WIC Provides Your Patients with
- Information and support for having a healthy pregnancy
- Education and support for breastfeeding for the first year of life and beyond
- Personalized nutrition education
- Access to no-cost healthy foods
- Healthy, kid-friendly recipes
- Referrals to health care providers for high-risk factors
- Referrals to other community resources
Who to Refer to WIC
Families with low to moderate income (living at or below 185% of Federal Poverty Level) or who receive Medi-Cal, CalWORKs (cash aid) or CalFresh (SNAP) and who are:
- Breastfeeding up to one year and non-breastfeeding up to six months after delivery (including recent pregnancy loss)
- Infants and children from birth up to five years
- Dads, grandparents, foster parents, or guardians who care for eligible children
- Working, military, and migrant families (They may be eligible and not know it)
Visit Who Qualifies for WIC income guidelines.
Get results with WIC
- Increase key nutrients in your patient’s diet
- Improve birth outcomes, with fewer preterm and low birth-weight babies
- Increase breastfeeding rates and successes (Between 1998 and 2016, breastfeeding rates amount WIC participants rose from 42% to 71%*)
- Support healthy growth and development
- Reduce iron deficiency anemia
- Reduce childhood obesity rates
*WIC Participant and Program Characteristics 2016. Alexandria, VA: U.S. Department of Agriculture, Food and Nutrition Service. Available online at: www.fns.usda.gov/research-and-analysis
- One-on-one and group breastfeeding support
- Referrals to International Board Certified Lactation Consultants
- Education for fathers and other family members
- Education and guidance for the delivery experience
- Breast pumps for qualifying mothers
- Regional Breastfeeding Liaisons (RBLs) who provide community capacity building for breastfeeding
- Nutrition assessment and education
- Personalized nutrition care plan with routine follow-ups
- Family centered meal planning
- Baby Behavior education about hunger, sleep, and crying cues to help reduce infant overfeeding and encourage exclusive breastfeeding
- Referrals to health care and community services (including prenatal care, food assistance, substance abuse treatment, etc)
- Registered Dietitian Nutritionists (RDNs)
- Degreed nutritionists
- Health educators
- International Board Certified Lactation Consultants (IBCLCs)
- Certified Lactation Educators (CLE)
- Certified WIC Nutrition Assistants
- Breastfeeding Peer Counselors
The California Department of Public Health administers the WIC program throughout California in both county health departments and non-profit organizations.
California WIC enrolls 65% of all those eligible for the program. WIC serves 53% of all California resident live birth infants.
Help Connect Families with WIC
- Order free WIC brochures to share with your patients (available in English, Spanish, Vietnamese, Chinese, Russian, Korean, Hmong, Armenian, Arabic, Punjabi, and Farsi).
- Refer patients to WIC by providing height, weight, recent hemoglobin (Hgb) or hematocrit (Hct) and estimated due date (EDD).
- Share the WIC website to find the latest income guidelines and other information. Also share our website for WIC families at MyFamily.WIC.ca.gov.
- Ask patients to call WIC’s automated toll-free line at 1-888-WIC-WORKS (1-888-942-9675), available in 5 languages.
Families living in other areas of California can use the WIC Office locator to find their local agency information. Encourage patients to call before they go to their WIC office.