WIC Families Get $30 to Spend at the Farmers Market
WIC families in California can get $30 farmers market benefits to buy fruits and vegetables at WIC-certified farmers markets (limit one per family per year) while supplies last. We have reached the maximum number of farmers market reservations for the summer.
Missed out of farmers market benefits this year? Use your monthly cash value benefit for fruits and vegetables at a farmers market with the new WIC card.
Here’s how it works:
This year, farmers market benefits are electronic and only available on the new WIC card with a QR code in front.
- Families who completed a farmers market reservation and have the new WIC card with a QR code in front will get their $30 added to their card by September 30, 2025.
- Shop for your fruits and veggies at a WIC-approved farmers market before November 30, 2025!
Click ‘Farmers Markets’ under the menu in the CA WIC App to locate a WIC-authorized farmers market near you.
FAQs
Shop for Fruits and Vegetables with the New WIC Card
The $30 WIC farmers market benefits can be used to purchase:
- fruits
- vegetables
- cut edible herbs
They cannot be used to purchase honey, nuts, eggs, meat, flowers, baked goods, dried fruit, plants, or non-food items.
If the fruits and vegetables you buy with your farmers market benefits cost more than $30 or the remaining balance available, you can use your WIC CVB benefits or other forms of payment to cover the difference. Other forms of payment include your CalFresh EBT card or cash.
Where to Shop with the $30 Farmers Market Benefits
Shop with your $30 farmers market benefits at a WIC-authorized farmers market. Find a market on the California WIC app. Click ‘Farmers Markets’ under the menu to locate WIC-authorized markets near you.
Farmers who accept the WIC card will have the “WIC and Senior Benefits Welcome” sign posted.
To see your remaining farmers market benefits, click the orange ‘View Farmers Market Benefits’ button in the benefits section.
Last Day to Shop with your $30 is November 30, 2025
The $30 WIC farmers market benefits will expire on November 30, 2025! We highly encourage you to spend your benefits as soon as possible. Enjoy all of the produce the summer season has to offer!
