Print and Social Media Toolkits
Spread the word about WIC by sharing these materials with the families you serve. Thank you for connecting them to the WIC program.
The Women, Infants, and Children (WIC) Nutrition Program provides healthy foods, nutrition tips, breastfeeding support, health care referrals, and community information.
The WIC Program enrolls:
- pregnant people,
- breastfeeding parents for up to one year,
- non-breastfeeders for up to six months after delivery, and
- children until age five.
Families with low income or those who receive Medi-Cal, CalWORKs, or CalFresh may qualify for WIC! Fathers, grandparents, foster parents, and caretakers are welcome to apply for WIC benefits for their children under age 5.
Enrolling onto WIC is quick and easy! Families can text the word "apply" to 91997 or visit phfewic.org/apply to get started. Our online WIC application is available in English, Spanish, Vietnamese, and Chinese, and our diverse and caring staff speak 25+ languages. Services are available in person, by phone, by video, or online.
Healthy starts with WIC! The WIC program provides essential nutrition, support, and resources to ensure families thrive. WIC helps set the foundation for strong, healthy futures.
The WIC fruit and vegetable benefit has new inflation-adjusted amounts! Families can shop for more fruits and vegetables each month to help support healthy growth and development for both children and parents.
The new income limits for California WIC changed on April 1, 2025. As a result, more families will qualify for WIC and can receive healthy foods, nutrition education, breastfeeding support, and more.
