A new California WIC card with a quick-response (QR) code allows families to shop for fresh produce using their cash value benefit for fruits and vegetables at participating farmers’ markets year-round.
Here’s what you need to know:
- The QR code on the front is only for farmers’ market transactions and can be used to purchase fruit and vegetable benefits year-round
- The magnetic stripe on the back is only for grocery store transactions
- Visit myfamily.wic.ca.gov to find a farmers’ market that accepts the California WIC card
- For more information, visit myfamily.wic.ca.gov
How to Get the New WIC Card
PHFE WIC families can request the new WIC Card by completing the WIC Card Request Form. Cards typically arrive by mail within 3 to 5 business days.
Important: Requesting a replacement WIC card will immediately deactivate your old card.
Find a Farmers’ Market that Accepts the New WIC Card
Families can shop for fresh, locally grown fruits and vegetables using their new California WIC Card at a WIC-authorized farmers’ market. Find a market using the farmers’ market finder below.
Farmers’ Markets that Provide Special Offers to WIC Families
Find a market using the farmers’ market finder or shop at one of the markets listed below. Some markets may also offer bonus dollars to shop for more fruits and vegetables. Visit the information booth at the market for details.
Farmers’ Market | Address | Day |
|---|---|---|
| Culver City Farmers’ Market | 3800 Main St, Culver City, CA 90232 | Tuesdays 2:00 PM – 7:00 PM |
| Adams/Vermont Farmers’ Market | 1432 W Adams Blvd, Los Angeles, CA 90007 | Wednesdays 2:00 PM – 5:30 PM |
| La Cienega Farmers’ Market at Kaiser WLA | 6041 Cadillac Ave, Los Angeles, CA 90034 | Thursdays 8:30 AM – 2:00 PM |
| Central Avenue Farmers’ Market | 4301 S Central Ave, Los Angeles, CA 90011 | Thursdays 9:00 AM – 2:00 PM |
| Echo Park Farmers’ Market | 1146 Logan St, Los Angeles, CA 90026 | Fridays 3:00 PM – 7:30 PM |
| La Cienega Farmers’ Market at 18th Street | 1801 S La Cienega Blvd, Los Angeles, CA 90035 | Saturdays 9:00 AM – 2:00 PM |
| Pomona Valley Farmers’ Market | 145 W Pearl St, Pomona, CA 91768 | Saturdays 9:00 AM – 1:00 PM |
| Crenshaw Farmers’ Market | 5730 Crenshaw Blvd, Los Angeles, CA 90043 | Saturdays 10:00 AM – 3:00 PM |
Monthly Fruit and Vegetable Benefits
Families receive a cash value benefit to shop for fruits and vegetables every month. With the new WIC card, this benefit can be used at WIC-authorized farmers’ markets or WIC-approved grocery stores. Regularly check your WIC food balance for all benefits on the WIC App or call 1-844-4MY-FAMILY.
$26 each month for children ages 1-4
$47 each month for pregnant and postpartum WIC participants
$52 each month for breastfeeding and chestfeeding postpartum WIC participants
