WIC Farmers Market Program is Here!

WIC Families Get $36 to Spend at the Farmers’ Market

WIC families in California can get an extra $36 to buy fruits and vegetables at WIC-certified farmers’ markets (limit one per family per year). If you are a PHFE WIC Participant, click the button below to reserve your extra $36. You must complete a reservation before going to the farmers’ market.

WIC Farmers Market Nutrition Program is an annual program funded by the USDA to support local farmers while helping families enjoy fresh seasonal fruits and veggies.

PHFE WIC has a limited number of $36 farmers market benefits to give out this year, while supplies last!

Here’s how it works this summer:

  1. Sign up for your $36 online
  2. Visit one of the participating markets below and bring your WIC card and ID with you
  3. Look for the WIC table with a light blue banner at the market
  4. Get your $36 farmers market benefit added to your WIC card at the WIC table
  5. Shop for fruits and veggies using the QR code on your WIC card. Farmers who accept the WIC card will have a “WIC and Senior Benefits Welcome” sign posted 

Who is Eligible for Farmers Market Benefits?

Families who are currently enrolled in WIC are eligible to receive an extra $36 to shop for fruits and vegetables at WIC-certified farmers’ markets. Not enrolled for WIC? Apply now! Need to renew your WIC account? Text APPT with your preferred date and time to 91997 to schedule an appointment.

Participating Farmers’ Markets

See which markets we’ll be at this summer. Make sure to reserve your extra $36 before going to one of the participating farmers’ markets below.

Farmers Market
Address
Day
Rosemead FM4343 Encinita Ave, Rosemead, CA 91770Last Day! Monday, 7/20
5:00 PM - 6:30 PM
Adams & Vermont FM1432 W Adams Blvd, Los Angeles, CA 90007Last Day! Wednesday 7/22
2:00 PM - 5:00 PM
Fullerton FM801 W Valencia Dr, Fullerton, CA 92832Last Day! Wednesday 7/22
9:00 AM - 11:00 AM
Pomona Valley FM145 W Pearl St, Pomona, CA 91768Last Day! Saturday, 7/25
9:00 AM - 11:30 AM
West Covina FM 195 S Glendora Ave, West Covina, CA 91790Last Day! Saturday, 7/25
9:00 AM - 11:30 AM

Find more farmers’ markets to shop with your WIC FM benefits using this market finder.

FAQs

The $36 WIC farmers market benefits can be used to purchase:

  • fruits
  • vegetables
  • cut edible herbs

They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.

If the fruits and vegetables you buy with your farmers market benefits cost more than $36 or the remaining balance available, you can use your WIC CVB benefits or other forms of payment to cover the difference. Other forms of payment include your CalFresh EBT card or cash. 

Shop with your $36 farmers market benefits at a WIC-authorized farmers market. Find a market on the California WIC app. Click ‘Farmers Markets’ under the menu to locate WIC-authorized markets near you.

Farmers who accept the WIC card will have the “WIC and Senior Benefits Welcome” sign posted.  

To see your remaining farmers market benefits, click the orange ‘View Farmers Market Benefits’ button in the benefits section. 

The $36 WIC farmers market benefits will expire on November 30, 2026! We highly encourage you to spend your benefits as soon as possible. Enjoy all of the produce the summer season has to offer.