About the WIC Program

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a free food and nutrition education program for pregnant, breastfeeding, and postpartum women, infants, and children under age five who have a low income (up to 185% of the federal poverty level) and are at nutritional risk.

Funded by the United States Department of Agriculture (USDA), WIC provides nutrition education, breastfeeding promotion and support, referrals for family resources, and free supplemental foods to eligible families. WIC is a short-term program designed to influence lifetime healthy eating and other healthy behaviors in this focused, high-risk population.

About Heluna Health

PHFE WIC is a program of Heluna Health, a national leader in providing program and support services to optimize population health. The agency offers a full range of program development, personnel, financial, and grant management support to researchers and universities, public-private consortia, government agencies, private companies, and community nonprofits that ensure the health and well-being of our communities.

PHFE WIC’s Impact

The PHFE WIC Program has served families in Los Angeles, Orange, and San Bernardino counties for more than 40 years. It is the largest local WIC agency in the country serving approximately 4% of the nation’s total and nearly one quarter of all California families served by WIC. Currently, more than more than 200,000 women, children, and their families are served by PHFE WIC each year.

A program of Heluna Health, PHFE WIC is nationally recognized as a leader and innovator in nutrition education, breastfeeding support, staff training, customer service, and outreach to community partners.

In the last decade, PHFE WIC has successfully implemented many enhancements to core WIC services, including parenting classes and support groups, a nationally-recognized, evidence-based early childhood literacy, and cognitive development program called Little By Little, as well as prenatal alcohol prevention and inter-conception care. Today, PHFE WIC continues to go beyond the scope of standard WIC services in order to better serve the needs of families with young children and strengthen communities.

WIC’s Impact

  53% of infants born in the U.S. are served by WIC*.
  76% of eligible individuals participate in the California WIC Program, surpassing the national average by 16 percentage points. (2013).**
  In 2016, 56.6% of all Los Angeles County infants (under one year old) who were WIC recipients were fed breast milk.
  According to the 2014 LA County WIC Survey, children on WIC ate an average of five servings of vegetables and fruits and drank milk three times per day.
  In 2016, WIC served two-thirds of all newborns and over half of all children under age five in Los Angeles County.***
* Data courtesy of National WIC Association
**Data courtesy of CA WIC Association.
***Based on 2016 US census data.