Shop at Select Farmers Markets and Get Extra $$

Now through March 31, 2026, WIC families can get up to $25 bonus coupons per visit at participating farmers’ markets. The coupons can be used for fresh fruits and vegetables at the market where they were received. Families can receive this offer once a week at each participating market. The bonus dollars are while supplies last, and the amount is subject to change.

Here’s how it works:

  1. Shop with Your WIC Benefits: Shop at a farmers market below using your WIC card with a QR code, and use at least $5 of your cash value benefit for fruits and vegetables.
  2. Get a Pink Verification Ticket: Receive a verification ticket from the farmers and bring it to the information booth.
  3. Collect Matching Coupons: Receive your matching coupons. Coupons can only be used on fresh fruits and vegetables at the market where they were received.

Shop at a Participating Farmers Market

Culver City Farmers’ Market

Tuesdays
2:00 PM – 7:00 PM

3800 Main St,
Culver City, CA 90232

Kaiser West LA Farmers’ Market

Thursdays
8:30 AM – 2:00 PM

6041 Cadillac Ave,
Los Angeles, CA 90034

La Cienega & 18th St Farmers’ Market

Saturdays
9:00 AM – 2:00 PM

1801 S La Cienega Blvd,
Los Angeles, CA 90035

Need the WIC Card with a QR code?

Your WIC card must have a QR code on the front to shop at a farmers’ market. PHFE WIC families can pick up the new WIC card at a nearby WIC office or request one by mail by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.

Important: Requesting a replacement WIC card will immediately deactivate your old card.

WIC Food Changes Coming April 2026

Starting April 13, 2026, the WIC food list is getting an upgrade! Thank you to WIC parents, staff, and community partners who spoke up about the changes they would like to see. New options will offer more variety and flexibility.

What’s New?

  • more whole grain foods, like corn masa flour, pita bread, whole wheat bagels, and whole wheat English muffins
  • more plant-based milk options
  • cash value option for fruits and vegetables (fresh, frozen, or canned) instead of jarred baby foods
  • canned fish (tuna, salmon, sardines) for parents and children over age 1
  • more yogurt flavors to choose from
  • fresh herbs can be bought using the cash value benefit for fruits and vegetables

Here’s a more detailed look at some of the upcoming changes. More details will be shared soon.

The current WIC food list is available now through April 12, 2026. Check back for more details about the upcoming food package change or visit myfamily.wic.ca.gov.

Frequently Asked Questions (FAQs)

Yes! All California WIC families will see the updated foods starting in mid-April. You may see new foods, new sizes, and updated amounts for some food items. Check your WIC app near April to see when you can start shopping for the new foods.

The California WIC App will show your updated food balance mid-April and the date when you can start shopping for all the new foods. You may see new foods, new sizes, and updated amounts for some food items. Use the WIC app to scan foods and check if it is WIC-approved and available in your food balance.

If the stores have nut updated their systems with the new WIC foods, speak with the manager first. If the issue is not fixed, contact the California WIC program at (800) 852-5770 or wic@cdph.ca.gov.

Complete a WIC Class Online!

Between appointments with a WIC counselor, families will need to complete a quick, simple nutrition class. Parents can complete a class online at their own pace through wichealth.org.

How to sign up for wichealth.org

If it is your first time visiting wichealth.org, click the red Sign Up button to create an account. You will need the following information to register a new account:

learn and grow WIC online education
  • State – California
  • Agency – PHFE
  • Clinic – Select the WIC office nearest to you. Find your local WIC office.
  • Family ID – Check the CA WIC App for your 9 digit Family ID. In the CA WIC App, click the 3 lines in the top left corner to open the menu. Your Family ID will be at the top of the menu.

WIC online group classes through Zoom are canceled until further notice.

Our interactive group classes through Zoom are currently canceled until further notice. Classes can be completed online at wichealth.org. Check back in May to see when our group Zoom classes will resume.

Have a question? Text 91997 for help.

Recall: Apple Pear Banana Baby Food, Tippy Toes

The U.S. Food and Drug Administration announced a recall of Tippy Toes brand Apple Pear Banana Baby Food from IF Copack, LLC (Initiative Foods) due to elevated levels of patulin. Patulin is a natural toxin made by molds that can grow on fruits. Eating foods containing the toxin can cause health problems such as weakened immune system, nerve damage, headache, fever, and nausea.

The recalled apple pear banana baby food was distributed nationwide in retail stores under the following lot numbers:

  • Tippy Toes Apple Pear Banana
  • 2-pack plastic tubs, with product information sleeve
  • UPC 036800265783
  • Lot # 07174 Best By Date “BB 07/17/2026”

People who have purchased Tippy Toes Apple Pear Banana baby food are urged to dispose of it immediately or return it to the place of purchase for a full refund. Contact your healthcare provider for any health concerns if the product has been consumed

For questions, contact the company at (855) 215-5730

Additional information:

Federal Funding Update: Government Reopens

On February 3, 2026, Congress passed a bill to end the partial government shutdown. In November 2025, Congress passed a bill that fully funded the WIC program through September 30, 2026, as part of a bill passed that month, ensuring that eligible families can continue to rely on the program for support.

What you can do

  • Continue to use your WIC benefits
  • Attend your WIC appointments
  • Stay in contact with your local WIC office

Stay informed

WIC and CalFresh are Better Together!

Families who receive CalFresh/SNAP should expect to get their full amount of benefits this month. Those who participate in CalFresh and qualify for WIC can and should be enrolled in both programs.

WIC continues to enroll eligible families, including those who were impacted by the government shutdown and qualify. Apply online or text ‘APPLY’ to 91997 to get started.

You may be eligible for WIC if you:

  • Are pregnant
  • Are breastfeeding a baby under the age of one
  • Had a baby within the last six months
  • Have a child under the age of five
  • Experienced a pregnancy loss/termination

Join a Breastfeeding Support Group Online!

WIC is here to support you and your goals for feeding your baby. Pregnant and breastfeeding families are invited to join breastfeeding support groups on Zoom to connect and learn with other parents. Support groups are offered in English, Spanish, Chinese, Vietnamese, Thai, and Tagalog.

See our upcoming breastfeeding support groups below. Click the ‘Join now’ button on the day and time of the support group to connect on Zoom. See you there!

WIC sẵn sàng hỗ trợ bạn và mục tiêu nuôi con bằng sữa mẹ của bạn. WIC mời các phụ nữ đang mang thai và các gia đình đang cho con bú sữa mẹ tham gia nhóm hỗ trợ nuôi con bằng sữa mẹ trên Zoom để kết nối và học hỏi với các bậc cha mẹ khác.

Nhấp vào nút 'Tham gia ngay' vào ngày và giờ của nhóm hỗ trợ để kết nối trên Zoom

 

Ikaw ba ay nagdadalang tao o kapapanganak lamang at nangangailangan ng tulong sa breastfeeding? Maaring lumahok sa breastfeeding support group sa pamamagitan ng Zoom.

 

WIC está aquí para apoyarla a usted y sus metas para alimentar a su bebé. Familias esperando un bebé o amamantando son invitadas a unirse a los grupos de apoyo a la lactancia en Zoom para conectarse y aprender con otros padres.

Haga clic en el botón '¡Únase ahora!' el día y la hora del grupo de apoyo que quiera para conectarse en Zoom.

 

Currently pregnant or just had a baby and looking for breastfeeding support? Join WIC's Virtual Breastfeeding Support Group on Zoom!

Click the 'Join now' button below on the day and time of the support group to connect on Zoom. See you there!

 

WIC 在这里为您和您的宝宝提供母乳喂养的支持。我们邀请怀孕和母乳喂养的家庭加入 Zoom 上的母乳喂养支持小组,与其他家长一起讨论和学习关于母乳喂养的要点。

在小组活动当天只需点击'立即加入Join now' 键即可在Zoom上连接。到时候见!

 

หากคุณกำลังตั้งครรภ์ หรือ เพิ่งคลอดลูก และ กำลังมองหาความช่วยเหลือ การสนับสนุนในการเลี้ยงลูกด้วยนมแม่ คุณสามารถเข้าร่วมกลุ่มในการประชุมไลฟ์ทางช่องทาง ซูม

คลิกที่ปุ่ม 'เข้าร่วมทันที' ด้านล่างในวันและเวลาของกลุ่มสนับสนุนเพื่อเชื่อมต่อกับ Zoom แล้วพบกันค่ะ!