Black Breastfeeding Week

This August 25 -31, we celebrate the 9th annual Black Breastfeeding Week.

This year’s theme is The Big Pause: Collective Rest for Collective Power.

As we honor Black breastfeeding and the power of rest, we want to use this opportunity to highlight and acknowledge all of those involved in WIC’s sister program CinnaMoms. They have made a positive impact on Black parents and families and been part of our community’s breastfeeding support system.

CinnaMoms has been creating a safe space and community for Black/African American families since 2015. Twice each month, members come together in virtual support circles to learn and share their experiences with breastfeeding, chestfeeding, parenting, and health.

CinnaMoms support circles are hosted on Zoom on the 1st and 3rd Thursday every month. Click here to learn more and join our next support circle.

In celebration of Black Breastfeeding Week, Diversify Dietetics nominated PHFE WIC’s Dr. Toncé Jackson, Ed.D., MPH, RDN, CLE for their RDN Spotlight.

Toncé is the Senior Health Equity Manager at PHFE WIC in Los Angeles County and Co-founder of CinnaMoms. In these roles, she been able to help change the Black/African American families experiences in breastfeeding, by creating a safe space for families to come and just be themselves.

Click here to read more about her journey in the Dietetics world.

Dr.Toncé Jackson

#cinnamoms #phfewic #blackbreastfeedingweek #bigpause

Black Breastfeeding Week Event Aug 25th

In honor of National Black Breastfeeding Week, PHFE WIC is partnering with SGV African American Infant and Maternal Mortality (AAIMM) Community Action Team and the Pomona Wellness Community to hold a Fresh Produce and Baby Item Drive-Thru Giveaway Event on Wednesday, August 25 from 12-2pm.

Baby items, breast pumps, resource materials and fresh produce will be given to registered individuals.

Click here to register by Monday, 8/23 at 11:30 a.m.:  bit.ly/2021SGVBlackBreastfeedingWeek  

Participants must register and provide proof of registration upon arrival to receive the breast pump and baby items. Families may show the confirmation email on their phone or bring a printed copy. This will be used to match the registered family with their items.

Fresh produce will be available for all families (no registration required, however, supplies are limited. First come, first served). 

Click here to register!

#blackbreastfeedingweek #phfewic #pomonavalley #AAIMM

Asian American, Native Hawaiian, & Pacific Islander Breastfeeding Week

August 15-21 we celebrate the inaugural Asian American, Native Hawaiian, & Pacific Islander breastfeeding week.

This year’s theme is “Reclaiming Our Traditions“. PHFE WIC is committed to supporting the community in reclaiming the tradition of breastfeeding by providing professional individualized breastfeeding support in our WIC participants’ native languages.

PHFE WIC Staff are reclaiming their cultures’ traditions and proudly say, “I breastfeed!”

Congratulations to CHEER Champion Wendy Fung

In celebration of the inaugural Asian American Native Hawaiian and Pacific Islander (AANHPI) Breastfeeding Week, the Center for Health Equity, Education, & Research (CHEER) nominated PHFE WIC’s Wen Ting (Wendy) Fung, MS, RD, and soon-to-be IBCLC as a CHEER Champion.

Wendy is the Breastfeeding Services Supervisor at PHFE WIC in Los Angeles County and Co-founder of Asian & Pacific Islander (API) Breastfeeding Task Force. In these roles, she helps moms to overcome breastfeeding challenges and strives to establish connections with other organizations to improve breastfeeding support, encourage moms to persevere with their breastfeeding goals, and promote exclusive breastfeeding.

“Often in the AAPI community, we have high initiation rates because breastfeeding is a tradition in our community. However, because of other influences, the duration of breastfeeding is quite short. It is important for moms to have breastfeeding support from their own community, people who look like them and speak their language.”
– Wendy Fung, MS, RDN, soon-to-be IBCLC

The California WIC App – Scheduled Maintenance

The CA WIC App will be unavailable beginning Saturday, August 14 at 10:00 pm, and will be back online Sunday, August 15 at 3:00 am.  Shopping for your WIC benefits will not be impacted, but you will not be able to use the app while the maintenance occurs.

When the system maintenance is complete, the CA WIC app will be monitored to ensure there are no issues. Thank you for your patience.

Get the latest version. Update your WIC app!

CA WIC App for iPhone CA WIC App for Android

Trouble logging in?

Once you update your WIC app, you may have to reenter your login credentials.

  • Click Forgot Password
  • Enter your Email Address, WIC Card Number, Birth Date, and Zip Code
  • Create a new password
  • Click Register
  • Enter your Email Address, WIC Card Number, Birth Date, and Zip Code. If you do not have an email address you can make one up. Nothing will be sent to that email address.

Donor Human Milk Zoom Event

On Wednesday, August 4, 2021, PHFE WIC hosted a live Zoom event with community organizations from San Jose Mother’s Milk Bank, Eisner Health LA, Emanate Health, and Mighty Little Giants.

They shared information about the Milk Banks in the community. Pauline Sakamoto, MS, RN, PHN of San Jose Mother’s Milk Bank presented the history of Milks Banks and the process of donating milk. She shared that participants will go through a simple health screening before they drop off their milks for donation. 

Jessica Wade, NS, CLES, Certified Doula, CEO and Founder of Mighty Little Giants shared her own experience receiving donor breast milk with her son. While, Magdalena Estrada, MPH, CHES, IBCLC, LCCE of Eisner Health LA Milk Depot and Annette Benavides, MSN, RNC-OB of San Gabriel Valley Milk Depot introduced their Milk Depot and the Milk Collection Events.

We were so thrilled to learn from all of our speakers and excited for the future of milk banks.

Check out more information about the organizations here; Eisner Health, Emanate Health Family Medicine Residency Program, Mighty Little Giants, and Mothers’ Milk Bank San Jose.

Click below to check out the recording of the event.

Upcoming Milk Collection Events

The Eisner Health LA Milk Depot will be having a Milk Collection Event on August 28, 2021.

The San Gabriel Valley Milk Depot will be hosting a Milk Drive & Health Fair on September 17, 2021.

Both events will include gifts and raffles.

Thank you to all our speakers and those who joined the event!


Some additional information about our speakers.

#phfewic #mothersmilk #esinerhealth #emanatehealth #mightylittlegiants #milkbank

WIC Staff Profile: Jessica Estrada, IBCLC

Written by: Jocelyn Cortez, PHFE WIC Dietetic Intern

It’s common for a new parent to be worried about breastfeeding or chestfeeding. Parents may wonder if it will be painful, question their body’s abilities, or wonder where to go for immediate support.

Parents in traditional cultures lean on aunts, cousins, and neighbors for help. Support systems are critical for new parents. WIC is committed to being part of our community’s support system. PHFE WIC counselors include Certified Lactation Educators and International Board Certified Lactation Consultants (IBCLCs) with the training and experienced to provide expert individualized breastfeeding support and guide and encourage parents through their feeding journey.

We are here for you!

In honor of Breastfeeding Month, one of PHFE WIC’s lactation consultants, Jessica Estrada, IBCLC sat for an interview with dietetic intern Jocelyn Cortez to talk about her career journey, WIC insights, and her advice for expecting parents.

Jessica Estrada, IBCLC

About Jessica Estrada, IBCLC

Jessica started her lactation support career in her role at WIC as a Breastfeeding Peer Counselor in 2010, providing nutrition and breastfeeding education to clients during their pregnancy and hands-on support once the baby was born. She then earned her International Board Certified Lactation Consultant (IBCLC) credential through UC San Diego in December 2019 and continues to share her breastfeeding and chestfeeding expertise with WIC families today.

Jessica’s passion for her lactation career has grown throughout her journey in WIC. As a mom herself, the challenges of being a first time mother and her experience with breastfeeding have called her to be a guide to other parents. She knows that there is misinformation on the internet and not having the proper guidance can contribute to falling away from one’s breastfeeding goal. Jessica continues to teach breastfeeding classes and serve clients with common breastfeeding concerns like latching difficulties, breastmilk production, using a breast pumping, monitoring babies’ weight gain, and hand-on support to help parents meet their feeding goals. She is also involved in a Physician Rotation Program at WIC where she teaches medical students about baby behavior and breastfeeding feeding patterns along with recommendations that teach the visiting medical interns about the breastfeeding world.

What does a Lactation Consultant do?

JE: A Lactation Consultant is a professional who specializes in the field of breastfeeding. We help mothers that are having breastfeeding problems. There may be many reasons a mother needs support, some examples but not limited to helping a mother with plugged ducts, mastitis, thrush, and helping babies that are unable to latch a baby to the breast or unable to maintain a latch. Right now because of the COVID-19 pandemic we are conducting virtual counselings to screen clients prior to working with our clients in person to assure the baby is latching well and assuring our mothers that the baby is gaining a healthy weight and thriving while the baby is being breastfeed.

Why should someone see a lactation consultant?

JE: If you need help, contact WIC ask for breastfeeding guidance with a lactation consultant. WIC gives you access for free consultation with a lactation consultant. Any questions a parent has about latching, breastmilk supply, or returning to work, WIC can help. In my profession, I reassure new mothers about the normal course of breastfeeding and parenting a new baby. If doctor referrals or follow-ups are necessary, we provide additional support in those areas as well.

How can a WIC parent connect with a lactation consultant?

JE: WIC has an infant feeding helpline number available to our clients with any breastfeeding questions. Certified Lactation Educators and Lactation Consultants (breastfeeding specialists) answer your breastfeeding questions and can schedule an in-person visit if needed. The hours are Monday – Friday from 9:00 am – 5:30 pm Pacific time at (888) 278-6455.

What is the secret to increasing milk production?

JE: The best way to ensure a great milk supply is to breastfeed frequently. There are no foods that mom must eat or avoid. We recommend that mom makes healthy choices when possible but in general enjoy her normal diet. The secret is breastfeeding every time the baby shows early hunger cues–10 or more times in 24 hours, which is about every 2-3 hours or sooner. The key is to stimulate the breasts often to increase the milk supply. When parents have milk supply questions, we can often reassure them by weighing their baby and discussing the baby’s hunger cues and feeding history.

What makes milk production decrease?

JE: Milk supply decreases when breastfeeding frequency decreases or when the baby is not breastfeeding effectively. Some medications are contraindicated during breastfeeding due to their effect on milk supply. In these cases we recommend that moms work with their healthcare provider to find an alternative medication to protect milk supply and support the parents decision to breastfeed or chestfeed.

Do C-sections cause lactation problems?

JE: Sometimes parents who have had a C-section benefit from some extra help with ideas for positioning their babies for comfort and supporting their breast milk production. We recommend monitoring the baby’s weight and number of soiled diapers, and reaching out to WIC soon after the baby is born so that we can identify issues and connect parents with with an IBCLC quickly. Connecting with WIC early helps protect the parent’s milk supply and get off to a great start with feeding.

What else do you want to share with parents?

JE: Do not feel embarrassed to reach out for help! At WIC we want to help you meet your feeding goals! Plan for breastfeeding to go smoothly, and it probably will! Your baby will be born with amazing instincts that will help breastfeeding get off to a good start. Nurse frequently and get help early. Every drop of breastmilk is a gift!

#phfewic #IBCLC #lactation #breastfeedingmonth

WIChealth.org – Nutrition Education On The Go

WIChealth.org is WIC’s online nutrition education portal available exclusively to WIC participants. Parents and caretakers can use this website to complete WIC education appointments online while learning learn about healthy habits and child development to build the foundation for a lifetime of good health.

WIChealth.org Features

  • Kid-approved healthy recipes in the Health eKitchen portal!
  • Lessons and articles about nutrition and health topics for the whole family.
  • Six NEW lessons added that focus on preparing families for their newborn baby and what to expect after the delivery.
  • Community blog to share lessons learned and connect with other parents.

Create your Account!ˇ

Your first time visiting wichealth.org you will need to click the Sign Up button to register for account. You will need the following information to register a new WIChealth.org account:

  1. Agency – “PHFE”
  2. Clinic – select the WIC office you used to go to/ closest to your home
  3. Family ID number – log in to wiconlineeducation.org with your WIC card number. Once you are logged in, you will receive your 9 digit Family ID number and you will be redirected to WIChealth.org.

Trouble logging in? Need assistance? Text Need ID + your first and last name and date of birth to 91997.

 

August is National Breastfeeding Month!

All parents with young children should have access to skilled breastfeeding and chestfeeding counseling and support from health facilities, workplaces, and communities. WIC is committed to being part of parents’ support system by providing free services by phone, online, virtually, and via in-person visits.

Every year, August 1-7 we celebrate World Breastfeeding Week. This year the theme “Protect Breastfeeding: A Shared Responsibility” reminds us of the critical role of WIC in parents’ support systems.

WIC Protects Breastfeeding and Chestfeeding

Infant feeding is a journey. WIC is here for parents every step of the way to to educate, empower, and encourage parents to reach their goals for feeding their babies. WIC educates parents about breastfeeding and chestfeeding basics, latches and holds, common challenges, going back to work, nursing in public, expressing milk, and more.

Breastfeeding and Chestfeeding services available to WIC participants include

  • Infant Feeding Helpline (888) 278-6455
  • Individual support from Lactation Consultants (virtual consultations and limited in-person visits).
  • One-on-one education and counseling during and after pregnancy from Certified Lactation Educators
  • Online Education available 24/7
  • Prenatal virtual group classes
  • Breastfeeding Peer Counselor Program
  • Virtual Support Groups in 7 Languages
  • Cinnamoms Support Circles
  • Breast Pumps

Click here for more information about WIC breastfeeding and chestfeeding services.