow the guidelines provided by the Centers of Disease Control and Prevention and other reliable health organizations in order to safeguard the health and safety of our staff and clients.
A message for Current WIC Participants:
If you have NOT received your WIC card yet, we can mail it to you.
If you have a WIC card, please check your food balance. Your benefits may have been automatically added.
In order to quickly provide food benefits to families, the California State WIC program has automatically added benefits to thousands of WIC cards. Check your food balance on the California WIC App or by calling 1-844-469-3264.
If you do not see benefits on your WIC card, or if you need to make a change to your foods, contact us! We can add your benefits to your card over the phone or by text.
1. What do I have to do to prevent the termination of my CalFresh,
CalWORKs, General Relief, Refugee Cash Assistance or Cash Assistance Program
for Immigrants (CAPI) during the COVID-19 (Coronavirus) pandemic?
If you have an active case with DPSS for any program, you do not
have to submit a SAR-7, QR-7 or annual recertification in March, April or May 2020. You do
not need to call the office as your benefits will not be discontinued. The
department will notify you when the recertification is required. Your benefits will
continue at the prior level unless you have a mandatory report such as income
over the Income Reporting Threshold or a loss in income that would result in
supplemental benefits.
2. Does this mean that I do not need to submit a SAR-7 or
recertification packet?
If your SAR-7 or renewal date is due in March, April or May 2020,
you do not need to submit as your benefits with continue without any interruption.
3. What happens if I did not submit my February SAR-7/QR-7?
If your Report
Month was January and your SAR-7 was due in February, your case is
discontinued; therefore, you must reapply for benefits. If your Report Month was February and your
SAR-7 was due in March, then you are exempt from having to submit a SAR-7 in
March. The Governor’s Executive Order only waived SAR-7s due in the months of
March, April and May 2020.
4. What if my case is currently terminated?
CalFresh and CalWORKs cases that are terminated as a result of a
SAR-7 report or recertification due in the months of March, April or May 2020
will be reopened. If you do not receive your benefits by your pickup date,
contact the Customer Service Center at 1-866-613-3777, Monday through Friday
from 7:30 a.m. to 5:30 p.m.
5. I lost my EBT card, how do I get a replacement card?
Call the Customer Service Center at 1-866-613-3777, Monday through
Friday from 7:30 a.m. to
5:30 p.m. to
request a new card. If you are homeless, your new card can be mailed to a
temporary address or you will be given an appointment to pick up your card at
your nearest DPSS district office.
To register your new EBT card, please contact the EBT Customer
Service line at (877) 328-9677 for assistance.
6. What if I lost income, can I report the change to increase my
benefits?
Yes. Simply call the Customer Service Center and report your
loss of income and EW will re-evaluate your case.
7. What is the waiting period once my application has been submitted for me to hear back on the status of my application?
The department has up to 30 days to process your application. However, if a household is eligible to Expedited Services CalFresh benefits or CalWORKs Immediate Need, your case may be approved much sooner
Many stores have low supplies of infant formula because people are over-buying or stockpiling formula. The amount of formula being produced remains the same. There is not a manufacturing problem.
Tips for finding WIC authorized formula
Call before you shop to ask if the store has the formula you need.
Call your WIC office and ask for help locating a store with a supply.
Call your doctor’s office and ask if they have any samples from the formula company.
Call 211 to get the names of food banks in your area.
Ask friends and family if they can order a small supply of formula online and have it sent directly to you. You cannot use WIC benefits online, but a small amount could help until you find the formula in the store.
Are formula companies sending free formula when you call the 800 number on the can?
No. This is a false rumor that has been spread online. Enfamil has responded to the false rumor with this statement: Contrary to rumors in some online social networks, we are not distributing free cases of formula. We are instead focused on ensuring equitable availability for every baby. Enfamil Store Locator: https://bit.ly/33rJeAm
Why making homemade formula is dangerous
From the American Academy of Pediatrics:
Recipes for homemade formulas on the internet are not safe and do not meet your baby’s nutritional needs.
All infant formulas sold in the U.S. meet strict rules about ingredients.
Homemade formula mixtures may not have enough iron and vitamins. They could also have too much of certain nutrients that your baby’s kidneys cannot handle.
Homemade formula could get contaminated with germs which could lead to infection.
The first year of life is a key time for your baby’s body and brain to grow. Your baby could suffer long-term harm if they do not get the right blend of nutrition. Even a short period of poor nutrition can be harmful.
Do not add extra water to your baby’s formula
Do not try to make more formula by adding extra water. Always follow the formula label instructions or those given to you by your baby’s doctor. Adding extra water to formula is dangerous and can lead to very serious health problems. Your baby may not get all the nutrients in the right amounts.
There are no safe alternative milks to replace formula
It is not safe to use regular cow’s milk or other types of non-dairy milk to replace formula. None of these alternatives have the right amounts of very important nutrients including protein, iron, and vitamins. Do not use any of the following in place of formula for your baby:
Regular cow’s milk
Toddler milks
Goat’s milk
Plant-based milk substitutes such as soy milk, almond milk, or oat milk
Formulas sold online that are imported from other countries
We understand that you may have concerns about the the flu and/or respiratory illnesses. Your family’s health is our priority. We want to share information with you about how we continue to operate safely.
Steps we’re taking
We are monitoring information from the Centers for Disease Control and Prevention (CDC), and federal, state and local agencies to ensure the steps we are taking comply with the latest recommendations and guidance.
We are communicating regularly with our employees to keep them informed and to ensure their health and safety and that of our participants.
WIC centers have been given hand sanitizer for use by both employees and participants.
We are taking extra precaution to wipe down surfaces in WIC centers to maintain a safe and sanitary environment.
We are encouraging WIC employees to stay home if they are ill.
We are encouraging participants to complete their appointments online at wiconlineeducation.org or reschedule their appointments if they are ill.
Stay home if you are sick. If you have an upcoming WIC appointment, call or text us to reschedule. You may also be eligible to complete your appointment online at wiconlineeducation.org to have your benefits loaded to your card from home.
Wash your hands often with soap and water for at least 20 seconds.
Use an alcohol-based hand sanitizer that contains at least 60% alcohol if soap and water are not available.
Avoid touching your eyes, nose, or mouth.
Clean and disinfect objects and surfaces.
If you have traveled outside of the United States or had close contact with someone who recently traveled abroad and was sick, contact your health provider. Avoid public spaces until you are cleared by your medical provider.
More about COVID-19
Coronaviruses usually cause an upper respiratory tract illness like the common cold. The new strain is associated with a range of symptoms from milk fever to cough and shortness of breath, or pneumonia (lower respiratory tract illness).
There is no specific treatment or vaccine for COVID-19 at this time. Most infected people will recover on their own.
As COVID-19 is new, this is an evolving situation and we will continue to provide updates as they become available.
PHFE WIC and CinnaMoms recognizes that providing safe cultural spaces to promote equity for Black women can create healthy conversations across the life course. The CinnaMoms brand provides a platform to share and support breastfeeding, parenting, and health equity for the Black family. With the help of our partners, CinnaMoms staff were excited to partner with St. Andrews Place WIC to celebrate Black History Month 2020!
The staff did an amazing job with décor, planning and execution under the leadership of Supervisor, Alejandra and Eddie. Shout-out to staff members, Daisy and Liz for your “Diva of Black History Month” design, and kudos to the entire staff at St. Andrews Place WIC for a job well done.
Eddie and Rodasha were MC’s who set the stage for the event. Beautiful CinnaMoms tote bags were given to participants upon arrival. Families visited several community partners including Dental, Welcome Baby, Black Infant Health, HealthNet, and L.A. Care. Attendees enjoyed a fun breastfeeding game, led by Wanda. Families expressed their 2020 goals via a thought-provoking “vision board” session led by Sharen. Administrative staff, Kiran, Morgan, Valerie, Pina, and Tonce presented the awards to honorees and partners. Belen and our videographer, Jeremy, took amazing photos and audio interviews of participants and honorees. The event was catered by a community partner and the desserts were curated by St. Andrews Place WIC staff.
Awards were granted to individuals in the following categories:
CinnaMoms Advocacy Award – Glenisha Cargin
CinnaMoms Breastfeeding Achievement Award – Ashly Coleman
CinnaMoms Breastfeeding Recognition Award – Vashti Stoner
Janice Payne Peer Counselor Award – Princess Rhonda Clayton & Jessica V. Estrada
CinnaMoms Maternal Health Pioneer – Josephine Easter
Congratulations to all the honorees!
Special thanks to the planning committee members: Valerie Bradford, Rodasha Scott, Judith Rangel, Kelly Bennett, Belen Rediet, Pina Hernandez, Veronica Ramos-Castruita, Claudia Merida-Bustillos, Ilanna J. Trayber, Wanda Kenlow, Morgan Ervin, Alejandra Flores, Sharon Anthony, and Toncé Jackson.
Everyone is welcome! Bring the family and join us for a celebration of black history and maternal health at St. Andrews Place WIC.
Enjoy:
Kids corner
Vision board craft
Diaper giveaway
Family photo booth
Refreshments
Awards to honor pioneers of maternal health
Community resources
A message from our Elected Officials
When:
February 25th, 2020 from 10:30 am – 2:00 pm
Where:
St Andrews Place WIC
1836 W. Imperial Hwy. Los Angeles, CA 90047
All PHFE WIC centers are now issuing California WIC Cards to families. Shopping with the WIC card will be easier than using paper checks.
Flexible shopping Get your WIC foods as you need them
Easier checkout Shopping with your WIC Crad will be like using a debit card.
Convenient benefits Carry all your family’s WIC food benefits on one card!
In addition to the WIC card, we will also have an app! The app allows you to scan foods to verify that they’re WIC authorized and available in your food package.
Click here for more information about the California WIC Card!
As we reflect on 2019, we are filled with gratitude for our dedicated staff, our generous partners, and for the families who trust us to serve them. We thank you for your support and look forward to reaching new milestones in 2020.
2019 Highlights:
The new WIC Card launched in 30 of our PHFE WIC centers in late 2019. Thousands of PHFE WIC participants have switched from using paper WIC vouchers to shopping with their convenient new WIC cards. The California WIC Card is easy to use and has completely transformed our participants’ experience in the WIC office and in grocery stores for the better. Paper WIC vouchers will be completely gone by mid-2020!
200,000 women, children, and their families were provided with healthy food, nutrition education, and breastfeeding support; and connected to other community resources by the dedicated staff at PHFE WIC.
Over 2 million diapers, wipes, and other hygiene products were provided to families with young children at WIC offices, thanks to partnerships with Baby 2 Baby, LA Regional Food Bank, and First 5 LA.
We invested in staff training. Our greatest asset is our frontline staff who serve families each day at WIC. All PHFE WIC staff received implicit bias training to bring awareness to racial disparities in maternal and infant mortality rates and address how we can improve health equity for the people we serve. Staff also received training on customer service, stress management, and domestic violence prevention.
CinnaMoms saw its largest turnout yet at the CinnaMoms Summit on July 25, 2019, where a panel of maternal health experts equipped families with information and resources addressing the alarming maternal and infant mortality rates for African American mothers and babies in our community. CinnaMoms started in 2015 as an African American breastfeeding support group at WIC, and has expanded its scope to advocate for parenting and health for the entire life course.
Little By Little gave out its one millionth book this year. The early literacy program gives books to families in several WIC offices, and we are honored to have been a part of this milestone.
We continued to fight food insecurity with the WIC + CalFresh Better Together campaign, partnered with other food justice organizations and received the 2019 Outreach Leader of the Year “Freshy” Award.
We connected WIC families to fresh produce while combating food waste through partnerships with the Clementine Food Trolley and Food Forward LA.
We celebrated fathers in a special Father’s Day event on June 14, 2019. Families enjoyed crafts, games, and an award ceremony with local government officials at El Monte Valley WIC to honor dads and remind the community that men, dads, and caretakers are welcome at WIC.
We invited the community to a WIC Open House celebrating the unveiling of the newly renamed Barack Obama WIC center in Los Angeles. Families enjoyed food, family portraits, yoga, and an award ceremony honoring breastfeeding mothers and breastfeeding support staff at WIC.
Our hugely successful Farmers Market Nutrition Program attracted thousands of families to their local farmers’ market this summer. Between May and August, PHFE WIC staff gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at fourteen farmers’ markets in Los Angeles and Orange Counties.
The 23rd dietetic internship class graduated this year, prepared to pass the exam to earn the Registered Dietitian Nutritionist (RDN) credential and serve the community as WIC supervisors and nutrition experts.
We grew our breastfeeding program by adding an internship opportunity for aspiring lactation consultants. This internship will help current PHFE WIC employees earn an IBCLC (International Board Certified Lactation Consultant) credential, in turn giving WIC participants greater access to high quality breastfeeding services.
We wish you a happy healthy new year and look forward to advancing health equity in 2020!
Tens of thousands of people have been ordered to evacuate Northern Los Angeles County due to the Saddleridge Fire, one of several California wildfires that erupted Thursday October 10 and continued through Friday.
If you’ve been affected, evacuated or relocated due to the recent California wildfires, please contact WIC at 1-888-942-2229. We can help issue your monthly WIC benefits and connect you with more resources.
On Tuesday, August 27, 2019, the PHFE WIC Program unveiled the Obama Blvd. WIC Center, formerly known as Rodeo WIC Center. The event also celebrated Black Breastfeeding Week and Breastfeeding Awareness Month.
Representatives from Holly Mitchell, Karen Bass, and Herb Wesson’s offices spoke to the families who attended, along with Heluna Health CEO Blayne Cutler and PHFE WIC Executive Director Kiran Saluja. Local community organizations like 211 agency, USC Dental, Black Infant Health, and The Children’s Collective were also in attendance, offering onsite services to attendees.
Tonce Jackson, CinnaMoms Co-founder and Health Equity Manager at PHFE WIC, stated, “This day is a success, being from the area, it just feels good to celebrate breastfeeding month, it feels good to celebrate Black breastfeeding week.”
August marks Breastfeeding Awareness Month! PHFE WIC program will be hosting breastfeeding support groups at various WIC centers this month. Find a support group near you in the list below.
Activities vary by location. Some activities to look forward to include family/baby portraits, children’s crafts, raffle prizes, snacks, breastfeeding certificates, story time with local librarians, and great conversation with other breastfeeding mothers.
The hugely successful WIC Farmers Market Nutrition Program (FMNP) wrapped up this week. The FMNP is a valuable program that benefits WIC families, local farmers and the community. Between May 15 and August 2, PHFE WIC staff gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at fourteen farmers’ markets in Los Angeles and Orange counties.
WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Summer 2019 participating farmers’ markets:
A special thanks goes to all of the farmers’ market managers and staff for their support of WIC and another successful FMNP season.
Adams & Vermont Farmers’ Market Cerritos Farmers’ Market Downtown Anaheim Farmers’ Market East Los Angeles Farmers’ Market Echo Park Farmers’ Market Gardena Farmers’ Market La Cienega Farmers’ Market Monterey Park Farmers’ Market Pico Rivera Farmers’ Market Pomona Valley Farmers’ Market Rosemead Farmers’ Market Tustin Farmers’ Market West Covina Farmers’ Market Wilmington Farmers’ Market
Many families who went to the farmers’ market for WIC FMNP also had the opportunity to double their cash and CalFresh EBT through the Market Match program, which continues year round at select locations. To find a farmers’ market with Market Match, visit fmfinder.org.
WIC also is working with SEE-LA (Sustainable Economic Enterprises of LA) on their FRESH FUNDS program that matches monthly WIC fruit and vegetable checks up to $10 at the Crenshaw Farmers’ Market at the Baldwin Hills Mall. This program is funded by a generous contribution by the “sweetgreen” salad eatery chain.
What is it like to go to a farmer’s market?
A farmers’ market is an outdoor market with many vendors that have canopies set up where they sell various products such as organic fruits and vegetables, bread, cheese, jams, hummus, flowers, as well as cooked food such as tacos, tamales, dumplings, popcorn and more. Some locations even have live music and pet adoptions. Local farmers sell their organic fruits and vegetables at the market and talk to customers about their farms and produce. Many will offer samples, give cooking tips and teach customers to pick produce that is ripe and ready to eat. Going to the farmers’ market can be a fun learning experience for all ages.
FMNP benefits the local economy
In addition to providing healthful foods to WIC participants, FMNP is beneficial to farmers and the local economy. This summer, WIC FMNP drew an extra 100 – 450 families to each farmers’ market on their days of operation, increasing each local farmer’s sales.
WIC will be back
The next WIC FMNP season starts summer 2020. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
Don’t forget!
WIC encourages families who received the $20 vouchers for fruit and vegetables to use them before they expire on November 30, 2019.
The WIC Farmers Market Nutrition Program has wrapped up for the Summer of 2019! This year’s successful farmers’ market issued a total $570,000 worth of fruits and vegetables into the homes of WIC recipients. If you received the $20 farmers’ market vouchers, don’t forget to SPEND THEM at the farmers’ market before November 30, 2019. Go to any of the farmers’ markets listed below, or search your zip code here Farmers’ Market Locations to find other farmers’ markets near you. Markets with a red apple accept WIC fruit and vegetable checks.
By Sharen Anthony, Morgan Ervin, Pina Hernandez, and Tonce Jackson
Los Angeles, CA. June 26, 2019. PHFE WIC and PHFE CinnaMoms, recognizing the need to address the alarming research indicating that African American mothers and babies are three times more likely to die from a pregnancy-related death than any other ethnic group in the U.S., held its yearly CinnaMoms Summit event on June 25, 2019.
In an effort to raise awareness of these risks and to equip our mothers and families with information and resources to overcome these tragedies, our Summit’s guest speaker, Dr. Kimberly Gregory, MD MPH., addressed the state of maternal health. She illustrated the staggering number of maternal deaths among African American women: three out of nine maternal deaths are African American women. According to Los Angeles County data, maternal mortality rates among black women (86/100,000) are over four times higher than rates for women overall (18/100,000). Additionally, infant mortality rates are more than twice as high among black women (10/1,000) compared to women overall (4/1,000). The health of a generation is at stake and needs immediate attention from all stakeholders such as health providers, community services providers and families in our communities.
In the CinnaMoms Summit, we created cultural spaces to promote empowerment and self-transformation for our African American women attending. Through the CinnaMoms Program, WIC families come together to share and advocate for breastfeeding, parenting, and health for the entire life course. We created support circles that extended beyond our WIC services to provide encouragement and a safe space to chat about historical feeding practices, perceptions of breastfeeding, the pregnancy journey, and the hospital experience, uniquely designed to support African American moms and families.
CinnaMoms hosted a panel discussion with Jadah Chatterjee, BS, RN, Aretha Jones-Adams, MS, Brandi Jordan, MSW, IBLCLC, Shamiesha Johnson, RN. Prenatal families were supported by a circle of support and affirmation led by Wenonah Valentine of iDream and Marquita Jones of Black Infant Health. The audience engaged in the discussion illustrating the need to continue creating more cultural environments to support our maternal health and infancy related deaths. Numerous agency services were present to offer support to these families. These families experienced a culturally appropriate event to feel the support, concerns and empathy. Other beneficial services were provided at the event such as enrollment in Medical, diapers, and farmers’ market checks for fruits and vegetables.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving approximately 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over 60% of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
If you would like more information about the topic, please contact Tonce Jackson at (626) 221-2827.
We are happy to announce that we’ve partnered with Baby2Baby and Los Angeles Regional Food Bank to provide WIC families with diapers for a limited time. Diaper brands, amounts per package, and sizes vary; and are limited to one pack per child on WIC per month, while supplies last.
Feeding is a great time to nurture your baby. When you feed your baby at a comfortable pace, baby can let you know, “I need a break” or “I’m full”. Letting your baby set the pace means less chance of overfeeding, gas, stomach discomfort, and spitting up.
Is baby hungry?Feed baby when you see hunger cues . . .
Keeps hands near mouth
Bends arms and legs toward body
Makes sucking noises
Puckers lips
Searches for nipple (roots)
Feed baby.Here are 5 easy tips to feeding baby . . .
Always hold your baby and the bottle when feeding.
Hold your baby almost upright.
Brush the bottle nipple across baby’s upper lip. Wait for baby’s mouth to open.
Hold the bottle in an almost flat position. The nipple will be only partly full. This keeps the milk from pouring into baby’s mouth.
Let your baby pause and take breaks every few sucks. Your baby will feed for about 15–20 minutes.
Is baby full?Don’t try to get your baby to finish the bottle. Watch for fullness cues . . .
In honor of Father’s Day and the increasing number of men and dads participating in the WIC program, the El Monte Valley WIC center hosted a special event on June 14, 2019, to celebrate the important role men and dads have in the well-being of their families.
Congresswoman, Grace Napolitano and Supervisor, Grace Huang
The El Monte Valley WIC center hosted the honorable Congresswomen Grace Napolitano, Mayor Pro Tem for the city of El Monte, Jerry Velasco and Sarah Rizvi, staff member for Assemblywomen Blanca Rubio, who all spoke about the importance of men and dads and the WIC program’s nutrition education and support in our community.
(left to right) Kiran Saluja, Jerry Velasco, Juan Luis Banuelos, Wife and Daughter, Grace Napolitano, Cathi Eredia, Ruben Lopez
Congresswomen Grace Napolitano, Sarah Rizvi, from Assembly women Blanca Rubio’s office and Mayor Pro Tem for the city of El Monte, Jerry Velasco, all presented certificates that acknowledged three fathers for their commitment to their families and participation with the WIC program:
Juan Luis Banuelos Juan is a big part of his wife’s breastfeeding journey. He is supportive and has encouraged her to totally breastfeed their infant. He helps her around the house and attends her WIC appointments with her. When their baby was born, he would bring her to the breastfeeding clinic for the 1st month just to make sure the baby was gaining weight and breastfeeding well. The baby is now 13 months old mom is still totally breastfeeding and dad is still a big part of her journey.
Ahsan Chohan Ahsan is very helpful during his WIC visits with his wife. He helps mom with the care of the baby, filling out forms and helping check the baby’s weight gain. He is also very supportive of mom and her efforts to breastfeed their baby.
(left to right) Cathi Eredia, Kiran Saluja, Wife and Baby, Grace Napolitano, Ahsan Chohan, Jerry Velasco
Hoa Ngo, (Tom) Tom has been a Nutritionist at the El Monte Valley WIC center since 5/2/2005. He has an eight-year-old son who is the highlight of his life. He likes to spend time with his son playing basketball, hiking, throwing a football around and taking a walk in the park or his neighborhood. According to Tom, the best part of being a dad, is teaching him something new and having him ask numerous questions.
Nutritionist, Hoa Ngo (Tom) and Assemblywoman, Sarah M. Rizvi
The celebration included healthy snacks and drinks provided by WIC, face painting, arts and crafts, and book reading by a Norwood Library, Librarian. Alta Med Dental, Norwood Library, El Monte Library, Spiritt Family Centers, Read Conmigo, and the Foothill Family, joined the celebration and provided their services.
One guest speaker gave a testimonial about the WIC program and about the important role of men and fathers in children’s lives. Mr. Phu Ly, a Vietnamese migrant with Chinese descent, has been working as a WIC Nutrition Assistant at the Rosemead WIC office for the past 20 years. While working at WIC, Mr. Ly earned his Bachelor of Science and master’s degree in mathematics at the California State University, Los Angeles.
WIC is here to provide services to ensure our community’s children get a strong and healthy start in life. PHFE WIC is committed to fostering an inclusive and friendly environment for men, fathers, and all other caretakers, parents, and guardians. Research shows children and families do better when fathers and father-like figures are involved. Children exhibit better school performance, increase in self-esteem and improves social relationships. The WIC program offers father-friendly materials such as nutrition education classes, nutrition counseling, parenting classes and referrals to additional resources to support the entire the family.
The WIC Farmer’s Market program is here! Bring your WIC folder to [NAME] Farmers’ Market on [Dayofweeks] between [WIC FM TIMEFRAME] to claim your FREE $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
$20 Free fruits and vegetables for WIC Families! Bring your WIC folder and look for the friendly people wearing bright orange at the [NAME]Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME]. This offer is for PHFE WIC participants only, one per family, once per summer while supplies last! Visit www.phfewic.org for more details, and a list of other participating farmers’ markets! #WICFM19 #PHFEWIC
WIC Families get $20 FREE fruits and vegetables at the [NAME]Farmers’ Market! Look for the friendly faces wearing bright orange on [Dayofweeks] from [WIC FM TIMEFRAME], and show your WIC folder to claim your free $20. This once-per-summer offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC
Hey WIC families! Bring your WIC folder to [NAME]Farmers’ Market on [Dayofweeks] from [WIC FM TIMEFRAME]to claim your free $20 for fruits and vegetables! This offer is for PHFE WIC participants only, one per family while supplies last! Visit www.phfewic.org for more details. #WICFM19 #PHFEWIC
WIC pays off! A team of researchers including UCLA’s Dr. Roch Nianogo and PHFE WIC’s Director of Research and Evaluation, Dr. Shannon Whaley analyzed the cost saving effects of the WIC program and found that every $1 invested in WIC saves about $2.48 in medical, educational, and productivity costs. Their study will be published in Preventative Medicine in July, 2019.
Article Highlights:
WIC is cost-saving.
Further savings could be achieved if all eligible women were enrolled in WIC.
WIC is cost-effective in preventing preterm births
Reductions in prenatal participation in the WIC program could lead to significant increases in costs.
Measles is one of the most contagious viruses on Earth. Every year, unvaccinated travelers bring measles to the U.S. from other countries, putting their families and communities at risk, especially babies who are too young to get the measles-mumps-rubella (MMR) vaccine. So before you travel abroad, be sure you and all your fellow travelers over 12 months old have had your MMR vaccine.
If you have a doctor that you regularly see, talk to them about how you can protect yourself and your family from the measles.
Enter your zip code in the Vaccine Finder for a list of places where you can get vaccinated: www.vaccines.gov/getting/where
The WIC Farmers’ Market Nutrition Program is just a few weeks away! WIC families are eligible to receive Famers’ Market checks (vouchers) to get $20 worth of fresh fruits, vegetables and edible herbs FREE this summer. Keep checking back for updates about when and where you can find us at a farmers’ market near you!
The Farmers’ Market program is for a limited time only! To make sure you don’t miss out on your free farmers’ market produce this summer, sign up for WIC text messages (Text your WIC ID to 91997) and follow us on Facebook, Instagram, and Twitter.
Ericka was encouraged by a friend to receive WIC during her first pregnancy and had a wonderful experience. Ericka used the WIC education she received while her son was in the Neonatal Intensive Care Unit (NICU). Erika’s second pregnancy was overshadowed by depression; her WIC counselor Danielle, noticed Ericka was disengaged. With compassion and encouragement she assisted Ericka in finding solutions to her problems. Ericka has come full circle with WIC by her side, every step of the way. She now helps and empowers WIC participants that she sees as a WIC staff.
What a success! Wednesday, February 27, 2019 marked the Clementine Trolley’s first visit to WIC. Clementine is a beautiful mobile food pantry that serves Orange County through Community Action Partnership Orange County and The OC Food Bank. The trolley visited Santa Ana East WIC and was a total success! Clementine provides free food to families and served 55 families during their two hours at WIC. Families received fresh produce, diapers, canned food, frozen ground beef and turkey, organic frozen chicken, and frozen meals that were prepared by a gourmet chef using foods from the food bank. They also gave away brand new books. WIC participants received all of this on top of their WIC benefits!
Don’t miss out the next time Clementine comes to WIC!
Happy National Nutrition Month! Invest in your health this March by making informed food choices and developing sound eating and physical activity habits. Here are 10 ways to start.
Discover the benefits of a healthy eating style.
Choose foods and drinks that are good for your health.
Include a variety of healthful foods from all of the food groups on a regular basis.
Select healthier options when eating away from home.
Be mindful of portion sizes. Eat and drink the amount that’s right for you, as MyPlate encourages us to do.
Keep it simple. Eating right doesn’t have to be complicated.
Make food safety part of your everyday routine.
Help to reduce food waste by considering the foods you have on hand before buying more at the store.
Find activities that you enjoy and be physically active most days of the week.
Consult the nutrition experts. Registered Dietitian Nutritionists at WIC can provide sound, easy-to-follow personalized nutrition advice to meet your lifestyle, preferences and health-related needs.
Mark remembers running around the WIC office with his siblings as his mother met with WIC staff. He and his siblings enjoyed choosing WIC foods at the store with his mother, not knowing about the nutritional value the food brought to the family. Fast forward 15 years later, Mark is majoring in Nutrition and decides to apply for an internship at WIC. Mark sees himself in the children at the WIC office, and sees his mother in the women that participate in the WIC program. Mark now serves the same community as a WIC Nutritionist, that his single mother, his siblings, and himself were once a part of many years ago.
At each WIC appointment during your pregnancy, we will provide you with personalized pregnancy information. These “in-person” discussions are tailored and specific for each trimester of your pregnancy. Learn about how your baby is growing, how to nourish your baby, and much more!
1st trimester discussion includes:
Increasing knowledge towards breastfeeding
Barriers and common concerns about breastfeeding
Benefits of breastfeeding
2nd trimester discussion includes:
When the body starts making breast milk
How to breastfeed
When to breastfeed
3rd trimester discussion includes:
Preparing for breastfeeding in the hospital
Ways that family, friends, and doctors can support breastfeeding
How WIC supports mothers
See you in the prenatal discussion at your next WIC appointment.
PHFE WIC is pleased to share this good news with families who receive CalFresh benefits.
The Los Angeles County Department of Public Social Services (DPSS) announced that the full amount of CalFresh benefits for March will be issued on March 1, 2019 to eligible households, rather than the normal staggered issuance cycle of the first through the tenth of the month. These early benefits are not to be mistaken for additional benefits, and customers are strongly urged to budget their benefits accordingly to ensure that funds are available to purchase food through the month of March.
If you or someone you know would like to apply for CalFresh benefits, go to www.GetCalFresh.org and apply in less than 10 minutes. If approved, you’ll receive your benefits to purchase groceries in 30 days on a Electronic Benefits Transfer (EBT) card.
To find the closest help site, call 1-800-906-9887, OR visit http://caleitc4me.org/get-it/. Other options include Volunteer Income Tax Assistance (VITA) volunteers provide FREE Income Tax Preparation Assistance. Although sites are not available in every county, you can search for VITA sites on the IRS website by ZIP code, city, or county.
File tax returns for free online and get information about tax filing at TaxACT Online.
KPCC’s Health Care Reporter, Michelle Faust Raghavan featured the PHFE WIC program and stories from mothers about how breastfeeding can be challenging.
Santa Ana, Calif. (January 16, 2019) – PHFE WIC, the largest nonprofit network of WIC centers in the U.S., was honored with MOMS Orange County’s Champion for Babies & Families award at their Santa Ana offices on January 15. MOMS Orange County, a nonprofit organization dedicated to serving low-income pregnant women and young families for more than 26 years, launched the Champion for Babies & Families award in 2018 to honor and celebrate Orange County employers that create working environments which are exceptionally supportive of expectant employees and new families.
“We are honored to present PHFE WIC with our Champion for Babies & Families Award and commend their leadership and commitment to breastfeeding, infant nutrition and support to their employees who are new parents,” said MOMS Orange County CEO Pamela Pimentel, RN.
PHFE WIC, a program of Heluna Health, clearly leads the service sector in best practices in supporting its expecting employees and new parents. All eight WIC centers in Orange County are breastfeeding-friendly work centers with private pumping stations, electric pumps, refrigerators and flexible work time for pumping. Their employee Perinatal Support Program for pregnant and breastfeeding employees includes early pregnancy classes and prenatal support groups. When an employee has a baby, the family has access to a breastfeeding support coach and lactation consultant as employees are encouraged to pump during work hours for baby’s first year. In 2017, 100% of employees initiated breastfeeding and 92% maintained exclusive breastfeeding for their baby’s first year of life.
“As a leader in breastfeeding support services and nutrition education for families, we are thrilled to receive the ‘Champion for Babies & Families Award,’ said Kiran Saluja, MPH, RDN PHFE WIC Executive Director. “Breastfeeding education and support are a core WIC service; not only to the families we serve, but also to our employees who support the families we serve. PHFE WIC is committed to doing whatever it takes to help our staff succeed with healthy pregnancies and exclusive breastfeeding. When our staff is supported and successful, they, in turn, become passionate breastfeeding advocates for our participants. When we take care of our staff, they take care of our participants.”
Epsilon, a division of Alliance Data, was also honored with the 2019 Champion for Babies & Families award. The global marketing company’s Costa Mesa facility takes great measures to support new families and employees who are expecting.
Santa Ana-based MOMS Orange County plans to continue the tradition of honoring employers who go above and beyond to support pregnant employees and new parents. Nominations for the 2020 Champion for Babies and Families award will be accepted beginning in July 2019. For nomination information, please send inquiries to info@momsorangecounty.org.
About MOMS Orange County
MOMS Orange County formed 26 years ago in response to a crisis in access to prenatal healthcare for low-income, at-risk women. Today, MOMS Orange County serves more than 3,200 low-income families annually, directly influencing improvements in birth outcomes, maternal health, and developmental indicators among infants within a highly disadvantaged population.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC—a program of Heluna Health is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services. Learn more at www.phfewic.org and www.helunahealth.org.
Click on the food locator links below for assistance with finding a food bank, food pantry, and other services that provide meals and groceries near you.
Are you a federal worker who has been affected by the partial government shutdown? Click here for a list of organizations who can help with food assistance.
CalFresh is the name of California’s food assistance program which is funded through Federal SNAP funding. Due to the federal government shutdown, most households that receive food assistance through the CalFresh Program received their February benefits early.
On the evening of January 14th, a special process was done to issue February CalFresh Benefits early to any family that had certified CalFresh eligibility for February. Families that were included in the early issuance received their February CalFresh benefits on January 16th.
The best way for families to know if they received their February benefits early, is to check their EBT card balance for a January 15th issuance. Families that receive an early issuance, need to be aware they have received their February CalFresh benefits and budget accordingly. They will not receive any additional CalFresh benefits in February. If families have questions, they can contact their local DPSS office for additional information.
The CalFresh EBT System continues to operate, and local Department of Social Services offices will remain open. For assistance and additional information, CalFresh customers should contact DPSS at (866) 613-3777
New CalFresh Applications will be accepted and processed as usual. Apply today at www.GetCalFresh.org.
Here’s what you need to know during the partial government shutdown:
WIC REMAINS OPEN DURING THE GOVERNMENT SHUTDOWN. WIC state agencies have enough reserve funding to remain open until the end of March. Please be assured that WIC offices will maintain normal schedule, appointments will not be cancelled, and staff will be available to assist you.
WIC AUTHORIZED STORES WILL CONTINUE TO ACCEPT WIC CHECKS. WIC authorized stores must accept and redeem WIC checks while federal funding is available.
WE ENCOURAGE OUR WIC PARTICIPANTS TO CONTINUE TO SHOP WITH THEIR WIC CHECKS. WIC transactions at the grocery stores will be processed normally.
WE ARE CLOSELY MONITORING THE SITUATION AND WILL SHARE INFORMATION AS IT BECOMES AVAILABLE.
Read the full letter from the California Department of Public Health below.
Recent legalization of recreational cannabis use in California has prompted many questions. Is it safe to use while pregnant and during breastfeeding? The California Department of Public Health, PHFE WIC, amongst others do not recommend cannabis or marijuana use for pregnant and breastfeeding moms.
To read more about Cannabis, visit our Family Resources page by clicking here.
Don’t remember if you are registered to vote? Check your voter registration status here.
You can also ask your local WIC center for a voter registration card. If you need help filling it out and/or mailing the card, let us know and we will assist you.
The deadline to register online is Monday, October 22.
To register by mail, the form must be postmarked by Monday, October 22.
Thank you all for joining us at our 4th Annual CinnaMoms event! In partnership with the YMCA and Black Infant Health, this was our best event to date! The moms were transformed, the men and dads were engaged and shared generational nuggets, and the community partners were mighty and unique. BabyWearingLA issued 50 baby carriers!
The CinnaTeam was well coordinated in purple, engaged, and active in their sections – Kids corner with Zina, Photos with Belen, Veronica and Ericka, Painting with Willie and Kim, Red Table Talk with Bethany, Sarah, Daynisha, Rhonda (aka Hostess), and Rodasha, Outreach and Welcome area with Jackie and Karen, Nursing bra, diapers and Recipe Table (25 total) with Rebecca and Danille, Food Service and Bakery with Morgan, Cheryl, Valerie and Meal Delivery with Angela, Allison, Susan, Ilanna, Judy, Sagrario, Carolyn and many more…
Special shout-out to Daynisha for her transparency and encouragement in the spoken word segment. Also, special thanks to Bethany for sharing her contact Eliza, who shared her poem “Liquid Gold.” Thank you to Cheryl and Rhonda, who donated “Paint Night” tickets to our mentor Kim Durdin!
Sharen, Allison, and Angela had a successful survey section and received great feedback from our families.
Our event could not be successful without the support of our Warehouse Department! The Warehouse team set-up and cleaned up with ease and a smile! Special thanks to our parking coordinators, Jesse C. and Jesse M. , who also participated in the Men and Dads area with Ruben and Mark.
Teamwork truly makes the dream and vision work!
Thank you to Kiran, Judy, Jennifer, Seniors, Area Managers, and Supervisors for supporting CinnaMoms and staff in this value-added service.
The event was such a success! It brought together 63 CinnaMoms, 10 CinnaDads, 20 community partners, lots of CinnaBabies, Karla (co-creator of CinnaMoms), and other guests from the community!
This piece on KPCC Southern California Public Radio featured our CinnaMoms program and the important role that breastfeeding plays in the lives of black mothers and babies.
Reposted from KPCC.org website:
Black moms are much less likely to breastfeed, compared to women of other races and ethnicities. That’s why maternal and child health advocates devote the last week of August to bringing awareness of the benefits with Black Breastfeeding Week
More and more local organizations, such as PHFE WIC’s very own CinnaMoms, are starting support groups with an aim to bring up breastfeeding rates for black women.
The WIC Farmers Market Nutrition Program (FMNP) wrapped up this week! FMNP is a valuable program that benefits WIC families, local farmers, and the community. Between June 14 and August 20, PHFE WIC gave out $570,000 worth of fruit and vegetable vouchers to 28,500 WIC participants ($20 per family) at sixteen farmers’ markets in Los Angeles and Orange counties.
WIC FMNP is an annual program established by Congress in 1992 and funded by the United States Department of Agriculture to provide locally grown fruits and vegetables to WIC participants while promoting the awareness and use of farmers’ markets.
Summer 2018 participating farmers’ markets:
Special thanks to all of the farmers’ market managers and staff for their support of WIC and accommodation to make this a successful FMNP season.
Adams & Vermont Farmers’ Market
Alhambra Farmers’ Market
Crenshaw Farmers’ Market
Cerritos Farmers’ Market
Downtown Anaheim Farmers’ Market
Downtown Santa Ana Farmers’ Market
East Hollywood Farmers’ Market
East Los Angeles Farmers’ Market
Echo Park Farmers’ Market
Gardena Farmers’ Market
Kaiser Harbor City Farmers’ Market
La Cienega Farmers’ Market
Placentia Farmers’ Market
Pomona Valley Farmers’ Market
Rosemead Farmers’ Market
West Covina Farmers’ Market
Many families who went to the farmers’ market for WIC FMNP also had the opportunity to double their cash, CalFresh EBT, or WIC fruit and vegetable voucher up to $20 through the Market Match program, which continues year round at select locations. To find a farmers’ market with Market Match, visit fmfinder.org.
What is it like to go to a farmer’s market?
A farmers’ market is an outdoor market with many vendors that have canopies set up where they sell various products such as organic fruits and vegetables, bread, cheese, jams, hummus, flowers, as well as cooked food such as tacos, tamales, dumplings, popcorn, and more. Some locations even have live music and pet adoptions. Local farmers sell their organic fruits and vegetables at the market, and talk to customers about their farms and produce. Many will offer samples, give cooking tips, and teach customers to pick produce that is ripe and ready to eat. Going to the farmers’ market can be a fun learning experience for all ages.
FMNP benefits the local economy
In addition to providing healthful foods to WIC participants, FMNP is beneficial to farmers and the local economy. This summer, WIC FMNP drew an extra 100 – 450 families to each farmers’ market on their days of operation, increasing each local farmer’s sales.
WIC will be back
The next WIC FMNP season starts summer 2019. Follow PHFE WIC on Facebook and Instagram and sign up for WIC text messaging to be the first to hear about the Farmers’ Market program and other special events.
Don’t forget!
WIC encourages families who received the $20 vouchers for fruit and vegetables to use them before they expire on November 30, 2018.
The PHFE WIC program is committed to promoting breastfeeding and support our participants’ breastfeeding goals. This August 2018, PHFE WIC joins the World Breastfeeding Week campaign to inform people about how breastfeeding affects nutrition, food security and poverty reduction. Breastfeeding is the foundation of lifelong good health for babies and mothers.
Here are some of the activities you can look forward to at PHFE WIC offices all August long. Activities may vary by location.
Diaper bag raffle! All exclusively breastfeeding participants are welcome to enter a raffle for a diaper bag filled with onesies, bibs, books, and more!
Certificates for breastfeeding moms with your baby’s foot or hand print.
Certificates for dads of breastfeeding babies and for families with breastfeeding toddlers.
Fun photo opportunities for breastfeeding families. Post your photo to social media using the hashtag #WBW2018!
Coloring sheets for children.
“Spin the wheel” game. All children are welcome to spin the wheel and win a small prize!
If you’ve been affected, evacuated or relocated due to the recent California wildfires, please contact our WIC office. We can help issue your monthly WIC benefits and connect you with more resources during this difficult time.
In honor of father’s day and the increasing number of men and fathers participating in the WIC program, two PHFE WIC offices (117th St. WIC and Washington WIC) hosted special events on June 27 and 29, 2018 celebrating the important role of fathers.
Washington WIC center hosted Congressman Jimmy Gomez, who spoke about the importance of the WIC program’s nutrition education and support in our community.
(left to right) Pina Hernandez, Jorge Bazan Brito, Congressman Jimmy Gomez, Kiran Saluja, Samar McGregor
Congressman Gomez presented a congressional certificate that acknowledged five fathers for their commitment to their families and participation with the WIC program:
Alex, a loving stay at home dad, is not afraid of rocking matching nail polish with his daughter.
Julian, a brand new dad, has been highly involved at each appointment and acting as primary support and caregiver to his wife and newborn.
Musie has been part of the WIC family since 2012 and has not missed a single appointment. He helps translate and interpret information at appointments for his wife.
Eduardo, whose parents participated in the program when he was a child and now is part of the program for his daughter, walks into the WIC center prepared with parenting and nutrition questions.
Victor, a phenomenal husband and father of four (and one on the way), takes an active role in parenting, school meetings, grocery shopping, and cooking.
(left to right) Eduardo Ambriz, Musie Kahsay, Congressman Jimmy Gomez, Julian Reyes, Jorge Bazan Brito, Kiran Saluja
Ruben Lopez, Victor Barrientos, Jorge Bazan Brito
117th St. WIC center hosted Robert Pullen-Miles, District Director for Assemblywoman Autumn Burke, who spoke about the importance of Fatherhood and the WIC program’s contribution to fathers in need.
Robert Pullen-Miles presented a certificate that acknowledged a grandfather for his commitment and dedication to his family and participation on the WIC Program for over fifteen years.
Michael, a grandfather who has served as the caregiver to his grandchildren, has participated on the WIC program for over 15 years.
Councilman Robert Pullen-Miles honors Michael Wright
The celebration included healthy snacks and drinks provided by WIC, carnival games, a beach ball activity, and arts and crafts. Eisner Dental, Los Angeles County DPSS (Cal Fresh), LIFT, Project Fatherhood, Life Coaching and Fatherhood Principles, Families Uniting Families, D.A.D. Project, and 1736 Family Crisis Center joined the celebration and provided their services.
Three guest speakers gave testimonials about the WIC program and about the important role of men and fathers in children’s lives. Lieutenant Robbie Williams received WIC as a youth and spoke about the importance of the WIC program to his family and so many other families in need. Mark Jones II spoke about his early experience on WIC as a child. Mark is now the supervisor at 117th St. WIC. Andy Linares’s parents participated in the WIC program when he was a child, and he now is a graduate from CSUN with a double major in Consumer Affairs and Central American Studies. Carlos Tejeda, a Professor at CSULA, received the support of WIC during his PhD studies. Daniel Polanco, a single dad of a 9 year old daughter and co-executive director of the D.A.D. Project, spoke about how the WIC program provides additional support for young fathers.
Lieutenant Robbie Williams, Mark Jones II, and Guest
WIC is here to provide services to ensure our community’s children get a strong and healthy start in life. PHFE WIC is committed to fostering an inclusive and friendly environment for men, fathers, and all other caretakers, parents, and guardians. Research shows children and families do better when fathers and father-like figures are involved. Children exhibit better school performance, increase in self-esteem and improves social relationships. The WIC program offers father-friendly materials such as nutrition education classes, nutrition counseling, parenting courses, and referrals to additional resources to support the entire the family.
In Partnership with Univision:
When having a ‘bundle of joy’ does not feel so joyful after all:
recognizing perinatal and postpartum depression
This summer, we’re partnering with Univision Contigo to promote “Una Vida Mas Saludable,” sharing ideas and tips for living a healthier life. In this article, we focus on the mental health of new mothers and the resources available to help them overcome perinatal depression.
By Dr. Blayne Cutler, President and CEO, Heluna Health
The experiences of becoming pregnant and having a child can often come with many surprises. A variety of new questions begin to run through the mind of a mom-to-be, “What will my child look like?” “Will my child be healthy?” “How do I find the best doctor?” Even with the best planning, most expecting mothers know that parenting is full of unpredictable events. But when the surprise of experiencing deep sadness or intense worry hit during a time they’ve been told should be one of pure joy and excitement, the unexpected can become overwhelming. These feelings may be more than the typical “baby blues”, which is a normal adjustment period after birth that can last for approximately one to two weeks.
Beyond the baby blues
New mothers experiencing prolonged symptoms of sadness, anxiety, intense worry, frequent crying or lethargy for more than two weeks after the birth of their baby may be experiencing postpartum depression. Perinatal (during pregnancy) and postpartum (after birth) depression can affect pregnant women and new mothers up to the first year after a child’s birth. Experiencing hopelessness, intense anger, anxiety and loss of appetite are just some of the symptoms of depression. Experiencing these symptoms can make new mothers feel very alone and sometimes prevent them from seeking the help they need. In fact, depression is one of the most frequent complications of pregnancy, affecting 10-20%* of expecting mothers and those who have recently given birth. It may also be a surprise that one in 10 new dads is affected by depression, as well.
Know the signs and speak up
When it comes to ensuring that women and families receive the care they need, empowering women to advocate for themselves at the doctor’s office is extremely important. Since many health care providers may not screen for perinatal and postpartum depression during regular visits, speaking up can save a woman’s life and the life of her baby. Knowing the signs of depression and deciding to get help are the first, and often the most important, steps.
At Heluna Health’s PHFE WIC program, the largest nonprofit network of Women, Infants and Children (WIC) centers in the U.S., we often see pregnant women and new moms between doctor’s visits, as we administer our services. Each month, PHFE WIC serves over 200,000 women and their families with nutrition education, breastfeeding support, links to family resources, and vouchers for healthy foods. WIC counselors see mothers in the days and weeks immediately after giving birth, and continue to follow up on a mother’s health for months after delivery. During regular nutrition education or breastfeeding support visits, our team members often hear about the challenges and emotional struggles that our families are facing. Staff members are trained to make referrals that can help new mothers and fathers obtain the critical support they need. Public health nutrition programs like WIC play a vital role in supporting an integrated approach to caring for new parents and their growing families.
Getting help
The good news is that perinatal and postpartum depression are treatable. Additionally, there are many tools available to help expectant parents better understand what to look out for, like this resource: 6 signs every mom and mom-to-be should know about perinatal depression. Becoming a parent can be both wonderful and challenging. If you are feeling significantly different that you thought you might feel about the experience, seek help and don’t feel ashamed…the odds are in your favor that it will get better.
If you or someone you know may be affected by perinatal or postpartum depression, please call or text this helpline, available 24 hours a day in English and Spanish:
Call 1-800-944-4773 (4PPD) Text 503-894-9453
Dr. Blayne Cutler is a public health physician, writer and the President and CEO of Heluna Health.
Citation: *Stewart, D.E., Robertson, E., Dennis, C-L., Grace, S.L., & Wallington, T. (2003). Postpartum depression: Literature review of risk factors and interventions. http://www.who.int/mental_health/maternal-child/maternal_mental_health/en/
WHO: Kiran Saluja, PHFE WIC Executive Director
Mark Jones ll, RD and WIC Supervisor
Carlos Tejada, Professor
Robbie Williams, LT. Hawthorne Police Department
Donald Williams III, Executive Director D.A.D Project
Robert Pullen-Miles, District Director, Assemblywoman Autumn Burke, 62nd District
Michael Wright, recognized as WIC Dad
WHAT: Fathers Awareness Day at WIC
WHEN: Wednesday, June 27, 2018, 2:00 p.m.
WHERE: 4455 W. 117th St. Hawthorne, CA 90250
WHY: Research shows that children and families do better when fathers are involved. Children exhibit better school performance, increased self-esteem and improved relationships with peers, while parents feel less stress when they support each other and co-parent. The PHFE-WIC program is committed to creating a “male- friendly” environment by including men and fathers in all aspects of WIC participation. All male caregivers are invited to attend nutrition education classes, included in nutrition counseling sessions, provided with referrals to local community agencies and given healthy and nutritious WIC foods in order to empower them to take an active role in the lives of their children and families. We also connect them with additional resources such as Cal Fresh, Head Start program, dental services and more.
Because of the noticeable fathers increased participation in the WIC Program, we are actively seeking ways to meet the unique needs of the fathers and father figures accessing our services. In observance of Father’s Day month, all fathers and male caregivers of children under the age of five are welcomed and encouraged to enroll and bring their children to WIC appointments.
PARKING NOTE: Parking will be available in the parking lot off of 116th Street, and street parking is available on 116th Street, 117th Street, and Grevillea Ave.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
WHO: Kiran Saluja, PHFE WIC Executive Director
Jorge Bazan Brito, RD and WIC Supervisor
Alex Alpharaoh, award-winning stage and film actor, writer, director, producer and spoken-word performer TBC
Jimmy Gomez, Congressman, 34th District
WIC father to be recognized with a certificate
WHAT: Fathers Awareness Day at WIC
WHEN: Friday, June 29, 2018, 2:00 p.m.
WHERE: 1637 W. Washington Blvd. Los Angeles, CA 90006
WHY: Research shows that children and families do better when fathers are involved. Children exhibit better school performance, increased self-esteem and improved relationships with peers, while parents feel less stress when they support each other and co-parent. The PHFE-WIC program is committed to creating a “male- friendly” environment by including men and fathers in all aspects of WIC participation. All male caregivers are invited to attend nutrition education classes, included in nutrition counseling sessions, provided with referrals to local community agencies and given healthy and nutritious WIC foods in order to empower them to take an active role in the lives of their children and families. We also connect them with additional resources such as Cal Fresh, Head Start program, dental services and more.
Because of the noticeable fathers increased participation in the WIC Program, we are actively seeking ways to meet the unique needs of the fathers and father figures accessing our services. In observance of Father’s Day month, all fathers and male caregivers of children under the age of five are welcomed and encouraged to enroll and bring their children to WIC appointments.
PARKING NOTE: Parking will be available on Berendo Street and Washington Blvd.
About PHFE WIC: WIC is the USDA-funded Special Supplemental Nutrition Program for Women, Infants and Children. PHFE WIC, a program of Heluna Health, is the largest local agency WIC Program in the nation, serving over 200,000 participants each month in Los Angeles, Orange and San Bernardino Counties. Currently, over two-thirds of all infants born in LA County receive WIC services.
About Heluna Health: Heluna Health is a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial and grant management support to researchers, consortia, government agencies and nonprofits. Visit www.helunahealth.org.
How you feel is just as important to your health as what you eat. While pregnancy is often the happiest time of many women’s lives, others find themselves feeling overwhelmed, stressed, or sad. All of these feelings are normal. It is also normal to feel no sadness or depression with one pregnancy, and then feel it with the next pregnancy. Every pregnancy is different.
Here are some tips to feel better and manage your emotions during pregnancy.
Feeling Fatigued?
Changing to a different sleeping position can help us fall and stay asleep. As we lose sleep, many of us feel sadder, grouchy and are generally not ourselves.
Surprisingly, getting up and moving can help give us more energy. If you are not on bedrest and your doctor says it is okay to exercise, gentle exercise such as walking or yoga can help. With any exercise, please listen to your body and do what is comfortable.
Hydration and proper nutrition are also key. Dehydration can masquerade as hunger and sleepiness. Try adding drinking water throughout the day. Healthy foods with fiber, vitamins and minerals give us energy throughout the day. Sugary foods give us quick energy that will leave us wanting a nap.
Is it Baby Blues?
Sadness, also called the “baby blues”, can occur both during and after pregnancy. This can be a strange feeling if you have never experienced sadness or depression before and can be an unwelcomed guest if you have.
Journaling and keeping track of how you feel can help you see your changing emotions. If you note that you are feeling down, depressed, or hopeless 3 days per week, it is time to speak to your doctor.
Do not be afraid to tell your doctor about how you are feeling. Talking to family and friends can be helpful, and it’s great to have a strong support system, but talking with an expert can give you some reliable tools to help. Some women find counseling helpful during their pregnancy because they can speak with an expert who is familiar with prenatal and postpartum depression.
Practicing Self-Care
Self-care is any activity that you do deliberately to take care of your mental, physical, and emotional health. This can be journaling, cooking a healthy meal, gentle exercise, coloring, singing, or spending time with a pet. Self-care doesn’t have to cost anything at all!
6 Things you Should Know About Perinatal Depression:
Perinatal depression is common.
You may experience sadness, mood swings, difficulty concentrating, lack of interest in things you used to enjoy, nervousness, anxiety and more.
Symptoms can appear any time during pregnancy and up to the child’s first year of age.
You did nothing to cause this.
The sooner you get treatment, the better.
There is help for you.
Talk to your doctor and WIC about how you are feeling, or contact Postpartum Support International @ 1-800-944-4773 or www.postpartum.net.
Emotions During Pregnancy is the prenatal health topic of the month at PHFE WIC. For more education topics, visit www.WICOnlineEducation.org.
WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.
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¡Obtenga respuestas a todas sus preguntas sobre lactancia!
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